Urban Partners
Urban Partners operates Narasi88, an Indonesian multi-vertical online gambling platform offering Togel, slots, live casino, sports betting, cock fighting, fish shooting, virtual, and crash games to over 888,000 self-reported players across 38 provinces via a web-based self-serve interface.
- Company typePrivate
- Founded2000
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Urban Partners does
Urban Partners operates Narasi88, a multi-vertical online gambling and digital entertainment platform serving Indonesian consumers. The platform aggregates eight gaming categories—Togel (lottery), online slots, live casino, sports betting, cock fighting (sabung ayam), fish shooting (tembak ikan), virtual games, and crash games—delivered through a mobile-responsive web interface with a dedicated WAP version for low-bandwidth access. Urban Partners self-reports 888,000+ active players across 38 Indonesian provinces.
The platform sources gaming content from 18+ third-party providers including Pragmatic Play, PG Soft, Joker, Habanero, Spade Gaming, Play'n Go, SA Gaming, Sbobet, Evolution Gaming, MicroGaming, PlayTech, NetEnt, Red Tiger, No Limit City, Yggdrasil, Hacksaw, JiLi, Naga, and CQ9. Player funding is supported through an extensive Indonesian payment network spanning 13+ banks (BCA, BNI, BRI, CIMB, Mandiri, Danamon, BSI, Maybank, Bank Sinarmas, Bank Jago, Jenius, Blu BCA, SeaBank), four e-wallets (OVO, GoPay, DANA, LinkAja), QRIS, and mobile carrier billing (Telkomsel, XL).
Narasi88 monetizes through transaction fees on player wagers and deposits, operating a direct-to-consumer self-serve model with no disclosed subscription tiers or pricing structure. Customer acquisition relies on organic social channels (WhatsApp, Facebook, Telegram) and a referral/affiliate program with bonus incentives. The firmographic record (real estate company, Los Angeles, founded 2000) does not reconcile with the platform's Indonesian-market operating footprint; the functional description above is grounded in the first-party product, partnership, and customer data.
Urban Partners firmographics
Firmographics- Name
- Urban Partners
- Website
- https://urbanpartnersllc.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Partners operates Narasi88, an Indonesian multi-vertical online gambling platform offering Togel, slots, live casino, sports betting, cock fighting, fish shooting, virtual, and crash games to over 888,000 self-reported players across 38 provinces via a web-based self-serve interface.
- Ownership category
- akta.pro rank
Urban Partners industry classification
Industry- Product category
- Online Gambling and Gaming
- NAICS
- Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)
Keywords
Where Urban Partners is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Urban Partners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Gaming Transaction Fees: Platform monetizes through player deposits and wagering activity. Players fund accounts via bank transfer, e-wallets, and mobile credit, then use funds across various game categories including Togel (lottery), Slots, Live Casino, Sports, Cock Fighting, Fish Shooting, Virtual games, and Crash games. The platform retains a portion of transactions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Urban Partners product offering
Product offeringCore offering
Urban Partners (DBA: Narasi88) operates a web-based online gambling platform serving Indonesian consumers. The platform aggregates eight gaming verticals — Togel (lottery), online slots, live casino, sports betting, cock fighting (sabung ayam), fish shooting (tembak ikan), virtual games, and crash games — through a single account and wallet, with deposits accepted via Indonesian banks, e-wallets, mobile carrier credit, and QRIS.
Product overview
Narasi88 is a multi-vertical digital entertainment platform offering an integrated suite of gaming products. The platform operates as a unified service combining Togel (lottery), Slot (virtual slot machines), Live Casino (dealer-hosted games), Sport (sports betting), Sabung Ayam (cock fighting), Tembak Ikan (fish shooting), Virtual (simulated games), and Crash Game products. Users can access the platform via web, mobile web, and a dedicated WAP version. The platform supports deposits through multiple banking channels, e-wallets, and mobile carrier billing, serving over 888,000 active players across 38 Indonesian provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- Togel Online lottery service offering multiple markets including Sydney Lotto, Singapore, Hongkong Lotto, and multiple TotoMacau draws throughout the day, for adult Indonesian consumers.
- Slot Virtual slot games platform offering titles from multiple game providers including Pragmatic, PG Soft, Joker, Habanero, Spade Gaming, Play'n Go, and others, for adult Indonesian gaming consumers.
- Live Casino Live dealer casino games featuring real-time gaming with multiple providers and game types, for adult Indonesian gaming consumers.
- Sport Sports betting platform offering sports wagering across multiple providers, for adult Indonesian gaming consumers.
- Sabung Ayam Cock fighting betting platform offering live streaming and wagering on cock fighting matches, for adult Indonesian gaming consumers.
- Tembak Ikan Fish shooting arcade game featuring multiple provider options for the shooting/fishing game genre, for adult Indonesian gaming consumers.
- Virtual Virtual games offering simulated betting experiences with multiple virtual gaming providers, for adult Indonesian gaming consumers.
- Crash Game Crash-style betting games where players wager on multiplier outcomes before a crash occurs, for adult Indonesian gaming consumers.
Companies that use Urban Partners
Customer profileSegments1 record
Ideal customer profiles1 record
Urban Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Urban Partners partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered core and minor.
- BCAcoreBank partner for deposit and withdrawal transactions. Players can link their BCA bank accounts for funding their gaming accounts.
- BNIcoreBank partner for deposit and withdrawal transactions.
- BRIcoreBank partner for deposit and withdrawal transactions.
- CIMBcoreBank partner for deposit and withdrawal transactions.
- MandiricoreBank partner for deposit and withdrawal transactions.
- DanamonminorBank partner for deposit and withdrawal transactions.
