Laurence
Laurence is an AI platform that autonomously optimizes Amazon PPC advertising bids hourly using statistical conversion-rate models, targeting enterprise and scaling Amazon brands through a founder-led, pilot-to-paid subscription sales motion.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Laurence does
Laurence AI, Inc. is a New York-based, venture-backed software company founded in 2025 that operates an AI platform for automated Amazon PPC (pay-per-click) advertising optimization. The platform autonomously manages bid adjustments across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP on an hourly cadence, using hierarchical conversion-rate probability-distribution models that compute profit-maximizing bids against true margins and customer lifetime value rather than target ACOS or TACOS thresholds. The system scales to 10,000+ keywords per account without sacrificing precision and includes complementary modules for listing optimization, backend SEO, inventory management, and competitor analysis, plus an internal Knowledge Flywheel that synthesizes operational context from Slack and campaign data into a queryable wiki.
The product surface extends beyond bid management to include Ask Laurence, a conversational AI reporting agent grounded in live Amazon Ads and Seller Central data with scheduled Automations and multiplayer collaboration, and Laurence MCP, a Model Context Protocol server that exposes Amazon marketing data to Claude Code, Cursor, and Codex IDEs. Laurence sells via a founder-led direct-sales motion with a 30-day risk-free pilot preceding paid subscription, targeting enterprise brands ($20M+ revenue), scaling brands ($2-20M), private-label FBA operators, and agencies. Pricing is quote-based and scales with monthly ad spend, catalog size, and marketplace count. Named customers include Pit Viper, Finn, Flings, Fi, Naturealm, and PopWtr, with documented outcomes including 4x revenue growth held at ~14% TACoS and ROAS improvements from 2.2x to 5.8x.
The company raised a $5.8 million seed round in June 2026, led by Susa Ventures and Box Group with participation from Y Combinator (Winter 2026 batch), Jump Trading, SV Angel, Scribble Ventures, Roar Ventures, and angels from OpenAI and Amazon. The five-person founding team is led by Matthew Chen (CEO, ex-Google and Meta) and Leo Gierhake (CTO, ex-Jump Trading), with stated intent to expand the platform beyond Amazon to ChatGPT, Google, Meta, TikTok, and Walmart ad surfaces.
Laurence firmographics
Firmographics- Name
- Laurence
- Legal name
- Laurence AI, Inc.
- Website
- https://laurence.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laurence is an AI platform that autonomously optimizes Amazon PPC advertising bids hourly using statistical conversion-rate models, targeting enterprise and scaling Amazon brands through a founder-led, pilot-to-paid subscription sales motion.
- Ownership category
- akta.pro rank
Laurence industry classification
Industry- Product category
- Amazon Advertising Automation
- NAICS
- Advertising Agencies (541810), Software Publishers (513210), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Laurence is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Laurence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Amazon PPC Automation SaaS: Subscription-based pricing model where fees scale with monthly Amazon ad sales volume managed, catalog size/complexity, and number of marketplaces/brands. All engagements include hourly bid optimization, keyword management, profitability-based bidding, analytics dashboards, AI reporting agent, and founder-level support. 30-day pilot period precedes paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Emerging brand: Under $20K/mo ad spend |
| Subscription | Monthly | Scaling brand: $20K-$100K/mo ad spend |
| Subscription | Monthly | Enterprise & agencies: $100K+/mo or multiple brands |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Laurence product offering
Product offeringCore offering
Laurence provides an AI-powered Amazon PPC automation platform that autonomously manages hourly bid optimization across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP using proprietary statistical bid-to-conversion models. The platform targets true net margin and LTV rather than target ACOS/TACOS, scales to 10,000+ keywords per account, and delivers full visibility into every bid decision with conversion estimates and confidence levels. Customers access the service via a SaaS dashboard after a 30-day pilot, with subscription pricing scaled to ad sales volume, catalog size, and marketplace complexity.
Product overview
Laurence is a single unified AI platform for automated Amazon PPC advertising, encompassing the core Laurence platform plus multiple integrated modules and features. The core platform (Laurence) autonomously manages hourly bid optimization across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP using statistical bid-to-conversion models. It is complemented by: Ask Laurence — an AI reporting agent for conversational analytics with Automations scheduling and Multiplayer collaboration; Laurence MCP — a Model Context Protocol server bringing Amazon Ads data into Claude Code, Cursor, and Codex; and platform modules for listing optimization, inventory management, and competitor analysis. The Knowledge Flywheel is an internal AI knowledge system that synthesizes operational context for daily diagnosis agents and Ask Laurence. The entire stack is delivered as a fully hands-off SaaS targeting Amazon sellers and agencies at all scales.
Differentiator
Problem solved
Functional benefit
Products and services
- Laurence Core AI platform that autonomously manages Amazon PPC advertising for brands, sellers, and agencies. Delivered as a SaaS with hourly bid updates across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, using statistical bid-to-conversion models that target true net margin and LTV rather than target ACOS/TACOS. Scales to 10,000+ keywords with explainable, auditable decisions, and is sold via quote-based monthly subscriptions following a 30-day pilot.
- Ask Laurence Conversational AI reporting and analytics agent accessible within the Laurence dashboard. Answers plain-English questions grounded in live Amazon Ads and Seller Central data, and supports Automations (scheduled recurring reports across stores), Multiplayer collaboration (shared threads), Parallel streams, and Image uploads for visual context alongside live data.
