VIND IDRETTSLAG

What VIND IDRETTSLAG does

Vind Idrettslag (Vind IL) is a Norwegian nonprofit multi-sport athletic association founded in 1932 in Gjøvik, Norway, and reorganized as an independent club in 1951. The organization serves approximately 600 children and youth participants along with adult members in the Innlandet region, offering eight or more sports disciplines — football (men's and women's teams, youth through senior), basketball, floorball (innebandy), table tennis, cheerleading (PeeWee, Youth, Saga, SmallStars), American football (Gjøvik Swans), cross-country skiing (Skileik through senior), and adapted/inclusive sports (snowshoeing/Truger and Power Football for wheelchair users). Branded seasonal programs such as TINE Fotballskole and Adidas Talentskole supplement the core offerings.

The club's core infrastructure is anchored by the GOBB Arena, opened in November 2020 at approximately 80 million NOK, comprising a nine-a-side indoor football hall (50x70m), the Thermo-Floor multi-purpose hall (25x45m), the Mesterhus Treningssenter, a dance/basic training hall, the Vindhytta clubhouse, meeting rooms, and locker facilities. Outdoor assets include an artificial turf pitch (rehabilitated in 2022), cross-country ski trails with floodlit paths and snowmaking capability, the Ballsletta ski stadium, and hiking trails. Technology is intentionally minimal — membership management runs on the Hoopit platform with no proprietary AI or software of note.

Vind IL is organized as a nonprofit sports association under Norwegian law, owned and governed by its members. Revenue is generated through six streams: (1) annual membership and supporting memberships (Støttemedlemskap at 370 NOK/year), (2) age-tiered sport-specific training fees (e.g., 1,300–3,300 NOK for cross-country skiing, varying by age and team), (3) usage-based facility rentals of the Fotballhallen, Thermo-Floor hallen, dance hall, and meeting rooms, (4) a four-tier sponsorship pyramid led by general partner SpareBank 1 Østlandet with ~20 gold, ~15 silver, and ~12 bronze partners (over 40 total), (5) donations via Norsk Tipping's Grasrotandelen loyalty program, and (6) Mesterhus Treningssenter monthly subscriptions at 239 NOK with GOBB-member discounts. Operations are run by a ~10-person administrative staff headed by Daglig leder Ketil Gjerde, with the broader coaching, team management, and event execution delivered through a deeply embedded volunteer (dugnad) network.

Name

VIND IDRETTSLAG

Legal name

Vind Idrettslag

Website

https://vindil.no

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

Vind Idrettslag is a Norwegian nonprofit multi-sport club founded in 1932 in Gjøvik, operating 8+ sports disciplines for approximately 600 youth and adult members through subscription memberships, facility rentals, and a 40+ partner sponsorship network.

Ownership category

akta.pro rank

Headquarters

HQ city

Gjøvik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees from individuals and families. Støttemedlemskap (supporting membership) available at 370 kr/year for non-athletes.
2. Training fees: Sport-specific training fees for various disciplines including football, basketball, table tennis, cheerleading, floorball, cross-country skiing, and American football. Age-based pricing tiers.
3. Facility rentals: Rental income from sports halls, meeting rooms, and club facilities to members and external parties. Includes Fotballhallen, Thermo-Floor hallen, Mjøsbil basis-/dansesal, and meeting rooms (Syljuåsen, Bilia, Vindhytta storsal).
4. Sponsorships: Sponsorship revenue from general partner (SpareBank 1 Østlandet), gold partners, silver partners, and bronze partners. Various sponsorship tiers with different benefit packages.
5. Grasrotandelen (Norwegian Gaming): Receives donations through Norsk Tipping's Grasrotandelen loyalty program. Grassroots supporters can direct gaming funds to the club.
6. Training center membership: Mesterhus Treningssenter monthly membership at 239 kr/month with 25% discount for GOBB members. Includes access to fitness equipment and facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vind Idrettslag (Vind IL) is a Norwegian non-profit multi-sport club offering organized sports programs across football, basketball, floorball, table tennis, cheerdance, American football, cross-country skiing, and adapted sports for people with disabilities. The club operates the GOBB Arena complex and rents its sports halls, meeting rooms, and the Mesterhus Treningssenter fitness facility to members and external parties. Age-based subscription training fees apply per discipline, with member discounts on facility rentals, supported by annual memberships, sponsorships, and community fundraising.

