KOL.ID
KOL.ID is an Indonesian AI-powered marketing technology platform serving KOLs (influencers) and brands across Instagram, TikTok, and YouTube, offering AI rate card generation, KOL discovery and ranking, campaign management, and Live Commerce services, with 120,000+ registered KOLs and 3,000+ brands.
- Company typePrivate
- Founded2024
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What KOL.ID does
KOL.ID (operated by PT. Global Digital Talenta, headquartered in South Jakarta, Indonesia) is an AI-powered marketing technology platform focused on Indonesia's KOL (Key Opinion Leader) and influencer marketing economy across Instagram, TikTok, and YouTube. The platform serves a two-sided market: 120,000+ registered KOLs ranging from nano/micro to celebrity tier use the product to generate AI-powered rate cards based on real-time engagement and performance data, get discovered by brands, and access the self-described largest KOL community in Indonesia; 3,000+ brands and agencies use the platform for KOL discovery and ranking, campaign creation and management, roster management, and campaign performance reporting. The technology stack integrates directly with the TikTok, Instagram (Meta), and YouTube APIs to ingest structured social media metrics, which feed rate card generation, engagement rate calculators, and an AI-based KOL-brand matching recommendation engine ("Connect & Discover Endorse"). The product surface also includes free utility tools — an AI-powered MoU generator, video downloaders for TikTok/Instagram/YouTube, a KOL glossary, and a Chrome extension — used as product-led growth acquisition channels.
The go-to-market motion is dual-pronged: a product-led growth funnel that drives free-tool usage into paid plans and a field-sales enterprise motion for brands and agencies that need roster management and Live Commerce services. The company monetizes via non-recurring subscription packages (1-3 month validity, not auto-renewed) granting access to AI rate card creation, campaign management, and KOL discovery; a one-time Rp299K Chrome extension license for unlimited engagement-rate checks; professional services revenue from Live Commerce on TikTok, Shopee, and Instagram; and payment processing fees routed through integration partner Xendit. The pricing model is unusually weak for a SaaS business — the absence of true recurring subscriptions limits revenue predictability and complicates LTV calculations.
As a privately held Indonesian martech company founded in 2024 with 51-100 employees and a $1.5M seed round (May 2024), KOL.ID is at an early commercial stage. The product is operating, has demonstrated traction in registered users and engagement metrics (4.99/5 on the main platform, 4.9/5 on the Chrome extension video tools with millions of votes), and is rapidly iterating across rate cards, marketplace, and live commerce. Key investment-relevant risks include a non-recurring pricing model, dependency on third-party social media APIs, single-country (Indonesia) geographic concentration, undisclosed paying-customer conversion economics, and the absence of disclosed institutional investor backing beyond the seed.
KOL.ID firmographics
Firmographics- Name
- KOL.ID
- Legal name
- PT. Global Digital Talenta
- Website
- https://kol.id
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KOL.ID is an Indonesian AI-powered marketing technology platform serving KOLs (influencers) and brands across Instagram, TikTok, and YouTube, offering AI rate card generation, KOL discovery and ranking, campaign management, and Live Commerce services, with 120,000+ registered KOLs and 3,000+ brands.
- Ownership category
- akta.pro rank
KOL.ID industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
Keywords
Where KOL.ID is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
KOL.ID business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Packages: One-time purchase subscription packages (1-3 months) with access to premium features including AI rate card creation, campaign management, and KOL discovery tools. Packages are non-recurring and not auto-renewed.
- Live Commerce Services: Professional live streaming services for TikTok, Shopee, and Instagram with e-commerce experienced support to optimize results and boost business sales
- Chrome Extension Premium Access: Chrome extension providing unlimited engagement rate checks for Rp299K
- Payment Processing Fees: Payment processing through Xendit, Virtual Account, QRIS, and credit cards (Visa, MasterCard, American Express) for subscription purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tools - Basic access for KOLs and brands |
| One time/ perpetual license | Pay-as-you-go | Chrome Extension Premium - Unlimited ER Checks |
| Subscription | Multi-year contract | Subscription Packages (1-3 months) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
KOL.ID product offering
Product offeringCore offering
KOL.ID is an AI-powered marketing technology platform that helps Key Opinion Leaders (KOLs) and brands run influencer marketing campaigns on TikTok, Instagram, and YouTube. Its core offerings include an AI-powered Rate Card generator, KOL discovery and ranking, campaign management and reporting, roster management, and Live Commerce services, supported by free tools such as engagement rate calculators, video downloaders, an MoU auto-generator, and a Chrome extension for in-profile analytics.
