Appointedd
Appointedd is a cloud-based online booking and scheduling SaaS platform serving enterprise retailers globally, capturing declared customer intent at booking and activating it across pre-visit, in-visit, and post-visit journeys to drive direct revenue, first-party data, and brand-partner monetisation via 4,000+ integrations.
- Company typePrivate
- Founded2011
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Appointedd does
Appointedd (legal entity Saloca Ltd, registered in Scotland, company number SC392223) is a cloud-based online booking and scheduling SaaS platform founded in 2011 and headquartered in Edinburgh. The platform enables enterprise organisations to capture and operationalise what the company terms 'Booked Intent' — the declared customer signals (who, what, when, where, why) collected through custom questions at the point of booking — and activate those signals across pre-visit, in-visit, and post-visit customer journeys to drive direct revenue, first-party data intelligence, and brand-partner monetisation.
The core technology stack comprises a customisable booking journey builder, an open REST API with comprehensive developer documentation, a real-time webhook infrastructure (v1 and v2) for booking and customer event notifications, and a Zapier-mediated integration ecosystem connecting to more than 4,000 third-party applications spanning CRM (Salesforce), POS (Square, Epos Now), payments (Stripe, Adyen, PayPal, FreeAgent), communications (Twilio, Zoom, Microsoft Teams, ConferWith), calendars (Cronofy), social (Facebook Business Suite, Instagram), and ecommerce (Shopify). Notable proprietary modules include the Booked Intent framework, an Enterprise Management Console, and a Retail Media add-on enabling sponsored events and brand-partner campaigns.
Appointedd operates a subscription-based SaaS revenue model with annual, auto-renewing contracts priced via a quote-based enterprise sales process (no public pricing). The go-to-market is consultative direct enterprise sales supported by dedicated account management, quarterly strategic sessions, and a partner programme that embeds Appointedd into agency campaigns (e.g., We Are Nameless) and mid-market Zapier flows. The primary customer segment is enterprise retail brands — luxury beauty (Charlotte Tilbury, Space NK), menswear and womenswear (Charles Tyrwhitt, Moss, M&S, Victoria's Secret), luxury and outlet retail (McArthurGlen, Liberty London, Harrods), and specialty retail (Mamas & Papas, cardfactory, Clarks) — with secondary exposure to automotive, education, and lifestyle sectors. The company has raised approximately $1.92M in disclosed funding across 2014, 2016, and 2018 and holds B-Corp certification (since 2018) and Living Wage Employer accreditation.
Appointedd firmographics
Firmographics- Name
- Appointedd
- Legal name
- Saloca Ltd
- Website
- https://appointedd.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Appointedd is a cloud-based online booking and scheduling SaaS platform serving enterprise retailers globally, capturing declared customer intent at booking and activating it across pre-visit, in-visit, and post-visit journeys to drive direct revenue, first-party data, and brand-partner monetisation via 4,000+ integrations.
- Ownership category
- akta.pro rank
Appointedd industry classification
Industry- Product category
- Online Booking & Scheduling Software
- NAICS
- Office Administrative Services (5611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling & Reservation Management (HSACAIAG)
- akta.pro secondary industries
- Corporate Event Staffing & Registration Services (HSACADAE), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)
Keywords
Where Appointedd is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Appointedd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Booking Platform): Appointedd operates as a subscription-based SaaS platform. Customers purchase a Subscription to access the Service, which includes a Licence to access a Calendar. Additional Calendars require additional Licences. The subscription auto-renews unless cancelled. Pricing includes VAT and varies by plan and licence count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing based on licence count and feature requirements. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Appointedd product offering
Product offeringCore offering
Appointedd is a cloud-based online booking and scheduling SaaS platform purpose-built for enterprise retail and consumer brands. It enables customers to book appointments, services, consultations, and in-store experiences online, then captures that declared intent at the point of booking to drive conversion and personalization. The platform is delivered with an open API, webhooks, and an Enterprise Management Console for multi-location brands.
