WelcoMe

What WelcoMe does

WelcoMe, operated by Neatebox Ltd (company number SC409943) and headquartered in Edinburgh, UK, is a SaaS platform marketed as an operating system for inclusive service design. The platform is built on three integrated modules: Audits (systematic identification and tracking of accessibility barriers across mobility, communication, information, and environmental categories), Visits (pre-visit preparation in which customers share access preferences via the WelcoMe Key digital profile and venues receive 30-second staff briefing cards), and Training (adaptive staff training using spaced repetition methodology to maintain knowledge retention over time). The underlying stack is a cloud-based SaaS platform with a mobile-responsive web application, pre-built integrations with booking, ticketing, transport, and healthcare systems via APIs and webhooks, and a dual-side experience (WelcoMe Key for visitors, venue dashboard for staff). The platform is grounded in the social model of disability as a philosophical and product-design framework.

The company monetises through tiered monthly subscriptions (£59 Starter, £129 Professional, £399 Enterprise) plus per-venue and per-staff-seat expansion pricing, a bespoke council framework agreement model (£500 base + £30/venue/month with pooled training seats), and bespoke enterprise packages for organisations with 10+ venues. Its go-to-market is hybrid: a product-led growth motion for smaller venues (free 14-day trial, free 2-minute Pulse Check, self-serve signup) combined with a sales-assisted enterprise motion for councils, large retail estates, sports venues, and multi-venue operators. Customer segments span retail (Currys, Battersea Power Station), public sector (City of Westminster, City of Edinburgh Council), transport (NorthLink Ferries), sports (Yorkshire County Cricket Club), arts/culture (Edinburgh Printmakers, Fruitmarket Gallery), hospitality (Marsham Court Hotel), and emerging healthcare and SMB verticals.

The business is founder-led (Gavin Neate) with 11 employees and no disclosed institutional funding. Trust signals include named enterprise logos, public-sector compliance framing (Equality Act, Public Sector Equality Duty, Accessible Information Standard), privacy-first commitments (UK GDPR, no LLM processing of WelcoMe Key data), and registered brand identity. Distribution leverage comes from integration partnerships with major ticketing (Spektrix, Tessitura), appointments (Appointedd), restaurant (OpenTable), transport (BOOKIT, Amadeus, National Express), and NHS (EMIS/SystmOne, e-Referral, PAS) platforms.

Name

WelcoMe

Legal name

Neatebox Ltd

Website

https://wel-co.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WelcoMe is a UK-based SaaS platform that helps venues identify accessibility barriers, prepare staff for disabled customer visits via the WelcoMe Key, and deliver adaptive spaced-repetition training. It serves retail, hospitality, sports, arts, councils, transport, and healthcare organisations.

Ownership category

akta.pro rank

Product category

Accessibility Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Facilities Support Services (561210)

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Check-in/Check-out & Keyless Entry (THALACAG)

akta.pro secondary industries

Special Needs & Accessible Travel Services (Local DMC) (THAKAEAL), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Accessibility management software
• Inclusive service platform
• Venue audit tools
• Staff training software
• Disability accessibility solutions

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription - Venue Platform Access: Monthly or annual subscription providing access to the WelcoMe platform. Includes venue profiles, audit tools, visit preparation, and training modules. Pricing tiers based on number of staff seats and venue profiles. Extra venue profiles at £30/month each.
2. Additional Training Seats: Expansion revenue from adding more staff seats beyond the included allocation. +10 seats at £35/month, +25 seats at £75/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WelcoMe is a cloud-based SaaS platform that helps venues systematically identify accessibility barriers, prepare for disabled customer visits, and train staff using spaced repetition methodology. The platform comprises three integrated products — Audits (barrier identification), Visits (pre-visit preparation via the WelcoMe Key), and Training (adaptive staff training) — plus the WelcoMe Key, a digital accessibility profile that visitors create once and share with any venue on the network.

Product overview

WelcoMe is an operating system for inclusive service design comprising three core integrated products: Audits (barrier identification and tracking), Visits (pre-visit preparation via WelcoMe Key briefing cards), and Training (adaptive spaced repetition training). The platform also includes the WelcoMe Key - a digital accessibility profile that visitors create once and share with any venue on the platform. All three products work independently but integrate together: audit data informs training priorities, visit preparation is enhanced by audit findings, and training modules link to just-in-time refreshers when specific visits are scheduled.

