Wam Global
Wam Global is a privately held Madrid-based digital marketing consultancy serving mid-to-large enterprises across Spain, Italy, and the UAE with integrated strategy, technology (Salesforce, Magento/Hyvä), and creative services across commerce, CRM, media, and content studios.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Wam Global does
Wam Global is a privately held, hybrid digital marketing consultancy headquartered in Madrid, Spain, operating across Spain, Italy, and the United Arab Emirates through offices in Madrid, Barcelona, Valencia, Milan, and Dubai. The firm positions itself as a "hybrid reference" that combines strategy consulting, technology implementation, and creative execution under one roof, addressing mid-to-large enterprise clients across retail, pharma, automotive, hospitality, beverage, real estate, and B2B sectors. Its offering is structured around four coordinated studios: Commerce & Experience to Scale, Media & Optimization to Grow, CRM & Marketing Automation to Connect, and Creativity & Content to Impact. WAM is led by Founder & CEO Giorgio Ascolese, was previously known as We Are Marketing, and reports 51–100 employees.
The technology stack is anchored by deep Salesforce ecosystem expertise (Platinum Partner status) including Marketing Cloud, Commerce Cloud, Service Cloud, Pardot, SCAPI, Data Cloud, and the Trust Layer, complemented by Hyvä Commerce and Magento 2 specialisation (WAM was the first Gold Partner of Mage-OS), Shopify, Adobe Commerce, Algolia, Akeneo PIM, Genesys Cloud, and a WAM-developed Redsys payment plugin. Under its WAM Innovation sub-brand, the firm develops AI-driven autonomous agents (Enric, Anna, Sira, AgentPlus) and a commercially launched Agentforce Guided Buying Assistant accelerator, deployable in a 2-week Agile MVP and reported to deliver +2.5% conversion, +11% AOV, and +4% revenue per visitor in client deployments.
The business model is professional services: custom-scoped project and multi-year retainer engagements, with no public pricing. WAM acquires enterprise clients through direct field sales, supported by thought-leadership content (WAM Room blog), events (Forbes CMO Forum, Hyvä Developers Paradise), and earned media. Named customers include Mahou San Miguel, Würth, Omoda & JAECOO, Druni, Atida Mifarma, Aedas Homes, Europe Emirates Group, Telefónica, Heineken, Mapfre, and Iberia. WAM has expanded through acquisitions of Interactiv4 and Blackbird (2025) to consolidate leadership in Spanish eCommerce, and reported no external institutional investors or parent company in the available data.
Wam Global firmographics
Firmographics- Name
- Wam Global
- Legal name
- WAM
- Website
- https://wam.global
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wam Global is a privately held Madrid-based digital marketing consultancy serving mid-to-large enterprises across Spain, Italy, and the UAE with integrated strategy, technology (Salesforce, Magento/Hyvä), and creative services across commerce, CRM, media, and content studios.
- Ownership category
- akta.pro rank
Wam Global industry classification
Industry- Product category
- Digital Marketing Consultancy
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)
- akta.pro secondary industries
- Online Reputation Management (ORM) (MPAAAOAB), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Wam Global is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Wam Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Consultancy Services: Professional services model delivering strategy, technology implementation, and creative campaigns. Engagements are project-based or retainer arrangements across four solution areas: Commerce & Experience, Media & Optimization, CRM & Marketing Automation, and Creativity & Content. Services include consulting, systems integrations, experience design, and long-term maintenance and optimisation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project and retainer-based engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Wam Global product offering
Product offeringCore offering
WAM Global is a hybrid digital marketing consultancy delivering end-to-end digital transformation through four integrated studios: Commerce & Experience to Scale (eCommerce build/optimization), Media & Optimization to Grow (paid/owned/earned media), CRM & Marketing Automation to Connect, and Creativity & Content to Impact. Services span strategy, technology implementation, and creative campaigns for enterprise brands, supported by a WAM Innovation division that develops AI-driven autonomous agents and accelerators such as the Agentforce Guided Buying Assistant.
Product overview
WAM is a hybrid digital marketing consultancy combining strategy, technology, and creativity. Its offering is structured into four core studios — Commerce & Experience to Scale, Media & Optimization to Grow, CRM & Marketing Automation to Connect, and Creativity & Content to Impact — which work in coordination to deliver integrated solutions aligned with business objectives. Under WAM Innovation, the company also offers AI-driven solutions including the Agentforce Guided Buying Assistant accelerator (built on Salesforce Agentforce) and internal AI research projects (Enric, Anna, Sira, AgentPlus). WAM Room serves as the company's thought leadership and inbound marketing blog. The portfolio is delivered through a combination of in-house capabilities and acquired entities (Interactiv4, Blackbird), with long-term client partnerships spanning 15+ years.
