Stone Surface
Stone Surface is a Naples, Maine-based custom stone fabricator and installer serving residential and commercial customers across Maine and New Hampshire, offering granite/quartz/marble countertops, semi-custom cabinetry, tile and flooring, and sinks through a single showroom with on-site templating, fabrication, and installation services.
- Company typePrivate
- Founded1995
- HeadquartersNaples, MAINE, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stone Surface does
Stone Surface is a privately held, founder-owned custom stone fabrication and installation business based in Naples, Maine, serving residential and commercial customers primarily across Maine and New Hampshire. Founded by Greg Smith around 1995 after he spent years learning the granite and marble trade, the company operates a single showroom and fabrication facility at 9 Lakes Plaza Drive, maintaining over 300 granite slabs on-site and offering specialty-order quartz from Silestone, LX Viatera, Vadara, and Wilsonart. Beyond stone, the company sells semi-custom cabinetry through dealer relationships with Showplace (President's Award Level), Koch, Fabuwood, and JSI, plus tile and flooring from approximately ten vendors and kitchen/vanity sinks.
The business model is direct-to-customer project-based sales: customers visit the showroom or submit website quote requests, receive free cost estimates, and purchase materials plus templating, fabrication, and installation services. Stone Surface is one of several adjacent design services using 20/20 Design visualization software, and it serves four customer segments — residential homeowners (primary), commercial clients, new construction, and remodeling projects — across Maine and New Hampshire. The company employs 14 people with key leadership across operations, production, design, and commercial project management, including a LEED-accredited VP who leads commercial work.
The company's revenue streams are one-time project transactions spanning countertops, cabinetry, flooring/tile, and sinks, priced via free quotes across five stone pricing tiers (A through E, from entry-level granite to premium-plus exotics). Distribution is exclusively through its physical showroom, online quote capture, and field sales/on-site templating. Marketing relies on showroom visits, the website, a project gallery, Facebook presence, and word-of-mouth. No revenue figures, funding events, or institutional investment are disclosed.
Stone Surface firmographics
Firmographics- Name
- Stone Surface
- Legal name
- Stone Surface
- Website
- https://stonesurface.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stone Surface is a Naples, Maine-based custom stone fabricator and installer serving residential and commercial customers across Maine and New Hampshire, offering granite/quartz/marble countertops, semi-custom cabinetry, tile and flooring, and sinks through a single showroom with on-site templating, fabrication, and installation services.
- Ownership category
- akta.pro rank
Stone Surface industry classification
Industry- Product category
- Stone Countertops & Cabinetry
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)
- akta.pro secondary industries
- Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF), Tile & Stone Flooring Installation (HSAPAGAE), Natural Stone Cleaning, Polishing & Restoration (Marble/Granite/Travertine/Limestone) (HSAEAOAA)
Keywords
Where Stone Surface is headquartered
LocationHeadquarters
- HQ city
- Naples, MAINE
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stone Surface business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Countertop Sales & Installation: Sale and professional installation of granite, quartz, and marble countertops. Includes templating, fabrication, and installation services. Revenue generated from material costs plus fabrication/installation labor.
- Cabinet Sales: Sale of semi-custom cabinets from Showplace Cabinetry, Koch Cabinetry, Fabuwood, and JSI. Direct sales relationship with cabinet manufacturers allows competitive pricing.
- Tile & Flooring Sales: Sale of tile and flooring products including porcelain, ceramic, natural stone, LVT, LVP, hardwood and more. Sourced from vendors around the world.
- Sink Sales: Sale of kitchen and vanity sinks including stainless steel, porcelain, and custom granite sinks.
