What ScalePost does

ScalePost is a Los Altos Hills-based technology company founded in 2024 that operates an AI-driven platform connecting content owners to facilitate content licensing. The company's core product is an AI visibility measurement platform that reads first-party data directly from publisher CDN infrastructure (Fastly, Cloudflare, Akamai) to capture every AI agent fetch at the edge in real time. ScalePost tracks 1,700+ crawlers, bots, and AI agents across surfaces including ChatGPT, Perplexity, Gemini, and Claude, producing brand-by-brand citation counts, URL-level attribution, and share-of-voice metrics that competitors using prompt-based sampling cannot replicate.

The product is structured into a Publisher Suite (PROVE, NEGOTIATE, MONETIZE modules) for premium publishers to prove AI influence, renegotiate affiliate and partnership deals, and build AI-attributable monetization products, and a Brand & Advertiser Dashboard that shows which publishers are driving AI visibility for a given brand category. A supplementary product, ScalePostBot, is a documented web crawler that obeys robots.txt and Crawl-Delay directives and is used to analyze how customer content is crawled, cited, and referenced by AI systems. Named enterprise customers include CBS, TIME, Vox, Apartment Therapy, Electronic Arts, Awin, Rakuten, CJ Affiliate, and impact.com.

ScalePost generates revenue through subscription-based SaaS for both publisher measurement/monetization and brand AI visibility analytics. Pricing is not publicly disclosed; engagement is driven through direct enterprise sales and a self-serve platform at app.scalepost.ai. The company is privately held, employs 1–10 people (5 core team members), received early-stage funding from E1 Ventures in December 2024, and operates without a disclosed parent, subsidiaries, or public ownership structure. Its advisory board includes Adam Cheyer (Siri co-founder), Tom Rogers (CNBC founder), Eric Schurenberg (former Fast Company/Inc. CEO), Rajiv Pant (ex-NYT/WSJ/Hearst), Jaya Kolhatkar (former Hulu CDO), and Jan Eißfeldt (Wikimedia Trust & Safety).

Name

ScalePost

Legal name

ScalePost Corporation

Website

https://scalepost.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

ScalePost is a 2024-founded SaaS platform that measures AI citations at the publisher CDN edge for premium publishers, brands, and affiliate networks, delivering verified influence reports across ChatGPT, Perplexity, Gemini, and Claude.

Ownership category

akta.pro rank

Product category

AI Visibility Analytics

NAICS

Media Buying Agencies (541830)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industry

Content Distribution & Syndication Services (BPAFAIAK)

Keywords

• AI visibility measurement
• Content citation analytics
• CDN citation tracking
• AI search optimization
• Brand mention analytics

Headquarters

HQ city

Los Altos Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Publisher Measurement & Monetization SaaS: Subscription-based SaaS platform for premium publishers to measure AI citations and generate verified influence reports for advertiser sales conversations. Publishers can monetize AI influence across affiliate deals, sponsored content, and direct partnerships using verified citation data.
2. Brand AI Visibility Analytics: Analytics service for brands and advertisers to identify which publishers are actually driving their AI visibility, enabling budget allocation to publishers AI actually cites.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ScalePost operates an AI visibility measurement SaaS platform that reads first-party CDN data from Fastly, Cloudflare, and Akamai to capture real AI agent fetches (ChatGPT, Perplexity, Gemini, Claude and 1,700+ bots) at the publisher CDN edge. The platform attributes citations to URLs and brands in real time, then delivers audit-ready verified influence reports via dashboards for premium publishers, brands/advertisers, and affiliate networks. ScalePost also operates ScalePostBot, a polite web crawler that fetches publicly available pages to analyze how customer content is crawled, cited, and referenced by AI systems.

Product overview

ScalePost is an AI visibility measurement platform that operates as a unified platform with specialized modules for different customer segments. The core platform sits at the CDN layer to capture real AI citations as they happen, serving premium publishers, brands/advertisers, and affiliate networks. For publishers, the Publisher Suite provides Prove, Negotiate, and Monetize modules enabling them to prove AI influence, charge fair value, and build AI-attributable products. For brands, the Brand & Advertiser Dashboard identifies which publishers drive their AI visibility. ScalePostBot is the company's proprietary crawler that supports customer URL analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Visibility Platform

Quantifiable outcome

• 6.8M real AI citations measured for Sephora category in 30 days
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• FastlycoreTechnology or IntegrationFirst-party CDN integration partner. ScalePost reads AI agent fetches directly from Fastly's CDN infrastructure to capture real-time citation data without sampling or inference.
• CloudflarecoreTechnology or IntegrationFirst-party CDN integration partner. ScalePost reads AI agent fetches directly from Cloudflare's CDN layer for real-time citation measurement across publisher content.
• AkamaicoreTechnology or IntegrationFirst-party CDN integration partner. ScalePost integrates with Akamai CDN to capture and attribute AI citations at the edge for publisher measurement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evertune: AI brand visibility and share-of-voice platform for marketers monitoring citations across generative AI surfaces. Comparable to ScalePost's Brand & Advertiser Dashboard in helping brands identify which sources AI engines cite about their category.
• Peec AI: AI search analytics platform that helps marketing teams track brand performance across ChatGPT, Perplexity, and other AI assistants. Closely comparable to ScalePost's brand-side offering with a similar early-stage, AI-native positioning.
• Otterly AI: AI search monitoring tool that tracks brand mentions and links in AI-generated answers. A direct emerging competitor in the AI visibility category, though smaller in scale and primarily prompt-based rather than CDN-integrated.
• Profound: AI visibility and brand mention analytics platform that tracks how brands and publishers appear across AI answer engines. Directly comparable to ScalePost in serving brands and publishers seeking AI citation measurement, though Profound relies more on prompt-based and answer-engine scraping rather than CDN-edge log data.

Broad incumbents

• SEMrush: Large public SEO and digital marketing platform that has launched AI search visibility tracking to extend its keyword/visibility franchise. Overlaps with ScalePost's brand and publisher use cases as a broad incumbent adding AI citations to a wider marketing analytics suite.
• Similarweb: Public digital intelligence and web measurement platform that has begun layering AI visibility and traffic-from-AI reporting into its enterprise product. Comparable in serving premium publishers and brands with measurement, but as a broad incumbent rather than an AI-native specialist.
• Comscore: Established cross-platform audience and advertising measurement vendor serving premium publishers and brands. Comparable to ScalePost's enterprise publisher measurement use case as a broad incumbent that has begun positioning around AI-influenced media consumption.
• Integral Ad Science (IAS): Public ad measurement and optimization company with brand safety and viewability products that increasingly extend to AI-driven and creator environments. Comparable to ScalePost at the brand/agency layer where AI citation data needs to be reconciled with broader media quality signals.
• DoubleVerify: Public ad verification and measurement company expanding its coverage to AI-generated content and influencer/creator placements. Comparable to ScalePost in helping brands and advertisers verify where their visibility is actually being delivered across emerging media surfaces.
• Ahrefs: Major private SEO analytics platform with its own web crawler and backlink data, increasingly extending into AI/LLM visibility tracking. Comparable to ScalePost in publisher-facing measurement, with the advantage of a proprietary crawl dataset that competes on a different axis than CDN-edge logs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scalepost

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ScalePost