Glific
- Company typePrivate
- Founded-
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Glific firmographics
Firmographics- Name
- Glific
- Legal name
- Tech4Dev Project Private Limited
- Website
- https://glific.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Glific is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Glific business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Monthly/quarterly/annual subscription for platform access. No per-user or per-seat pricing - unlimited users, admins, operators, and collaborators. NGO pricing in India: ₹8,708/month annual, ₹9,167/month quarterly, ₹9,500/month monthly.
- One-time Setup Fee: One-time account setup, team onboarding, and platform training including Meta/Facebook Business Manager verification assistance. ₹15,000 + taxes (USD 200).
- WhatsApp Messaging (Pass-through): Usage-based WhatsApp conversation fees via Gupshup BSP. Business-initiated conversations: Marketing $0.0118/conversation, Utility $0.0014/conversation, Authentication $0.0014/conversation. User-initiated conversations: FREE (from Nov 1, 2024). Most NGOs spend ₹5,000-₹7,000/month during pilots with 500 users.
- WhatsApp Group Automation Add-on: Maytapi subscription for WhatsApp groups automation. $30/month USD (billed separately, not managed by Glific).
- Google Cloud Platform (Pass-through): BigQuery data storage costs. Most NGOs operate within free tier for several months. 10GB storage free, 1TB queries/month free for 90% of NGOs.
- Consulting Services: Custom chatbot design, dashboard design, flow creation, and review services. Rates: ₹3,500/hr (0-10 hrs), ₹3,000/hr (10-50 hrs), ₹2,500/hr (50+ hrs). 50% discount on first 20 hours for Launchpad participants.
- Glific Launchpad Program: ₹15,000 + taxes per organisation for 2-day virtual workshop, 1-month guided implementation support, 1 month free platform access, $10 messaging credits, Data & Dashboard webinar, community support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual plan - lowest cost option for NGOs in India (₹8,708/month billed as ₹1,04,500/year with 1 month free) |
| Subscription | Annual | Quarterly plan - flexible option for NGOs building towards growth (₹9,167/month billed as ₹27,500/quarter) |
| Subscription | Monthly | Monthly plan - for quick pilots and testing (₹9,500/month) |
| One time/ perpetual license | Pay-as-you-go | One-time Setup Charge - Account onboarding and training |
| Subscription | Monthly | Suspension Option - Pause account without cancellation |
| Subscription | Pay-as-you-go | Glific Launchpad - 2-day workshop + 1-month pilot support |
| Other | Pay-as-you-go | Consulting Services - Custom development and support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
Glific product offering
Product offeringCore offering
Glific is an open-source, WhatsApp-based two-way communication platform that enables NGOs and social impact organizations to build and deploy AI-powered chatbots at scale. The platform provides a drag-and-drop flow builder, multilingual AI assistants, voice capabilities, WhatsApp Groups automation, and analytics dashboards, with tiered subscription pricing and consulting services targeted at social impact organizations globally.
Product overview
Glific is an open-source, WhatsApp-based SaaS platform built for NGOs and social impact organizations. The core platform enables two-way communication through AI-powered chatbots with drag-and-drop flow builder, multilingual support, and analytics. Key products include AI Assistants (GPT-4 powered RAG-based chatbot), Voice AI (speech-to-text/text-to-speech in Indian languages via Google Gemini, ElevenLabs, Sarvam), AI Evaluations (quality assurance for AI responses), WhatsApp Groups Automation (scheduled messaging and polls via Maytapi), Google Sheets Integration (dynamic content management), and WhatsApp Forms (structured data collection). The platform offers tiered pricing (₹8,708/month annual, ₹9,167/month quarterly, ₹9,500/month monthly) plus consulting services. Launchpad is a 1-month pilot support program for new organizations. All plans include full features with unlimited users.
Differentiator
Problem solved
Functional benefit
Products and services
- Glific Platform Open-source, WhatsApp-based two-way communication platform enabling NGOs to create AI-powered chatbots for beneficiary engagement. Supports multilingual conversations, automated flows, analytics, and integrations with Google Sheets, BigQuery, and AI services.
