Athletech Media Group

What Athletech Media Group does

Athletech Media Group operates Athletech News (ATN), a B2B digital media platform serving the fitness and wellness industry. The company publishes daily editorial coverage across fitness, wellness, technology, business, and lifestyle categories, distributes a daily email newsletter to over 100,000 fitness, wellness, and health executives, and produces annual industry reports including the State of the Industry Report, Technology and Innovation Outlook Report, and Health Tech Revolution Report. Its core technology is a standard digital content management platform with email newsletter distribution infrastructure; no proprietary AI/ML capabilities, APIs, or patents were disclosed in the available data.

The company generates revenue through three primary streams: report sponsorships (fitness technology vendors such as ABC Fitness, Daxko, EGYM, PerfectGym, Matrix, and Precor pay for branding and lead-generation placement on industry reports), event sponsorships and ticketing for the annual ATN Innovation Summit in NYC (which drew nearly 1,000 attendees in its 2025 debut and expanded to 85 speakers and 40+ sessions in 2026), and ATN Pro, a premium subscription membership launched in 2025 offering exclusive content beyond the free daily newsletter. Supporting products include the DISRUPT video series, The Lens video series, Unscripted and Master Knowledge podcasts, ATN Lists (Most Innovative Companies, Startups to Watch, Power Players), and specialized editorial sections (Franchise Corner, CEO Corner, Reviews).

The company is privately held, operates with 11-50 employees, was founded circa 2020-2023 (sources vary), and is led by founder and CEO Edward Hertzman. The company is headquartered in the United States (NYC event footprint) with global audience reach across North America, UK, Germany, and Australia. No institutional funding, acquisitions, or public listing have been disclosed.

Name

Athletech Media Group

Legal name

Athletech News

Website

https://athletechnews.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Athletech Media Group operates Athletech News, a B2B digital media platform serving the fitness and wellness industry through daily editorial content, a 100k+ executive newsletter, sponsored industry reports, the annual ATN Innovation Summit, and the ATN Pro premium membership.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Industry Media

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• B2B fitness media
• Industry trade publication
• Fitness business news
• Wellness industry reporting
• Industry research reports

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Report Sponsorships: Technology and vendor companies sponsor industry reports (Technology and Innovation Outlook, State of the Industry, Health Tech Revolution) with branding, download forms, and promotional placement
2. Event Sponsorships and Tickets: ATN Innovation Summit with presenting sponsors and exhibitors; last year's event drew nearly 1,000 attendees with 40+ sessions and 85 speakers
3. ATN Pro Membership: Premium membership offering exclusive content, member-only articles, and additional benefits beyond the free daily newsletter

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Athletech Media Group operates Athletech News, a B2B digital media publication covering the business of fitness and wellness. The company produces daily news articles, in-depth industry research reports, video series, podcasts, and an annual conference (ATN Innovation Summit), distributing content to 100,000+ fitness, wellness, and health executives. Revenue is generated primarily through event and report sponsorships from fitness technology vendors, advertising, and an ATN Pro premium membership offering exclusive content and analysis.

