Your Support (Твоя опора)

What Your Support (Твоя опора) does

Your Support (Твоя опора) is a Ukrainian charitable foundation founded in 2014 by Valeriia Tatarchuk and headquartered in Bucha (Vorzel), Kyiv Oblast. It delivers humanitarian aid, medical equipment, shelter, and social services to war-affected children, internally displaced persons (IDPs), Ukrainian hospitals, and children in institutional care, with documented coverage across all 24 oblasts of Ukraine including de-occupied territories. The foundation operates with an 8-person core team and 5% administrative overhead, well below the 20% statutory maximum, and has mobilized over ₴1.14 billion in cumulative donations since inception.

The core program portfolio includes the "Help Ukraine! Stop war!" humanitarian campaign, the "Great Little Heart" (Велике маленьке серце) pediatric cardiac initiative, the Prykhystok IDP shelter in Lviv (the largest official IDP shelter in Ukraine), the Family Mental Health Center, and the Hush! Dance Therapy program. The foundation also operates Dobrunok (Добрунок), a white-label crowdfunding platform offered to third-party nonprofits. Underlying technology comprises a website fundraising front-end with Fondy payment integration, Monobank in-app donation rails, GlobalGiving for international giving, and SMS shortcodes 88 000 and 88 003 for micro-donations, supported by recurring monthly subscription tiers of ₴200, ₴500, and ₴1,000.

Revenue mechanics rely entirely on donations rather than commercial pricing. Income is split between a diversified long tail of individual donors and a concentrated tier of corporate partners — Crédit Agricole, OLX, L'Oréal, PepsiCo, Kyivstar, NOVUS, JYSK, CARE, and GlobalGiving — with the Crédit Agricole "We Care!" CSR partnership dating to 2016. International giving is enabled by CAF America certification and Sphere Humanitarian Standards compliance, and the foundation is the only Ukrainian member of the World Heart Federation (a WHO-affiliated entity). Celebrity ambassadors (MONATIK, Lilia Podkopayeva, Kateryna Osadcha) drive donor acquisition, while annual independent financial audits underpin donor trust.

Name

Your Support (Твоя опора)

Legal name

Благодійний фонд «Твоя опора»

Website

https://tvoya-opora.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Support (Твоя опора) is a Ukrainian charitable foundation founded in 2014 that delivers humanitarian aid, medical equipment, IDP shelter, and social services across all 24 oblasts via individual donations, corporate partnerships, and the Dobrunok crowdfunding platform.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (624230), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Refugee, Migration & Displacement Support (BPAGABAH), International & Global Public Health Aid Administration (Government Donors) (HLAJALAO)

Keywords

• Humanitarian aid services
• Charitable foundation services
• Medical equipment donations
• Displaced persons shelter
• Pediatric cardiac care

Headquarters

HQ city

Bucha, Kyiv region

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Charitable Donations: One-time and recurring donations from individual donors via credit/debit card, bank transfer, and SMS. Monthly subscription donations can be set up through the website.
2. Corporate Partnerships: Multi-project partnerships with Ukrainian and international corporations (e.g., Crédit Agricole, OLX, L'Oréal, PepsiCo, Kyivstar, NOVUS, JYSK, CARE) who fund specific programs or provide in-kind support.
3. International Platform Donations (GlobalGiving): International donors contribute through the GlobalGiving platform, which facilitates foreign card payments and recurring subscriptions.
4. Monobank In-App Donations: Donations facilitated within the Monobank mobile application through regular payments, bank sweep rules ('Banks for Good'), and cashback donation features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Your Support is a Ukrainian charitable foundation that raises donations from individuals and corporate partners to deliver humanitarian assistance across all 24 oblasts of Ukraine. Its core programs include the Help Ukraine! Stop war! humanitarian aid campaign for war-affected civilians, the Велике маленьке серце (Great Little Heart) project supporting children with congenital heart defects, the Прихисток «Твоя опора» IDP shelter in Lviv (the largest official IDP shelter in Ukraine), psychosocial and mental health support via the Family Mental Health Center, and the Добрунок white-label crowdfunding platform for third-party fundraising campaigns.

