TAMA

What TAMA does

TAMA (legally TamaYou Inc.) is a two-sided influencer marketing marketplace founded in 2022 and headquartered in Orinda, California. The platform enables brands to discover, brief, transact with, and measure influencer campaigns across Instagram, TikTok, and YouTube, while influencers apply to brand campaigns and monetize their reach. TAMA's core technology is its proprietary "You Engine," an AI matching system that scores brand-influencer compatibility across seven dimensions (beyond basic demographics), supplemented by an AI-powered brief generator, 24-hour-refresh analytics, and an escrow-based payment flow integrated via Collabstr.

The product surface consists of three offerings: (1) the TAMA Influencer Marketing Platform — a self-serve web marketplace for SMB brands and individual creators; (2) TAMA SaaS — a white-label, agency-touted version offering customizable branding and advanced matchmaking for agencies serving multiple clients; and (3) TAMA Mobile Applications on iOS and Android for on-the-go campaign management. The platform claims a database of 150,000+ vetted influencers, supports multi-platform tracking, and maintains CCPA, GDPR, and PCI-DSS compliance.

TAMA operates a hybrid revenue model combining marketplace commissions on brand-creator transactions with recurring SaaS subscription fees for the white-label agency solution. Go-to-market is dual: a product-led growth motion for SMBs and influencers on the marketplace, paired with an enterprise field-sales/demo-request motion for the SaaS product. The company is privately held with no disclosed funding rounds, ~10 employees, and a customer base consisting of small DTC brands in food/beverage, wellness, and lifestyle.

Name

TAMA

Legal name

TamaYou Inc.

Website

https://tamayou.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TAMA (TamaYou Inc.) is a two-sided AI-powered influencer marketing marketplace that connects brands with vetted influencers on Instagram, TikTok, and YouTube, offering campaign management, escrow payments, and a white-label SaaS for agencies.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)

Keywords

• Influencer marketing platform
• Creator marketplace
• Influencer discovery
• White-label SaaS
• Brand collaboration

Headquarters

HQ city

Orinda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission: TAMA connects brands with influencers through its marketplace platform, facilitating campaigns and charging fees for transactions. Brands pay influencers for content creation while TAMA takes a commission on each successful collaboration.
2. SaaS Subscription: TAMA offers a white-label SaaS solution for agencies and brands, providing them with a branded influencer marketing platform. Fees are described as applicable in connection with services selected by users.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

TAMA (TamaYou Inc.) operates an AI-powered two-sided influencer marketing marketplace that enables brands to discover, vet, brief, pay, and measure influencer collaborations across Instagram, TikTok, and YouTube. The platform features a proprietary AI matching engine that scores compatibility across seven levels and connects to a database of 150,000+ vetted creators. Brands can self-serve to issue briefs, receive priced proposals from influencers, and transact through an escrow-based payment system, while agencies can license the underlying technology as a white-label SaaS offering.

Product overview

TAMA (TamaYou Inc.) operates as a unified influencer marketing ecosystem comprising three core offerings: (1) the TAMA Influencer Marketing Platform — the primary SaaS platform for brands to discover influencers across Instagram, TikTok, and YouTube, create AI-powered campaign briefs, manage collaborations with escrow-protected transactions, and track real-time performance analytics; (2) TAMA SaaS — a white-label agency solution providing the same technology under customizable branding for agencies serving multiple clients; and (3) TAMA Mobile Application — native iOS and Android apps enabling influencers to access campaign opportunities, manage partnerships, and track earnings on mobile devices. The platform emphasizes AI-powered matchmaking with 7-level compatibility matching, an influencer marketplace with 150,000+ vetted creators, and secure payment processing through escrow arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• TAMA SaaS: White-label AI-powered influencer marketing solution for agencies to offer branded influencer platform services to their clients.

Products and services

• TAMA Influencer Marketing Platform AI-powered influencer marketplace enabling brands to discover, connect with, and manage campaigns with influencers across Instagram, TikTok, and YouTube. Includes influencer discovery, AI-powered brief generation, escrow-protected transactions, real-time performance analytics with 24-hour automated refresh, and campaign management tools.
• TAMA SaaS (White-Label Solution) White-label, AI-powered SaaS solution for agencies and brands to offer bespoke influencer marketing services under their own brand identity. Includes customizable branding, advanced AI-driven matchmaking, scalable multi-platform campaign support across Instagram, Facebook, TikTok, and YouTube, recurring campaign features, and comprehensive reporting tools.
• TAMA Mobile Application Mobile application enabling influencers and brands to access the TAMA platform on-the-go. Allows influencers to discover and opt-in to campaigns, manage earnings, and engage with brands directly from mobile devices, with PCI-DSS compliant in-app payment processing.

Quantifiable outcome

• Access to 150,000+ vetted influencers across platforms
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability6 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Collabstr: Influencer marketplace that connects brands with creators for paid collaborations; directly comparable to TAMA because it is the platform actually providing the escrow and collaboration infrastructure integrated into TAMA's offering.
• Influencer.com: Creator marketplace and campaign management platform similar to TAMA, targeting brands seeking to discover and engage influencers across major social platforms.
• Aspire (formerly AspireIQ): End-to-end influencer marketing platform with creator marketplace, campaign management, and analytics serving both SMB and enterprise brands; the most direct scaled competitor to TAMA's marketplace-plus-SaaS model.
• Klear: Influencer marketing platform offering creator discovery, campaign management, and analytics; competes with TAMA across the same brand-side use cases and social platform coverage.
• Traackr: Influencer marketing platform emphasizing discovery, performance measurement, and brand safety; a direct competitor to TAMA in the brand-side SaaS category with deeper enterprise penetration.
• Modash: Creator discovery and analytics platform covering Instagram, TikTok, and YouTube; directly comparable to TAMA's discovery engine and 150K+ influencer database positioning.
• Upfluence: Influencer search and campaign management platform with affiliate capabilities and a creator database; matches TAMA's core marketplace + analytics offering and also offers agency-facing tooling.
• Grin: Creator marketing platform focused on ecommerce and DTC brands with discovery, CRM, and analytics; competes with TAMA's marketplace for the same brand-side buyers and overlapping creator pools.

Broad incumbents

• IZEA: Long-established influencer marketing and content sponsorship platform with marketplace and managed services; competes broadly with TAMA while serving larger enterprise advertisers.

Emerging players

• HypeAuditor: AI-based influencer analytics and fraud detection platform; overlaps with TAMA's analytics and vetting value proposition, particularly on authenticity and audience quality signals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tamayou-page
• LinkedInlinkedin.com/company/tamayou

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAMA