VIOLETA
Violeta Store is a Portuguese direct-to-consumer multi-brand women's fashion retailer operating a Shopify e-commerce platform and two physical boutiques in Porto and Marco de Canaveses, curating 17+ international fashion brands alongside its own private label for fashion-conscious women in Portugal.
- Company typePrivate
- Founded-
- HeadquartersMarco de Canaveses, Portugal
- Headcount101–250
- GTM typeB2C
- OfferingServices
What VIOLETA does
Violeta Store is a Portuguese direct-to-consumer multi-brand fashion retailer operating under the legal entity Silva Pinto & Monteiro Araújo, Lda. The company runs a Shopify-based e-commerce platform (violetastore.pt) alongside two physical boutiques in Porto (Praça da República) and Marco de Canaveses (Rua Amélia Rodrigues), serving a Portugal-only customer base that includes mainland Portugal and the archipelagos of Madeira and Azores. It targets modern, fashion-conscious women and offers a curated assortment across four core categories — clothing, bags, footwear, and accessories — combining 17+ international brands (LIU JO, TWINSET, Farm Rio, Scotch & Soda, VEJA, Dragon Diffusion, BA&SH, Flabelus, Love Moschino, Semicouture, Ottod'Ame, Lola Cruz, Cecilia Prado, Liviana Conti, and others) with an in-house private label sold under the Violeta Store name.
The business generates revenue through unit-priced retail sales (product range approximately €19.50 to €519+), with seasonal sales offering up to 50% discount plus an additional 10% promotional code (EXTRA10), an outlet section for past-season inventory, and gift cards. Pricing mechanics include a €5 standard delivery fee for orders under €155, free shipping above €155, a €10 exchange fee, and a €5 return fee. The technology stack is intentionally lightweight: Shopify for commerce, Google Analytics and Facebook Pixel for analytics, and Portuguese-local payment methods (MB WAY, Multibanco) alongside Apple Pay and Google Pay; the e-commerce platform is credited to technology partner AUGE Agency.
The company is privately held, family/founder-owned (founded by two sisters), bootstrapped with no external funding, and operates with approximately 110 employees. Distribution is omnichannel but domestic-only, with marketing driven through Instagram, Facebook, email newsletter, and SEO. No AI/ML capabilities, no proprietary technology beyond the Shopify storefront, and no international expansion beyond Portuguese territories are evident in the available data.
VIOLETA firmographics
Firmographics- Name
- VIOLETA
- Legal name
- Silva Pinto & Monteiro Araújo, Lda
- Website
- https://violetastore.pt
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Violeta Store is a Portuguese direct-to-consumer multi-brand women's fashion retailer operating a Shopify e-commerce platform and two physical boutiques in Porto and Marco de Canaveses, curating 17+ international fashion brands alongside its own private label for fashion-conscious women in Portugal.
- Ownership category
- akta.pro rank
Where VIOLETA is headquartered
LocationHeadquarters
- HQ city
- Marco de Canaveses
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
VIOLETA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales - Online: Direct retail sales of fashion products (clothing, bags, footwear, accessories) through the e-commerce platform www.violetastore.pt. The store sells at full price and during seasonal sales with discounts up to 50%+additional promotional codes.
- Retail Sales - Physical Stores: In-store retail sales at two physical locations in Portugal (Porto and Marco de Canaveses), offering the same product range as the online store.
- Gift Cards: Sale of gift cards for use on the platform or in physical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with seasonal sales |
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
VIOLETA product offering
Product offeringCore offering
Violeta Store is a Portuguese multi-brand women's fashion retailer operating an e-commerce platform (www.violetastore.pt) and two physical stores in Porto and Marco de Canaveses. The company curates and sells women's clothing, bags, footwear, and accessories from international fashion brands such as LIU JO, TWINSET, Farm Rio, Scotch & Soda, VEJA, BA&SH, Dragon Diffusion, and Love Moschino, alongside its own private-label Violeta Store collection.