- AI Assistants LLM-powered AI chatbot capabilities allowing organizations to create intelligent assistants for beneficiary support. Uses GPT-4 and knowledge base integration for RAG-based responses. Supports text and voice interactions in multiple languages.
- Voice AI Speech-to-text and text-to-speech capabilities enabling voice-based chatbot interactions. Users communicate via voice notes in regional languages; bot responds in voice or text. Powered by Google Gemini, ElevenLabs, Sarvam, and Bhashini.
- AI Evaluations Quality assurance tool measuring AI assistant response accuracy by comparing against trusted golden question-and-answer datasets. Helps organizations identify gaps and improve chatbot performance before deployment.
- WhatsApp Groups Automation Automated communication across WhatsApp groups including scheduled messages, polls, and media distribution. Track responses and engagement across multiple groups. Requires Maytapi subscription at $30/month USD.
- WhatsApp Forms Structured data collection through WhatsApp conversations. Enables multiple-choice surveys, feedback forms, and data capture with improved response capture and group membership support.
- Custom Certificates Automated certificate generation for beneficiaries based on quiz completion, course progress, or program milestones. Pulls data from database and generates personalized certificates through chatbot flows.
- Glific Launchpad 1-month pilot support program combining 2-day virtual workshop with guided implementation. Includes platform access, messaging credits, flow reviews, troubleshooting, and community support. Cost ₹15,000 + taxes per organization.
- Glific Consulting Services Professional services for chatbot design, flow creation, dashboard design, and platform customization. Hourly rates: ₹3,500/hr (0-10 hrs), ₹3,000/hr (10-50 hrs), ₹2,500/hr (50+ hrs).
Quantifiable outcome
- 100+ million messages delivered across 110+ NGOs
- +7 more outcomes
Companies that use Glific
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles3 records
Glific technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability12 records
Feature10 records
Glific partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Chintu Gudiya FoundationcoreGlific was developed under Project Tech4Dev initiative of Chintu Gudiya Foundation. The foundation initiated and funds the development of the Glific platform as a social impact technology initiative.
- ColoredCowcoreColoredCow is a core Tech4Dev partner team in India that developed and maintains the Glific platform. Provides development, consulting, and support services.
- Web AccesscoreWeb Access is a core Tech4Dev partner team in India working on the Glific platform as a core development team.
- Soft CornercoreSoft Corner is a core Tech4Dev partner team in India working on the Glific platform as a core development team.
- Think201coreThink201 is a core Tech4Dev partner team in India working on the Glific platform as a core development team.
- GupshupcoreGupshup is the WhatsApp Business Solution Partner (BSP) for Glific, handling all WhatsApp messaging infrastructure, conversation fees, and API connectivity. NGOs require a Gupshup account for WhatsApp Business API access.
- Google Cloud Platform (GCP)coreGCP powers Glific's data storage (BigQuery) and dashboards (Looker Studio). Most NGOs operate within the free tier. Glific provides budget alerts and usage controls.
- Meta / FacebookcoreMeta provides the WhatsApp Business Platform and API that Glific leverages. Facebook Business Manager verification is required for NGOs to access WhatsApp Business API. Meta sets conversation pricing and policies.
- Kaivalya Education Foundation (Piramal Foundation Initiative)minorImplementation partner for Capacity Building Commission chatbot project for Panchayat officials across 4 states. Working alongside regional partners SESTA, CYSD, and Unnati.
- SESTAminorRegional implementation partner for Panchayat chatbot project in one of the 4 states (Andhra Pradesh, Gujarat, Assam, Odisha).
- CYSDminorRegional implementation partner for Panchayat chatbot project in one of the 4 states (Andhra Pradesh, Gujarat, Assam, Odisha).
- UnnatiminorRegional implementation partner for Panchayat chatbot project in one of the 4 states (Andhra Pradesh, Gujarat, Assam, Odisha).
