TribeTokes
TribeTokes is a woman-owned, NYC-based premium hemp-derived cannabis brand founded in 2017, selling vapes, gummies, tinctures, creams, flower, and pre-rolls to over 100,000 customers via DTC e-commerce and wholesale channels.
- Company typePrivate
- Founded2017
- HeadquartersMorristown, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TribeTokes does
TribeTokes is a woman-owned premium hemp-derived cannabis brand founded in 2017 and headquartered in Long Island City, New York. The company produces and distributes a portfolio of CBD and THC products including vapes, gummies, tinctures, pain creams, flower, and pre-rolls, formulated with an emphasis on clean ingredients and in-house blending processes. It serves a national consumer base of over 100,000 active customers through a direct-to-consumer e-commerce platform and a wholesale distribution program, with 6,246+ verified reviews averaging 4.82 out of 5 stars.
The business operates a hybrid go-to-market strategy combining DTC e-commerce with B2B wholesale channels, including a recent partnership with Saks Fifth Avenue for a skincare line. Revenue is generated through unit sales of consumable cannabis products priced across a wide range (from $4.20 for single pre-rolls to $160 for premium vape bundles), supplemented by a Subscribe & Save subscription program and a Tribe Tokens loyalty program. The company has expanded into adjacent verticals including a pet CBD line and a THCa product range, indicating a category-extension strategy within the regulated hemp and cannabis market.
As a vertical consumer goods company in the hemp-derived THC/CBD space, TribeTokes competes on product quality, brand positioning, and customer experience rather than technology differentiation. The company has not disclosed external funding, suggesting it has been built through organic revenue reinvestment over its seven-year operating history.
TribeTokes firmographics
Firmographics- Name
- TribeTokes
- Legal name
- TribeTokes
- Website
- https://tribetokes.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TribeTokes is a woman-owned, NYC-based premium hemp-derived cannabis brand founded in 2017, selling vapes, gummies, tinctures, creams, flower, and pre-rolls to over 100,000 customers via DTC e-commerce and wholesale channels.
- Ownership category
- akta.pro rank
TribeTokes industry classification
Industry- Product category
- Cannabis Consumer Products
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH)
Keywords
Where TribeTokes is headquartered
LocationHeadquarters
- HQ city
- Morristown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TribeTokes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (One-time): Direct consumer purchases of vapes, gummies, tinctures, pain creams, flower, and prerolls through e-commerce platform. Revenue from individual product transactions at various price points.
- Subscription & Subscribe & Save: Recurring subscription orders with 20% discount on first order, automatic reorders at customer-selected intervals. Provides predictable recurring revenue.
- Wholesale/B2B: B2B sales to licensed retailers and dispensaries through wholesale program with minimum order requirements.
- Bundle Deals: Mixed product bundles (2-pack, 3-pack) with automatic discounts - vape bundles save $20-$30, flower/gummy bundles save $10-$20.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vape Cartridges - Starting from $45 |
| Unit Pricing | Pay-as-you-go | Gummies - Starting from $45 |
| Unit Pricing | Pay-as-you-go | Pain Creams - Starting from $15 |
| Unit Pricing | Pay-as-you-go | THCa Flower - Starting from $35 |
| Subscription | Monthly | Subscribe & Save - 20% off first order |
| Subscription | Monthly | Tribe Tokens Loyalty Program - 10% cash back |
| Unit Pricing | Pay-as-you-go | Vape Batteries - Starting from $50 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
TribeTokes product offering
Product offeringCore offering
TribeTokes is a woman-owned premium cannabis brand that manufactures and sells lab-tested hemp-derived products including vape cartridges, disposable pens, gummies, THCa flower, prerolls, pain creams, and tinctures. All products are blended in-house using professional equipment and premium ingredients, then sold directly to consumers through an owned e-commerce website with subscription, bundle, and loyalty program options, complemented by a wholesale program for licensed dispensaries.
