What Yoga ♥ Magazine does

YOGA♥ Magazine is an independently published, nationally distributed annual print magazine focused on yoga, wellness, lifestyle, music and art. Each themed issue is curated as a limited-edition print product — to date it has published Inspiration, Love, Joy, Age and Community — with complementary digital editions (Healing, Joy, Age) and a branded merchandise line ("SWAG"). The product surface is built on a conventional WordPress-style web CMS with an e-commerce storefront for print sales and apparel; there is no proprietary technology, mobile app, or API.

The magazine is distributed free at partner yoga studios across 22+ US states and Ontario, Canada, and via partner festivals including Sedona, Kentucky, Berkshire, Kula and Free State yoga festivals. Revenue is generated from three streams: (i) print and merchandise sales (sold as "support donations"), (ii) advertising and sponsorship sold to studios, wellness brands and yoga-service providers (e.g., beYogi insurance, legal services from Jen the Yoga Lawyer, yoga props such as The Yoga Pillow), and (iii) community support from studio and festival partners, including a flagship Yoga Alliance sponsorship of the Community issue.

The company is privately held with no disclosed funding, no parent company, no institutional investors and no management team data available. Headcount is six and operations are conducted from US offices under Texas governing law. Audience segments include yoga practitioners and wellness enthusiasts, studios and teachers, festival organizers, and wellness brand advertisers — all reached through a community-led, event-driven, content-led GTM motion rather than paid acquisition.

Name

Yoga ♥ Magazine

Legal name

Yoga + Magazine

Website

https://yogalovemagazine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

YOGA♥ Magazine is an independently published, nationally distributed annual print and digital magazine celebrating yoga, wellness, art, music and lifestyle. It distributes copies free through a partner network of yoga studios across 22+ US states and Canada, monetizing via limited-edition print sales, digital editions, merchandise, advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Print Magazine

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Health, Wellness & Fitness Expos (MPAGAFAF)

Keywords

• Yoga lifestyle magazine
• Wellness print publication
• Community-driven media
• Fitness editorial content
• Mindfulness brand publishing

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Magazine Sales: Sale of limited edition print issues to supporters and readers. Each issue (Inspiration, Love, Joy, Age, Community) is available for purchase through the online shop.
2. Advertising & Sponsorship: Revenue generated from advertisers and sponsors who want to reach the yoga community. Sponsors include studios, wellness brands, yoga product companies, and service providers.
3. Community Partners Support: Studio partners, festival partners, and community sponsors provide support to enable free distribution of the magazine at studios and events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yoga ♥ Magazine produces and distributes a nationally distributed annual print magazine celebrating yoga, lifestyle, wellness, music, and art. The publication is distributed free at partner yoga studios and festivals across the United States and Canada, with limited edition themed issues (Inspiration, Love, Joy, Age, Community) also available for purchase as support donations through the online shop.

