VIEILLE

What VIEILLE does

VIEILLE is a privately held, Copenhagen-based sustainable fashion company operating a direct-to-consumer brand and curated multi-brand marketplace. Founded in spring 2018 by Anna Engstrøm initially as an online vintage shop sourcing curated pieces from southern France, the company relaunched in spring 2021 as VIEILLE with an own-label collection of handmade garments produced to order in its Northern Denmark atelier by refugee women artisans. Production uses deadstock and vintage European fabrics, with hand-drawn patterns adjusted throughout the sewing process and small fabric scraps upcycled into accessories; each Vieille-brand piece is made-to-order with a 1–4 day production window, structurally eliminating most overproduction and inventory waste.

The product offering combines the Vieille own label with a curated marketplace of more than 20 aligned third-party brands spanning womenswear, vintage, jewelry, intimates, beauty, footwear, and interior items (e.g., SOTE, Undress Code, I-RUI, Hanro, Kassl Editions, Corali, Simuero, Oscalito, KYE Intimates, Hvoya, New Works, Bogdao, Ouer). Pricing is premium DTC: Vieille-brand tops run $201–$314, pants $251–$376, dresses from $351, with jewelry up to $370+. Distribution is via a Shopify e-commerce site offering worldwide shipping (GLS in Europe, UPS globally, free on European orders above 2900DKK/€350) and a single physical concept store at Guldbergsgade 7B, Copenhagen.

The business model is unit-priced one-time DTC sales across both own-label and consignment/curated third-party lines, supported by organic Instagram, a City Guides editorial blog, and email. The company is bootstrapped, with no disclosed funding rounds, no institutional shareholders, and a headcount of approximately 6, making it a micro-cap, founder-led lifestyle brand rather than a venture-scale operation.

Name

VIEILLE

Legal name

VIEILLE

Website

https://vieille.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

VIEILLE is a Copenhagen-based, founder-owned sustainable fashion brand selling handmade, made-to-order garments produced by refugee women alongside a curated marketplace of 20+ aligned third-party fashion, jewelry, and lifestyle brands via Shopify DTC and a single Copenhagen concept store.

Ownership category

akta.pro rank

Product category

Sustainable Womenswear & Curated Multi-Brand Boutique

NAICS

Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

Keywords

• Sustainable fashion
• Handmade clothing
• Slow fashion
• Vintage apparel
• Ethical womenswear

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct e-commerce sales: Online sales through vieillev.dk Shopify store. Products include own-brand handmade garments and curated vintage pieces.
2. Retail store sales: Physical concept store at Guldbergsgade 7B, Copenhagen with regular opening hours.
3. Third-party brand sales: Commissions from selling curated third-party brands including BLID, Bogdao, Corali, Closed, Difusë, Hanro, Hvoya, Ida Vikfors, I-RUI, Kassl Editions, Koh-I-Noor, KYE Intimates, Modern Weaving, Oscalito, Ouer, Ragbag, Simuero, Soft Goat, SOTE, Undress Code.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

VIEILLE designs, produces, and sells its own handmade clothing line — the Vieille brand — made to order in Denmark by refugee women using deadstock and vintage European fabrics. Alongside the own-brand collection, the company operates a curated multi-brand boutique (online and a Copenhagen concept store) offering vintage womenswear, jewelry, underwear, beauty, footwear, and interior products from approximately 20+ third-party sustainable brands.

Product overview

VIEILLE is a Copenhagen-based fashion e-commerce platform offering a curated mix of handmade clothing and accessories. The core offering includes the Vieille own brand - handmade garments crafted by refugee women in Denmark using deadstock and vintage European fabrics - alongside a carefully selected range of third-party brands. The portfolio spans clothing (womenswear, vintage), jewelry, accessories, underwear, beauty products, footwear, and interior items. Notable brands include SOTE (sterling silver jewelry), Undress Code (lingerie), I-RUI (organic cotton), Hanro (luxury underwear), Kassl Editions (bags), Corali (handmade jewelry), and various others. All Vieille brand items are made-to-order to eliminate overproduction and waste. The company operates both an e-commerce platform and a physical concept store in Copenhagen.

Differentiator

Problem solved

Functional benefit

Products and services

• Vieille (Own Brand) handmade clothing Handmade womenswear collection (tops, pants, dresses, waistcoats, scarves, accessories) crafted by refugee women in Copenhagen using deadstock and vintage European fabrics; every piece is made-to-order to eliminate overproduction, with a 1-4 day production lead time.
• Vintage Collection Carefully curated preloved vintage womenswear selected for shape and quality, sourced primarily from southern France.
• SOTE Jewelry