Product overview
Violeta Store is a Portuguese fashion e-commerce platform and multi-brand retailer operated by Silva Pinto & Monteiro Araújo, Lda. The business operates as a unified platform combining an online store with physical retail locations, offering women's fashion across four core categories: clothing (dresses, blouses, t-shirts, pants, jackets, knitwear), bags (handbags from Dragon Diffusion, Liu Jo, Twinset, and others), footwear (sneakers, sandals, loafers from VEJA, Flabelus), and accessories (jewelry, belts, scarves). The platform carries both third-party branded products (including LIU JO, TWINSET, Scotch & Soda, FARM RIO, BA&SH, LOVE MOSCHINO, VEJA, and Flabelus) and its own private label Violeta Store. Customers can shop through seasonal sales and an outlet section, with free shipping on orders over €155 and 48-hour delivery in mainland Portugal. The company maintains physical stores in Porto and Marco de Canaveses.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing Women's fashion apparel including dresses, jumpsuits, blouses, shirts, t-shirts, tops, sweatshirts, suits, sets, skirts, shorts, pants, jackets, blazers, knitwear, and coats, offered in multiple sizes from international and private-label brands for everyday and special-occasion wear.
- Women's Bags Handbags and purses from branded designers including BA&SH, Dragon Diffusion, Liu Jo, Liviana Conti, Love Moschino, Semicouture, and Twinset.
- Women's Footwear Women's footwear including sneakers (sapatilhas), sandals, mules, loafers (mocassins), alpercatas, ankle boots, and dress shoes from brands such as VEJA, Flabelus, Lola Cruz, and Nenette.
- Women's Accessories Fashion accessories including jewelry/necklaces, belts, and scarves/shawls for women.
- Violeta Store Private Label Own-brand women's fashion products including dresses, blouses, skirts, tops, cardigans, pants, vests, and blazers sold under the Violeta Store label, offered alongside international designer brands.
- Outlet Section Discounted past-season items from multiple brands including BA&SH, BY MALENE BIRGER, Cecilia Prado, Dragon Diffusion, Farm Rio, Flabelus, LIU JO, Liviana Conti, Lola Cruz, Love Moschino, Nenette, OTTOD'AME, Scotch & Soda, Semicouture, Sveti Stefan, TWINSET, VEJA, and Violeta Store at reduced prices.
- In-Store Shopping at Physical Retail Locations In-person shopping experience at two physical retail locations in Porto (Praça da República) and Marco de Canaveses (Rua Amália Rodrigues), offering the same product range as the online store, with returns and exchanges accepted.
Quantifiable outcome
- 48-hour delivery in mainland Portugal
- +2 more outcomes
Companies that use VIOLETA
Customer profileSegments1 record
Ideal customer profiles1 record
VIOLETA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
VIOLETA partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- LIU JOcoreLIU JO is a major international fashion brand featured prominently in Violeta Store's product catalog, offering women's clothing, bags, and accessories. The partnership provides Violeta customers access to LIU JO's contemporary Italian fashion designs.
- TWINSET MilanocoreTWINSET Milano is a key brand partner at Violeta Store, offering a wide range of women's fashion including knitwear, dresses, trousers, and accessories. The partnership is featured with dedicated sections on the Violeta website.
- Farm RiomajorFarm Rio is a Brazilian fashion brand known for vibrant prints and tropical-inspired designs. Violeta Store features Farm Rio dresses and clothing items, representing a key brand partnership for the retailer.
- Scotch & SodamajorDutch fashion brand Scotch & Soda is distributed through Violeta Store, offering contemporary clothing, denim, and accessories for women. Featured with dedicated brand section on the website.
- VEJAmajorVEJA is a French footwear brand known for its eco-friendly sneakers made from organic cotton and recycled materials. Violeta Store carries VEJA shoes including the Venturi, Wata, and V-15 lines.
- Dragon DiffusionmajorDragon Diffusion is a handcrafted leather goods brand featuring woven leather bags. Violeta Store offers a wide selection of Dragon Diffusion products including Santa Croce, Nantucket, and Java Bag collections.
- BA&SHmajorBA&SH is a French fashion brand featured at Violeta Store, offering contemporary women's clothing and accessories with a focus on effortless, feminine style.
- FlabelusmajorFlabelus is a footwear brand combining Spanish alpercata and Italian friulane styles. Violeta Store carries their slippers and shoes made from velvet, linen, and other quality materials with recycled rubber soles.
- Love MoschinocoreLove Moschino is a playful Italian fashion line featured at Violeta Store, offering bags and accessories that blend humor with high fashion sensibility.
- SemicouturecoreSemicouture is a contemporary fashion brand available at Violeta Store, offering stylish women's clothing and accessories. Featured in both regular and outlet sections.
- Cecilia PradominorBrazilian fashion brand Cecilia Prado is distributed through Violeta Store, offering the brand's signature colorful, comfortable designs.