Product overview

Your Support (Твоя опора) is a charitable foundation offering a portfolio of humanitarian aid programs rather than a single product. The core offerings include: the Help Ukraine! Stop war! project providing humanitarian assistance across Ukraine; the Great Little Heart project supporting children with congenital heart defects; the Your Support Shelter providing temporary accommodation for displaced persons in Lviv; and the Family Mental Health Center offering psychological rehabilitation. The foundation also operates Добрунок, a crowdfunding platform for creating fundraising campaigns, and runs mentorship and psychosocial support programs. The organization primarily functions as a charitable organization connecting donors with beneficiaries rather than offering a software product with technical integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Прихисток «Твоя опора»: Shelter for internally displaced persons (IDPs) in Lviv, providing temporary housing, food, psychological rehabilitation, and employment assistance. Opened in 2022.
• Добрунок
• Help Ukraine! Stop war!
• Велике маленьке серце
• Ресурсні вихідні

Products and services

• Help Ukraine! Stop war! Humanitarian aid project providing food, medicine, and essential supplies to children and adults affected by Russian aggression in all regions of Ukraine.
• Велике маленьке серце (Great Little Heart) Project supporting children with congenital heart defects by providing medical equipment, surgeries and rehabilitation services to hospitals across Ukraine, in partnership with NOVUS, PepsiCo and other donors.
• Прихисток «Твоя опора» (Your Support Shelter) Temporary accommodation shelter in Lviv for internally displaced persons, providing housing, food, essential goods, psychological rehabilitation, and employment assistance; the largest official IDP shelter in Ukraine.
• Сімейний центр ментального благополуччя (Family Mental Health Center) Professional psychological assistance and rehabilitation space for children and their families, providing mental health support services to war-affected and other vulnerable populations.
• Проєкт наставництва (Mentorship Project) Mentorship program supporting children in institutional care through one-on-one mentoring relationships and developmental support.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• OLX UkrainecoreGTM or Marketing PartnerCorporate partner with 2 joint projects and ₴169,819,235 in total assistance provided to OLX-supported initiatives. OLX customers can contribute to foundation campaigns.
• Crédit Agricole UkrainecoreGTM or Marketing PartnerKey partner with 8 joint projects and ₴176,127,193 in total assistance. Within the 'We Care!' CSR program since 2016, partners on medical equipment procurement and humanitarian aid including the donation of a modern ultrasound machine to the Institute of Traumatology and Orthopedics of the NAMS of Ukraine.
• L'Oréal Ukraine (L'Oréal Paris)coreGTM or Marketing PartnerCorporate partner with 4 joint projects and ₴82,973,070 in total assistance provided to L'Oréal-supported initiatives.
• PepsiCo UkrainecoreGTM or Marketing PartnerCorporate partner with ₴58,858,678 in total assistance. Partnered with the foundation to provide medical equipment worth over ₴36 million to the Center for Pediatric Cardiology and Cardiosurgery.
• Київстар (Kyivstar)coreGTM or Marketing PartnerCorporate partner with 3 joint projects and ₴40,371,555 in total assistance provided to Kyivstar-supported initiatives.
• NOVUScoreGTM or Marketing PartnerRetail network partner with ₴18,893,107 in total assistance. NOVUS is a key partner in the 'Velyke malenke serdtse' (Big Little Heart) project, donating ₴5.7 million for equipment saving children with congenital heart defects.
• CARE UkrainecoreGTM or Marketing PartnerInternational humanitarian organization partner with ₴59,776,883 in total assistance, collaborating on humanitarian aid programs.
• GlobalGivingcoreGTM or Marketing PartnerInternational giving platform enabling the foundation to receive donations from international donors with foreign cards. Total assistance through GlobalGiving: ₴28,332,511.
• JYSK UkrainecoreGTM or Marketing PartnerFurniture and home goods retailer partner with ₴8,744,195 in total assistance. JYSK and its customers support local Ukrainian hospitals and other institutions, including the 'GNOMY JYSK RYATUYUT ZHYTtya DITEY' campaign.
• УкртелекомcoreStrategic or Co-development PartnerCo-founder of the Prykhystok 'Your Support' shelter in Lviv, providing support for internally displaced persons.
• Школа Pro PMcoreStrategic or Co-development PartnerCo-founder of the Prykhystok 'Your Support' shelter in Lviv.