Quantifiable outcome

• Eliminated almost all waste and overproduction through made-to-order model
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Refugee women artisanscoreOthers · 1 January 2021All Vieille brand pieces are handmade by refugee women who faced difficulty finding employment in Denmark. The company provides jobs, language training, and opportunity to financially support families. Represents the social-ethical foundation of the brand.
• BLIDminorChannel Partner/ Reseller/ DistributorCurated brand carried in Vieille's collection - beauty and skincare products
• BogdaominorChannel Partner/ Reseller/ DistributorCurated skincare brand with SPF products and moisturizers carried in Vieille's collection
• CoraliminorChannel Partner/ Reseller/ DistributorJewelry brand from Copenhagen producing handmade rings in recycled sterling silver with natural stones
• ClosedminorChannel Partner/ Reseller/ DistributorDenim brand carried in Vieille's collection
• DifusëminorChannel Partner/ Reseller/ DistributorEssential oils and aromatherapy brand carried in Vieille's collection
• HanrominorChannel Partner/ Reseller/ DistributorLuxury underwear and loungewear brand carried in Vieille's collection
• HvoyaminorChannel Partner/ Reseller/ DistributorSustainable footwear brand carried in Vieille's collection - including Di Boots
• I-RUIminorChannel Partner/ Reseller/ DistributorSustainable clothing brand in organic cotton carried in Vieille's collection
• Kassl EditionsminorChannel Partner/ Reseller/ DistributorAccessories brand producing canvas totes carried in Vieille's collection
• Koh-I-NoorminorChannel Partner/ Reseller/ DistributorHair care and beauty accessories brand carried in Vieille's collection
• KYE IntimatesminorChannel Partner/ Reseller/ DistributorBamboo-based intimates and clothing brand carried in Vieille's collection
• OscalitominorChannel Partner/ Reseller/ DistributorItalian luxury knitwear brand carried in Vieille's collection
• OuerminorChannel Partner/ Reseller/ DistributorSkincare brand producing serums and oils carried in Vieille's collection
• RagbagminorChannel Partner/ Reseller/ DistributorJewelry brand producing Datura collection carried in Vieille's collection
• SimuerominorChannel Partner/ Reseller/ DistributorSpanish jewelry brand in recycled sterling silver carried in Vieille's collection
• SOTEminorChannel Partner/ Reseller/ DistributorOpal and gemstone silver jewelry brand carried in Vieille's collection
• Undress CodeminorChannel Partner/ Reseller/ DistributorPolish lingerie brand carried in Vieille's collection
• SLEEPERSminorChannel Partner/ Reseller/ DistributorSustainable rubber slipper brand carried in Vieille's collection
• New WorksminorChannel Partner/ Reseller/ DistributorDanish design brand producing homeware like the PLEAT PITCHER carried in Vieille's collection
• Edyth Scyn x SicelsminorChannel Partner/ Reseller/ DistributorCopenhagen collaboration producing key holders carried in Vieille's collection

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ARMEDANGELS: Cologne-based sustainable fashion brand offering organic and fair-trade womenswear and menswear via DTC and wholesale. Comparable to Vieille in sustainable materials, ethical production, and conscious-consumer positioning.
• Vestiaire Collective: Global luxury fashion resale marketplace with authentication and strong European presence. Comparable to Vieille's Vintage Collection product line as both operate in the curated pre-owned fashion category targeting sustainability-minded consumers.
• Studio Nicholson: London-based womenswear brand focused on timeless, non-seasonal garments in premium natural materials. Comparable to Vieille's non-seasonal, capsule wardrobe approach and quality-over-quantity positioning.
• Toast: UK-based slow fashion brand operating own-label clothing plus curated homewares and lifestyle items via DTC and concept stores. Closely comparable to Vieille's hybrid own-brand plus curated multi-brand marketplace model with similar timeless, non-seasonal aesthetic.
• Reformation: Los Angeles-based sustainable womenswear DTC brand producing limited-run and made-to-order garments. Directly comparable to Vieille in sustainable women's apparel positioning, premium pricing, and DTC-led distribution model.
• Wolf & Badger: London-based curated marketplace for independent sustainable brands with concept stores in London and NYC. Comparable to Vieille's multi-brand curated marketplace model with focus on independent sustainable designers.
• Sézane: Paris-based DTC womenswear brand combining own-brand production with curated pieces and a strong sustainability narrative. Comparable to Vieille in DTC sustainable womenswear and overlapping price points in the $150–$400 range.

Broad incumbents

• Everlane: San Francisco-based ethical basics DTC brand with significantly larger scale and broader assortment. Comparable to Vieille in ethical/sustainable positioning and DTC distribution, but operating at much higher revenue scale.
• Eileen Fisher: Established US sustainable womenswear brand with take-back program (Renew) and significant wholesale plus DTC distribution. Comparable to Vieille in sustainable timeless womenswear but with decades of scale and broader market presence.

Emerging players

• Oh Seven Days: Dubai-based sustainable womenswear DTC brand producing small-batch, non-seasonal pieces with sustainability positioning. Comparable to Vieille in slow fashion DTC model and capsule wardrobe approach, with similar small-scale operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/_vieille_
• LinkedInlinkedin.com/company/vieille

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIEILLE