Wyllo
Wyllo is a CX-first risk intelligence platform that provides AI-powered fraud prevention and post-purchase abuse protection for ecommerce merchants. It serves mid-market and enterprise DTC brands across apparel, beauty, sports, and home goods with a unified platform combining checkout fraud screening, return fraud detection, and chargeback management.
- Company typePrivate
- Founded2014
- HeadquartersWest New York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wyllo does
Wyllo is a CX-first risk intelligence platform for ecommerce merchants, providing AI-powered fraud prevention and post-purchase risk management across the full customer lifecycle. Originally founded in 2014 as NoFraud, the company rebranded to Wyllo in March 2026 following the acquisition of post-purchase risk platform Yofi. The unified platform combines a multi-layered decision engine — analyzing thousands of identity, device, IP, and behavioral data points per transaction — with human fraud-analyst review, achieving a 99.5% automated decision rate. The product is structured as a core platform with six integrated modules (Bot and Reseller Detection, Payment Fraud Protection, Return Fraud and Abuse Prevention, Claim and Policy Abuse Prevention, CX Support, and Chargeback Management), plus add-on services including a Chargeback Guarantee, Item Not Received protection, and a managed Chargeback Management Service.
Wyllo serves ecommerce brands across apparel, health and beauty, sports and fitness, home goods, jewelry, and other DTC verticals, with a customer base exceeding 35 named logos including Everlane, True Classic, WHP Global, Rhode, ILIA, Credo Beauty, Caraway, Super73, SOLE Fitness, and Benchmade. Distribution combines product-led growth through native Shopify and BigCommerce marketplace apps with enterprise field sales targeting CX, operations, and ecommerce leaders at mid-market and enterprise merchants. Pricing is tiered: a two-week free trial and Starter Plans target SMBs processing under $50K per month, while enterprise contracts are quote-based with annual billing and an optional per-transaction Chargeback Guarantee fee. PSG Equity is the disclosed institutional investor.
The platform integrates natively with major ecommerce platforms (Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, WooCommerce), customer experience tools (Kustomer, Gorgias, Zendesk), returns management systems (Happy Returns, Loop, Narvar), shipping and fulfillment partners (UPS, FedEx, ShipBob), and subscription platforms (Recharge, Skio, Stay AI). Operationally headquartered in New York with a Delaware LLC entity, Wyllo claims global reach and was recognized as a Leader in 13 ecommerce categories in G2's Spring 2025 reports, including High Performer in Mid-Market Fraud Detection and Best Estimated ROI Mid-Market.
Wyllo firmographics
Firmographics- Name
- Wyllo
- Legal name
- Wyllo LLC
- Website
- https://wyllo.ai
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wyllo is a CX-first risk intelligence platform that provides AI-powered fraud prevention and post-purchase abuse protection for ecommerce merchants. It serves mid-market and enterprise DTC brands across apparel, beauty, sports, and home goods with a unified platform combining checkout fraud screening, return fraud detection, and chargeback management.
- Ownership category
- akta.pro rank
Wyllo industry classification
Industry- Product category
- Ecommerce Fraud Protection Software
- akta.pro primary industry
- Fraud Detection & Transaction Monitoring (FSAMALAA)
- akta.pro secondary industries
- Risk Scoring, Decisioning & Orchestration (FSAMALAB), Fraud Operations, Case Management & Investigations (FSAMALAK)
Keywords
Where Wyllo is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wyllo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS - Fraud Protection: Software-as-a-Service fraud prevention service with tiered subscription plans based on transaction volume and feature sets. Pricing includes Starter Plans for small businesses and enterprise pricing for larger merchants. Optional Chargeback Guarantee adds additional coverage.
- Chargeback Guarantee Credit: Credits issued to merchant accounts for qualified transactions that result in chargebacks. Credits are non-transferable, non-redeemable, and expire after 6 months or upon contract expiration.
- Chargeback Management Service: Additional service for chargeback case management including investigation, representment submission, and account audits performed by experienced chargeback analysts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 2 week trial period |
| Subscription | Monthly | Starter Plans - for smallest sized businesses |
| Subscription | Annual | Enterprise/Premium - custom pricing for larger merchants |
| Subscription | Monthly | Chargeback Guarantee add-on |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Wyllo product offering
Product offeringCore offering
Wyllo provides a CX-first ecommerce risk intelligence platform that unifies checkout fraud prevention with post-purchase risk intelligence. The platform combines an AI-powered multi-layered decision engine with human fraud analyst review to deliver real-time Pass/Fail transaction decisions, alongside modules for bot and reseller detection, return fraud and policy abuse prevention, claim and policy abuse prevention, CX support with embedded risk scores, and chargeback management. Optional add-ons include a Chargeback Guarantee and Item Not Received (INR) Protection, with the company serving ecommerce brands across apparel, beauty, home goods, sporting goods, supplements, and other verticals.
Product overview
Wyllo is a CX-first risk intelligence platform for ecommerce that operates as a unified platform-plus-modules architecture. The core Wyllo Platform provides end-to-end customer intelligence connecting identity with behavioral and post-purchase signals. It includes six integrated modules: Bot and Reseller Detection, Payment Fraud Protection, Return Fraud and Abuse Prevention, Claim and Policy Abuse Prevention, CX Support, and Chargeback Management. Optional add-on services include Chargeback Guarantee, Item Not Received (INR) Protection, and Wyllo Chargeback Management Service. The platform also incorporates capabilities from Yofi (acquired post-purchase risk platform), including the Returns Fraud & Abuse Prevention module and Yofi Bad Actor Diagnostic tool. The platform integrates natively with major ecommerce platforms (Shopify, BigCommerce) and via API with Adobe Commerce, Salesforce Commerce Cloud, WooCommerce, and others, while also connecting to CX, returns management, shipping, and subscription management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Wyllo Platform Unified risk intelligence platform providing end-to-end customer intelligence that connects behavior across orders and interactions to detect fraud and policy abuse while maximizing revenue and customer lifetime value.
- Payment Fraud Protection AI-powered ecommerce fraud screening backed by human fraud experts that provides real-time Pass or Fail decisions to maximize accuracy and flexibility for merchants.
- Return Fraud and Abuse Prevention Post-purchase protection module leveraging advanced risk models to spot suspicious return behavior and enable personalized return policies right-sized to risk.
- Chargeback Management Chargeback representment service with AI-driven dispute workflows that helps merchants keep more revenue by winning more cases with less effort.
- Chargeback Guarantee Optional add-on providing reimbursement credits for chargebacks resulting from fraud on qualified transactions that Wyllo screened and passed.
- Item Not Received (INR) Protection Optional coverage for orders with valid tracking showing merchandise delivered when shoppers claim items were not received, covering merchant costs and representation duties.
- Wyllo Chargeback Management Service Experienced chargeback analyst service handling chargebacks of all reason codes with frictionless case management including preventative tips, case investigation, representment submission, and account audits.
- In-Store and Pay by Link Fraud Protection
Quantifiable outcome
- Blocking $30k per month in FTID Return Fraud
- +11 more outcomes
Companies that use Wyllo
Customer profileNamed customers38 records
Segments5 records
Ideal customer profiles3 records
Wyllo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability4 records
Feature6 records
Wyllo partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and key.
- Yofi (Acquisition)coreWyllo acquired post-purchase risk platform Yofi, enabling the unified platform combining checkout fraud prevention with post-purchase risk intelligence. This acquisition was the catalyst for the NoFraud to Wyllo rebrand and expanded the company's capabilities into return fraud and policy abuse prevention.
- ShopifycoreNative Shopify app integration providing fraud screening and chargeback protection for Shopify merchants. One of Wyllo's primary distribution channels with dedicated app listing.
- BigCommercecoreNative BigCommerce app integration providing fraud prevention services to BigCommerce merchants.
- Salesforce Commerce CloudcoreIntegration with Salesforce Commerce Cloud for enterprise merchants requiring advanced fraud protection.
- Adobe Commerce (Magento)coreDirect API integration for Adobe Commerce (Magento) merchants.
- WooCommercecoreIntegration support for WooCommerce merchants through Direct API integration.
- Happy Returns (UPS Company)coreStrategic partnership with Happy Returns, a UPS Company, for post-purchase fraud prevention. Joint research report 'The Hidden Threat in Your Returns' published. Integration combining in-person item scanning with behavioral risk scoring.
- Loop ReturnskeyIntegration with Loop Returns for returns management and fraud prevention.
- NarvarkeyIntegration with Narvar for returns management platform connectivity.
- UPSkeyShipping and fulfillment partnership through UPS integration.
- FedExkeyShipping and fulfillment partnership through FedEx integration.
- ShipBobkeyIntegration with ShipBob for fulfillment and shipping services connectivity.
- KustomerkeyCX and support integration with Kustomer for customer service platform connectivity.
- GorgiaskeyCX and support integration with Gorgias for customer support platform connectivity.
- ZendeskkeyCX and support integration with Zendesk for customer service platform connectivity.
- RechargekeySubscription management integration with Recharge for subscription commerce fraud prevention.