Product overview

Vind IL is a multi-sport athletic club offering organized sports programs across multiple disciplines including football/soccer (with age groups from youth to senior, both men's and women's teams), basketball, floorball/innebandy, table tennis, cheer dance, American football (Gjøvik Swans), cross-country skiing, and adapted sports activities (truger/snowshoeing and Power Football for wheelchair users). The club operates the GOBB Arena complex featuring an indoor football hall, multi-purpose gymnasium (Thermo-Floor Hallen), training center (Mesterhus Treningssenter), dance/basic training hall, and outdoor artificial turf field. Additional facilities include ski trails with floodlit paths, outdoor trails, meeting rooms, and the Vindhytta club house. The club organizes seasonal programs such as TINE Football School, Adidas Talent School, Gjøvik Cup, Adidas Cup, and Syljuåsen Winter Series.

Differentiator

Problem solved

Functional benefit

Products and services

• Mesterhus Treningssenter (Training Center)

Quantifiable outcome

• Enabled ~600 children and youth to participate in sports activities through club programs
• +1 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

48 partnerships are on record, tiered primary/flagship, core, standard and minor.

• Sparebank 1 Østlandetprimary/flagshipGTM or Marketing PartnerGeneral partner of Vind IL. Established in 1845, SpareBank 1 Østlandet is one of Norway's largest savings banks with approximately 1,100 employees. Provides financial services including personal and business banking, insurance, investment and pension services, and corporate services.
• AdidascoreGTM or Marketing PartnerGerman sports equipment manufacturer and brand. Vind IL has had Adidas as equipment supplier since 1978. Partnership includes uniform and sportswear supply.
• Sport1 AmundsencoreGTM or Marketing PartnerLocal sports retailer in Gjøvik with 100+ year history (established 1918). Part of Sport 1 chain with over 200 stores nationwide. Annual gross revenue approximately 44.5 million NOK with 18 employees.
• Syljuåsen AScoreStrategic or Co-development PartnerConstruction company and partner in GOBB arena naming rights. Provides building and construction services including new builds, rehabilitation, remodeling, and project development. Supplied meeting room naming (Syljuåsen).
• Alver Advokatfirma AScoreGTM or Marketing PartnerModern law firm providing legal services including real estate, inheritance, business law, employment law, GDPR, and public procurement.
• Dekk og Felg AScoreGTM or Marketing PartnerLocal tire and rim dealer with over 10,000 tires in stock. Offers tire hotel for 2,000 cars, 8 workshop halls, and sells LPG.
• Mjøsbil AScoreGTM or Marketing PartnerVehicle services provider since 1989. Leading provider of motor-related services and products in Innlandet region. Provides vehicle sales, service, and parts.
• GOBB (Gjøvik og Omegn Boligbyggelag)coreGTM or Marketing PartnerHousing cooperative with roots back to 1946. Named the GOBB Arena (football hall and club house) and provides 25% discount on training center membership. Has over 11,000 members and manages approximately 4,000 housing units.
• Engers Lefsebakeri AScoreGTM or Marketing PartnerTraditional Norwegian flatbread bakery established in 1936. Produces lefser and lomper distributed throughout Innlandet region.
• Toyota Sulland GjøvikcoreGTM or Marketing PartnerToyota dealer with 24 employees selling approximately 450 cars annually. Annual revenue approximately 200 million NOK. Part of Sulland Group.
• CC GjøvikcoreGTM or Marketing PartnerOne of Innlandet's largest shopping centers with 80 tenants including 9 restaurants, and 1,200 parking spaces. Provides sponsorship for children's and youth football.
• Grand Hotel GjøvikcoreGTM or Marketing PartnerHistoric hotel in Gjøvik city center. Offers conference facilities for up to 120 participants. Awarded building prize in 1994 for architecture.
• EidsivacoreGTM or Marketing PartnerEnergy company providing electricity grid, broadband, and district heating services. Contributing to GOBB arena infrastructure development.
• Mustad NæringsparkcoreGTM or Marketing PartnerBusiness park on historic Mustad industrial site (established 1832). Houses various businesses near Gjøvik city center.
• McDonald's GjøvikcoreGTM or Marketing PartnerFast food restaurant chain. Supports club enabling approximately 600 children and youth to participate in sports activities. Focus on community engagement, health lifestyle, inclusion, and sustainability.
• PizzabakerencoreGTM or Marketing PartnerPizza chain established in 2003 with over 200 locations nationwide. Provides catering and food services for club events.
• Svanen ServicecoreGTM or Marketing PartnerCleaning company owned by Betina and Lars Elton Myhre since 2016. Approximately 20 permanent cleaning positions. Won Dagens Næringsliv Gasselepris in 2021 and 2022.
• Nordvik EiendomsmeglercoreGTM or Marketing PartnerNorway's fastest growing real estate agent chain with 38 offices and approximately 420 employees. Founded 1989.
• XL Bygg Toten TrecoreGTM or Marketing PartnerBuilding materials retailer opened 2022 in Gjøvik. Part of XL-BYGG chain with approximately 100 stores in Norway and 340 in Scandinavia. Owned by Toten Tre AS.
• Bilia GjøvikcoreGTM or Marketing PartnerAuthorized Volvo dealer and service center. Provides meeting room naming (Bilia) at GOBB arena. Also sells Polestar vehicles.
• Lilleengen Bygg AScoreGTM or Marketing PartnerLocal carpenter in Gjøvik with over 25 years experience. Offers various carpentry services from bathroom renovation to roof work.
