The Veterinary News and Views

What The Veterinary News and Views does

The Veterinary News & Views (VNV) is a Pakistan-based bilingual (Urdu/English) B2B media platform that has served the country's veterinary, livestock, poultry, dairy, agriculture, fisheries, and wildlife sectors since 1987. Headquartered in Faisalabad with approximately 9 employees, the publication operates a digital-first multi-channel model anchored by its primary website (vetnewsandviews.com), the Weekly Newspaper (ہفت روزہ اخبار), a dedicated English-language site for international audiences, and active social media presence across Facebook, LinkedIn, and Twitter. The platform's audience comprises commercial and small-scale poultry and dairy farmers, veterinary professionals, livestock department officials, agricultural academics, government policymakers, and conservation stakeholders across Pakistan.

VNV's core product portfolio consists of three offerings: (1) the Online Platform, a bilingual news and analysis website with dedicated Urdu and English sections across seven vertical categories; (2) the Weekly Newspaper, recognized as Pakistan's largest bilingual veterinary and agriculture print publication with continuous weekly cadence; and (3) VetConnect, a professional networking platform connecting veterinary professionals, farmers, students, business organizations, and industry stakeholders. The underlying technology is a standard digital publishing platform with bilingual content capabilities — no proprietary AI, data, or technical moats are disclosed. Content operations cover breaking news, policy analysis, disease outbreak reporting (e.g., Foot-and-Mouth Disease control programs), market updates, and event coverage including international expos such as EuroTier and IPEX 2026.

The business model is exclusively B2B advertising, with display advertising sold to enterprise advertisers in adjacent verticals — veterinary pharmaceuticals (Hiltion Pharma, Chakwal Pharma International, BIO-LAB, BroMed), animal feed manufacturers (Islamabad Feeds, Nutritech, Mukhtar Feeds, Orient Traders International), dairy and livestock product suppliers (Dairy Lac, LCI), animal health laboratories (Sanna Lab), and agricultural technology groups. Approximately 15 named enterprise advertisers are visible on the website, all in Pakistan's agricultural and veterinary value chain. The organization is privately held, founder-operated by Executive Editor and Director of Social Media Development Atif Naseem, with no external investors, no parent company, and no disclosed funding rounds.

Name

The Veterinary News and Views

Legal name

The Veterinary News & Views

Website

https://vetnewsandviews.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Pakistani bilingual (Urdu/English) B2B media platform covering veterinary, livestock, poultry, dairy, agriculture, fisheries, and wildlife sectors since 1987. Operates a digital website, weekly newspaper, and VetConnect networking platform, monetizing through display advertising from agri-vet enterprises.

Ownership category

akta.pro rank

Product category

Veterinary and Agricultural Trade Media

NAICS

Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Veterinary Analytics, Reporting & Business Intelligence (HLAMAMAH)

Keywords

• Veterinary news media
• Agricultural journalism
• Livestock industry news
• Poultry sector coverage
• Dairy farming news

Headquarters

HQ city

Not explicitly stated

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: The platform generates revenue through display advertising from pharmaceutical companies, feed manufacturers, agricultural companies, and veterinary product suppliers. Advertiser logos are displayed on the website, indicating a B2B advertising model targeting the veterinary, livestock, and agriculture sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Veterinary News & Views is Pakistan's longest-running bilingual (Urdu and English) media publication dedicated to veterinary, livestock, poultry, dairy, agriculture, fisheries, and wildlife sectors, operating since 1987. It publishes a digital news platform, a weekly print newspaper, and operates VetConnect, a professional networking platform connecting veterinary professionals, farmers, students, and industry stakeholders. Revenue is generated primarily through display advertising from pharmaceutical companies, feed manufacturers, agricultural companies, and veterinary product suppliers.

Product overview

The Veterinary News & Views operates as a unified bilingual news and information platform offering digital publishing and a weekly newspaper. The online platform (vetnewsandviews.com) serves as the primary digital channel in Urdu and English, while the Weekly Newspaper (ہفت روزہ اخبار) provides print-format coverage. VetConnect extends the platform's reach by enabling professional networking among veterinary professionals, farmers, students, and industry stakeholders. The portfolio collectively covers veterinary, livestock, poultry, dairy, agriculture, fisheries, and wildlife sectors, positioning VNV as Pakistan's trusted sector-specific media platform since 1987.