- SkiokeySubscription management integration with Skio for Shopify subscription brands.
- SeelkeyPackage protection integration with Seel for order protection services.
- Order ProtectionkeyPackage protection integration with Order Protection for order protection services.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Wyllo competitors and assessment
Company assessmentBroad incumbents
- Kount (Equifax): Kount, owned by Equifax, is an established identity and fraud-risk platform serving ecommerce, payments, and financial services — overlapping with Wyllo's identity-signal decisioning but with a broader data network and enterprise reach.
- Stripe Radar: Stripe Radar bundles AI fraud prevention into Stripe payments, serving a large share of Shopify and direct-to-consumer merchants — competing with Wyllo where merchants want an integrated payment-plus-fraud stack.
Direct peers
- Forter: Forter provides identity-based ecommerce fraud prevention with a Decision-as-a-Service model and chargeback guarantee, overlapping directly with Wyllo's real-time Pass/Fail decisioning and integrated post-purchase risk capabilities.
- Signifyd: Signifyd is a direct ecommerce fraud-prevention peer offering chargeback guarantees, AI-driven decisioning, and a unified platform spanning checkout to fulfillment — directly competing with Wyllo's Payment Fraud Protection and Chargeback Guarantee modules.
- ClearSale: ClearSale combines AI fraud scoring with a human-review analyst team to deliver ecommerce chargeback protection — a near-identical hybrid model to Wyllo's machine-learning-plus-analyst decisioning approach.
- Sift: Sift offers a digital trust and safety suite with AI fraud decisioning, content abuse, and account protection — comparable to Wyllo's Payment Fraud Protection and Bot/Reseller Detection modules for ecommerce merchants.
- Riskified: Riskified is a publicly traded ecommerce fraud-prevention platform with AI decisioning and a chargeback guarantee, serving similar apparel, beauty, and luxury merchants as Wyllo and competing head-to-head for the same mid-market and enterprise deals.
Emerging players
- SEON: SEON offers digital fraud prevention focused on identity verification, device intelligence, and behavioral analytics — emerging as a comparable alternative for ecommerce merchants evaluating Wyllo's behavioral risk scoring.
- Veriff: Veriff provides identity verification and fraud prevention used by marketplaces and ecommerce platforms — adjacent to Wyllo's identity-and-behavioral decisioning, with deeper KYC capabilities.
- Disputifier: Disputifier focuses on chargeback representment and dispute management for ecommerce merchants — overlapping with Wyllo's Chargeback Management module as a more specialized alternative for merchants prioritizing dispute operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Wyllo social profiles
Digital presenceWyllo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wyllo leadership team
Management profileNumber of profiles
Profiles6 records
Wyllo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wyllo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wyllo
What does Wyllo do?
Wyllo provides a CX-first ecommerce risk intelligence platform that unifies checkout fraud prevention with post-purchase risk intelligence. The platform combines an AI-powered multi-layered decision engine with human fraud analyst review to deliver real-time Pass/Fail transaction decisions, alongside modules for bot and reseller detection, return fraud and policy abuse prevention, claim and policy abuse prevention, CX support with embedded risk scores, and chargeback management. Optional add-ons include a Chargeback Guarantee and Item Not Received (INR) Protection, with the company serving ecommerce brands across apparel, beauty, home goods, sporting goods, supplements, and other verticals.
Is Wyllo a public or private company?
Wyllo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wyllo founded?
Wyllo was founded in 2014. It employs 51 to 100 people.
Where is Wyllo based?
Wyllo is headquartered in West New York, United States, in the North America region.
How does Wyllo make money?
Three revenue lines are on record. Subscription SaaS - Fraud Protection is the primary driver. The others are chargeback Guarantee Credit and chargeback Management Service.
Who are Wyllo's main competitors?
Broad incumbents on record are Kount (Equifax) and Stripe Radar. Direct peers are Forter, Signifyd, ClearSale, Sift and Riskified. Emerging players are SEON, Veriff and Disputifier.
Does Wyllo have an API?
Yes. Wyllo provides APIs and SDKs for integration with ecommerce platforms. The Wyllo Technology includes application programming interfaces (APIs), pixels or JavaScript snippets, software development kits (SDKs), and other technologies. Direct API integration is available for platforms not natively supported such as Adobe Commerce (Magento). Developer documentation is at developers.nofraud.com.
What industry is Wyllo in?
Wyllo's product category is Ecommerce Fraud Protection Software. Its primary akta.pro industry code is FSAMALAA, Fraud Detection & Transaction Monitoring, with a secondary code of FSAMALAB, Risk Scoring, Decisioning & Orchestration.