Product overview

YOGA♥ Magazine is a nationally distributed annual print magazine celebrating yoga, art, music, wellness, and lifestyle. The publication is distributed free at partner yoga studios and festivals across the United States and Canada. The company offers print magazine issues (with themes including INSPIRATION, LOVE, JOY, AGE, and COMMUNITY), digital issues, and branded merchandise through its online shop. Distribution is facilitated through Studio Partner and Festival Partner programs, with partner studios spanning numerous U.S. states and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• YOGA♥ Magazine Print Issues Annual print magazine featuring yoga, art, music, wellness, and lifestyle content, distributed free at partner yoga studios and festivals across the United States and Canada. Each issue is a limited edition, beautifully designed publication with a unique theme. Readers and supporters can also purchase issues through the online shop as support donations.
• Digital Issues Digital editions of the magazine with themes including HEALING, JOY, and AGE, available online for readers who prefer digital access to the content.
• SWAG (Branded Merchandise) Branded merchandise and apparel sold through the magazine's online shop, providing supporters with tangible products featuring the Yoga ♥ Magazine brand.
• Studio Partner Program Partnership program for yoga studios that distribute complimentary print magazines to their communities across multiple U.S. states and Canada. Studios serve as free distribution points for the magazine.
• Festival Partner Program Partnership program connecting with yoga festivals for magazine distribution and promotional collaborations at events nationwide.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Studio Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of yoga studios across the US and Canada that distribute free copies of the magazine to their communities. Partners include studios in Arizona, California, Florida, Georgia, Hawaii, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, South Dakota, Tennessee, Virginia, Wisconsin, and Ontario (Canada).
• Festival Partner NetworkcoreGTM or Marketing PartnerPartnership with yoga festivals for distribution and coverage. Includes Sedona Yoga Festival (April 23-26, 2026), Kentucky Yoga Festival (May 15-17, 2026), Berkshire Yoga Festival (June 11-14, 2026), Kula Yoga Fest (July 24-26, 2026), Free State Yoga Festival (August 8, 2026), International Day of Yoga Hoboken (June 21, 2026), and many others.
• Yoga AllianceflagshipGTM or Marketing PartnerCommunity Issue Sponsor for the Community Issue (5th issue). Yoga Alliance is a nonprofit organization with 27 years of service to the yoga community, advocating for accessible and equitable yoga worldwide.
• Mount Madonna CenterminorGTM or Marketing PartnerRetreat center partner located on 380 acres in Santa Cruz mountains. Provides yoga retreats, meditation retreats, and wellness programs. Co-sponsored content featuring personal retreat experiences.
• Yoga Farm IthacaminorGTM or Marketing PartnerNonprofit center for connection, healing and education. Mission to break down financial and cultural barriers to healing practices while creating inclusive, diverse, safe spaces for healing and personal growth through all 8 Limbs of Yoga. Located in Ithaca, NY.
• Offer What You Can YogaminorGTM or Marketing PartnerPay-what-you-can yoga classes in NYC, revolutionizing access to yoga. Founded by Max Kennedy to provide affordable yoga in New York City where classes can cost up to $50.
• Karma Kids YogaminorGTM or Marketing PartnerChildren's yoga program founded by Shari Vilchez-Blatt in 2002. Philosophy provides kids with yoga tools for life. Has trained over 3,000 people worldwide through teacher training.
• beYogiminorGTM or Marketing PartnerYoga liability insurance provider offering A-rated, affordable coverage for in-person, hybrid, and online yoga or wellness services. Coverage includes 60+ yoga styles and 500+ modalities, nationwide.
• The Yoga PillowminorGTM or Marketing PartnerYoga prop invention by Lochana Panapentiya. A hybrid yoga prop combining support of a yoga block with softness of a bolster. Made from cotton canvas with foam core.
• Jen the Yoga LawyerminorGTM or Marketing PartnerLegal services for yoga community by Jennifer Mohamed, Esq. Over 25 years as lawyer and 14 years as yoga teacher. Provides tailored legal support to yoga teachers, studios, schools, and wellness entrepreneurs.
• TourHerominorChannel Partner/ Reseller/ DistributorPlatform for hosting yoga retreats worldwide. Connects wellness leaders with 80+ extraordinary destinations for planning international retreats.
• Shay's WarriorsminorGTM or Marketing Partner501(c)(3) nonprofit helping the cancer survivorship community. Founded by Shay Moraga after her triple-negative breast cancer diagnosis in 2016.
• Ashrams for AutismminorGTM or Marketing PartnerOrganization dedicated to providing yoga in schools and facilities for the autism and special needs community. Empowers the autism community toward achieving highest potential through yoga.
• Accessible Yoga AssociationminorGTM or Marketing PartnerAdvocacy organization believing all people deserve equal access to yoga regardless of ability or background. Identifies and removes barriers to access.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Well+Good: Wellness media platform covering yoga, fitness, beauty, and healthy living. Comparable as a wellness-lifestyle editorial brand targeting similar demographics, but significantly larger, digital-only, and broader in scope than yoga-centric titles.
• MindBodyGreen: Major digital wellness media platform covering yoga, nutrition, mindfulness, and holistic health. Comparable as a yoga/wellness editorial brand targeting practitioners, but operating at substantially larger scale purely in digital with no print distribution.
• Wanderlust: Yoga and wellness media brand combining festivals, a print publication, and digital content. Comparable as a yoga-lifestyle media brand spanning events, editorial, and community, though significantly larger and event-led rather than print-led.

Direct peers

• Yoga International: Yoga-focused content platform offering classes, articles, and teacher trainings with a subscription model. Comparable as a yoga-community media brand serving practitioners with editorial and educational content, though distributed digitally rather than via print.
• Spirituality & Health Magazine: Wellness publication covering yoga, meditation, alternative healing, and conscious living. Directly comparable as a print + digital magazine serving the wellness and spiritual-growth audience, with overlapping editorial coverage of yoga, mindfulness, and lifestyle topics.
• Yoga Journal: The most established yoga magazine in the US, historically print-focused with a large digital audience. Directly comparable as a yoga/wellness editorial brand targeting practitioners and studios, though significantly larger and currently operating without broad national print distribution.
• Mantra Magazine: Print and digital wellness/yoga publication focused on mindfulness, meditation, and conscious living. Comparable as a niche magazine in the yoga/wellness editorial space, though typically distributed in yoga studios in specific regions.
• Origin Magazine: Conscious-living print and digital magazine covering wellness, yoga, spirituality, and sustainable lifestyle. Directly comparable as a wellness lifestyle publication serving similar audiences around yoga, art, music, and mindful living.

Emerging players

• The Yoga Hour: Yoga-focused audio and content program exploring yoga philosophy and practice. Comparable as a yoga-community content brand serving practitioners, but delivering content via audio/digital rather than print magazines.

Regional players

• Kindred Spirit Magazine: Holistic lifestyle magazine covering yoga, meditation, wellness, and conscious living. Comparable in editorial positioning and print-led distribution model, though primarily serving the Australian market rather than the US.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCP85NBDfuIfu_yLBb2So4SA
• Facebookfacebook.com/yogaplusmag
• LinkedInlinkedin.com/company/yogalovemagazine
• Instagraminstagram.com/yogalove_magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga ♥ Magazine