Way Media

What Way Media does

Way Media is a B2B demand generation company providing intent-driven marketing services to enterprise technology brands. Founded in 2014 (some firmographic sources list 2019), the company is headquartered in Cape Town, South Africa with US offices in Las Vegas and Casper, and operates across four continents with regional offices in London, Singapore, Costa Rica, Manila, and India. With approximately 101 employees, Way Media delivers a portfolio of services including Account-Based Marketing, Intent-Driven Strategies, Content-Led Programs, and Event-Centric Engagement, supported by dedicated embedded teams (Client Success Managers, ABM Specialists, multilingual calling teams, Content Experts).

The company's technology stack centers on three proprietary platforms: the Way Media IntentX DSP, a programmatic demand-side platform enabling omnichannel ad delivery across display, video, native, CTV, and DOOH with real-time bidding and predictive optimization; the WM Intent Signal Engine™, which identifies and scores prospect intent across 25M+ interactions and 5,300+ product categories; and an AI-Driven Lead Mining Process that applies machine learning, NLP, and sentiment analysis to prioritize high-intent leads. These sit atop a 275M+ B2B profile database covering 15+ industries, with multilingual capabilities spanning 12 languages and 300+ local in-market experts. Five owned media publications (CMO First, CIO First, CRO First, CHRO First, Fareast First) generated 72M+ direct traffic and 42M+ unique page views in 2025, serving as a captive distribution channel into CMO, CIO, CRO, CHRO, and APAC executive communities.

Way Media generates revenue through a combination of subscription-based demand generation services and usage-based programmatic advertising, sold via quote-based pricing under multi-year contracts. The go-to-market motion is enterprise field sales with regional VPs covering Americas, EMEA, and APAC. The company is part of One Media Group but operates as a privately held, founder-led entity with no disclosed external funding rounds. Compliance certifications include ISO 27001, SOC 2, GDPR, and CCPA, supporting enterprise sales to regulated industries.

Name

Way Media

Legal name

Way Media, Inc.

Website

https://way.media

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Way Media is a B2B demand generation company providing intent-driven marketing services—including ABM, programmatic advertising, content programs, and events—to enterprise technology brands globally via proprietary AI platforms and a 275M+ contact database.

Ownership category

akta.pro rank

Product category

B2B Demand Generation Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• B2B demand generation
• Account-based marketing
• Programmatic advertising
• Intent data analytics
• Lead generation services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Demand Generation Services: Way Media generates revenue through comprehensive B2B demand generation services including Account-Based Marketing, Intent-Driven Strategies, Content-Led Programs, and Event-Centric Engagement. Services are priced based on tailored packages with dedicated team support including Client Success Managers, Email & Social Media Marketing Specialists, Multilingual Calling Teams, Research & Data Analysts, ABM Specialists, and Content Experts.
2. Programmatic Advertising (IntentX DSP): Revenue generated through programmatic advertising services using the proprietary Way Media IntentX DSP platform, which delivers campaigns across display, video, native, CTV, and DOOH channels with real-time bidding and predictive optimization.
3. Lead Generation & Qualification: Services include lead generation, qualification, and management covering appointment scheduling, webinar facilitation, back office sales support, and weekly/monthly reporting. Generates Marketing-Ready Leads, BANT Leads, Sales-Ready Leads, and Progressive Leads.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

Way Media delivers B2B demand generation services for top global technology brands, combining Account-Based Marketing, Intent-Driven Strategies, Content-Led Programs, and Event-Centric Engagement. Programs are powered by proprietary AI technology including the Way Media IntentX DSP (programmatic advertising platform) and WM Intent Signal Engine™ (intent data analytics), backed by a 275M+ B2B contact database and multilingual execution across 12 languages.

