What mR Mobile Robots does

mR Mobile Robots GmbH is a manufacturer-independent integrator headquartered in Meinerzhagen, Germany, specializing in intralogistics automation through autonomous mobile robots (AMR) and automated guided vehicle systems (AGV). The company operates as a subsidiary within the United Robotics Group and positions itself as the largest vendor-agnostic AMR/AGV integrator in the DACH region (Germany, Austria, Switzerland), with additional sales coverage in Benelux and France through its strategic partnership with HAHN Automation Group. Founded in 2017, the company employs 11-50 staff and operates across six service locations in Europe.

The company's core offering combines a curated portfolio of third-party AMR/AGV hardware — Robotize GoPal, Mobile Industrial Robots (MiR), WEWO Palletmover, Nipper AGV, BITO LEO Locative, and the newly added Innok INDUROS — with proprietary web-based fleet management software, integration services, training, and ongoing maintenance. The technical architecture relies on sensor-based autonomous navigation (LiDAR, 3D depth cameras, RGB cameras, ultrasound, Hokuyo safety-class laser scanners) and integration with customer ERP/WMS/MES systems; the company explicitly markets that its deployments require no floor markings, reflectors, or structural modifications. Beyond transport robots, the company has expanded into adjacent categories including the mR CleanLine autonomous cleaning robot series (Compact, Vac 40, Scrub 50, Scrub 75) with AI-based dirt detection, and the mR TransportLine modular service robots (Deliver, Lift, FlatLift). The service portfolio covers test installations, project planning, installation, customized training, preventive maintenance, and 24/7 cloud-based remote diagnostics.

Revenue is generated through hardware resale, system integration and installation services, training programs, and ongoing managed services. Pricing is custom-quoted based on fleet size, integration complexity, and service scope, with multi-year service contracts typical and no publicly disclosed pricing. The go-to-market is sales-led and enterprise-focused: dedicated regional contacts (Rene Winkelmann as Head of Sales for DACH; Philippe Teller as CEO/Technical Sales for Benelux/France), on-site test installations as proof-of-performance pilots, and detailed video case studies serve as primary demand-generation assets. Named enterprise customers include CLAAS Industrietechnik (6-robot Robotize GoPal fleet performing 500 missions and 90+ km daily), Mohn Media (WEWO AGV Palletmover), COURS Oberflächen (MiR fleet), and MAN (Robotize GoPal).

Name

mR Mobile Robots

Legal name

mR Mobile Robots GmbH

Website

https://mobile-robots.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

mR Mobile Robots is a Germany-based manufacturer-independent integrator of autonomous mobile robots and automated guided vehicles for intralogistics, serving manufacturing, logistics, and facility management customers across DACH, Benelux, and France via United Robotics Group and HAHN Automation partnerships.

Ownership category

akta.pro rank

Product category

Industrial Automation & Intralogistics Robotics

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)

akta.pro secondary industry

Service & Hospitality Robots (HDAAAIAB)

Keywords

• Autonomous mobile robots
• Automated guided vehicles
• Intralogistics automation
• AMR AGV integration
• Service robotics

Headquarters

HQ city

Meinerzhagen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AMR/AGV Hardware Sales: Sale of autonomous mobile robots and automated guided vehicles including Robotize GoPal, MiR, Nipper, WEWO, and BITO LEO Locative systems. Revenue generated from complete robot units with various payload capacities (100kg to 1,350kg) for pallet and small parts transport.
2. System Integration & Installation: Comprehensive system integration services including project planning, station placement, WLAN connection, control setup, route planning, environment mapping, IT system integration (WMS/ERP), and fleet management configuration.
3. Training & Education: Individual training programs tailored to employee skill levels and AMR usage intensity. Includes theory and practical sessions covering software installation, operation, mapping, route creation, monitoring, troubleshooting, and API scripts. Offered as basic package or expert/key user training.
4. Service & Maintenance: Service support including preventive maintenance, wear component replacement based on utilization, modular repair through defective module replacement, and 24/7 cloud-based remote diagnostics. Service available through multiple locations and certified AMR specialists in Germany, Benelux, France, and Switzerland.
5. Custom Intralogistics Solutions: Individually tailored intralogistics concepts combining hardware, software, and services. Solutions address specific customer workflows including autonomous pallet transport, KLT container handling, parts washing automation, and chip removal transport.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

mR Mobile Robots is a manufacturer-independent systems integrator that sells, integrates, and services autonomous mobile robots (AMR) and automated guided vehicles (AGV) for intralogistics automation. Its portfolio spans autonomous pallet and small parts transport robots (Robotize GoPal, MiR, Nipper, WEWO Palletmover, BITO LEO Locative, Innok INDUROS), professional cleaning robots (mR CleanLine Compact, Vac 40, Scrub 50, Scrub 75), and modular transport robots (mR TransportLine Deliver, Lift, FlatLift), complemented by fleet management software, installation, training, safety consulting, and ongoing service.

