National Alliance for Care at Home

What National Alliance for Care at Home does

The National Alliance for Care at Home is a membership-based nonprofit trade association formed on March 1, 2025 through the merger of the National Association for Home Care & Hospice (NAHC) and the National Hospice and Palliative Care Organization (NHPCO), with the Partnership for Quality Home Healthcare (PQHH) absorbed into the organization in the same month. It represents the unified voice for the U.S. home-based care continuum, serving home health, hospice, palliative care, home care, and Medicaid HCBS providers through five membership categories (Provider, Business Partner, State Association, Allied, Professional). The Alliance operates advocacy, education, and member engagement programs including Quality Connections, We Honor Veterans, Measures of Excellence, a mentorship program, and online learning certificate courses, alongside flagship in-person events such as the Annual Meeting & Exposition, Advocacy Week in Washington DC, and the Finance & Technology Summit.

The Alliance is headquartered in Alexandria, Virginia, with a staff of 11–50 and a network reach cited at more than 2 million home-based care professionals across 10,000+ provider organizations. Its underlying technology stack is conventional rather than proprietary: a public website, a member portal (myalliance.allianceforcareathome.org), an e-learning LMS, and consumer-facing microsites (CaringInfo, We Honor Veterans). It does not build or license AI, EHR, or clinical software in-house; instead, it curates an Enhanced Partner ecosystem that includes Axxess (EHR), Homecare Homebase, Brellium (AI compliance), Eleos Health (AI documentation), Dragonfly Health (pharmacy/DME), and Enterprise Fleet Management, alongside media partners McKnight's Home Care, HomeCare Magazine, and Arrowfly.

Name

National Alliance for Care at Home

Legal name

National Alliance for Care at Home

Website

https://allianceforcareathome.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Alliance for Care at Home is a nonprofit trade association formed from the 2025 merger of NAHC and NHPCO that advocates for and educates U.S. home health, hospice, palliative, home care, and Medicaid HCBS providers, serving 10,000+ member organizations and a network of more than 2 million professionals.

Ownership category

akta.pro rank

Product category

Healthcare Trade Association Services

NAICS

Home Health Care Services (62161), Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Organizations (8600), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA), Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

Keywords

• Home health advocacy
• Hospice care association
• Palliative care support
• Healthcare policy advocacy
• Membership trade association

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: The Alliance generates revenue through membership fees from five categories: Provider Membership, Business Partner Membership, State Association Membership, Allied Membership, and Professional Membership. Membership provides access to advocacy, education, compliance resources, networking communities, and member discounts.
2. Conference and Event Fees: Revenue generated from registration fees for Alliance events including Finance and Technology Summit, Annual Meeting & Exposition, Alliance Advocacy Week, and various webinars and virtual offerings.
3. Online Learning and Education: Revenue from educational programs including certificate programs, online courses, and professional development offerings for care at home professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The National Alliance for Care at Home is a membership-based nonprofit trade association that advocates for, educates, and connects providers of home-based health and care services, including home health, hospice, palliative care, home care, and Medicaid HCBS. It offers five membership categories, conducts federal and state advocacy, runs educational conferences and online learning programs, and administers quality and recognition programs such as Quality Connections and We Honor Veterans.

Product overview

The National Alliance for Care at Home is a membership-based professional organization rather than a product company. Its offerings consist of advocacy services, educational programs, and member resources for the home-based care industry spanning home health, hospice, palliative care, home care, and Medicaid HCBS. Key digital platforms include the main Alliance website, CaringInfo (consumer education), We Honor Veterans (veteran recognition program), Find a Provider (agency directory), and member programs such as Quality Connections and Mentorship Program. The organization also includes the National Alliance for Care at Home Foundation for philanthropic initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• National Alliance for Care at Home Foundation: Philanthropic partner dedicated to advancing care at home through strategic investment in research, workforce support, innovation, and future-focused initiatives.
• CaringInfo
• We Honor Veterans

