What SYNAXON does

SYNAXON AG is a German cooperative (Verbundgruppe) and service provider for IT service providers, founded in 1992 and headquartered in Schloß Holte-Stukenbrock, Nordrhein-Westfalen. The company is incorporated as a public Aktiengesellschaft (HRB 36014, Amtsgericht Bielefeld) with a two-tier board structure headed by CEO Mark Schröder and Supervisory Board Chairman Dr. Niklas Darijtschuk. SYNAXON describes itself as 'Europas größte IT-Verbundgruppe' (Europe's largest IT cooperative group), aggregating IT resellers, system integrators, and managed service providers (MSPs) into the iTeam network of 380+ IT companies, with a broader operating footprint across Germany, Austria, and the United Kingdom.

The core technical asset is EGIS, a proprietary IT procurement and purchasing platform described as the original and most detailed purchasing tool on the German IT market. EGIS connects the partner network with distributors (ADN, ALSO, api, TD-SYNNEX, Ingram Micro, Kosatec, Siewert & Kau, systeam, bytec, TAROX) and manufacturers (Intel, Microsoft, Lenovo, Wortmann, Schneider, etc.) under aggregated purchasing conditions. Adjacent products include Zentralregulierung (central invoicing), IT project support (manufacturer certifications routed through SYNAXON's status), a Master-MSP toolkit for managed services enablement, marketing support, and the SYNAXON Academy (operating since 2002) which offers 6,000+ seminars, expert groups, focus groups, and benchmarking tools (IT-Servicepreis- & Gehaltsspiegel). The Academy has expanded into AI-themed programming with the 'KI im Fokus' monthly expert exchange, the annual KI Tools und Prozesse workshop, and the 'Praxis-Guide: KI im Systemhaus' e-book.

The business model is hybrid: recurring cooperative membership fees, transaction-based commissions/margins on EGIS procurement volume, recurring Academy subscriptions (EUR 49/month for up to 5 participants, EUR 79/month for MSP-BWA), and one-time event fees (EUR 249 for the flagship Partner Executive Conference, EUR 299 for the AI workshop). GTM is primarily channel- and event-driven: direct partner recruitment via the website, account-based outbound ([email protected], led by Bereichsleiter Kooperationen Mirko Schön), referral within the iTeam peer network, and the annual flagship conference plus regional partner meetings. Customer segments are SMB IT resellers and system integrators (primary), MSPs (primary), and IT manufacturers/distributors (secondary channel).

Name

SYNAXON

Legal name

SYNAXON AG

Website

https://synaxon.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

SYNAXON AG is a German cooperative (Verbundgruppe) that operates the EGIS procurement platform and the iTeam network of 380+ IT resellers, system integrators, and MSPs across DACH and the UK, monetizing through membership fees, EGIS procurement volume, and the SYNAXON Academy.

Ownership category

akta.pro rank

Headquarters

HQ city

Schloß Holte-Stukenbrock

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Partner Membership / Cooperative Fees: IT resellers, system integrators, and MSPs pay membership fees to join the SYNAXON cooperative network. Membership grants access to EGIS procurement, manufacturer certifications, marketing support, Academy training, and the iTeam network.
2. EGIS Purchasing / Procurement: Partners use the EGIS purchasing system to buy IT products from distributor and manufacturer partners. SYNAXON earns commissions or margins on procurement volume routed through the platform.
3. Central Invoicing / Zentralregulierung: SYNAXON provides central invoicing services for partners, handling billing and payment processing across the network.
4. SYNAXON Academy Seminars & Training: The Academy offers over 6,000 seminars, expert groups, focus groups, and events for partners on topics including sales, technology, business development, leadership, and manufacturer certifications. Revenue is generated through monthly subscriptions (e.g., 49 EUR/month for groups of up to 5), one-time event fees (e.g., 249 EUR for the Geschäftsführertagung, 299 EUR for the KI workshop), and recurring group fees (e.g., 79 EUR/month for MSP-BWA group).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SYNAXON AG operates a cooperative (Verbundgruppe) platform for independent IT resellers, system integrators, and managed service providers in the DACH region. Its core services include the EGIS procurement and purchasing system, distribution and centralized invoicing (Zentralregulierung), IT project support, managed services enablement, partner marketing services, peer networking through iTeam, and the SYNAXON Akademie training portfolio with subscription-based focus groups and annual events.

