Soundcheck
- Company typePrivate
- Founded2024
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Soundcheck firmographics
Firmographics- Name
- Soundcheck
- Legal name
- Soundcheck Live, Inc.
- Website
- https://soundchecklive.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Soundcheck industry classification
Industry- Product category
- Live Event Gig Management Software
- NAICS
- Software Publishers (513210), Other Sound Recording Industries (512290)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
- akta.pro secondary industries
- Scheduled Live Audio Events & Ticketed Rooms (MPACAEAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
Keywords
Where Soundcheck is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Soundcheck business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions (Free, Pro, Team, Enterprise): Recurring SaaS revenue across four tiers. Free tier ($0, free forever) drives funnel and adoption; Pro at $39/month billed yearly is the most popular tier; Team at $100/month billed yearly adds collaboration, groups, migration assistance, and early access; Enterprise is custom-priced annually with white-glove onboarding, SSO, custom integrations, and priority support. Annual plans save 20% versus monthly. A 14-day free trial of Pro is offered, and a promotional code (CHECK30) gives 30% off the first 3 months.
- Freemium Funnel: Permanent free tier for solo artists and small crews (up to 5 members) drives land-and-expand adoption into paid Pro, Team, and Enterprise plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free for solo artists & small crews (up to 5 members); core gig management, mobile + web, member profiles. |
| Subscription | Annual | Pro for working bands & professionals (up to 25 members, 1 admin seat); adds automated call lists and dashboard access. |
| Subscription | Annual | Team for touring pros & organizations (up to 100 members, up to 5 admin seats); adds team collaboration, migration assistance, lead management, and early access. |
| Other | Multi-year contract | Enterprise for large-scale operations; custom members & admins, custom integrations, SSO/SAML, API access, white-glove onboarding, advanced security & compliance, priority support. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Soundcheck product offering
Product offeringCore offering
Soundcheck Live sells a SaaS gig management platform for live event professionals that centralizes talent rosters, gig operations, booking pipelines, and reporting into a single mobile-first workspace. The product is offered in four subscription tiers (Free, Pro, Team, Enterprise) with optional SSO, API access, custom integrations, and white-glove onboarding for large operators. It targets bands, entertainment agencies, tour managers, and event organizers that today run on spreadsheets, texts, and disjointed booking tools.
Product overview
Soundcheck Live is a single unified workforce-scheduling and gig-management platform purpose-built for live event professionals (bands, entertainment agencies, tour managers, and event organizers), with a platform-plus-modules architecture. The core platform delivers four tightly integrated modules — Talent Profiles, Gig Operations, Insights, and Booking Pipeline — that together cover the full event lifecycle from lead intake to final settlement. These modules share underlying data and are presented through Custom User Interfaces (a newly previewed role-based dashboard capability) so that tour managers, agency operators, and clients each see the same information through role-appropriate lenses. The platform is offered via four subscription tiers (Free, Pro, Team, Enterprise) and is complemented by a native iOS & Android mobile application, an optional API (Team and above) for custom integrations, and supporting content products such as The Soundboard podcast.
Differentiator
Problem solved
Functional benefit
Brands
- The Soundboard: A podcast series by Soundcheck Live featuring real, honest conversations with event professionals about building a sustainable career in the live events industry.
Products and services
- Soundcheck Live Free Plan Free-forever subscription tier ($0/month) for solo artists and small crews with up to 5 members. Includes core gig management, mobile and web access, and member profile setup. Serves as the funnel into Pro and Team plans.
- Soundcheck Live Pro Plan Pro subscription tier ($39/month billed yearly) for working bands and professionals, with up to 25 members, 1 admin seat, automated call lists, dashboard access, and a 14-day free trial. Most popular tier.
- Soundcheck Live Team Plan Team subscription tier ($100/month billed yearly) for touring pros and organizations, with up to 100 members, 5 admin seats, team collaboration and groups, migration assistance, client lead management, API access, and early access to features.
- Soundcheck Live Enterprise Plan Custom-priced Enterprise subscription for large-scale live-music operators, with custom member/admin limits, custom integrations, SSO/SAML, API access, white-glove onboarding, advanced security and compliance, and dedicated support, billed annually under multi-year contracts.
- Soundcheck Live Mobile App (iOS & Android) Native iOS and Android mobile application included with paid Soundcheck Live tiers, providing day-of logistics, real-time timeline access, confirmations, and on-site coordination for musicians and tour managers.
Quantifiable outcome
- 40% reduction in time spent on payment reconciliation
- +6 more outcomes
Companies that use Soundcheck
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Soundcheck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
Soundcheck partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Top Down CreativeminorCo-presented the 'Made in Austin' showcase at Zilker Brewing during SXSW 2026 alongside Soundcheck Live, including live performances, a creative hackathon, and a live podcast interview. Top Down Creative is also featured as a customer logo on the Soundcheck Live homepage.
- Zilker BrewingminorHosted venue for the Soundcheck Live 'Made in Austin' showcase during SXSW 2026, providing the physical space for live performances, industry discussions, a creative hackathon, and a live podcast interview.