- Design Services: In-house certified kitchen designers provide full kitchen and bathroom design services using 20/20 software to visualize projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free cost estimates for all projects |
| Unit Pricing | Pay-as-you-go | Stone Group A (Low Price Tier) |
| Unit Pricing | Pay-as-you-go | Stone Group B (Medium Price Tier) |
| Unit Pricing | Pay-as-you-go | Stone Group C (High Price Tier) |
| Unit Pricing | Pay-as-you-go | Stone Group D (Premium Tier) |
| Unit Pricing | Pay-as-you-go | Stone Group E (Premium Plus Tier) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Stone Surface product offering
Product offeringCore offering
Stone Surface is a Maine-based custom stone fabrication and installation company that sells and installs granite, quartz, and marble countertops (with over 300 slabs in on-site inventory), semi-custom cabinetry from leading American manufacturers, tile and flooring materials, and kitchen/vanity sinks. The company complements these physical products with in-house certified kitchen and bath design services using 20/20 visualization software, plus professional templating, custom fabrication, and on-site installation for residential and commercial projects.
Product overview
Stone Surface is a Maine-based custom stone fabrication and installation company offering a unified portfolio of countertop, cabinet, tile/flooring, and sink products for residential and commercial kitchen and bathroom projects. The core offerings include custom granite, quartz, and marble countertops (with over 300 in-stock granite slabs and special order quartz from Silestone, LX Viatera, Vadara, and Wilsonart), semi-custom cabinetry (through partnerships with Showplace Cabinetry, Koch Cabinetry, Fabuwood, and JSI), tile and flooring materials (sourced from vendors worldwide), and kitchen/vanity sinks. Design services using 20/20 Design software and custom fabrication/installation are provided as complementary services. The company operates as a one-stop solution combining material sales with professional design and installation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 300+ granite slabs available for immediate selection
- +1 more outcomes
Companies that use Stone Surface
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Stone Surface technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stone Surface partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and supporting.
- Showplace CabinetrycoreStone Surface is a President's Award Level dealer for Showplace Cabinetry, one of the most recognized brands in American-made semi-custom cabinetry. Showplace is known for design flexibility, high quality products, and employee ownership model. They are a certified member of the Kitchen Cabinet Manufacturers Association's Environmental Stewardship Program.
- Koch CabinetrycoreStone Surface is a certified dealer for Koch Cabinetry, which has earned a reputation for quality craftsmanship, service, and cabinetry built like fine furniture with attention to detail and high-quality woods and veneers.
- Fabuwood CabinetrycoreStone Surface is a certified dealer for Fabuwood, which offers luxury kitchen design at affordable prices with a range of styles, materials, and finishes catering to specific tastes and needs.
- JSI CabinetrysupportingStone Surface is a certified dealer for JSI Cabinetry, manufacturers/distributors of quality all-wood kitchen and bath cabinetry with over 20 styles available including stains, paints, glazes, regular or full overlay, and inset options.
- Genrose TilesupportingTile vendor providing products through Stone Surface showroom. Genrose is a tile distributor with products available at stonesurface.net.
- Best TilesupportingTile vendor partner supplying products through Stone Surface. Best Tile provides tile products for kitchen, backsplash, bathroom, and entire home projects.
- Fitzgerald TilesupportingTile installer and vendor partner. Fitzgerald Tile provides tile products and installation services recommended by Stone Surface.
- Tesoro TilesupportingTile vendor supplying products through Stone Surface showroom. Tesoro Tile offers products for various applications.
- Urban Coast TilesupportingTile vendor partner providing products through Stone Surface showroom.
- Glazzio TilessupportingTile vendor supplying products through Stone Surface showroom.
- ToemisupportingTile vendor partner providing products through Stone Surface showroom.
- DuratosupportingTile and surface vendor supplying products through Stone Surface showroom.
- BeauflorsupportingFlooring vendor supplying LVT and other flooring products through Stone Surface showroom.
- Maine Traditions Hardwood FlooringsupportingLocal Maine hardwood flooring vendor supplying products through Stone Surface showroom. Provides local authenticity and regional sourcing options.
- MapeisupportingInstallation products and systems provider. Mapei supplies adhesives, sealants, and chemical products for tile and stone installation.
- Schluter SystemssupportingInstallation systems specialist for tile and stone. Schluter Systems provides membrane systems, profiles, and waterproofing products recommended for proper tile installation.
- SilestonesupportingSpecial order quartz countertop option available through Stone Surface. Silestone is a leading quartz surface manufacturer.
- LX ViaterasupportingSpecial order quartz option available through Stone Surface. LX Viatera (by LG Hausys) provides quartz surfaces.