Product overview

mR MOBILE ROBOTS is a manufacturer-independent integrator offering a comprehensive portfolio of autonomous mobile robots (AMR) and automated guided vehicles (AGV) for intralogistics automation. The portfolio includes two main product categories: (1) Transport robots for autonomous pallet transport (Robotize GoPal series, MiR fleet, Nipper AGV, WEWO Palletmover, BITO LEO Locative, Innok INDUROS) and small parts transport, and (2) Service robots including the mR CleanLine cleaning robot series (Compact, Vac 40, Scrub 50, Scrub 75) and mR TransportLine modular robots (Deliver, Lift, FlatLift). These are supported by fleet management software, installation/training services, safety consulting, and test installation options. The company operates as the largest manufacturer-independent AMR/AGV integrator in DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• mROB.CleanLine: Line of autonomous cleaning robots including Compact, Vac 40, Scrub 50, and Scrub 75 models for professional facility cleaning applications
• mROB.TransportLine
• mROB.SYSTEMS

Products and services

• Robotize GoPal AMR Series Series of four AMR models (GoPal 400, E24, E24W, U24W) for autonomous pallet transport with load capacities from 425 kg to 1,200 kg, featuring LiFePO4 battery technology, CE certification, and collaborative operation alongside humans.
• MiR (Mobile Industrial Robots) AMR Fleet Fleet of autonomous mobile robots from Mobile Industrial Robots for pallet transport (MiR 600/1350 with 600-1,350 kg capacity) and small parts transport (100-250 kg with custom attachments), deployed in customer implementations such as COURS Oberflächen.
• Nipper AGV V4 Compact forklift AGV operating omnidirectionally, designed as the most compact fork AGV in its class, capable of picking up pallets up to 1.2 tonnes directly from the floor.
• WEWO FTS Palletmover High-lift transport AGV from WEWO Techmotion available in stainless steel version, stacking loads up to 1.3 tonnes to heights of 2,500 mm; deployed at Mohn Media.
• BITO LEO Locative Optically track-guided AGV for small parts and KLT container transport with up to 20 kg payload. Uses floor markers for navigation without requiring WLAN or central computer; scalable to 500+ stations.
• mR CleanLine Compact Entry-level all-in-one cleaning robot combining vacuuming, scrubbing, dust mopping, and sweeping. Features AI-based dirt detection and Zero-Edge technology for edge cleaning. Covers 350-600 m²/h with 4.5-12 hour runtime.
• mR CleanLine Vac 40 High-performance cleaning robot for medium to large areas with 3-in-1 mode (vacuum, dust mop, sweep), 24 KPA suction power, H13 HEPA filtration, and AI-guided navigation. Covers 400-800 m²/h.
• mR CleanLine Scrub 50 AI-based smart-scrub cleaning robot for professional floor care, specialized in scrubbing, dust mopping, and sweeping. Features auto spot cleaning, 5-stage filtration, covers up to 1,200 m²/h, and is GDPR-compliant.
• mR CleanLine Scrub 75 Flagship industrial cleaning robot for large areas and heavy-duty degreasing. Combines scrub, sweep, dust mop, and degrease functions. Covers up to 3,000 m²/h, features automatic charging and water refill system; GDPR-compliant.
• mR TransportLine Deliver Versatile modular transport robot for efficient and reliable goods and material transport across various industries. Features customizable payload configurations for transporting packages, tools, and heavy loads.
• mR TransportLine Lift Smart AMR with integrated lifting function for automated material handling tasks. Can independently detect, lift, and transport shelves or roll carts to destinations.
• mR TransportLine FlatLift Flexible autonomous platform for transport tasks requiring lifting capability in industrial and logistics environments. Features modular design with configurable accessories, controlled via tablet with LiDAR sensors.
• Fleet Management Solution Web-based fleet coordination software enabling efficient control of multiple AMRs from a single interface. Features mission assignment, route optimization, battery management, and ERP/WMS integration for 24/7 availability.
• Test Installation Service On-site trial period service allowing customers to test suitability of selected AMR in their own working environment before full integration commitment.
• Installation, Training & Service Complete AMR integration services including site assessment, station placement, WLAN connection, route planning, environment mapping, ERP/WMS integration, fleet management setup, plus customized training programs and ongoing maintenance with 24/7 cloud-based remote diagnostics.
• AGV/AMR Safety & Consulting Safety consultation covering risk assessments, CE marking, TÜV certification guidance, and compliance with EU machinery and EMC directives for autonomous mobile robot deployment, delivered with cooperation partner Müller & Partner (SV Maschinensicherheit).