Product overview
Appointedd is an online booking system and scheduling software platform designed primarily for enterprise retail. The core product centers on 'Booked Intent' — capturing declared customer purchase signals (who, what, when, where, why) through custom questions at booking and activating them across the customer journey. The platform consists of the core Appointedd scheduling engine, a Developer API for bespoke implementations, Webhooks for real-time event notifications, an optional Retail Media module for brand partnerships, and an Enterprise tier with dedicated support. The product integrates with major communication tools (Zoom, Microsoft Teams, Twilio), payment processors (Stripe, Square, Adyen), CRM systems (Salesforce), calendar services (Cronofy), POS systems (Epos Now), and automation platforms (Zapier), enabling it to function as an open platform within existing retail tech stacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Appointedd Online Booking Platform Cloud-based online booking and scheduling SaaS platform that lets enterprise retail and consumer brands capture customer appointments, consultations, services, and in-store experiences online, and routes that booked-intent data to downstream CRM, marketing, and personalization systems via an open API and webhooks.
Quantifiable outcome
- Bookings deliver 11% of total revenue at Charles Tyrwhitt, with 48% booking growth and reporting time cut from 4 hours to under 30 minutes.
- +7 more outcomes
Companies that use Appointedd
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles1 record
Appointedd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature6 records
Appointedd partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ZapiercoreNative Zapier integration allowing Appointedd to trigger automated workflows (Zaps) to 4,000+ apps. Supports customer and booking-based triggers (new customer, updated customer, deleted customer, new booking with/without customer details, cancelled booking) for CRM, marketing, and operational automations. Premium Zapier access is required for webhook-based integrations.
- StripecorePayment processor integration enabling customers to pay for bookings through Appointedd's online booking process. Handles secure online payment collection at the point of booking.
- SquarecorePOS integration connecting Appointedd bookings with Square point of sale, enabling consolidated management of bookings, online, and offline payments.
- ZoomcoreVirtual meeting integration enabling Appointedd to schedule and manage video consultations via Zoom as part of the booking flow.
- Microsoft TeamscoreVirtual meeting integration enabling Appointedd to schedule and manage video consultations via Microsoft Teams as part of the booking flow.
- TwiliocoreSMS integration through Twilio enabling Appointedd to send SMS reminders and notifications to customers as part of the booking communication workflow.
- SalesforcecoreCRM integration connecting Appointedd with Salesforce to streamline creation of leads, contacts, and events. Also supports webhook-based customer synchronisation to avoid duplication.
- Facebook (Meta) Business SuitecoreEnables customers to book appointments directly via Facebook and Instagram business pages. Also supports appointment booking within Facebook and Instagram ads.
- InstagramcoreBooking integration allowing customers to book appointments directly from Instagram, integrated with Facebook Business Extension.
- ShopifycoreEmbeddable Appointedd widgets allow Shopify merchants to add booking functionality directly to their Shopify storefront pages.
- ConferWithcoreVideo commerce integration enabling customers to book 1:1 virtual shoppable appointments via Appointedd, hosted through ConferWith's technology on the retailer's own website. Automatically syncs booking details and provides unique joining URLs in confirmation and reminder emails.
- CronofycoreCalendar synchronisation provider providing real-time, secure two-way sync between Appointedd and major calendar platforms including Google, Apple, Exchange, and Office 365.
- We Are NamelessminorCreative agency partner using Appointedd as the booking engine for automotive test drive campaigns. Appointedd was live within two weeks behind paid search campaigns, delivering 40% more bookings than past campaigns.
Scale indicators11 records
Recent moves4 records
Expansion highlights6 records
Appointedd competitors and assessment
Company assessmentDirect peers
- Booksy: Booking marketplace and SaaS primarily serving barbers, hair, and beauty professionals. Comparable to Appointedd in appointment-led commerce for beauty/personal services, but positioned at the small-business end of the market.
