What Dailymotion Advertising does

Dailymotion Advertising is the video advertising division of Dailymotion, a subsidiary of Vivendi since 2015, and operates as Dailymotion Advertising SAS (share capital €3.8M, registered in Paris). The company runs a video marketing platform structured around two anchors: a proprietary video Supply-Side Platform (the Dailymotion Video SSP / Exchange) launched in 2017 that provides direct, intermediary-free programmatic access to premium instream inventory across 5,000+ publishers and 4B+ monthly video views in 191 countries, and a Full Funnel Video Services suite spanning awareness, consideration, traffic, and conversion stages. Around these anchors sit an in-house Creative Studio for high-impact and interactive format production, an Attention Program (Lumen eye-tracking, Xpln.ai optimization, Happydemics brand-lift), a Green Media Marketplace (Scope3 carbon-aware delivery, Carbon Direct offsets), and an omnichannel activation suite.

The platform is increasingly powered by proprietary AI: Ray (launched November 2025) is an agentic AI audience intelligence engine that processes first-party viewing signals from 400M+ viewers and 40M+ identified profiles; EchoAI (launched July 2025) is the industry's first conversational video ad format using a generative AI engine across 20+ languages; and Contextual Intelligence applies computer vision, speech-to-text, and semantic analysis for cookieless targeting via the Predictive Contextual Targeting methodology. Pulse (May 2026) unifies these signals into de-duplicated cross-screen activation across CTV, online video, audio, and performance formats. The technology stack integrates with major DSPs (DV360, The Trade Desk, Amazon DSP, Xandr, Criteo, Yahoo), enabling both direct enterprise sales and programmatic demand.

The business operates on an advertising-driven revenue model with four streams: programmatic video sold on a CPM basis through the SSP, direct/reserved premium campaigns with performance guarantees sold via enterprise field sales, SSP services monetizing publisher inventory, and Creative Studio professional services bundled with media campaigns. Pricing is quote-based and not publicly disclosed; multi-year retainer options exist for agency partners. The 450-person team operates from seven offices (Issy-les-Moulineaux HQ, New York, Singapore, Milan, Madrid, São Paulo, Dubai via Choueiri Group reseller), serving global agencies (Publicis, Havas, WPP, Dentsu, IPG, Omnicom) and brand advertisers across Automotive, Luxury, FMCG, Travel, Healthcare, Finance, and Entertainment verticals. The company does not publicly disclose revenue and has not raised external funding since the 2015 Vivendi acquisition.

Name

Dailymotion Advertising

Legal name

Dailymotion Advertising SAS

Website

https://dailymotionadvertising.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Dailymotion Advertising is a Vivendi-owned video advertising platform that operates a proprietary SSP and Full Funnel Video Services suite across 5,000+ publishers, 191 countries, and 400M+ viewers, serving global agencies (Publicis, Havas, WPP, Dentsu, IPG, Omnicom) and enterprise brand advertisers across Automotive, Luxury, FMCG, Travel, Healthcare, Finance, and Entertainment with AI-powered targeting, attention measurement, and conversational ad formats.

Ownership category

akta.pro rank

Product category

Video Advertising Platform

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Video (DSP/RTB) (BPAFACAC)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Video advertising platform
• Programmatic video SSP
• Connected TV advertising
• Contextual audience targeting
• Digital video marketing

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Video Advertising (Programmatic): Revenue generated from selling video advertising inventory through programmatic channels including real-time bidding, private marketplaces, and preferred deals. Advertisers pay on a cost-per-impression (CPM) basis with various auction types available.
2. Video Advertising (Direct/Reserved): Premium direct-sold video advertising campaigns with guaranteed viewability, completion rates, and brand safety. Includes high-impact formats like Takeovers, Skins, and Interactive experiences sold directly to agencies and brands.
3. SSP Services: Supply-side platform services enabling publishers to monetize video inventory. Revenue generated from the difference between sell-side and buy-side pricing, with no adtech intermediary fees for direct publisher access.
4. Creative Studio Services: In-house creative production services including video production, interactive format development, creative enrichment, and adaptive formats for multiscreen environments. Typically delivered as professional services bundled with media campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dailymotion Advertising operates a video advertising platform and proprietary supply-side platform (SSP) called Dailymotion Exchange that provides agencies and brand advertisers direct access to premium instream video inventory across 5,000+ publishers globally. The company delivers full-funnel video advertising services spanning awareness, consideration, traffic, and conversion, supported by AI-powered audience intelligence (Ray), cookieless contextual targeting, the EchoAI conversational ad format, an in-house Creative Studio, and an Attention Program integrating Lumen eye-tracking, Xpln.ai attention measurement, and Happydemics brand lift studies.