- Capacity Building Commission (CBC)minorGovernment body that commissioned the AI-powered WhatsApp chatbot for Panchayat officials across 4 states, working with Kaivalya Education Foundation as implementation partner.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Glific competitors and assessment
Company assessmentDirect peers
- Botpress: Botpress is an open-source conversational AI platform with a visual flow builder and LLM integrations, directly comparable to Glific's open-source architecture and AI assistant capabilities.
- Rasa: Rasa is an open-source conversational AI framework that enables organizations to build, deploy, and customize chatbots. Comparable to Glific in open-source philosophy, extensibility, and self-hosting options.
- Turn.io: Turn.io is a conversational AI platform purpose-built for social impact organizations on WhatsApp, the most direct competitor to Glific in the NGO chatbot space, with comparable customers in health, education, and livelihoods.
- Yellow.ai: Yellow.ai is an enterprise conversational AI platform supporting WhatsApp and other channels with multilingual capabilities (including Indian languages) and a drag-and-drop flow builder, directly comparable to Glific's core platform functionality.
- Verloop: Verloop is a conversational AI platform for customer support and engagement across WhatsApp, web, and messaging channels. Comparable to Glific in flow-building, multilingual support, and AI-powered automation.
- Haptik: Haptik is an Indian conversational AI platform with WhatsApp Business API expertise and multilingual support, comparable to Glific in chat flow design, integrations, and India-focused GTM.
Broad incumbents
- Twilio: Twilio is a large-scale communications platform providing APIs for messaging, voice, and WhatsApp Business integration. While not NGO-focused, it serves as the underlying infrastructure layer comparable to Glific's platform approach.
- Wysa: Wysa is an AI chatbot for mental health and wellbeing, broader in healthcare vertical than Glific but comparable in WhatsApp-based conversational AI for health programs and social impact.
Others
- Gupshup: Gupshup is the WhatsApp Business Solution Provider that Glific depends on for messaging infrastructure. While not a direct competitor, Gupshup's emerging conversational AI capabilities and BSP dominance make it both a critical partner and potential competitor.
Emerging players
- Jugalbandi: Jugalbandi is an AI chatbot platform focused on Indian-language government services, with Glific integration. Comparable in targeting Indian-language AI for underserved populations and government use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Glific social profiles
Digital presenceGlific compliance and trust
Trust signalCompliance2 records
Glific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glific leadership team
Management profileNumber of profiles
Profiles15 records
Glific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glific
What does Glific do?
Glific is an open-source, WhatsApp-based two-way communication platform that enables NGOs and social impact organizations to build and deploy AI-powered chatbots at scale. The platform provides a drag-and-drop flow builder, multilingual AI assistants, voice capabilities, WhatsApp Groups automation, and analytics dashboards, with tiered subscription pricing and consulting services targeted at social impact organizations globally.
Is Glific a public or private company?
Glific is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Glific founded?
Glific was founded in -1. It employs 11 to 50 people.
Where is Glific based?
Glific is headquartered in Gurugram, India, in the Asia region.
How does Glific make money?
Seven revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are one-time Setup Fee, whatsApp Messaging (Pass-through), whatsApp Group Automation Add-on, google Cloud Platform (Pass-through), consulting Services and glific Launchpad Program.
Who are Glific's main competitors?
Direct peers on record are Botpress, Rasa, Turn.io, Yellow.ai, Verloop and Haptik. Broad incumbents are Twilio and Wysa. Gupshup is listed as an others. Jugalbandi is listed as an emerging player.
Does Glific have an API?
Yes. Glific offers well-documented APIs that enable tech teams and partners to integrate external applications or databases with the platform. The platform exposes functionality via a GraphQL API. Third-party APIs can be connected via webhooks. Glific also supports WhatsApp Cloud API integration. Organizations can use these APIs to create live bridges between their platforms and WhatsApp, enabling automated triggers and personalized nudges without manual intervention. Developer documentation is at docs.glific.org.