- Vadara QuartzsupportingSpecial order quartz countertop option available through Stone Surface.
- WilsonartsupportingSpecial order quartz option available through Stone Surface. Wilsonart provides quartz surfaces alongside their laminate and engineered stone products.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Stone Surface competitors and assessment
Company assessmentBroad incumbents
- Cosentino (Silestone): Global manufacturer of Silestone quartz and other engineered surfaces with North American distribution centers. Comparable because Stone Surface offers Silestone as a special-order brand and competes against similar quartz surfaces.
- Cambria: American-made quartz surface manufacturer with company-owned gallery/showroom network. Competes in the same premium quartz countertop category that Stone Surface sells and fabricates for residential/commercial projects.
- Wilsonart: Manufacturer of engineered quartz, solid surface, and laminate countertops sold through dealer networks. Stone Surface lists Wilsonart as a special-order brand, and the company competes in the broader countertop category.
- Lowe's: National home improvement retailer with kitchen/bath design centers, countertop installation, and cabinet lines. Comparable competitor across all three of Stone Surface's core product categories with greater scale and brand recognition.
- Caesarstone: Global engineered quartz manufacturer selling through kitchen/bath dealers and big-box retailers. Direct product overlap with the quartz countertops Stone Surface fabricates and installs.
- Home Depot: National home improvement retailer selling countertops, cabinets, and flooring with installation services. Explicitly cited by Stone Surface as the box-store competitor it undercuts on price while competing on service quality.
- MSI (M S International): Largest U.S. distributor of countertops, flooring, wall tile, and hardscaping products with multiple showroom formats. Overlaps Stone Surface as both a potential supplier and a downstream competitor with greater selection and national reach.
- Floor & Decor: Specialty retailer of tile, wood, laminate, vinyl, and natural stone flooring with hundreds of U.S. locations. Directly competes with Stone Surface's tile and flooring sales business and adjacent countertop categories.
Direct peers
- Granite Transformations: National countertop resurfacing and overlay franchise offering kitchen/bath surface replacements. Comparable business model targeting homeowners seeking countertop upgrades without full replacement, similar customer base to Stone Surface.
- M.R. Bolduc & Sons: Maine-based custom granite, quartz, and marble countertop fabricator serving residential and commercial clients across northern New England. Direct regional competitor with similar full-service templating, fabrication, and installation model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stone Surface social profiles
Digital presenceStone Surface financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone Surface leadership team
Management profileNumber of profiles
Profiles9 records
Stone Surface funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone Surface M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone Surface
What does Stone Surface do?
Stone Surface is a Maine-based custom stone fabrication and installation company that sells and installs granite, quartz, and marble countertops (with over 300 slabs in on-site inventory), semi-custom cabinetry from leading American manufacturers, tile and flooring materials, and kitchen/vanity sinks. The company complements these physical products with in-house certified kitchen and bath design services using 20/20 visualization software, plus professional templating, custom fabrication, and on-site installation for residential and commercial projects.
Is Stone Surface a public or private company?
Stone Surface is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stone Surface founded?
Stone Surface was founded in 1995. It employs 11 to 50 people.
Where is Stone Surface based?
Stone Surface is headquartered in Naples, MAINE, United States, in the North America region.
How does Stone Surface make money?
Five revenue lines are on record. Countertop Sales & Installation is the primary driver. The others are cabinet Sales, tile & Flooring Sales, sink Sales and design Services.
Who are Stone Surface's main competitors?
Broad incumbents on record are Cosentino (Silestone), Cambria, Wilsonart, Lowe's, Caesarstone, Home Depot, MSI (M S International) and Floor & Decor. Direct peers are Granite Transformations and M.R. Bolduc & Sons.
Does Stone Surface have an API?
No public API is recorded for Stone Surface.
What industry is Stone Surface in?
Stone Surface's product category is Stone Countertops & Cabinetry. Its primary akta.pro industry code is IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication, with a secondary code of IMAKAHAE, Marble Quarrying & Dimension Stone Fabrication. Its NAICS code is 327991 and its SIC code is 3281.