Product overview

Dailymotion Advertising is a video marketing platform operating as a platform-plus-modules architecture. At its core are the Full Funnel Video Services suite (covering Awareness, Consideration, Traffic, and Conversion stages) and the Dailymotion Video SSP / Exchange providing programmatic access to premium instream inventory across 5,000+ publishers. The platform is powered by Ray, a proprietary agentic AI audience intelligence engine, which feeds into Pulse — the omnichannel activation suite for CTV, online video, and performance formats. Key supporting modules include: Contextual Intelligence (AI-powered cookieless targeting), Creative Studio (in-house creative production), Attention Program (attention-driven campaign optimization with Lumen, Xpln.ai, and Happydemics), EchoAI (conversational video ad format), Media Planning Hub, Engagement Trackers, Predictive Audiences, Green Media Marketplace (Scope3-powered carbon optimization), Responsible Media Solutions, and the Studio Showroom (interactive format demos). The platform also integrates with Amazon DSP, Criteo Direct Bidder, Scope3, Xpln.ai, Lumen Research, Happydemics, and YouGov for extended capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Dailymotion Exchange: The company's proprietary video SSP (Supply-Side Platform) providing direct access to premium instream inventory globally.
• Pulse
• Ray
• EchoAI
• Attention Program
• Green Media Marketplace

Products and services

• Full Funnel Video Services An all-in-one video advertising suite that guides advertisers through every stage of the marketing funnel — Awareness, Consideration, Traffic, and Conversion — combining AI-powered targeting, cookieless data, creative production, and cross-screen distribution for agencies and brand advertisers.
• Dailymotion Video SSP / Dailymotion Exchange Proprietary video supply-side platform providing direct access to premium instream inventory across 5,000+ publishers globally, with features including Dynamic Performance optimization, cookieless contextual targeting, dedicated team support, curated instream formats, and no adtech fees. Accessible via major DSPs including DV360, The Trade Desk, Amazon DSP, Xandr, Criteo, and Yahoo.
• Ray Dailymotion's proprietary agentic AI platform functioning as an audience intelligence engine, processing native consumption data from 400M+ global viewers and 40M+ identified profiles to identify purchase intent, content affinities, demographics, and contextual signals. Powers the Pulse omnichannel suite for advertisers and agencies.
• Pulse by Dailymotion Omnichannel video activation suite powered by Ray's audience intelligence, enabling seamless cross-screen campaigns across CTV (non-skippable pre-roll, TV homescreen hero banners), Online Video (instream, vertical instream, audio), and performance formats (interstitial, display, native), with de-duplicated cross-media reach for advertisers and agencies.
• EchoAI The industry's first conversational video ad format, combining a conversational AI engine trained on advertiser-approved content with an immersive video experience. Viewers engage in real-time dialogues with brands — asking questions and receiving personalized answers — without leaving the video. Supports 20+ languages, positioned as a mid-funnel engagement tool for brands.
• Contextual Intelligence AI and machine learning-powered contextual targeting solution that analyzes video content, user behaviors, and page context using computer vision, semantic analysis, and speech-to-text to deliver relevant, brand-safe advertising without relying on third-party cookies. Targeted at agencies and brand advertisers.
• Creative Studio In-house creative production service providing expert designers and developers to create high-impact video ad formats including animated ads, interactive carousels, advergames, CTV experiences, and custom creative executions across the full marketing funnel. Delivered as professional services bundled with media campaigns for agencies and advertisers.
• Attention Program A three-phase program (Planning, Optimization, Measurement) centered on attention as a strategic KPI. Combines Lumen eye-tracking creative testing, the Xpln.ai Attention Marketplace for placement optimization, and Happydemics Brand Lift measurement. Sold to agencies and advertisers seeking attention-driven campaign outcomes.
• Green Media Marketplace Sustainability-focused marketplace powered by Scope3 that enables advertisers to deliver video campaigns in low-carbon contexts, reducing environmental impact while maintaining effective audience reach. Includes carbon footprint reporting and optional carbon credit offsetting via Carbon Direct.