Differentiator

Problem solved

Functional benefit

Products and services

• Audits Accessibility audit module that helps venues systematically identify and track barriers across mobility, communication, information, and environmental factors, including journey mapping, gap analysis, and prioritised action plans with progress tracking over time.
• Visits Visit preparation module that enables venues to receive customer access preferences via the WelcoMe Key and generate actionable briefing cards for staff before every interaction, whether in person, by phone, or video.
• Training Adaptive staff training system using spaced repetition methodology with micro-touchpoint modules, scenario-based active recall questions, adaptive intervals based on retention, and just-in-time refreshers triggered by upcoming visits.
• WelcoMe Key Digital accessibility profile that allows disabled customers to share their access preferences with venues in advance; customers create one profile and share it with any WelcoMe venue.

Quantifiable outcome

• Training retention improved to 75%+ vs ~0% at annual refresh (Ebbinghaus forgetting curve research)
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• SpektrixcoreTechnology or IntegrationFull ticketing integration with Spektrix platform. WelcoMe access preference prompt included in booking confirmation emails. Access preferences flow to front-of-house dashboard.
• AppointeddcoreTechnology or IntegrationAppointment booking integration with Appointedd. Pre-arrival access preference capture when customers schedule appointments.
• BOOKITcoreTechnology or IntegrationFerry booking system integration. BOOKIT integration enables NorthLink Ferries and other operators to capture passenger accessibility preferences at point of booking beyond standard SSR codes.
• TessituracoreTechnology or IntegrationCRM and ticketing integration for arts and entertainment venues using Tessitura platform.
• AmadeuscoreTechnology or IntegrationTravel GDS integration for transport operators to capture and share passenger accessibility requirements.
• EMIS / SystmOnecoreTechnology or IntegrationNHS primary care records system integration. Enables GP practices to access patient accessibility preferences within existing clinical workflow.
• NHS e-ReferralcoreTechnology or IntegrationNHS referral pathway integration for secondary care to access patient communication and access needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AbilityNet: UK charity providing accessibility consulting, training, and resources for organizations. Adjacent peer offering staff training and accessibility audits — overlapping with WelcoMe's audit + training pillars but as a charity vs commercial SaaS.
• Recite Me: UK SaaS providing web accessibility tools (screen readers, translation, accessibility menus) for websites. Direct competitor in the accessibility SaaS space, though focused on digital/website accessibility vs WelcoMe's physical venue and service accessibility.
• Tourism For All: UK charity providing accessibility information and ratings for tourism venues. Direct peer in the UK accessible venue information space, but operates as a non-profit vs WelcoMe's commercial SaaS model.
• Euan's Guide: UK-based disabled-access review platform (often called "TripAdvisor for disabled access"). Direct competitor serving the disabled-visitor-to-venue connection, though reviews-led vs WelcoMe's preparation-led approach.
• AccessAble: UK-based accessibility information platform providing detailed access guides for venues. Direct peer in the venue accessibility space, though AccessAble focuses on static access information vs WelcoMe's integrated audits + visits + training loop.

Emerging players

• Userway: AI-powered web accessibility platform offering automated accessibility scanning and remediation tools. Emerging player with partial overlap in accessibility SaaS, though focused on website/digital accessibility rather than venue service accessibility.

Broad incumbents

• Litmos: Enterprise LMS platform used for staff training across industries. Could add accessibility-specific training modules as a feature, competing with WelcoMe's adaptive training pillar from a broader training platform position.
• Salesforce Experience Cloud: Major CRM platform that large enterprises use for customer journey management. Could theoretically add accessibility preparation features, representing an incumbent threat if accessibility becomes a required enterprise feature.
• Medallia: Customer experience management platform used by hospitality, retail, and travel brands. Could add accessibility-specific customer experience features, competing with WelcoMe from an enterprise CX platform position.
• Hubspot Service Hub: Broad CRM/service platform that could add accessibility preparation modules as a feature. A larger incumbent offering overlapping customer-visit preparation capabilities as part of a wider customer experience portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/welco-me

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WelcoMe