• Narum TransportstandardGTM or Marketing PartnerTransport company with roots dating back to 1935. Provides transport services including internal transport at Raufoss Industrial Park with specialized equipment and crane trucks.
• Bakke EL-InstallasjonstandardGTM or Marketing PartnerElectrical installation company established 1989 with 25 employees. Located in Gjøvik with all shares owned by employees.
• Scandic MarkiserstandardGTM or Marketing PartnerLeading provider of sun shading products including awnings, pergolas, blinds, screens, garage doors, and heat pumps. Based in Hunndalen.
• Rema1000 KirkebystandardGTM or Marketing PartnerDiscount grocery store located in Gjøvik municipality. Part of REMA 1000 chain known for low prices.
• SmakfulltstandardGTM or Marketing PartnerCatering company established 2008. Part of Lerøy Sjømatgruppen AS. 11 employees with own refrigerated delivery vehicles in Oppland, Hedmark, Akershus, Oslo, and Buskerud.
• Fremtidsfabrikken Innlandet ASstandardGTM or Marketing PartnerIndividual support services for children and youth needing extra assistance with school, mental health, or social inclusion. Provides low-threshold support to club members.
• Smakfullt Fisk og DelikatesserstandardGTM or Marketing PartnerGourmet food store specializing in seafood, game meat, and delicacies. Focus on seasonal ingredients and local/small-scale producers.
• Mesterhus InnlandetstandardGTM or Marketing PartnerBuilding company and 2023 winner of Mesterhus Business of the Year award. 79 years of experience with focus on quality construction and personal service.
• Profil Grafisk ASstandardGTM or Marketing PartnerSign and graphics company located in Reinsvoll, Vestre Toten. Provides signs, decoration, promotional articles, and graphic services nationwide.
• BrusformidlingenstandardGTM or Marketing PartnerBeverage distributor and wholesaler. Also distributes Birkebeinerkilden spring water. Miljøfyrtårn (Eco-Lighthouse) certified since 2023.
• GK RørstandardGTM or Marketing PartnerOne of Scandinavia's leading technical contractors. Provides technical installations and climate-focused sustainability solutions. Gjøvik office part of Assemblin Caverion Group.
• ECIT Unifi ASstandardTechnology or IntegrationIT services provider offering scalable solutions, all-in-one agreements, tailored services, IT security, and strategic partnership for business development.
• Tokvam ASstandardGTM or Marketing PartnerNorwegian family-owned industrial company since 1958. Develops and produces road maintenance equipment. Sales through network of dealers in over 10 markets. Has increased revenue sevenfold in 15 years.
• BDO GjøvikstandardGTM or Marketing PartnerLeading audit and advisory firm in Innlandet and Norway. Part of global BDO network with over 111,000 employees in 164 countries. Serves nearly 40,000 customers.
• Assemblin AS GjøvikstandardGTM or Marketing PartnerPlumbing and heating company formerly known as Gjøvik Varme og Sanitær. Part of Assemblin Innlandet with approximately 20 employees. Co-located with Caverion in shared facilities.
• CedrastandardGTM or Marketing PartnerAudit and advisory firm founded in 2025. Focuses on serving local businesses with personalized service, modern technology, and strong client relationships.
• Fagskolen InnlandetminorGTM or Marketing PartnerOne of Norway's largest public vocational schools with approximately 2,000 students. Located at Kallerud, 1 km from Gjøvik city center. Part of campus with NTNU Gjøvik (approximately 6,000 students total).
• MetallcominorGTM or Marketing PartnerNorway's leading iron and metal recycling company. Has facilities including one in Gjøvik that processes complex iron and sorts materials for sale to smelting facilities worldwide.
• NammominorGTM or Marketing PartnerInternational aerospace and defense company headquartered in Norway. Over 3,700 employees, 27 production sites, presence in 11 countries. One of world's leading suppliers of specialized ammunition and rocket motors.
• Thomtes TrafikkskoleminorGTM or Marketing PartnerDriving school with generations of experience in driver training. Emphasizes quality, safety, and respect. Focus on teaching safe driving for life.
• Lions Club GjøvikminorGTM or Marketing PartnerLocal chapter of Lions Clubs International, established in Norway in 1949. Part of worldwide network of volunteers dedicated to community service.
• Minel GjøvikminorGTM or Marketing PartnerElectrical installation company with operations in Oslo, Akershus, Østfold, and Innlandet. Part of 11-company group with approximately 550 million NOK annual revenue and 330 employees.
• Norengros Johs Olsen ASminorGTM or Marketing PartnerWholesale distributor established 1923. Part of Norengros chain serving institutional catering, packaging, office supplies, furniture, and healthcare sectors. Distribution from logistics hub in Gjøvik.
• Gjøvik CateringminorGTM or Marketing PartnerSmall catering business operated by Pa Johansen (20 years experience) and Baard H Johansen (35 years experience). Specializes in Asian cuisine and custom menus for events.
• Poleringskongen ASminorGTM or Marketing PartnerMjøs area's leading car care center with 19 years experience. 2,700 sqm facility in Hunndalen with 12 self-service bays, car washes, and insurance-approved paint shop.
• Gjøvik Graveservice ASminorGTM or Marketing PartnerExcavation company with 45 employees. Provides high competence and long experience in excavation work. ISO 9001 and 14001 certified since 2020. Established as training company with 2 apprentices.
• Gjøvik Maskindrift ASminorGTM or Marketing PartnerMachine services company established 2021. Owned and operated by Stian Nielsen and Bjørn Henning Christensen with long experience in machine operations. Main partner: Bjerkeset Bygg.