Product overview

Athletech Media Group operates Athletech News as a comprehensive media platform for the fitness and wellness industry. The core offering is the digital publication featuring news, analysis, and research across multiple content formats including articles, video series (DISRUPT, The Lens), podcasts (Unscripted, Master Knowledge), and annual industry reports. Supporting products include the ATN Innovation Summit conference, ATN Pro subscription membership offering exclusive content, ATN Lists featuring curated company rankings, ATN Insights data partnerships, and specialized editorial sections covering franchises, CEO interviews, and product reviews. The platform serves fitness executives, operators, investors, and industry professionals seeking news and intelligence on the evolving fitness and wellness market.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Daily newsletter reaches 100k+ fitness, wellness and health executives
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• PerfectGymflagshipGTM or Marketing Partner · 1 May 2026PerfectGym serves as the presenting sponsor for the ATN Innovation Summit 2026, taking place June 16-17 at Center415 in Midtown Manhattan. As presenting sponsor, PerfectGym receives prominent brand visibility and positioning at the flagship industry event featuring 85 speakers and 40+ sessions.
• ABC FitnesscoreGTM or Marketing PartnerABC Fitness sponsors the Technology and Innovation Outlook Report 2026, appearing on the report landing page with logo placement and branding as a technology partner supporting fitness industry intelligence.
• DaxkocoreGTM or Marketing PartnerDaxko sponsors the Technology and Innovation Outlook Report 2026 with prominent logo placement and branding on the report landing page as a leading fitness technology provider.
• EGYMcoreGTM or Marketing PartnerEGYM sponsors the Technology and Innovation Outlook Report 2026, featuring on the report landing page with logo placement as a connected fitness technology innovator.
• FitGridcoreGTM or Marketing PartnerFitGrid partners with Athletech News for the 'By the Numbers' data insights section, providing barre studio retention and replenishment data. FitGrid is also a report sponsor for the Technology and Innovation Outlook Report 2026.
• Fitness On DemandcoreGTM or Marketing PartnerFitness On Demand sponsors the Technology and Innovation Outlook Report 2026 with branding on the report landing page as a leading omnichannel fitness platform.
• bsportcoreGTM or Marketing Partnerbsport sponsors the Technology and Innovation Outlook Report 2026, appearing on the report landing page with logo placement as a fitness studio software provider.
• MatrixcoreGTM or Marketing PartnerMatrix (commercial fitness equipment manufacturer) sponsors the Technology and Innovation Outlook Report 2026 with logo placement on the report landing page.
• PrecorcoreGTM or Marketing PartnerPrecor sponsors the Technology and Innovation Outlook Report 2026, appearing on the report landing page with branding as a commercial fitness equipment provider.
• HapanaminorGTM or Marketing PartnerHapana sponsors the Technology and Innovation Outlook Report 2026, appearing on the report landing page with logo placement as a gym management software provider.
• FitRadiominorGTM or Marketing PartnerFitRadio sponsors the Technology and Innovation Outlook Report 2026, appearing on the report landing page as a music licensing platform for fitness.
• MandukaminorGTM or Marketing PartnerManduka partners with Athletech News for the 'Product Spotlight' section, featuring the PRO yoga mat with studio-focused messaging around durability and joint protection.
• MetaflagshipGTM or Marketing PartnerMeta is listed as one of the executives featured at the ATN Innovation Summit 2026, representing one of the major technology companies participating in the fitness industry conversation.
• JPMorganflagshipGTM or Marketing PartnerJPMorgan is listed as one of the executives featured at the ATN Innovation Summit 2026, representing financial industry interest in fitness and wellness sector.
• PelotonflagshipGTM or Marketing PartnerPeloton is listed as one of the executives featured at the ATN Innovation Summit 2026, representing connected fitness industry leadership.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• mindbodygreen: Wellness digital media brand offering editorial content, newsletters, and a paid mindbodygreen+ subscription tier covering fitness, nutrition, and well-being. Directly comparable subscription media model to ATN Pro.
• Athletic Business: Established trade publication serving athletic, fitness, and recreational facility operators with editorial, conferences, and awards. Directly comparable in audience (facility owners, operators, program directors) and trade-media + events monetization.
• Well+Good: Leading consumer wellness digital media platform covering fitness, wellness, beauty, and nutrition via articles, newsletters, and branded content. Closely comparable digital-publisher and newsletter-led model with overlapping advertiser base.
• IHRSA: International health, racquet, and sportsclub association that publishes flagship research (e.g., the IHRSA Health Club Consumer Report) and operates The IHRSA International Trade Show, serving the same fitness industry executive buyer.
• Spa Business Magazine: Global spa and wellness industry trade publication and conference series covering wellness operators and suppliers. Closely analogous vertical trade media business serving adjacent wellness buyers and sponsors.
• Sportico: Sports business trade publication offering deep reporting, newsletters, and events on the business of sports. Comparable B2B trade media model targeting industry executives, with similar newsletter + events monetization pattern.
• Club Industry: Long-standing U.S. fitness industry trade publication covering club operators, equipment, and trends, with research reports and events. Closest direct competitor in vertical trade media and target buyer (fitness operators and executives).

Broad incumbents

• Puck News: Subscription-based digital media outlet covering business, media, and tech for an executive audience. Comparable in paywall/subscription model and executive-segment audience, though broader in vertical coverage.
• Morning Brew: B2B newsletter-led business media covering finance, tech, and retail; later expanded into events and subscriptions. Analogous business model where newsletter is the flagship asset and additional monetization layers are added on top.
• Industry Dive: B2B digital media company operating vertical-specific trade publications and newsletters across industries. Comparable B2B newsletter-led media operating model, though at much larger scale across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/athletechnews
• YouTubeyoutube.com/@AthletechNews
• LinkedInlinkedin.com/company/athletechnews
• Instagraminstagram.com/athletechnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletech Media Group