- PollstarcoreIndustry trade media partner; Ben Ikwuagwu was confirmed as a Pollstar Live! 2026 speaker alongside C3 Presents, WME, and CAA executives. Soundcheck Live is also featured in Pollstar's Production Live! 2026 panel coverage.
- ITSPmagazineminorMedia partner that produced a YouTube brand highlight ('The Operations Layer for Live Events | A Brand Highlight with Ben Ikwuagwu') discussing Soundcheck Live's approach to booking, scheduling, payments, and coordination.
- Bobby Owsinski's Inner CircleminorPodcast partner; Episode 611 featured Ben Ikwuagwu discussing the freelance economy's biggest problem for gigging musicians and how Soundcheck Live is solving it.
- KXAN AustinminorLocal TV/news partner that ran an October 18, 2024 feature story on Soundcheck Live founder Abigail Jones and the 12 years of frustration that led to building the platform.
- Google (Calendar Sync)corePlatform feature: 'Calendar sync' is included across plans (Pro, Team, Enterprise), allowing gig schedules to sync with users' personal calendars.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Soundcheck competitors and assessment
Company assessmentDirect peers
- HoneyBook: Business management SaaS for event and creative professionals, offering booking, contracts, invoicing, and payments workflows. Closest comparable to Soundcheck's positioning of an all-in-one operations layer for live-music and event service providers.
- 17hats: Business management software for freelancers and small agencies covering bookings, contracts, invoices, and workflows. Competes with Soundcheck for SMB service-business workflows in the events and entertainment space.
- Bandzoogle: Website, store, and marketing platform built specifically for bands and musicians. Comparable to Soundcheck on the musician-vertical focus, although centered on marketing/storefront rather than gig operations.
- Planning Pod: Event-management platform for event professionals and venues covering bookings, timelines, vendor coordination, and payments. Directly comparable on the event-operations workflow that Soundcheck targets, though broader than just live music.
- Bandsintown for Artists: Artist-side tools from Bandsintown focused on gigging musicians' tour planning, audience engagement, and event promotion. Comparable on the artist/band user base Soundcheck serves, although lighter on operations depth.
- Dubsado: Client and business management platform for creative service providers (wedding pros, agencies, freelancers). Competes with Soundcheck for the same SMB live-events and entertainment-agency workflows around booking, contracts, and payments.
- Aisle Planner: Planning and business management platform for wedding and event professionals, covering timelines, vendor coordination, and client communication. Comparable to Soundcheck in serving live-event SMB operators with an all-in-one operational workflow.
Broad incumbents
- Monday.com: Horizontal work-management and CRM platform used by event teams and agencies to coordinate bookings, timelines, and operations. A broader incumbent alternative to Soundcheck for live-event operators willing to build workflows on a general-purpose platform.
- Eventbrite: Large incumbent in event ticketing and event management serving organizers of all sizes. Overlaps with Soundcheck on live-event creation and management, but is ticketing-led rather than artist/agency-operations-led.
- Trello: Generic project and workflow management tool widely used by small event teams as a low-cost alternative to vertical SaaS. Competes with Soundcheck for the gig/project coordination use case, though without live-music-specific workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Soundcheck social profiles
Digital presenceSoundcheck compliance and trust
Trust signalCompliance3 records
Soundcheck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soundcheck leadership team
Management profileNumber of profiles
Profiles5 records
Soundcheck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soundcheck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soundcheck
What does Soundcheck do?
Soundcheck Live sells a SaaS gig management platform for live event professionals that centralizes talent rosters, gig operations, booking pipelines, and reporting into a single mobile-first workspace. The product is offered in four subscription tiers (Free, Pro, Team, Enterprise) with optional SSO, API access, custom integrations, and white-glove onboarding for large operators. It targets bands, entertainment agencies, tour managers, and event organizers that today run on spreadsheets, texts, and disjointed booking tools.
Is Soundcheck a public or private company?
Soundcheck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soundcheck founded?
Soundcheck was founded in 2024. It employs 11 to 50 people.
Where is Soundcheck based?
Soundcheck is headquartered in Austin, United States, in the North America region.
How does Soundcheck make money?
Two revenue lines are on record. SaaS Subscriptions (Free, Pro, Team, Enterprise) is the primary driver. The others are freemium Funnel.
Who are Soundcheck's main competitors?
Direct peers on record are HoneyBook, 17hats, Bandzoogle, Planning Pod, Bandsintown for Artists, Dubsado and Aisle Planner. Broad incumbents are Monday.com, Eventbrite and Trello.
Does Soundcheck have an API?
Yes. API access is available on the Team and Enterprise subscription plans. The Terms of Service reference third-party services and integrations that the Platform may connect with, and Enterprise customers receive custom integrations and SSO/SAML support. Specific API type (REST/GraphQL/webhooks), authentication method, rate limits, versioning, and sandbox availability are not specified in the source material. Developer documentation is at docs.soundchecklive.io.
What industry is Soundcheck in?
Soundcheck's product category is Live Event Gig Management Software. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services), with a secondary code of MPACAEAB, Scheduled Live Audio Events & Ticketed Rooms. Its NAICS code is 513210 and its SIC code is 7372.