- OTTOD'AMEminorItalian fashion brand OTTOD'AME is featured at Violeta Store, offering contemporary women's clothing and accessories.
- NenetteminorNenette is a footwear and accessories brand available at Violeta Store, offering women's shoes and fashion accessories.
- Lola CruzminorSpanish footwear brand Lola Cruz is featured at Violeta Store, offering stylish women's shoes with distinctive designs.
- BY MALENE BIRGERminorDanish fashion brand BY MALENE BIRGER is available at Violeta Store's outlet section, offering sophisticated contemporary women's fashion.
- Sveti StefanminorSveti Stefan is a fashion brand featured at Violeta Store, offering women's clothing and accessories.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VIOLETA competitors and assessment
Company assessmentBroad incumbents
- Zalando: Europe's largest online fashion platform, shipping across Portugal with an enormous multi-brand assortment and aggressive marketing. Represents the principal large-scale incumbent competing for the same contemporary-premium women's fashion customer.
- ASOS: UK-based global online fashion retailer with a deep women's assortment and strong brand portfolio. Competes with Violeta for digitally native Portuguese shoppers seeking mid-premium and contemporary labels.
- About You: European fashion marketplace with a dedicated Portuguese storefront and a curated contemporary/premium brand mix. Competes directly with Violeta in the same category and customer segment, with stronger personalization and scale.
- Yoox (YOOX Net-a-Porter): Global online multi-brand outlet/discounter for premium and contemporary fashion. Comparable assortment philosophy (multi-brand, outlet pricing) and overlapping brand portfolio with Violeta's outlet/saldos section.
- Springfield (Cortefiel Group): Iberian specialty fashion chain selling contemporary women's apparel, footwear and accessories across dozens of stores and online. Comparable as a mass-market Iberian specialty retailer competing for similar customer occasions.
Regional players
- El Corte Inglés: Spanish-origin department store group with a strong Portuguese footprint; sells premium and contemporary women's fashion, bags, footwear and accessories both online and via physical stores, directly overlapping with Violeta's customer and brand set in the Iberian market.
- Bimba y Lola: Spanish contemporary fashion brand with proprietary retail stores across Iberia and a strong online channel. Comparable as a regional Iberian specialty fashion retailer targeting the same modern, fashion-conscious women customer.
Direct peers
- 24S: LVMH-owned multi-brand online boutique featuring a curated selection of premium and contemporary designer labels (many of which Violeta also stocks). Closest direct competitor in the curated-premium multi-brand online format.
- Answear: Central-European online multi-brand fashion retailer operating across multiple CEE and Iberian markets, carrying many of the same mid-premium contemporary labels (e.g., LIU JO, TWINSET, BA&SH-adjacent brands). Closest business-model match for a curated online multi-brand boutique going cross-border.
- The Webster: US-based multi-brand luxury and contemporary boutique concept with curated assortments of premium designer labels. Comparable business model — curated multi-brand physical stores plus online — even if the geographic footprint is larger.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VIOLETA social profiles
Digital presenceVIOLETA financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIOLETA leadership team
Management profileNumber of profiles
VIOLETA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIOLETA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIOLETA
What does VIOLETA do?
Violeta Store is a Portuguese multi-brand women's fashion retailer operating an e-commerce platform (www.violetastore.pt) and two physical stores in Porto and Marco de Canaveses. The company curates and sells women's clothing, bags, footwear, and accessories from international fashion brands such as LIU JO, TWINSET, Farm Rio, Scotch & Soda, VEJA, BA&SH, Dragon Diffusion, and Love Moschino, alongside its own private-label Violeta Store collection.
Is VIOLETA a public or private company?
VIOLETA is a private company. It is classified as family owned and is currently operating.
When was VIOLETA founded?
VIOLETA was founded in -1. It employs 101 to 250 people.
Where is VIOLETA based?
VIOLETA is headquartered in Marco de Canaveses, Portugal, in the Europe region.
How does VIOLETA make money?
Three revenue lines are on record. Retail Sales - Online is the primary driver. The others are retail Sales - Physical Stores and gift Cards.
Who are VIOLETA's main competitors?
Broad incumbents on record are Zalando, ASOS, About You, Yoox (YOOX Net-a-Porter) and Springfield (Cortefiel Group). Regional players are El Corte Inglés and Bimba y Lola. Direct peers are 24S, Answear and The Webster.
Does VIOLETA have an API?
No public API is recorded for VIOLETA.