Product overview

Way Media is a B2B demand generation platform providing a unified portfolio of intent-driven marketing solutions. The core technology stack consists of Way Media IntentX DSP (programmatic advertising platform), WM Intent Signal Engine™ (proprietary intent tracking and analysis), AI-Driven Lead Mining Process (ML/NLP-powered lead scoring), and Multilingual Digital Programs (12-language localization). Supporting these are five owned media publications—CMO First, CIO First, CRO First, CHRO First, and Fareast First—offering access to pre-qualified professional audiences in technology, marketing, finance, and HR sectors. The service layer encompasses Account-Based Marketing, Intent-Driven Strategies, Content-Led Programs, and Event-Centric Engagement, all leveraging the platform's 275M+ database and intent signal capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Way Media IntentX DSP: A next-generation Demand Side Platform engineered for B2B marketers to target high-value business prospects with accuracy and efficiency, combining intent data, predictive optimization, and coordinated channel delivery.
• WM Intent Signal Engine™
• CIO First
• CMO First
• CRO First
• CHRO First
• Fareast First

Products and services

• Account-Based Marketing ABM strategy focusing on targeting high-value accounts with personalized campaigns using 275M+ database profiles, intent signals, and multi-channel engagement for enterprise technology clients.
• Intent-Driven Strategies

Quantifiable outcome

• 600M+ digital communications delivered per year
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SalesloftcoreTechnology or IntegrationSalesloft provides CRM, analytics, email marketing, and lead management functionality. Used for sales engagement, pipeline management, and customer communication automation across Way Media's demand generation operations.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics is used for web traffic monitoring and user behavior analysis on the Way Media website and application.
• Brevo SMTP (Sendinblue)coreTechnology or IntegrationBrevo SMTP (Sendinblue) is used for transactional email communications with users and customers.
• One Media GroupcoreStrategic or Co-development PartnerWay Media is part of One Media Group, providing corporate affiliation and strategic backing for operations across multiple continents.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Integrate: Integrate is a B2B demand generation platform that unifies lead capture, routing, and measurement across channels—comparable to Way Media's lead generation, qualification, and pipeline attribution offerings.
• 6sense: 6sense operates an AI-driven B2B revenue platform combining intent data, predictive analytics, and ABM execution—directly overlapping with Way Media's Intent Signal Engine, AI-Driven Lead Mining, and predictive programmatic optimization capabilities.
• MRP (MRP Prelytix): MRP Prelytix provides AI-driven B2B demand generation and account-based marketing solutions with intent data and predictive analytics—directly competing with Way Media's enterprise ABM and intent-driven programs.
• Bombora: Bombora is a leading B2B intent data provider tracking company-level research signals across its publisher network—closely comparable to the function of Way Media's WM Intent Signal Engine™.
• Demandbase: Demandbase is a leading B2B account-based marketing and demand generation platform offering intent data, ABM orchestration, and advertising solutions—directly competing with Way Media's IntentX DSP and ABM offerings for enterprise tech marketers.
• Madison Logic: Madison Logic is a global B2B demand generation and ABM platform with multi-touch, intent-driven, and content syndication capabilities—closely comparable to Way Media's intent-driven and content-led programs.
• NetLine Corporation: NetLine is a B2B content-driven lead generation network connecting technology vendors with in-market buyers—closely overlapping with Way Media's content-led programs and lead generation services.

Broad incumbents

• ZoomInfo: ZoomInfo is the largest publicly listed B2B data and intelligence platform with intent, contacts, and workflow tools—operates broadly across the same demand-gen stack as Way Media but at much greater scale and with overlapping capabilities.

Emerging players

• Reachdesk: Reachdesk is a B2B direct mail and gifting platform integrated with ABM workflows—an emerging player in the broader B2B demand generation ecosystem where Way Media operates, with partial overlap in ABM-driven engagement.
• Folloze: Folloze is a B2B buyer engagement and ABM personalization platform—comparable in target market (enterprise B2B tech) and overlapping use cases with Way Media's ABM and content-led demand generation programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/way-media-pvt-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Way Media