• 7CI GROUPcoreStrategic or Co-development PartnerProject and construction company, co-founder of the Prykhystok 'Your Support' shelter in Lviv.
• Володимир БородянськийcoreStrategic or Co-development PartnerIndividual co-founder of the Prykhystok 'Your Support' shelter in Lviv.
• Ілона ШнейдерcoreStrategic or Co-development PartnerIndividual co-founder of the Prykhystok 'Your Support' shelter in Lviv.
• Наталія ДеренcoreStrategic or Co-development PartnerIndividual co-founder of the Prykhystok 'Your Support' shelter in Lviv.
• SOCARminorGTM or Marketing PartnerSOCAR donated 5 intensive care unit stations to children's hospitals through the foundation, and partnered on the 'Dim dlya ditey' (Home for Children) campaign with Kateryna Osadcha.
• EKO MarketminorGTM or Marketing PartnerPartner in humanitarian campaigns including water supply for Kherson hospitals (with Kalush Orchestra), and helped 470 families from Kherson region.
• LancômeminorGTM or Marketing PartnerLancôme pledged to donate ₴1 million to help children with congenital heart defects as part of St. Nicholas Day activities.
• Sphere Standards AssociationminorOthersThe foundation is referenced in Sphere's humanitarian standards directory as a Ukrainian organization following international humanitarian standards.
• Trembita PRminorGTM or Marketing PartnerPR agency partner that collaborated with the foundation on the 'Velyke malenke serdtse' project, uniting people to save children's hearts.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• International Medical Corps: Global humanitarian organization providing medical aid, mental health, and emergency relief in conflict zones. Comparable to Your Support in delivering medical equipment and supplies to hospitals and serving war-affected populations.
• Sunflower of Peace: US-based Ukrainian-diaspora-founded nonprofit delivering medical supplies and humanitarian aid to Ukraine. Comparable in donor base, beneficiary focus on medical/humanitarian aid, and use of crowdfunding to scale contributions during the war.
• Nova Ukraine: US-registered 501(c)(3) nonprofit providing humanitarian aid and medical equipment to Ukraine during the war. Highly comparable to Your Support in delivering medical supplies, supporting hospitals, and channeling US-based tax-deductible donations into Ukrainian relief.
• World Central Kitchen: Nonprofit providing emergency food relief in disaster and conflict zones including Ukraine. Comparable in operating a major humanitarian aid program in Ukraine during the war and using celebrity/brand visibility to drive fundraising at scale.
• CARE Ukraine: International humanitarian organization and existing core partner of Your Support (UAH 59.8M+ co-funded humanitarian programs). Comparable in target beneficiaries, geographic focus, and humanitarian aid delivery model across Ukraine.
• Razom for Ukraine: US-based Ukrainian diaspora humanitarian organization funding medical aid, humanitarian relief, and civil society support in Ukraine. Comparable to Your Support in mission focus (medical equipment, humanitarian aid, programmatic grants) and donor base composition (Ukrainian diaspora + US/Canadian donors).
• Tabletochki Charity Foundation: Ukrainian charitable foundation supporting children with cancer and serious illnesses through hospital assistance and family support. Comparable to Your Support in being a Ukrainian charity focused on pediatric medical support, with overlapping hospital and donor ecosystem.

Broad incumbents

• Direct Relief: Large humanitarian medical aid organization procuring and delivering medical equipment and supplies globally. Comparable to Your Support's Great Little Heart project in delivering medical equipment for cardiovascular care and hospital support.
• Médecins Sans Frontières (MSF): Large international medical humanitarian organization active in Ukraine. Comparable to Your Support in delivering medical humanitarian aid in Ukraine, but operates a far broader global footprint with deeper institutional resources.
• UNICEF Ukraine: UN agency focused on children's welfare operating throughout Ukraine, including child protection, mental health, and humanitarian aid. Comparable in child-focused programming and psychosocial support, but at significantly larger scale as a multilateral agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa9QSv_mm6XUXxvArEZAatw
• Facebookfacebook.com/tvoyaopora
• LinkedInlinkedin.com/company/charitable-foundation-your-support
• Instagraminstagram.com/tvoyaopora

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Support (Твоя опора)