Scale indicators4 records

Recent moves20 records

Expansion highlights6 records

Direct peers

• Hamarkameratene (HamKam): Multi-sport club founded in 1946 in Hamar (Innlandet region), Norway, operating football across multiple divisions and other sports. Directly comparable as a community-based multi-sport idrettslag in the same Norwegian inland region with similar volunteer ethos.
• Kongsvinger IL: Established multi-sport idrettslag in Kongsvinger, Innlandet, Norway. Comparable size and breadth of sports offered, serving a similar small-city Norwegian community with membership and sponsorship-driven revenue.
• Elverum Fotball: Multi-sport club based in Elverum, Innlandet, Norway. Comparable size and regional footprint to Vind IL, with a similar community-led model anchored in football and other sports.
• Raufoss IL: Multi-sport club in Raufoss (Vestre Toten), Innlandet region — in the immediate Gjøvik/Otta area. Similar small-town, volunteer-driven multi-sport model directly competing for members and sponsors in the same catchment area.
• Skeid Fotball: Long-established multi-sport club in Oslo (founded 1915) with strong community roots and volunteer-driven ethos. Comparable to Vind IL in operating model and multi-sport breadth, though serving a larger urban catchment.

Regional players

• Namsos Turnforening: Multi-sport club in Namsos, Trøndelag, Norway. Similar small-city, volunteer-driven multi-sport model with comparable program breadth, providing a useful comparison for Vind IL's cost structure and sponsorship intensity.
• Strømmen IF: Multi-sport club in Strømmen (Akershus), Norway. Comparable community-based multi-sport model with a focus on football and other disciplines, but operating in a different but adjacent inland region to Vind IL.
• Trosvik IF: Multi-sport club based in Fredrikstad, Østfold, Norway. Comparable volunteer-driven multi-sport organization with a similar member-funded revenue model, though in a different coastal region.

Broad incumbents

• Vålerenga IF: Major Norwegian multi-sport club in Oslo with elite football, ice hockey, and other sports. Provides a comparable organizational archetype (idrettslag with multi-sport breadth, sponsorship tiers, and volunteer roots) but operates at a substantially larger and more commercial scale than Vind IL.
• Lillestrøm SK: Larger multi-sport club in Lillestrøm (Skedsmo), Norway — operating football, handball, and other sports at a higher professional tier. Comparable as a Norwegian multi-sport idrettslag, but at a meaningfully larger scale and broader commercial footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vindidrettslag
• Instagramvindil.no/@vind.idrettslag
• LinkedInlinkedin.com/company/vind-idrettslag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIND IDRETTSLAG