Products and services

• Membership Program A tiered membership program for home health, hospice, palliative care, home care, and Medicaid HCBS provider organizations, business partners, state associations, allied organizations, and professionals. Members receive advocacy representation, regulatory guidance, educational programming, networking communities, and member discounts.
• Annual Meeting & Exposition Annual in-person conference delivering forward-thinking content focused on advancing patient-centered solutions across the full care continuum for leaders at every level of home-based care organizations.
• Alliance Advocacy Week An annual in-person advocacy event held in Washington DC bringing together providers, caregivers, volunteers, and industry leaders to advocate directly with congressional leaders for policies that support the future of care at home.
• Finance and Technology Summit An in-person summit focused on finance and technology issues facing home-based care providers.
• Online Learning Platform An e-learning catalog offering certificate programs, compliance training, and professional development courses delivered through a self-service learning management system for care at home professionals.
• Webinars and Virtual Offerings Regular live and on-demand webinars covering regulatory updates, compliance, clinical topics, and professional development for care at home professionals.
• We Honor Veterans Program A recognition and training program empowering end-of-life care partners to meet the unique needs of America's Veterans and their families through veteran-centered education, organizational development, and community outreach, with Level 1-5 certification tiers.
• Quality Connections Program A members-only national program that supports care at home providers in delivering high-quality, person-centered care through continuous improvement activities and ring-level recognition.
• Mentorship Program A peer mentorship program connecting members across hospice, palliative, and home care through structured relationships that build confidence, strengthen leadership, and foster professional growth.
• CaringInfo A free public resource program that educates and empowers patients and caregivers to make decisions about home, serious illness, and end-of-life care, providing advance directive forms for all 50 states plus Washington DC and Puerto Rico in English and Spanish, and provider search tools.
• Find a Provider Database A searchable online directory listing more than 10,000 home care and hospice agencies, enabling patients and families to locate care providers near them.
• National Alliance for Care at Home Foundation A 501(c)(3) philanthropic partner of the Alliance that advances care at home through strategic investment in research, workforce support, innovation, and future-focused initiatives.

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered pinnacle partner, premier partner, preferred partner, select partner, media partner, core, merged, sister program, sister organization and featured partner.