Differentiator
Problem solved
Functional benefit
Brands
- WAM Innovation: AI-driven solutions division designing autonomous agents, AI prototyping, and Salesforce ecosystem integration tools.
- WAM Room
Products and services
- Commerce & Experience to Scale Designs and builds B2C, B2B, D2C, and marketplace commerce platforms that are agile and fully integrated with operational ecosystems (ERP, PIM, CRM). Works with Shopify, Hyvä Commerce, Salesforce Commerce, Magento/Adobe Commerce, and Vue Storefront for enterprise clients seeking integrated commerce solutions.
- Media & Optimization to Grow Covers paid media (SEM, Social Ads, Affiliate, Programmatic, CTV), owned media (web, blog, SEO, newsletters, social), and earned media (digital PR, brand advocacy). Manages traffic across all funnel stages with real-time optimization for enterprise clients.
- CRM & Marketing Automation to Connect Implements CRM systems (Salesforce), marketing automation platforms (Salesforce Marketing Cloud, Connectif), and loyalty programs to build a complete customer view, orchestrate communications across channels, and drive customer retention and lifetime value.
- Creativity & Content to Impact Brand identity development, campaigns, transmedia storytelling, social media content, and brand expression — creating compelling content that highlights each brand's uniqueness and speaks the consumer's language.
- Agentforce Guided Buying Assistant AI-powered guided shopping accelerator built on Salesforce Agentforce that acts as a smart seller understanding context, reasoning, and acting — guiding every visitor from product discovery to cart. Includes intelligent product discovery, integral personalisation, purchase assistance, real-time order self-management, support deflection, and Salesforce SCAPI/Data Cloud core configuration. Delivered as a 2-week Agile MVP accelerator for Salesforce Commerce Cloud customers.
- WAM Innovation WAM's AI innovation unit that drives business with effective technology — designing AI-driven solutions that learn, reason, and act. Combines AI prototyping leveraging machine learning and predictive analytics, next-gen UX design, and seamless Salesforce ecosystem connectors for clients seeking AI-powered business process optimisation.
Quantifiable outcome
- +20% conversion rate increase for Atida Mifarma after Magento 2 + Hyvä migration
- +7 more outcomes
Companies that use Wam Global
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Wam Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature4 records
Wam Global partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and supporting.
- SalesforcecoreWAM and LeadClic hold Salesforce Platinum Partner status — the highest tier of the Salesforce partner programme. WAM delivers implementations across Salesforce Marketing Cloud, Commerce Cloud, Service Cloud, and Pardot. The company has been a Salesforce ecosystem expert for over 15 years and integrates SCAPI, Data Cloud (Data 360), and the Trust Layer across client projects.
- Mage-OScoreWAM is the first Gold Partner of Mage-OS, an open-source eCommerce ecosystem fork of Magento/OpenMage. This partnership signals WAM's leadership in the Magento developer community and its commitment to open-source commerce development.
- TeradiskmajorTeradisk is a specialist infrastructure partner for Magento 2 + Hyvä deployments. Close collaboration with Teradisk was decisive in the success of the Atida Mifarma migration project, delivering high performance and concurrency for two Spryker store migrations in 3 months.
- LeadCliccoreWAM and LeadClic operate jointly as Salesforce Platinum Partners, combining Salesforce solutions and strategy expertise. Both companies are co-founders of the WAM group and share expertise across Salesforce ecosystem implementations.
- Interactiv4majorWAM acquired Interactiv4 as part of a strategy to become the leader in eCommerce solutions in Spain. Interactiv4 brings deep Magento 2 and Hyvä expertise, and its CEO Ignacio Riesco leads eCommerce practices within the group.
- BlackbirdmajorWAM acquired Blackbird alongside Interactiv4 to consolidate leadership in the Spanish eCommerce solutions market. Blackbird brings additional commerce and digital capabilities to the WAM group.
- AlgoliasupportingAlgolia is used as the search engine and data source for rankings and relations in Atida Mifarma's eCommerce implementation. Integrated to power intelligent product discovery.
- AkeneosupportingAkeneo PIM (Product Information Management) is integrated in Atida Mifarma's architecture using best practices for maintainability, centralising product data across markets.
- YotposupportingYotpo reviews management platform integrated in Atida Mifarma's eCommerce deployment to build trust through customer reviews.
- Clerk.iosupportingClerk.io is used for upselling capabilities in Atida Mifarma's platform, driving increased average order value through AI-powered recommendations.
