Trade Alliance Group

Name

Trade Alliance Group

Legal name

Trade Alliance Group Pty Ltd ACN 102 776 723

Website

https://tradealliance.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Construction Procurement Services

NAICS

Wholesale Trade Agents and Brokers (425), Hardware Merchant Wholesalers (423710)

SIC

Services-Membership Organizations (8600), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE)

Keywords

• Group buying services
• Construction procurement
• Trade supplier network
• Building materials discounts
• Tradespeople membership

Headquarters

HQ city

Samford Valley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Fees: Recurring monthly membership fees charged to builders and tradies for access to group buying power, exclusive supplier pricing, and support services.
2. PrePaid Deals Commission: TAG facilitates transactions between members and suppliers through PrePaid Deals, earning commissions or surcharges on the discounted goods and services sourced through the network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Trade Alliance Group (TAG) operates as a group buying organization that pools the purchasing power of 2,500+ small and medium Australian builders and tradies to access volume-based pricing on construction materials, tools, and business services from a vetted network of 200+ suppliers. Members pay a monthly subscription fee and access PrePaid Deals (pre-negotiated discounts), a Member Portal, and TAGAssist concierge support that handles supplier coordination and quoting.

Product overview

Trade Alliance Group (TAG) operates as a group buying organization for Australian builders and tradies, combining the purchasing power of 2,500+ member businesses to access competitive pricing typically reserved for large-scale builders. The core offering consists of TAG Membership, which provides access to exclusive supplier discounts and PrePaid Deals on building materials including concrete, steel, timber, roofing, and masonry products. TAG's service portfolio includes TAGAssist (supplier follow-up and order support), a Plan Quoting Service, and a Resource Centre with business tools. The network spans 200+ vetted suppliers across QLD, VIC, and NSW, organized into trade-specific membership categories (Builders & Carpenters, Concretors, Landscapers, Other Trades). PrePaid Deals provide pre-negotiated pricing on specific materials, while the supplier network includes both preferred suppliers and standard network partners offering business services including insurance, HR, legal, and finance support. The company was founded in 2000 by registered builder Kev Crowther and maintains a 100% money-back guarantee for new members.

Differentiator

Problem solved

Functional benefit

Products and services

• TAG Membership

Quantifiable outcome

• James (Victorian builder) saved $8,263.49 on materials in 12 months through TAG supplier discounts
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

57 partnerships are on record, tiered core.