• Axxesspinnacle partnerTechnology or IntegrationAxxess is the leading global technology platform for healthcare at home organizations, serving more than 9,000 organizations and 7 million patients worldwide. Recognized as Partner of the Year by the Alliance in 2025. Provides software solutions for home health and hospice agencies including EHR, compliance, billing, and analytics.
• Dragonfly Healthpremier partnerTechnology or IntegrationNation's first integrated pharmacy and DME platform uniting technology, data, and clinical expertise to streamline care-at-home. Reduces clinician burden, improves patient experiences, and delivers scalable operations across post-acute care continuum.
• Homecare Homebase (HCHB)premier partnerTechnology or IntegrationSoftware designed specifically for home-based care organizations, supporting home health and hospice agencies across full care continuum. Integrated EHR connects referral, intake, care delivery, compliance, billing, and analytics.
• Enterprise Fleet Managementpreferred partnerTechnology or IntegrationFleet management services helping care at home organizations simplify and optimize their vehicle fleets through hands-on management, advanced technology, and buying power.
• Brelliumpreferred partnerTechnology or IntegrationLeading AI-powered clinical compliance platform that automates 100% of chart review, ensuring payer, regulatory, and quality compliance while reducing administrative burden and revenue risk.
• Lincoln Healthcare Leadershipselect partnerStrategic or Co-development PartnerHealthcare leadership organization providing insights and communities for healthcare professionals, focused on improving quality, cost, and coordinated care in the healthcare system.
• McKnight's Home Caremedia partnerGTM or Marketing PartnerMedia partner providing latest news, insight, and perspective to home care agency owners and operators. Award-winning journalism covers regulatory, legislative, financial, and clinical developments.
• Arrowfly (formerly WTWH Media)media partnerGTM or Marketing PartnerB2B intelligence destination for professionals in healthcare and other sectors, providing reporting, insights, and connections through live events, publications, podcasts, videos, and digital experiences.
• HomeCare Magazinemedia partnerGTM or Marketing PartnerCovers HME/DME provider, home health agency, and caregiver markets with stories about business management best practices, industry firms, new products, regulatory matters, and industry news.
• Aetna MedicaidcoreStrategic or Co-development PartnerCollaboration to address shortage of direct care workers through pilot program in Illinois, Louisiana, and North Carolina. Includes implementing CoachUp Care workforce solution to improve retention and provide actionable data-driven insights for care workers and providers.
• MissionCare CollectivecoreStrategic or Co-development PartnerWorkforce solution provider (CoachUp Care) partnering with Aetna Medicaid and Alliance to improve economic security and career pathways for Medicaid-eligible home health care workers.
• Partnership for Quality Home Healthcare (PQHH)mergedStrategic or Co-development PartnerPQHH Board of Directors voted to cease operations and merge efforts with the Alliance by March 1, 2025, creating a unified industry voice to advance public policy and regulatory issues affecting home healthcare.
• CaringInfosister programStrategic or Co-development PartnerFree consumer resources program providing advance care planning, caregiving information, advance directive forms for all 50 states, and provider search tools.
• We Honor Veteranssister programStrategic or Co-development PartnerProgram empowering end-of-life care partners to meet unique needs of America's Veterans and their families. Administered by the Alliance with Level 1-5 certification tiers.
• National Alliance for Care at Home Foundationsister organizationStrategic or Co-development PartnerPhilanthropic partner dedicated to advancing care at home through strategic investment in research, workforce support, innovation, and future-focused initiatives. A 501(c)3 organization.
• Eleos Healthfeatured partnerTechnology or IntegrationAI-powered documentation platform expanding into home health, palliative care, and hospice sectors. Announced at 2025 National Alliance for Care at Home Financial Summit in Chicago. Projects 70% reduction in documentation time.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Hospice Foundation of America: National nonprofit focused on hospice education, public engagement, and research. HFA overlaps with NACH's hospice segment but emphasizes public education and grant-funded research rather than direct provider advocacy, positioning it as an emerging-player peer.
• National PACE Association: Association representing Programs of All-Inclusive Care for the Elderly (PACE) providers. NPA is an emerging-player peer because PACE programs deliver home- and community-based care to elderly Medicaid/Medicare dual-eligibles — a population central to NACH's HCBS membership.
• Center to Advance Palliative Care (CAPC): National organization dedicated to expanding access to palliative care in the US, primarily through clinician training and health-system capacity building. CAPC intersects with NACH's palliative-care member segment and is a peer in advocacy and education for palliative services.
• American Academy of Home Care Medicine (AAHCM): Professional society for physicians and clinicians practicing in home-based medical care. AAHCM is an emerging-player peer because it focuses on the home-care medicine subset rather than the full care-at-home continuum, but intersects with NACH on policy advocacy for the home-based workforce.

Broad incumbents

• America's Health Insurance Plans (AHIP): National trade association representing health insurance providers, including Medicaid managed-care plans that contract with NACH's HCBS and home-health members. AHIP is a broad-incumbent peer because it operates on the payer side of the same care-at-home value chain and engages on overlapping payment and policy issues.
• American Hospital Association (AHA): The largest US hospital and health-system trade association. AHA is a broad-incumbent peer because it represents upstream providers that refer patients to NACH's home-care members and competes for healthcare policy influence in Washington.
• American Health Care Association (AHCA): The largest US trade association for skilled nursing facilities, assisted living, and long-term/post-acute care providers. AHCA is a broader-incumbent peer because it represents adjacent (rather than identical) provider types but competes for member mindshare, policy influence, and conference attendance in the same care continuum.

Direct peers

• LeadingAge: National association representing nonprofit aging-services providers, including hospice, home health, and continuing care retirement communities. LeadingAge is the most direct peer because it serves an overlapping member base and has been a co-advocate alongside NACH on CMS hospice fraud regulations (SSVI, CRUSH).
• Home Care Association of America (HCAOA): National trade association representing home care agencies (private duty, personal care). HCAOA directly overlaps with NACH's Home Care (Private Duty) and Medicaid HCBS member segments and competes for the same policy agenda in workforce, payment, and regulation.
• Visiting Nurse Associations of America (VNAA): Membership association for nonprofit visiting nurse agencies and home health providers. VNAA serves a subset of NACH's home-health membership but operates in the same advocacy, education, and member-services model, making it a closely comparable association peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheAllianceHome
• Facebookfacebook.com/TheAllianceHome
• LinkedInlinkedin.com/company/thealliancehome
• Instagraminstagram.com/thealliancehome

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Alliance for Care at Home