- Laurence MCP Model Context Protocol server that exposes read-only tools for querying Laurence's Amazon Ads data (campaigns, keywords, bids, AMS events, search terms) to external AI coding assistants including Claude Code, Cursor, and Codex. Authentication uses standard browser OAuth via the user's Laurence account, scoped to stores the user belongs to.
Quantifiable outcome
- 15-40% improvement in total net profit after margin and ad spend within one month
- +3 more outcomes
Companies that use Laurence
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Laurence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature6 records
Laurence partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core_infrastructure and major.
- Amazon Web Services (AWS)core_infrastructureCloud infrastructure provider for Laurence's backend services. Data hosted on AWS in the United States.
- Vercelcore_infrastructureWebsite hosting provider for laurence.com.
- Supabasecore_infrastructurePostgreSQL database provider for state and analytics stores.
- ClickHousecore_infrastructureAnalytics database for storing and querying Amazon Marketing Stream data and campaign metrics.
- Upstashcore_infrastructureRedis caching provider for the platform.
- Claude Code (Anthropic)majorLaurence MCP server enables Claude Code users to query Amazon Ads data directly within their IDE workflow.
- CursormajorLaurence MCP server enables Cursor users to query Amazon Ads data directly within their IDE workflow.
- Codex (OpenAI)majorLaurence MCP server enables Codex users to query Amazon Ads data directly within their IDE workflow.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Laurence competitors and assessment
Company assessmentBroad incumbents
- Tinuiti: Tinuiti is a large independent performance marketing agency with a strong Amazon and retail media practice offering managed PPC alongside proprietary technology. It competes with Laurence on agency-led Amazon optimization, especially for enterprise brands.
- Helium 10: Helium 10 is a broad Amazon seller suite covering keyword research, listing optimization, and PPC management (Adtomic). It overlaps with Laurence's listing, keyword, and bid modules, but operates as a horizontal toolkit rather than a profit-maximizing PPC specialist.
- Jungle Scout: Jungle Scout is an established Amazon seller platform spanning product research, launch, and advertising tools. Its PPC and keyword tooling places it as a broader incumbent adjacent to Laurence's automation stack.
- Flywheel Digital: Flywheel (formerly Mile Zero) is an Omnicom-owned Amazon and retail media agency that combines managed services with proprietary bidding and analytics software. It competes with Laurence on enterprise Amazon PPC outcomes.
Direct peers
- Teikametrics: Teikametrics combines AI-powered bidding and marketplace analytics for Amazon sellers and brands. Its Flywheel platform directly competes with Laurence on profit-maximizing PPC automation for brands and agencies.
- Quartile: Quartile is an AI-powered Amazon and retail media advertising platform focused on cross-channel bid optimization, keyword harvesting, and performance reporting. It targets similar mid-market and enterprise Amazon sellers as Laurence.
- Perpetua: Perpetua provides AI-driven bid and budget optimization for Amazon, Walmart, Instacart, and other retail media networks, with deep analytics for performance marketers. It competes head-to-head with Laurence on automated bid optimization for scaling and enterprise Amazon brands.
- Pacvue: Pacvue is a leading enterprise SaaS platform for Amazon and Walmart advertising, offering automated bid management, retail media optimization, and analytics for brands and agencies. It is the closest direct competitor to Laurence's core PPC automation offering across Sponsored Products, Brands, and Display.
Emerging players
- SellerApp: SellerApp offers Amazon PPC automation, analytics, and product intelligence tools aimed at scaling and mid-market brands. It overlaps with Laurence's bid optimization and keyword discovery but typically with less statistical depth.
- Sellerboard: Sellerboard provides Amazon seller profitability analytics and lighter PPC automation for SMB and scaling brands. It is an emerging player with partial overlap on Laurence's profitability-based bidding thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Laurence social profiles
Digital presenceLaurence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laurence leadership team
Management profileNumber of profiles
Profiles5 records
Laurence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laurence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laurence
What does Laurence do?
Laurence provides an AI-powered Amazon PPC automation platform that autonomously manages hourly bid optimization across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP using proprietary statistical bid-to-conversion models. The platform targets true net margin and LTV rather than target ACOS/TACOS, scales to 10,000+ keywords per account, and delivers full visibility into every bid decision with conversion estimates and confidence levels. Customers access the service via a SaaS dashboard after a 30-day pilot, with subscription pricing scaled to ad sales volume, catalog size, and marketplace complexity.
Is Laurence a public or private company?
Laurence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Laurence founded?
Laurence was founded in 2025. It employs 1 to 10 people.
Where is Laurence based?
Laurence is headquartered in New York, United States, in the North America region.
How does Laurence make money?
One revenue line is on record: amazon PPC Automation SaaS.
Who are Laurence's main competitors?
Broad incumbents on record are Tinuiti, Helium 10, Jungle Scout and Flywheel Digital. Direct peers are Teikametrics, Quartile, Perpetua and Pacvue. Emerging players are SellerApp and Sellerboard.
Does Laurence have an API?
Yes. Laurence MCP (Model Context Protocol) server exposes read-only tools for querying Amazon Ads data including: list_allowed_ads_profiles, get_daily_sales, get_campaigns, get_ad_groups, get_campaign_keywords, get_campaign_negative_keywords, get_bids_and_observations, get_ams_events, and get_search_term_data. All tools are scoped to stores the user belongs to via Amazon Ads profile_id. Authentication uses standard browser OAuth flow via Laurence account. Available in Claude Code, Cursor, and Codex IDEs. Developer documentation is at www.laurence.com/blog/laurence-mcp-launch.
What industry is Laurence in?
Laurence's product category is Amazon Advertising Automation. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 541810 and its SIC code is 7310.