Product overview
TribeTokes is a woman-owned premium cannabis brand offering a diversified portfolio of hemp-derived products built around clean ingredients and third-party lab testing. The core offerings span five main categories: (1) Vape products including cartridges, disposable pens, and rechargeable batteries (Saber car-key design, Wand, Mini, Vape Kitty); (2) Edibles featuring 13+ gummy formulas across THC, Delta 8, CBD, CBN, Live Resin, and Live Rosin variants; (3) THCa Flower and prerolls with premium indoor strains at 22-28% potency; (4) Topical pain creams in CBD and Delta 8 formulations (1,000mg per jar); and (5) Sublingual tinctures in CBD, CBN, CBG, Delta 8, and pet-specific varieties (1,800mg bottles). All products undergo rigorous third-party testing with publicly accessible COAs, are blended in-house using professional equipment, and comply with the 2018 Farm Bill (under 0.3% Delta-9 THC).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.82/5 average rating from 6,246+ verified reviews
- +3 more outcomes
Companies that use TribeTokes
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
TribeTokes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TribeTokes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Saks Fifth AvenueminorTribeTokes announced a partnership to bring its skincare line to the 7th floor of the Saks Fifth Avenue Flagship in NYC, as reported by NY Post. This represents a premium retail placement for the brand's topical products.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
TribeTokes competitors and assessment
Company assessmentDirect peers
- Medterra: CBD/hemp wellness brand selling tinctures, gummies, topicals, and sleep products with third-party lab testing. Comparable on product mix, isolate vs full-spectrum coverage, and DTC plus retail distribution.
- Charlotte's Web: Pioneer CBD/hemp wellness brand with tinctures, gummies, and topicals targeting sleep, calm, and recovery. Closely comparable on botanical-derived cannabinoid focus, COA transparency, and DTC/wholesale hybrid model.
- CBDistillery: Large DTC and wholesale hemp CBD brand with tinctures, gummies, topicals, and capsules, including a Delta-8 line. Comparable on product breadth, third-party testing, and dual DTC/wholesale distribution to dispensaries.
- cbdMD: Publicly traded hemp-derived CBD/THC wellness brand selling tinctures, gummies, topicals, and sleep/calm products DTC and through wholesale. Directly comparable on hemp-derived cannabinoid product mix, multi-channel GTM, and wellness positioning.
- Joy Organics: Family-owned premium CBD brand with tinctures, gummies, topicals, and softgels emphasizing clean ingredients and THC-free options. Comparable on premium positioning, family/woman-led narrative, and lab-tested transparency.
- Airgraft: Clean-vape technology company explicitly co-cited by Rolling Stone alongside TribeTokes as a leader in removing harmful additives from cannabis vaping. Closely comparable on proprietary hardware (ceramic/clean vapor path) and safety-led positioning in the vape category.
- Sunday Scaries: CBD wellness brand targeting stress and sleep with vegan gummies and tinctures sold DTC with strong social media presence. Highly comparable on consumer persona (wellness-focused adults), product format (gummies + tinctures), and brand-led marketing.
- Green Roads: Pharmacist-formulated CBD brand offering tinctures, gummies, and topicals through DTC, wholesale, and major retail (CVS). Comparable on third-party lab testing emphasis, B2B and DTC distribution, and broad cannabinoid portfolio.
Emerging players
- Kiva Confections: Premium cannabis edibles brand with a strong gummy portfolio and California-licensed wholesale distribution. Comparable on gummy-led product mix and premium positioning, though operating primarily in regulated state dispensaries rather than hemp-derived DTC.
- Papa & Barkley: California-based cannabis wellness brand known for solventless topicals, tinctures, and edibles with strong pain-relief positioning. Comparable on topical pain cream and tincture offerings and the wellness/clean-input narrative TribeTokes leverages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TribeTokes social profiles
Digital presenceTribeTokes compliance and trust
Trust signalCompliance1 record
TribeTokes financial estimates
Financial estimateRevenue estimate
Valuation estimate
TribeTokes leadership team
Management profileNumber of profiles
TribeTokes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TribeTokes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TribeTokes
What does TribeTokes do?
TribeTokes is a woman-owned premium cannabis brand that manufactures and sells lab-tested hemp-derived products including vape cartridges, disposable pens, gummies, THCa flower, prerolls, pain creams, and tinctures. All products are blended in-house using professional equipment and premium ingredients, then sold directly to consumers through an owned e-commerce website with subscription, bundle, and loyalty program options, complemented by a wholesale program for licensed dispensaries.
Is TribeTokes a public or private company?
TribeTokes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TribeTokes founded?
TribeTokes was founded in 2017. It employs 1 to 10 people.
Where is TribeTokes based?
TribeTokes is headquartered in Morristown, United States, in the North America region.
How does TribeTokes make money?
Four revenue lines are on record. Product Sales (One-time) is the primary driver. The others are subscription & Subscribe & Save, wholesale/B2B and bundle Deals.
Who are TribeTokes's main competitors?
Direct peers on record are Medterra, Charlotte's Web, CBDistillery, cbdMD, Joy Organics, Airgraft, Sunday Scaries and Green Roads. Emerging players are Kiva Confections and Papa & Barkley.
Does TribeTokes have an API?
No public API is recorded for TribeTokes.
What industry is TribeTokes in?
TribeTokes's product category is Cannabis Consumer Products. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 325411 and its SIC code is 2833.