Superlike

What Superlike does

Superlike is a Turkey-based B2B influencer marketing and UGC content production platform founded in 2022 and headquartered in the Beyoğlu district of Istanbul. The company operates a curated network of 12,000+ creators, ranging from nano to macro influencers, and has executed 10,000+ brand collaborations across cosmetics, retail, fashion, dermocosmetics, health supplements, food, and technology sectors. Its customer base includes enterprise brands such as Rossmann, Mavi, Orzax, Pastel, Maruderm, and Lunova, with campaigns delivered primarily on TikTok and Instagram.

The platform's core technology centers on three AI capabilities: TikTok Trend Radar, which analyzes 12,480+ daily TikTok contents to surface emerging formats, transitions, rising sounds, and POV hook patterns with quantified signal strength; AI Content Review, which scores video-to-brief alignment and generates revision recommendations prior to publication; and AI Creator Matching, which selects creators from the 12,000+ pool based on brand-category-target audience alignment. These AI tools are embedded in a four-step managed workflow covering strategy and brief, influencer and creator matching, production and approval, and publication and delivery, with content rights packaged for both organic posting and paid advertising use (including Meta and TikTok Spark Ads).

Superlike's business model is professional services-based, with sales-led customer acquisition via online contact forms and direct outreach, custom-quoted managed campaigns, and a parallel creator portal (creators.superlike.com.tr) for influencer onboarding. The firm operates a single-country footprint in Turkey with 8 employees, suggests an AI-leveraged, high-throughput services model rather than a SaaS or marketplace product. Strategic positioning is anchored on capturing trends before they peak and delivering dual-use organic plus advertising content, a differentiator that has earned at least one regional industry award (Kristal Elma, for the Pastel Sponge Boob campaign).

Name

Superlike

Legal name

Superlike

Website

https://superlike.com.tr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Turkey-based B2B influencer marketing and UGC platform connecting consumer brands with 12,000+ TikTok and Instagram creators. AI-powered trend detection, content review, and creator matching, with 10,000+ brand collaborations since 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Influencer Marketing Campaigns: Managed end-to-end influencer marketing campaigns for brands including creator selection, content production, quality control, and distribution across TikTok and Instagram. Services include PR & seeding, brand launches, and trend content.
2. UGC Content Production: Production of user-generated content for brand channels including ad creatives for Meta/TikTok Spark Ads, marketplace and product page content, and brand social media content. Content delivered for both organic and advertising use.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Superlike is a Turkey-based B2B influencer marketing and UGC content production platform that connects brands with a network of 12,000+ nano-to-macro creators for TikTok and Instagram campaigns. The company manages end-to-end campaigns covering strategy, creator matching, content production, AI-powered quality control, and delivery of assets usable for both organic posting and paid advertising. It combines influencer marketing, UGC production, and PR/seeding into a single managed service enhanced by proprietary AI tools.

Product overview

Superlike is an influencer marketing and UGC production platform that combines influencer marketing, user-generated content, and seeding into a single system. The core offering consists of the Influencer Marketing Platform (connecting brands with 12,000+ creators for TikTok and Instagram), the UGC Production Service (producing authentic user content for brand channels and ads), and the AI-powered TikTok Trend Radar and AI Content Review tools. The platform manages the complete content lifecycle through four steps: Strategy & Brief, Influencer & Creator Matching, Production & Approval, and Publication & Delivery. Brands work with Superlike for campaign management, PR, product launches, and trend-driven content.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Campaigns End-to-end managed influencer marketing campaigns for brands across TikTok and Instagram, including creator matching, PR and seeding, brand launches, and trend-driven content. Campaigns leverage a 12,000+ creator network with content delivered for both organic posting and paid advertising use.
• UGC Content Production User-generated content production service creating authentic user content for brand channels, ad creatives (Meta and TikTok Spark Ads), marketplace and product page listings, and brand social media. Content is delivered without requiring publication or creator distribution.

Quantifiable outcome

• Brief alignment score of 92% achieved in AI Content Review example
• +3 more outcomes

Named customers30 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Upfluence: Influencer marketing platform offering creator search, outreach, and campaign management tools, overlapping with Superlike's matching and campaign management capabilities.
• IZEA: Long-standing publicly traded influencer marketing platform offering managed services plus SaaS tooling, directly comparable to Superlike's combined agency-and-platform approach.
• CreatorIQ: Enterprise-grade influencer marketing platform with creator discovery, workflow, and analytics; competes with Superlike for the same brand-influencer campaign budgets, especially from large consumer brands.
• The Influencer Marketing Factory: Full-service influencer marketing agency executing end-to-end TikTok and Instagram campaigns for consumer brands, sharing Superlike's managed-services DNA and B2B go-to-market.
• Aspire (AspireIQ): Enterprise influencer marketing platform combining creator marketplace, campaign management, and analytics — comparable to Superlike's platform-plus-services model but at larger enterprise scale.
• inbeat.agency: Creator and UGC agency with AI-augmented campaign execution and a similar managed-services model targeting consumer brands, making it the closest direct comp to Superlike's agency-plus-tech positioning.
• Traackr: Enterprise influencer marketing platform with strong analytics and brand-safety features, targeting the same enterprise brand budgets and competing for the same creator-marketing workflows.

Broad incumbents

• Klear (Meltwater): Influencer marketing platform now part of Meltwater's broader media intelligence suite, offering creator discovery and campaign analytics as part of a much wider portfolio — overlapping with Superlike but embedded in a larger incumbent stack.
• Tagger (Sprout Social): Influencer marketing platform acquired by Sprout Social, providing social listening plus creator discovery and campaign analytics, with comparable functionality to Superlike's AI matching and trend tools but bundled into a larger incumbent social media management suite.

Emerging players

• Modash: Creator discovery and analytics platform focused on smaller and mid-market brands, with overlapping technology surface (AI matching, content analytics) and a comparable emerging-player stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/superlike.tr
• TikToktiktok.com/@superlike.tr
• LinkedInlinkedin.com/company/superlike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superlike