- BSI Bank Syariah IndonesiaminorSharia bank partner for deposit and withdrawal transactions.
- MaybankminorBank partner for deposit and withdrawal transactions.
- Bank SinarmasminorBank partner for deposit and withdrawal transactions.
- Bank JagominorBank partner for deposit and withdrawal transactions.
- JeniusminorDigital bank partner for deposit and withdrawal transactions.
- Blu BCAminorDigital bank partner (BCA subsidiary) for deposit and withdrawal transactions.
- SeaBankminorDigital bank partner for deposit and withdrawal transactions.
- OVOcoreE-wallet partner for deposit transactions.
- GoPaycoreE-wallet partner for deposit transactions.
- DANAcoreE-wallet partner for deposit transactions.
- LinkAjacoreE-wallet partner for deposit transactions.
- SakukuminorE-wallet partner for deposit transactions.
- QRIScoreQR code payment standard partner for fastest processing deposits.
- TelkomselminorMobile credit partner for deposit transactions.
- XLminorMobile credit partner for deposit transactions.
- Pragmatic PlaycoreSlot game provider supplying gaming content to the platform.
- PG SoftcoreSlot game provider supplying gaming content to the platform.
- JokercoreGaming provider supplying slot and casino content.
- HabanerocoreSlot game provider supplying gaming content to the platform.
- Spade GamingcoreSlot and gaming provider supplying content.
- Play'n GocoreSlot game provider supplying gaming content to the platform.
- JiLicoreGaming provider supplying content to the platform.
- NagacoreGaming provider supplying content to the platform.
- CQ9coreSlot game provider supplying gaming content to the platform.
- SA GamingcoreLive casino and gaming provider supplying content.
- SbobetcoreSports betting and gaming provider supplying sportsbook content.
- Evo GamingcoreLive casino provider supplying content to the platform.
- MicroGamingcoreSlot game provider supplying gaming content to the platform.
- PlayTechcoreGaming technology provider supplying content.
- NetEntcoreSlot game provider supplying gaming content to the platform.
- Red TigercoreSlot game provider supplying gaming content to the platform.
- No Limit CitycoreSlot game provider supplying gaming content to the platform.
- YggdrasilcoreSlot game provider supplying gaming content to the platform.
- HacksawcoreSlot game provider supplying gaming content to the platform.
Scale indicators1 record
Expansion highlights4 records
Urban Partners competitors and assessment
Company assessmentDirect peers
- CMD368: Asian multi-vertical gambling platform offering sportsbook and casino products to Indonesian and Southeast Asian users. Similar mid-tier operator profile with overlapping product verticals.
- W88: Southeast Asian gambling brand offering sports betting, casino, slots, and lottery products with localized payment options. Comparable to Narasi88 in regional target market and product positioning.
- 1xBet: Globally diversified gambling operator with significant Indonesian user base offering sportsbook, slots, live casino and lottery-style products. Comparable in product breadth and Indonesian targeting.
- Dafabet: Asia-headquartered gambling operator offering sportsbook, casino, and slots across multiple Asian markets including Indonesia. Comparable in target market and multi-vertical product mix.
- SBOBET: Asia's largest online sportsbook operator offering sports betting and integrated casino, gaming products; listed in Narasi88's own provider roster. Compares to the sportsbook vertical of Narasi88 specifically.
- M88 / Mansion88: Multi-vertical online gambling operator with strong presence across Southeast Asia, offering sports, slots, live casino, and lottery-style products. Directly comparable in product mix and Asian consumer focus.
- Maxbet: Asian-focused online betting brand offering sportsbook and casino verticals across Indonesia and Southeast Asia. Comparable in scale and target market to Narasi88.
- Fun88: Asian-facing online betting and casino operator with sportsbook, slots, and live casino verticals. Competes with Narasi88 for the same Indonesian sports betting and slot consumer wallet.
- 188Bet: Asian and European online betting operator providing sportsbook and casino products. Comparable regional gambling operator with overlapping customer segments in Asia.
- BK8: Multi-vertical Southeast Asian online gambling operator (sportsbook, slots, live casino) primarily serving Indonesia, Malaysia, and Thailand. Closest analogue to Narasi88 in product breadth and Indonesian market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Urban Partners social profiles
Digital presenceUrban Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Partners leadership team
Management profileNumber of profiles
Urban Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Partners
What does Urban Partners do?
Urban Partners (DBA: Narasi88) operates a web-based online gambling platform serving Indonesian consumers. The platform aggregates eight gaming verticals — Togel (lottery), online slots, live casino, sports betting, cock fighting (sabung ayam), fish shooting (tembak ikan), virtual games, and crash games — through a single account and wallet, with deposits accepted via Indonesian banks, e-wallets, mobile carrier credit, and QRIS.
Is Urban Partners a public or private company?
Urban Partners is a private company. It is classified as unknown and is currently operating.
When was Urban Partners founded?
Urban Partners was founded in 2000. It employs 11 to 50 people.
Where is Urban Partners based?
Urban Partners is headquartered in Los Angeles, United States, in the North America region.
How does Urban Partners make money?
One revenue line is on record: gaming Transaction Fees.
Who are Urban Partners's main competitors?
Direct peers on record are CMD368, W88, 1xBet, Dafabet, SBOBET, M88 / Mansion88, Maxbet, Fun88, 188Bet and BK8.
Does Urban Partners have an API?
No public API is recorded for Urban Partners.
What industry is Urban Partners in?
Urban Partners's product category is Online Gambling and Gaming. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAI, Online Casino Aggregators & Game Hubs (Multi-Brand Portals). Its NAICS code is 71321 and its SIC code is 7900.