Quantifiable outcome

• +10pt average brand lift (vs industry benchmark of ~5pt)
• +7 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Havas Media NetworkminorGTM or Marketing Partner · 1 January 2024Sustainability partnership demonstrating 22% carbon emission reduction in wine industry campaign using Dailymotion's Green Media Marketplace. Havas programmatic teams collaborated on carbon-aware campaign execution and measurement.
• Lumen ResearchcoreTechnology or Integration · 7 September 2023Eye-tracking technology partnership for Dailymotion's Attention Program. Lumen's biometric datasets based on real-world and predictive eye-tracking capture what users actually see in video ads, enabling attention-optimized creative development.
• Xpln.aicoreTechnology or Integration · 7 September 2023Attention measurement and optimization partnership. Xpln.ai provides continuous attention score measurement across Dailymotion's entire inventory, identifying domains where attention scores exceed average for the Attention Marketplace selection.
• HappydemicscoreTechnology or Integration · 7 September 2023Brand lift study partnership conducting brand equity reports correlating campaign attention with brand awareness outcomes. Measures brand preference, ad recall, attribution, brand familiarity, and consideration through survey-based methodology.
• CriteocoreTechnology or Integration · 31 March 2022Header bidding technology integration enabling monetization of display and native ads through Criteo Direct Bidder. International operation covering France, United States, Spain, Italy, United Kingdom connecting Dailymotion publisher inventory to Criteo's network of 22,000+ advertisers.
• Unify (TF1 Group)coreStrategic or Co-development Partner · 1 January 2021Strategic partnership extending Unify's media catalog (Au Féminin, Marmiton, Doctissimo, etc.) to Dailymotion.com web and native app. Unify integrates Dailymotion Player on its various media sites, benefiting from high-performance, customizable technology and integrated monetization solution.
• Amazon DSPcoreTechnology or IntegrationIntegration of Dailymotion Advertising's 100% instream video inventory into Amazon DSP, enabling advertisers to target Amazon audiences through Dailymotion's premium contextual video environments. Allows targeting based on Amazon's exclusive e-commerce and intent data combined with Dailymotion's contextual capabilities.
• Scope3coreTechnology or IntegrationCarbon measurement and optimization partnership powering Dailymotion's Green Media Marketplace. Scope3 provides comprehensive carbon emissions analysis of all domains using the Dailymotion player, enabling low-carbon campaign delivery and carbon footprint reporting.
• Carbon DirectminorGTM or Marketing PartnerCarbon offset partnership offering high-quality carbon capture projects (TIST, Climate Robotics, Pacific Biochar) for advertisers seeking to offset residual campaign emissions beyond optimization.
• CANAL+ Brand SolutionscoreStrategic or Co-development PartnerData synergy partnership enabling cross-reference of TV consumption from CANAL+ subscriber boxes with content viewed on Prisma Media sites and Dailymotion. Allows identification of best contexts and screens to reach target audiences across TV and digital.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Criteo: French-headquartered programmatic ad tech company with retail/audience data overlap; existing integration partner via Criteo Direct Bidder. Operates overlapping programmatic infrastructure and competes for brand-direct budgets in Europe.
• Teads: French-founded independent video SSP monetizing premium publisher inventory with programmatic and AI-driven video advertising. Closely comparable business model, geographic footprint, and premium-instream positioning as Dailymotion Advertising.
• Innovid: Independent ad tech platform for CTV and video creative management, delivery, and measurement. Competitor in the CTV/video measurement and creative stack that Dailymotion's Pulse suite targets.
• Seedtag: AI-driven contextual advertising platform focused on image and video (including in-image and in-video formats). Comparable technology approach (AI-driven cookieless targeting) and overlapping premium-brand customer base.
• LoopMe: Attention-based ad tech platform focused on video and mobile, with proprietary attention measurement and outcome-based optimization. Direct peer given shared focus on attention KPIs and AI-powered video targeting.
• Smartclip: Bertelsmann/RTL-owned video SSP and ad tech platform with strong European presence across CTV, instream, and addressable TV. Comparable programmatic video business model and publisher-side monetization focus.
• Magnite: Largest independent omnichannel SSP (formed from Rubicon Project + SpotX), specializing in CTV, video, and audio programmatic monetization. Direct competitor for premium video supply and programmatic deals.
• FreeWheel: Comcast-owned premium video ad server and SSP providing programmatic and direct-sold monetization for broadcasters and CTV publishers. Overlaps Dailymotion in enterprise publisher relationships and CTV/video ad tech.

Others

• The Trade Desk: Leading independent buy-side DSP accessing Dailymotion supply through Dailymotion Exchange. Not a direct competitor but a critical channel partner shaping SSP revenue and a benchmark for programmatic video execution.

Broad incumbents

• Google Ad Manager / YouTube: Dominant walled-garden video ad ecosystem operating YouTube and the largest SSP/exchange. Sets the competitive benchmark for inventory scale and pricing across the video ad market Dailymotion operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dailymotionadvertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dailymotion Advertising