Differentiator

Problem solved

Functional benefit

Products and services

• The Veterinary News & Views Online Platform Bilingual (Urdu/English) digital news platform covering veterinary, livestock, poultry, dairy, agriculture, fisheries, and wildlife sectors in Pakistan. Serves veterinary professionals, farmers, government officials, academics, and industry stakeholders seeking sector news and analysis.
• Weekly Newspaper (ہفت روزہ اخبار) Weekly bilingual newspaper publication covering livestock, poultry, dairy, fisheries, forestry, wildlife, and agriculture news. Recognized as Pakistan's largest bilingual newspaper in the veterinary and agriculture space. Distributed to veterinary professionals, livestock departments, agricultural universities, and industry stakeholders.
• VetConnect Professional networking platform connecting veterinary professionals, farmers, students, business organizations, and industry stakeholders for information exchange and business opportunities.

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• FrieslandCampina Engro Pakistan Limited (FCEPL)minorOthersDutch ambassador visit to FCEPL headquarters covered by the publication. The partnership appears to be news coverage relationship rather than formal business partnership.
• Dairy and Cattle Farmers Association Pakistan (DCFA Pakistan)minorOthersShakur Umar Gujjar, Central President of DCFA Pakistan, contributes articles on dairy sector issues including price capping, feed costs, and government policies.
• HAKS Animal HealthminorOthersHAKS Animal Health and CPBIO partnership bringing poultry biosecurity, immunology and innovation seminar series to Pakistan - covered by the publication.
• Pakistan Poultry Association (PPA)minorOthersComprehensive coverage of PPA elections 2026-28 including voter lists, nomination processes, and election schedules. Publication serves as information intermediary.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hoard's Dairyman: Hoard's Dairyman is a long-running dairy industry publication serving dairy farmers and veterinarians with news, technical content, and market intelligence. Directly comparable to VNV's dairy/livestock focus in being a heritage dairy media brand targeting commercial producers.
• Progressive Dairy: Progressive Dairy publishes industry news and editorial content targeting dairy producers in North America. Similar to VNV's dairy/livestock section in serving commercial dairy farmers with news, market updates, and management information through advertising-sponsored media.
• 5m Publishing (The Poultry Site): 5m Publishing operates The Poultry Site, Cattle Site, and other livestock-focused digital news platforms covering poultry, dairy, and livestock sectors globally. Comparable to VNV in offering online B2B news and analysis targeting farmers, veterinarians, and industry suppliers.
• DairyNews.today: DairyNews.today is a global dairy industry news platform covering production, processing, and market trends. Comparable to VNV as a vertical-specific B2B dairy media brand monetizing through advertisers and industry sponsors.
• Watt Global Media: Watt Global Media publishes B2B trade titles for the poultry, feed, and animal agriculture industries (e.g., Poultry USA, Feed Strategy, Industria Avícola). It is the closest international analog to VNV's B2B sector journalism model, with a similar advertising-driven revenue base and vertical-specific coverage.

Broad incumbents

• Successful Farming: Successful Farming is a heritage agricultural media brand covering row crops, livestock, and farm management for US farmers. It shares VNV's editorial model of serving commercial farmers with news and market information, but operates at a larger, broader scale.
• Farm Journal Media: Farm Journal is a large US agricultural media company publishing across multiple crops and livestock verticals with advertising, events, and data products. Comparable to VNV at the business-model level (B2B ag media, advertising-driven) but at significantly greater scale and cross-vertical breadth.

Regional players

• Asian Agribusiness Media: Asian Agribusiness Media publishes B2B news and analysis for the Asian livestock, feed, and meat industries across Asia-Pacific. Comparable to VNV in focusing on regional livestock and feed sectors with a similar advertiser base, though at broader Asian scope rather than Pakistan-only.
• Dawn (Herald/Dawn group): Dawn is a leading Pakistani English-language newspaper with dedicated agriculture, livestock, and policy coverage. Comparable to VNV as a Pakistan-based media brand covering farming and policy, though VNV differentiates via Urdu bilingual content and veterinary/livestock specialization.
• FarmingUK: FarmingUK is a UK-based agricultural news and information platform serving British farmers across livestock, dairy, and arable sectors. Comparable to VNV in providing vertical B2B ag news with advertising sponsorship, but geographically focused on the UK rather than South Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-veterinary-news-and-view

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Veterinary News and Views