- Calendly: Scheduling and appointment SaaS that pioneered self-serve booking flows. While Calendly focuses on SMB/individual users and meetings, Appointedd targets enterprise retail with deeper API, white-label branding, and Booked Intent — competing for the same wallet but at very different ends of the market.
- TimeTrade (Pinpoint): Enterprise appointment scheduling SaaS serving banks, healthcare, and retail with in-store and virtual appointment orchestration. Closest direct competitor to Appointedd on enterprise scale, customisation, and integration depth for appointment-led commerce.
- Acuity Scheduling: Appointment scheduling SaaS (now part of Squarespace) serving SMBs across wellness, beauty, and services. Comparable in core scheduling functionality, but positioned for smaller merchants rather than enterprise retail brands.
- Fresha: Beauty and wellness booking platform with marketplace and SaaS components, popular with salons and spas globally. Comparable scheduling-plus-payments model, focused on beauty services — a segment where Appointedd also wins enterprise clients (Charlotte Tilbury, Space NK).
- Boulevard: Enterprise SaaS for salons, spas, and barbershops with appointment booking, payments, and client management. Closely comparable to Appointedd on enterprise-readiness and integration with POS/payments, though focused on the salon/spa vertical.
- Setmore: Online appointment scheduling software for service-based SMBs with a free tier and paid plans. Comparable scheduling core to Appointedd but with self-serve SMB positioning rather than enterprise retail customisation.
Broad incumbents
- Mindbody: Large vertical SaaS for beauty, wellness, fitness, and salon businesses with appointment scheduling, payments, and marketing. Overlaps with Appointedd in appointment booking but is a broad incumbents focused on salon/spa verticals rather than enterprise retail.
- Square Appointments (Block): Free appointment booking baked into Square's payments and POS ecosystem for SMB service businesses. A broad incumbent with bundled distribution but limited customisation and enterprise depth compared to Appointedd.
Emerging players
- Doodle: Scheduling and meeting-poll SaaS focused on group scheduling and 1:1 bookings. Overlaps with Appointedd on scheduling core but a lighter product aimed at professional meetings rather than retail appointment-led commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Appointedd social profiles
Digital presenceAppointedd compliance and trust
Trust signalCompliance3 records
Appointedd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appointedd leadership team
Management profileNumber of profiles
Profiles4 records
Appointedd funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appointedd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appointedd
What does Appointedd do?
Appointedd is a cloud-based online booking and scheduling SaaS platform purpose-built for enterprise retail and consumer brands. It enables customers to book appointments, services, consultations, and in-store experiences online, then captures that declared intent at the point of booking to drive conversion and personalization. The platform is delivered with an open API, webhooks, and an Enterprise Management Console for multi-location brands.
Is Appointedd a public or private company?
Appointedd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Appointedd founded?
Appointedd was founded in 2011. It employs 11 to 50 people.
Where is Appointedd based?
Appointedd is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Appointedd make money?
One revenue line is on record: saaS Subscription (Booking Platform).
Who are Appointedd's main competitors?
Direct peers on record are Booksy, Calendly, TimeTrade (Pinpoint), Acuity Scheduling, Fresha, Boulevard and Setmore. Broad incumbents are Mindbody and Square Appointments (Block). Doodle is listed as an emerging player.
Does Appointedd have an API?
Yes. Appointedd's developer API enables businesses to build fully bespoke booking experiences integrated into their existing digital platforms. The API supports real-time webhooks for booking and customer events (created, updated, deleted), custom UI development, and connects with CRM, communication tools, and internal systems. Documentation available at developers.appointedd.com. Developer documentation is at developers.appointedd.com/reference/introduction-1.
What industry is Appointedd in?
Appointedd's product category is Online Booking & Scheduling Software. Its primary akta.pro industry code is HSACAIAG, Appointment Scheduling & Reservation Management, with a secondary code of HSACADAE, Corporate Event Staffing & Registration Services. Its NAICS code is 5611 and its SIC code is 7372.