- GenesyssupportingGenesys Cloud contact centre platform is integrated by WAM to improve sales and customer service operations for client projects.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wam Global competitors and assessment
Company assessmentDirect peers
- Good Rebels: Good Rebels is a Spanish digital transformation consultancy with CRM, data, and marketing automation capabilities serving enterprise clients in Iberia. It is a direct regional peer competing with WAM for Salesforce-led marketing transformation engagements.
- Dept Agency: Dept is a European-headquartered digital agency combining engineering, creative, and commerce capabilities for enterprise brands. It is comparable to WAM in targeting hybrid commerce + content engagements with similar mid-to-large brand clients.
- Slalom: Slalom is a Salesforce-heavy management and technology consultancy with a strong Marketing Cloud and Commerce Cloud practice and similar industry-vertical emphasis. It is a direct competitor for Salesforce Platinum-tier enterprise programs serving retail, B2B, and consumer brands.
- Making Science: Making Science is a Spanish-headquartered digital marketing and AdTech/Cloud consultancy listed on BME Growth, combining media, e-commerce, and MarTech capabilities for enterprise clients in Iberia and LATAM. It is the closest direct peer by geography, size scale, and offering mix to WAM.
- Publicis Sapient: Publicis Sapient is a tech-enabled business transformation consultancy with a hybrid strategy-and-execution model and deep Salesforce, Adobe Commerce, and Shopify capabilities. It competes directly with WAM for European enterprise digital transformation mandates where CRM, commerce, and creative work are bundled.
- VML (formerly VMLY&R): VML is a global creative, commerce, and CRM agency with deep WPP-group investment in commerce platforms and AI-driven experience design. It overlaps with WAM on commerce builds, CRM implementation, and creative content for enterprise brands across retail, beauty, and travel.
- Merkle (Dentsu): Merkle is a data-driven customer experience management firm under Dentsu with elite-tier Salesforce Marketing Cloud and Adobe partnerships and a focus on CRM + commerce + analytics outcomes. It is comparable to WAM in targeting Salesforce-stack enterprise transformations with measurable revenue impact.
Broad incumbents
- Accenture Song: Accenture Song is the digital marketing, commerce, and creative arm of Accenture offering end-to-end transformation including Salesforce, Adobe, and commerce implementations. It overlaps with WAM at the enterprise scale and brings broader portfolio breadth.
- Deloitte Digital: Deloitte Digital is the consultancy's creative and technology practice offering Salesforce, Adobe, and customer experience transformations globally. It competes with WAM for large enterprise digital mandates while operating at much larger scale.
- Capgemini Invent: Capgemini Invent is the digital transformation and innovation arm of Capgemini, spanning CRM, commerce, marketing operations, and creative for enterprise clients. It overlaps with WAM's enterprise-focused digital transformation work and competes at the larger deal-size band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wam Global social profiles
Digital presenceWam Global compliance and trust
Trust signalCompliance6 records
Wam Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wam Global leadership team
Management profileNumber of profiles
Profiles1 record
Wam Global subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wam Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wam Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wam Global
What does Wam Global do?
WAM Global is a hybrid digital marketing consultancy delivering end-to-end digital transformation through four integrated studios: Commerce & Experience to Scale (eCommerce build/optimization), Media & Optimization to Grow (paid/owned/earned media), CRM & Marketing Automation to Connect, and Creativity & Content to Impact. Services span strategy, technology implementation, and creative campaigns for enterprise brands, supported by a WAM Innovation division that develops AI-driven autonomous agents and accelerators such as the Agentforce Guided Buying Assistant.
Is Wam Global a public or private company?
Wam Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wam Global founded?
Wam Global was founded in -1. It employs 51 to 100 people.
Where is Wam Global based?
Wam Global is headquartered in Madrid, Spain, in the Europe region.
How does Wam Global make money?
One revenue line is on record: digital Marketing Consultancy Services.
Who are Wam Global's main competitors?
Direct peers on record are Good Rebels, Dept Agency, Slalom, Making Science, Publicis Sapient, VML (formerly VMLY&R) and Merkle (Dentsu). Broad incumbents are Accenture Song, Deloitte Digital and Capgemini Invent.
Does Wam Global have an API?
No public API is recorded for Wam Global.
What industry is Wam Global in?
Wam Global's product category is Digital Marketing Consultancy. Its primary akta.pro industry code is BPAEAMAI, Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS), with a secondary code of MPAAAOAB, Online Reputation Management (ORM). Its NAICS code is 54151 and its SIC code is 7311.