Product overview
KOL.ID is a comprehensive marketing technology platform providing end-to-end KOL (Key Opinion Leader) marketing solutions for Instagram, TikTok, and YouTube, operated by PT. Global Digital Talenta. The platform consists of a unified core suite including AI-powered Rate Card generation, Discovery Campaign management, KOL Ranking by platform and niche, KOL Management for roster handling, Campaign Report analytics, and Live Commerce services. Supporting the core suite are free tools: Engagement Rate Calculators for all three platforms, Video Downloaders (TikTok/Instagram/YouTube), an AI-powered MoU Generator, KOL Glossary, and a Chrome Extension for profile analysis. The platform leverages AI for rate card pricing automation and KOL-brand matching, serving both KOLs (from micro to celebrity tier) and brands/agencies seeking influencer partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Buat Rate Card (AI Rate Card Creator) AI-powered rate card generation tool that automatically calculates engagement, performance, and pricing for KOLs based on real-time data from TikTok, Instagram, and YouTube, targeted at influencers and the brands/agencies evaluating them.
- Discovery Campaign AI-powered KOL discovery and campaign management dashboard for brands and agencies to find, create, and manage marketing campaigns with relevant influencers matching their needs and targets.
- KOL Ranking
Quantifiable outcome
- Platform has facilitated creation of 12,000+ rate cards
- +2 more outcomes
Companies that use KOL.ID
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
KOL.ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature7 records
KOL.ID partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XenditcoreOfficial payment processing partner handling transactions including Virtual Account, QRIS, and credit card payments (Visa, MasterCard, American Express) for subscription purchases on the KOL.ID platform. Transaction data is encrypted and credit card information is not stored after transaction completion.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
KOL.ID competitors and assessment
Company assessmentDirect peers
- HypeAuditor: AI-driven influencer analytics and fraud-detection platform serving global brands and agencies. Directly comparable to KOL.ID's rate card auto-checker and engagement-rate analytics layer, but operating globally rather than Indonesia-only.
- Affable.ai: Asia-headquartered influencer marketing platform with discovery, campaign management, and analytics. Strong regional overlap with KOL.ID and explicitly targets APAC brands and agencies.
- Traackr: Influencer marketing platform focused on brand safety, performance analytics, and campaign measurement. Comparable to KOL.ID's KOL Management and Campaign Report capabilities at the enterprise tier.
- Modash: Influencer discovery and analytics platform with a large creator database and campaign reporting. Closely mirrors KOL.ID's Discovery Campaign, KOL Ranking, and Campaign Report features for brand-side buyers.
- Upfluence: End-to-end influencer marketing platform with creator discovery, campaign management, and e-commerce integrations. Overlaps with KOL.ID's full KOL workflow plus Shopee-style commerce features.
- Aspire (formerly AspireIQ): Influencer marketing platform offering creator discovery, relationship management, and affiliate/brand campaigns. Comparable workflow coverage to KOL.ID for brand and agency customers.
Broad incumbents
- SocialBakers (Emplifi): Social media marketing and influencer analytics suite, now part of Emplifi. Adjacent to KOL.ID with broader social media management capabilities beyond pure influencer marketing.
- CreatorIQ: Enterprise-grade influencer marketing platform used by large global brands. Overlaps with KOL.ID's enterprise KOL Management tier but at significantly larger scale and with broader geographic coverage.
- Klear (Meltwater): Influencer marketing analytics platform now part of Meltwater. Comparable analytics and discovery capabilities to KOL.ID, integrated into a much broader consumer intelligence suite.
Emerging players
- NoxInfluencer: YouTube and multi-platform influencer analytics tool popular in Asia. Comparable to KOL.ID's free engagement-rate calculators and KOL ranking features, particularly for YouTube.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
KOL.ID social profiles
Digital presenceKOL.ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
KOL.ID leadership team
Management profileNumber of profiles
Profiles1 record
KOL.ID funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KOL.ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KOL.ID
What does KOL.ID do?
KOL.ID is an AI-powered marketing technology platform that helps Key Opinion Leaders (KOLs) and brands run influencer marketing campaigns on TikTok, Instagram, and YouTube. Its core offerings include an AI-powered Rate Card generator, KOL discovery and ranking, campaign management and reporting, roster management, and Live Commerce services, supported by free tools such as engagement rate calculators, video downloaders, an MoU auto-generator, and a Chrome extension for in-profile analytics.
Is KOL.ID a public or private company?
KOL.ID is a private company. It is classified as venture growth investor backed and is currently operating.
When was KOL.ID founded?
KOL.ID was founded in 2024. It employs 51 to 100 people.
Where is KOL.ID based?
KOL.ID is headquartered in Jakarta, Indonesia, in the Asia region.
How does KOL.ID make money?
Four revenue lines are on record. Subscription Packages are the primary driver. The others are live Commerce Services, chrome Extension Premium Access and payment Processing Fees.
Who are KOL.ID's main competitors?
Direct peers on record are HypeAuditor, Affable.ai, Traackr, Modash, Upfluence and Aspire (formerly AspireIQ). Broad incumbents are SocialBakers (Emplifi), CreatorIQ and Klear (Meltwater). NoxInfluencer is listed as an emerging player.
Does KOL.ID have an API?
No public API is recorded for KOL.ID.
What industry is KOL.ID in?
KOL.ID's product category is Influencer Marketing Platform. Its primary akta.pro industry code is HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights). Its NAICS code is 541511 and its SIC code is 7370.