Product overview

SYNAXON AG is a service provider for IT service providers (IT-Dienstleister für IT-Dienstleister), operating a platform-and-services model centered on its Verbundgruppe (partner network) for IT resellers and system houses. The core product portfolio centers on EGIS, SYNAXON's proprietary procurement and purchasing management system for the IT channel, complemented by distribution services, IT project support, centralized billing (Zentralregulierung), and managed services offerings. Beyond core operations, SYNAXON provides marketing support, the iTeam networking group (380+ IT companies), and the SYNAXON Akademie — a comprehensive training and events division offering expert groups, online seminar series, workshops, and benchmarking tools (IT-Servicepreis- & Gehaltsspiegel). AI-related offerings include the monthly 'KI im Fokus' expert exchange, the annual 'KI, Tools und Prozesse' in-person workshop, and technical training series such as the 'Expertenrunde für Systemadministratoren' and the 'Fokusgruppe: Tools und Prozesse im Systemhaus'. Business development peer groups (MSP-BWA Gruppe, PCS BWA Kreis) and the annual SYNAXON-Partner-Geschäftsführertagung round out the event portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• EGIS-Einkaufssystem (EGIS Purchasing System)
• SYNAXON Distribution
• IT-Projektunterstützung (IT Project Support)
• Zentralregulierung (Centralized Invoicing)
• Managed Services
• SYNAXON Marketing
• iTeam
• SYNAXON Akademie
• SYNAXON-Partner-Geschäftsführertagung
• KI im Fokus
• Expertenrunde für Systemadministratoren
• Fokusgruppe: Tools und Prozesse
• KI, Tools und Prozesse Präsenzworkshop
• MSP-BWA Gruppe
• PCS BWA Kreis
• IT-Servicepreis- & Gehaltsspiegel

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Partnerships

24 partnerships are on record, tiered platinum sponsor, gold sponsor, supporting sponsor and core.

• Cloud Factoryplatinum sponsorStrategic or Co-development Partner · 1 January 2026Cloud Factory is a Platinum Sponsor of the SYNAXON Partner Executive Conference 2026. It helps MSPs and IT system houses manage Microsoft, Adobe, and other cloud services with partner portal, automated billing, migration tools, and 24/7 support. Its MSP-focused tools are promoted through SYNAXON's platform.
• CyberPower Systemsplatinum sponsorStrategic or Co-development Partner · 1 January 2026CyberPower is a Platinum Sponsor of the SYNAXON Partner Executive Conference 2026. It provides technologically leading UPS (uninterruptible power supply) solutions for modern IT infrastructures. api and CyberPower jointly promote power protection solutions to SYNAXON partners.
• Diamant Softwareplatinum sponsorStrategic or Co-development Partner · 1 January 2026Diamant Software is a Platinum Sponsor of the 2026 conference. It provides finance and controlling software for SMEs, enabling automated financial processes and transparency for SYNAXON's IT reseller partners and their customers.
• Digital Data Communications (DDC)platinum sponsorStrategic or Co-development Partner · 1 January 2026DDC (brands: equip, LevelOne, Conceptronic) is a Platinum Sponsor. It provides tailored network solutions from cable connections to complex networks for SYNAXON partners.
• OpenText Cybersecurityplatinum sponsorStrategic or Co-development Partner · 1 January 2026OpenText Cybersecurity is a Platinum Sponsor. It offers a complete cybersecurity portfolio serving 23,000 MSPs and channel partners globally, providing data security and data protection solutions to SYNAXON's partner network.
• Reybex Cloud ERPplatinum sponsorStrategic or Co-development Partner · 1 January 2026Reybex is a Platinum Sponsor. Its cloud ERP platform combines inventory management, production, e-commerce, POS, and accounting, with AI and flexible processes for SYNAXON's partner ecosystem.
• APC Schneider Electricplatinum sponsorStrategic or Co-development Partner · 1 January 2026APC Schneider Electric is a Platinum Sponsor of the 2026 conference. It provides IT/OT infrastructure solutions, AI solutions, and MSP & monitoring solutions for SMEs and data center environments.
• Axis Communicationsgold sponsorStrategic or Co-development Partner · 1 January 2026Axis Communications is a Gold Sponsor of the 2026 conference. It provides intelligent video security, access control, intercoms, and audio solutions with analytics applications for SYNAXON's IT reseller partners.
• Infoniqa Deutschlandgold sponsorStrategic or Co-development Partner · 1 January 2026Infoniqa is a Gold Sponsor. It provides HR, payroll, and finance solutions in the DACH region, serving SYNAXON's partner network with modern software and consulting.
• Haufe-Lexwaregold sponsorStrategic or Co-development Partner · 1 January 2026Haufe-Lexware is a Gold Sponsor. Its Lexware products are used by over 600,000 companies for business and private finances, and are promoted through SYNAXON's partner network.
• Lenovogold sponsorStrategic or Co-development Partner · 1 January 2026Lenovo is a Gold Sponsor of the 2026 conference. It provides hardware solutions (PCs, servers, etc.) through SYNAXON's IT reseller partner network.
• StarTech.comgold sponsorStrategic or Co-development Partner · 1 January 2026StarTech.com is a Gold Sponsor. It provides connectivity solutions for IT professionals with over 4,000 products and technical expertise for SYNAXON's IT reseller partners.
• Securepointgold sponsorStrategic or Co-development Partner · 1 January 2026Securepoint is a Gold Sponsor. It provides IT security solutions made in Germany for mid-sized businesses, protecting networks, mobile devices, and users, with cybersecurity solutions promoted through SYNAXON.
• TRUTTENBACH.IT / cevisio.ITplatinum sponsorStrategic or Co-development Partner · 1 January 2026TRUTTENBACH.IT is a Platinum Sponsor and provides the cevisio.IT all-in-one software, consulting, training, and IT know-how for system houses, enabling optimized processes and AI adoption for SYNAXON partners.
• mitteldeutsche IT (mIT Cloud)platinum sponsorStrategic or Co-development Partner · 1 January 2026mitteldeutsche IT is a Platinum Sponsor. Its mIT Cloud provides a complete cloud ecosystem including cloud, office, and AI solutions made in Germany for IT service providers and MSPs, distributed through SYNAXON's partner network.
• MISSION SECYOURsupporting sponsorStrategic or Co-development Partner · 1 January 2026MISSION SECYOUR is listed as a supporting sponsor of the 2026 conference, providing cybersecurity services and expertise.
• ADNcoreTechnology or IntegrationADN is listed as a key distributor partner on SYNAXON's supplier overview. ADN provides IT products and solutions to SYNAXON's network of IT resellers and MSPs.
• ALSOcoreTechnology or IntegrationALSO is listed as a key distributor partner on SYNAXON's supplier overview. ALSO provides IT products and solutions to SYNAXON's partner network.