• Adbri MasonrycoreTechnology or IntegrationPreferred supplier of concrete blocks and concrete bricks for TAG members, offering exclusive pricing through the group buying network.
• AEG PowertoolscoreTechnology or IntegrationPower tools, measurers, and consumables supplier providing TAG members with discounted pricing on professional tools.
• AndersenscoreTechnology or IntegrationFlooring supplier offering extensive range of carpets, timber, vinyl, and hybrid flooring products to TAG members.
• Australian Reinforcing Company (ARC)coreTechnology or IntegrationReinforcing steel and waffle pods supplier trusted by TAG builders for structural confidence and reliable supply.
• Boral ConcretecoreTechnology or IntegrationPre-mix concrete supplier offering competitive pricing to TAG members across QLD and VIC.
• Bunnings TradecoreTechnology or IntegrationMajor hardware, timber, frames and trusses supplier providing TAG members with access to trade pricing and product range.
• National MasonrycoreTechnology or IntegrationConcrete blocks and masonry products supplier with PrePaid Deals available through TAG.
• Versace TimberscoreTechnology or IntegrationFrame, truss and timber supplier offering humidity and cyclone-rated timber for QLD builds.
• Dowell WindowscoreTechnology or IntegrationAluminium windows and doors supplier providing quality products at competitive pricing.
• DuluxcoreTechnology or IntegrationPaint supplier offering TAG members access to trade pricing on Dulux products.
• PlastaMasta (Northside & Southside)coreTechnology or IntegrationPlasterboard, Hardies, and insulation supplier covering both QLD and VIC regions.
• TradelinkcoreTechnology or IntegrationPlumbing supplies supplier available to TAG members through exclusive deals.
• TaubmanscoreTechnology or IntegrationPaint supplier offering TAG members exclusive pricing on Taubmans products.
• The Good Guys CommercialcoreTechnology or IntegrationNational deal for whitegoods and electrical appliances with delivery available anywhere in Australia.
• Bretts Timber & HardwarecoreTechnology or IntegrationTimber and hardware supplier with online ordering capability for QLD builders.
• Stocks AppliancescoreTechnology or IntegrationWhitegoods and electrical supplier offering appliances to TAG members.
• PGH Bricks and PaverscoreTechnology or IntegrationBricks, pavers and stone cladding supplier for TAG members.
• National TilescoreTechnology or IntegrationWall and floor tiles supplier providing exclusive deals to TAG members.
• Delta PanelscoreTechnology or IntegrationInsulated roofing supplier (supply only) for TAG members.
• Raven RoofingcoreTechnology or IntegrationSteel roofing supplier with supply and installation services for TAG members.
• Silverback InsurancecoreTechnology or IntegrationBusiness and domestic builders insurance provider offering coverage to TAG members.
• Business Insurance Cover Services (BICs)coreTechnology or IntegrationBusiness insurance including motor vehicles, tools and public liability cover for builders.
• Agent for LifecoreTechnology or IntegrationLife insurance, TPD and income protection provider for trade professionals.
• Triple8 Equipment FinancecoreTechnology or IntegrationEquipment finance provider helping TAG members access tools and equipment through financing.
• Association of Professional Builders (APB)coreTechnology or IntegrationCoaching and mentorship services for builders through TAG network.
• RetinuecoreTechnology or IntegrationAccounting and bookkeeping services offered differently to TAG members.
• Breakout ScaffoldingcoreTechnology or IntegrationScaffolding hire services for TAG members.
• Linc ScaffoldingcoreTechnology or IntegrationSteel, aluminium and mobile scaffold supplier for builders.
• ChromagencoreTechnology or IntegrationSolar hot water and PV systems supplier for TAG members.
• Designer PlanningcoreTechnology or IntegrationHouse plans and drafting services for TAG builders.
• Dimension StonecoreTechnology or IntegrationKitchen and stone benchtops supplier for TAG members.
• Prance Timber FlooringcoreTechnology or IntegrationTimber flooring supplier for VIC (supply and lay) and QLD (supply only).
• Pride InsulationcoreTechnology or IntegrationInsulation and hybrid/engineered flooring supplier with supply and installation.
• HazardCocoreTechnology or IntegrationWorkplace health and safety app for builders.
• Worx SafetycoreTechnology or IntegrationSafety management software for TAG members.
• City HirecoreTechnology or IntegrationHire equipment, temporary fencing, and portable toilets for construction sites.
• JumbocoreTechnology or IntegrationSkip bins supplier for builders.
• BuildxactcoreTechnology or IntegrationEstimating and job management software for Australian builders.
• SoloAssistcoreTechnology or IntegrationQuoting and job management software for TAG members.
• WunderbuildcoreTechnology or IntegrationEstimating software and project management tools for builders.
• TCA EstimatingcoreTechnology or IntegrationEstimating and take-off service for construction projects.
• ProCalccoreTechnology or IntegrationInstant preliminary estimate tool for builders to test client budgets.
• CarboncoreTechnology or IntegrationBookkeeping and accounting services for builders.
• Aspley MazdacoreTechnology or IntegrationVehicle supplier offering deals to TAG members.
• Carpentry AustraliacoreTechnology or IntegrationPlatform to help find carpenters in the area.
• Compra Buying GroupcoreTechnology or IntegrationStrategic procurement and negotiation partners for TAG.
• Lokal EngagecoreTechnology or IntegrationMarketing app for builders.
• My Marketing AssistantcoreTechnology or IntegrationWebsite design, site signage, and marketing materials for TAG members.
• Carpentry AustraliacoreTechnology or IntegrationPlatform to help find carpenters in the area.
• LuminaecoreTechnology or IntegrationPremium glass splashbacks and installations for Victorian builders.
• Willoughby and FahycoreTechnology or IntegrationBespoke architectural joinery for custom kitchens, wardrobes, and commercial fit-outs.
• Raise My HousecoreTechnology or IntegrationHouse raising and re-stumping services for QLD builders.
• Stronger FoundationscoreTechnology or IntegrationSouth East Queensland's concrete pumping and earthmoving services.
• Australian Lawn ConceptscoreTechnology or IntegrationTurf supplier for landscaping projects.
• Urban Turf SolutionscoreTechnology or IntegrationSynthetic/artificial turf supplier (supply only).
• Bay 2 Bay ConcretingcoreTechnology or IntegrationTrusted slab contractor delivering reliable waffle and raft slabs for TAG members.
• EnvirosuncoreTechnology or IntegrationEnergy-efficient solar, gas and heat pump hot water systems for Australian homes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Buildertrend: Cloud-based construction project management software used by residential builders, the same primary member segment TAG serves; adjacent ecosystem player.
• Procore Technologies: Construction management software platform serving the same builder/contractor customer base; complementary rather than competitive but addresses the same SMB construction vertical.
• Housing Industry Association (HIA): Australian residential construction industry association providing member services, training, and supplier benefits to builders—conceptually adjacent to TAG's membership-based service model for the same audience.

Direct peers

• BuildClub: US-based construction materials marketplace that aggregates trade demand to negotiate pricing with suppliers, directly comparable to TAG's group-buying model for builders and tradies.
• Compra Buying Group: Procurement and negotiation partner for TAG itself, operating the same group-buying/advisory model for construction materials; a direct conceptual peer though also a current partner.

Broad incumbents

• BlueLinx Holdings: US distributor of building products operating at scale, comparable to the wholesale-distribution and supplier-aggregation function TAG performs for Australian trades.
• Huttig Building Products: US wholesale distributor of millwork, building materials, and services to dealers and builders, comparable in its role aggregating supplier volume on behalf of small trade buyers.
• Bunnings Trade: Trade division of Australia's largest hardware retailer offering direct trade pricing to verified tradies; overlaps heavily with TAG's value proposition and represents the most significant direct competitive channel.

Emerging players

• SupplyHouse.com: Online trade-focused distributor of plumbing, HVAC, and building supplies that combines deep inventory, competitive pricing, and trade services for professional buyers.
• Material Bank: Materials aggregation platform offering designers and trade buyers consolidated ordering of building products, comparable in its two-sided marketplace and logistics-bundling approach to TAG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tradealliancegroup9680
• Facebookfacebook.com/tradealliancegroup
• LinkedInlinkedin.com/company/trade-alliance-group
• Instagraminstagram.com/tradealliancegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade Alliance Group