Quantifiable outcome

• 500 individual missions and 90+ km traveled per day per fleet
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered new/developing, core, established, flagship, major and supporting.

• Innok Roboticsnew/developingTechnology or Integration · 1 June 2026New partnership announced June 2026 for INDUROS outdoor/indoor AMR. The INDUROS is a universal transport robot available in four model variants for indoor, outdoor, or combined transport of pallets up to 1,300 kg traction force. Extends mR portfolio for multi-terrain applications beyond traditional indoor intralogistics.
• RobotizecoreTechnology or IntegrationDanish AMR manufacturer providing GoPal series robots (payload 425-1,200 kg) for autonomous pallet transport. Core partnership with multiple successful customer implementations including CLAAS Industrietechnik fleet of 6 units. Software updates and hardware developments from this partnership directly benefit installed customer base.
• Mobile Industrial Robots (MiR)coreTechnology or IntegrationAMR manufacturer offering MiR 500/1000 with 600-1,350 kg payload and MiR units for small parts transport (100-250 kg). Featured in customer implementations at COURS Oberflächen.
• WEWO TechmotioncoreTechnology or IntegrationProvider of WEWO AGV Palletmover for high-lift pallet transport up to 1,300 kg and 2,500 mm stacking height. Available in stainless steel version. Implemented at Mohn Media.
• BITOestablishedTechnology or IntegrationProvider of LEO Locative for track-guided small parts and container transport up to 20 kg. Optically guided with markers on floor, no WLAN required. Scalable to 500+ stations. Ideal entry-level solution for e-commerce and electronics.
• DAHL RoboticsflagshipStrategic or Co-development PartnerParent company under United Robotics Group. mR Mobile Robots operates as MOBILE ROBOTS by DAHL Robotics. Provides access to broader robotics ecosystem, resources, and corporate infrastructure.
• United Robotics GroupflagshipStrategic or Co-development PartnerParent company of DAHL Robotics. mR Mobile Robots is part of United Robotics Group, connecting to broader collaborative robotics ecosystem including cobot palletizing solutions.
• HAHN GroupmajorStrategic or Co-development PartnerStrategically partnered with internationally active HAHN Group. Access to HAHN Automation Group Benelux for regional sales coverage and service support across European markets.
• Müller & Partner (SV Maschinensicherheit)supportingImplementation/ SI/ Consulting PartnerCooperation partner for robot safety consulting. Provides expertise on comprehensive risk assessments, safety guidelines, and regulatory compliance for AGV/AMR implementations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SAFELOG: German AMR/AGV integrator with strong DACH presence, offering both proprietary vehicles and integration services. Direct competitor for automotive and manufacturing intralogistics deals in the same geography.
• Grenzebach Group: German intralogistics automation specialist with AMR/AGV offerings and a similar vendor-aware systems integration model. Competes for manufacturing logistics projects across DACH and beyond.
• DS Automotion: Austrian-headquartered AGV manufacturer and integrator with strong DACH coverage. Comparable product mix for pallet and small parts transport and direct overlap on the enterprise customer set in German-speaking markets.
• EK Robotics: One of Europe's largest AGV/AMR system integrators and manufacturers, headquartered in Germany. Highly comparable vendor-agnostic-to-some-degree intralogistics integrator competing for the same DACH enterprise customers.
• Mobile Industrial Robots (MiR): Direct AMR vendor whose robots mR integrates; represents both a partner and competitive threat as MiR expands its own integrator and direct-sales channels in Europe.

Broad incumbents

• Dematic (KION Group): Global supply chain and intralogistics integrator owned by KION, with broad AMR/AGV and WCS capabilities. Competes on large automated warehouse and manufacturing projects where mR also bids.
• Swisslog (KUKA): Intralogistics automation specialist owned by KUKA, offering AGVs, AMRs, and warehouse automation for healthcare, retail, and manufacturing. Comparable target customer base with much larger global footprint.
• Jungheinrich: Major German intralogistics OEM with broad portfolio including forklifts, warehouse equipment, and increasingly in-house AMR/AGV solutions. Competes with mR on large enterprise automation RFPs but as part of a much wider product offering.
• Linde Material Handling (KION): Major industrial truck and intralogistics OEM with growing automation portfolio. Competes for manufacturing intralogistics projects in DACH as part of a much broader equipment and service offering.

Emerging players

• Geek+: Global AMR vendor with strong growth in Europe, particularly in warehouse and logistics automation. Partial overlap with mR's logistics/e-commerce segment and an emerging threat on larger enterprise deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mobile-robots
• Facebookfacebook.com/319949761210245
• LinkedInlinkedin.com/company/mobile-robots

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mR Mobile Robots