• apicoreTechnology or Integrationapi is listed as a key distributor partner on SYNAXON's supplier overview, providing IT products and solutions to SYNAXON's network.
• TD-SYNNEXcoreTechnology or IntegrationTD-SYNNEX is listed as a distributor partner and also sponsors SYNAXON events (Platinum Sponsor at the 2026 Partner Executive Conference). TD-SYNNEX provides IT products and solutions to SYNAXON's partner network.
• Ingram MicrocoreTechnology or IntegrationIngram Micro is listed as a key distributor partner on SYNAXON's supplier overview, providing IT products and solutions to SYNAXON's partner network.
• Wortmann AGcoreTechnology or IntegrationWortmann AG is listed as a manufacturer partner on SYNAXON's supplier overview, providing IT products (servers, PCs, etc.) to SYNAXON's partner network.
• IntelcoreTechnology or IntegrationIntel is the Head Sponsor of the SYNAXON-Partner-Geschäftsführertagung 2026. Intel provides technology solutions and is described as a leader in developing forward-looking semiconductor and IT solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft is listed as a Platinum Sponsor at the SYNAXON Partner Executive Conference. Microsoft products and services are distributed through SYNAXON's partner network, and Microsoft certifications are accessible through SYNAXON.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Littlebit Technology AG: Littlebit is a Switzerland-based IT distributor serving resellers and system integrators across the DACH region with comparable hardware, components, and IT channel services. It competes with SYNAXON for partner procurement volume in adjacent German-speaking markets.
• COMramo AG: COMramo is a German IT purchasing cooperative (Verbundgruppe) for IT system houses, directly comparable to SYNAXON's iTeam and EGIS model. Both operate cooperative-style organizations aggregating procurement, training, and central services for independent German IT resellers, making them the closest structural analog to SYNAXON.
• Siewert & Kau: Siewert & Kau is a German IT value-added distributor listed as a SYNAXON supplier partner. It serves IT resellers and system integrators across DACH with comparable distribution breadth, focusing on SMB and midmarket customers that overlap with SYNAXON's iTeam network.
• TAROX AG: TAROX is a German IT systems distributor and manufacturer (TAROX, Microbeam brands) listed as a SYNAXON supplier partner. TAROX serves the same DACH IT reseller and system house segment with distribution, systems building, and value-added services, competing directly with SYNAXON's distribution and procurement offering.
• Wortmann AG: Wortmann AG is a German IT manufacturer and distributor (Terra, Fujitsu OEM partner) listed as a core SYNAXON partner. Wortmann and SYNAXON both operate Germany-rooted models focused on enabling independent IT resellers with procurement, financing, and partner services, and compete for similar SME IT channel customers.
• ADN Distribution: ADN is a leading German IT value-added distributor listed as a core partner on SYNAXON's supplier overview. ADN serves the same DACH IT reseller and system house segment with comparable breadth across hardware, software, cloud, and AV/IT convergence, competing directly with SYNAXON for partner procurement volume and services.
• api Computerhandel: api is a Bochum-based German IT distributor listed as a core partner on SYNAXON's supplier overview. api and SYNAXON both serve German IT resellers with procurement, distribution, and value-added services, and api co-promotes power protection solutions with CyberPower through the SYNAXON network — making them simultaneous partners and adjacent competitors.
• ALSO: ALSO is one of Europe's largest IT distributors, listed as a core distributor partner on SYNAXON's supplier overview. Both operate as intermediaries connecting IT manufacturers with resellers and MSPs across the DACH region, offering comparable procurement platforms, logistics services, and channel programs to SYNAXON's partner base.

Broad incumbents

• Ingram Micro: Ingram Micro is one of the world's largest IT distributors and a core SYNAXON supplier partner. While much broader in scale and global reach than SYNAXON, Ingram Micro overlaps directly in DACH IT channel distribution, cloud marketplace services (Ingram Micro Cloud), and partner enablement, posing both a supply partnership and a competitive threat to SYNAXON's EGIS platform.
• TD-SYNNEX: TD-SYNNEX is a global IT distributor that is a core SYNAXON supplier partner and Platinum Sponsor of the 2026 SYNAXON Partner Executive Conference. TD-SYNNEX overlaps with SYNAXON in serving DACH resellers and MSPs with broad-line distribution, cloud services, and partner enablement programs, making it a significant incumbent comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@synaxonag5315
• Facebookfacebook.com/synaxon.ag
• LinkedInlinkedin.com/company/synaxon-partner
• Instagraminstagram.com/synaxon_ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SYNAXON