Wanderlust Therapeutic Services

What Wanderlust Therapeutic Services does

Wanderlust Therapeutic Services, PLLC is a private outpatient mental health counseling practice founded in 2018 and headquartered in Nashua, New Hampshire. The company delivers psychotherapy, cognitive behavioral therapy, and specialized child and teen therapy, along with a niche forensic clinical social work service for criminal justice-involved clients. Services are offered both in-person across five office locations (Nashua and Manchester NH; Lowell MA; Vancouver and Tumwater WA) and via telehealth, delivered by a multidisciplinary team of LCMHC, LICSW, and MFTA licensed clinicians totaling 35+ staff including administrative personnel.

The business operates on a direct-to-consumer go-to-market, accepting clients through website intake forms with a 48-hour response commitment, phone inquiries, and referrals from healthcare providers and attorneys. Revenue is generated primarily through insurance reimbursement as an in-network provider with nine major plans (Aetna, BCBS MA, Tufts, MassHealth, Cigna, Harvard Pilgrim, Optum/UHC, Medicare, and Medicaid in NH and WA) supplemented by private-pay rates of $250 per clinical hour for individual counseling and $300 per hour for forensic consultation. No-show fees and a $100 administrative paperwork fee provide ancillary revenue. The underlying technology is limited to a telehealth video platform and a third-party patient portal, with no proprietary software or AI/ML capabilities disclosed.

The company is founder-owned and operated, co-founded by CEO Melbourne Moran Jr. (2024 NH Social Worker of the Year) and Chief Experience Officer Lisa Moran. It maintains HIPAA compliance and has accumulated regional brand equity through four consecutive years of Best of Greater Nashua recognition. No institutional capital, funding rounds, or M&A activity are disclosed; growth has been organic and bootstrapped, with geographic expansion executed through new office openings rather than acquisitions.

Name

Wanderlust Therapeutic Services

Legal name

Wanderlust Therapeutic Services, PLLC

Website

https://wanderlustservices.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wanderlust Therapeutic Services is a private outpatient mental health counseling practice operating five offices across New Hampshire, Massachusetts, and Washington, delivering psychotherapy, CBT, and child and teen therapy to individuals and families via insurance and private pay.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health counseling
• Psychotherapy services
• Child teen therapy
• Telehealth counseling
• Behavioral health services

Headquarters

HQ city

Nashua

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance-based services: Wanderlust accepts multiple health insurance plans as an in-network provider, including Aetna, Blue Cross Blue Shield of MA, Tufts, MassHealth, Cigna, Harvard Pilgrim, Optum/United Healthcare, Medicare, and various Medicaid plans (NH and WA). Patients pay copays, deductibles, and co-insurance prior to session.
2. Private pay / self-pay: Individual counseling at $250 per clinical hour; forensic clinical social services at $300 per hour; $100 administration fee for Family Medical Leave and short-term disability paperwork. No-show fees of $100 (NH) and $75 (WA) apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wanderlust Therapeutic Services provides outpatient mental health counseling, psychotherapy, and child and teen therapy. Services are delivered using evidence-based modalities including cognitive behavioral therapy (CBT) and psychodynamic therapy, available through both in-person office visits and telehealth. The practice operates five office locations across New Hampshire, Massachusetts, and Washington and accepts a broad set of commercial and public insurance plans.

Product overview

Wanderlust Therapeutic Services is a mental health counseling practice offering three interconnected therapeutic services. Their core offerings include Psychotherapy (general mental health treatment using evidenced-based techniques), Cognitive Behavioral Therapy (a specific evidence-based approach targeting negative thought patterns), and Child/Teen Therapy (specialized counseling for younger populations). Services are delivered both in-person at their office locations and via telehealth video sessions. The practice utilizes various therapeutic modalities including psychodynamic therapy, play therapy, art therapy, and solution-focused approaches, addressing conditions such as anxiety, depression, ADHD, addiction, PTSD, and domestic relations issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy Ongoing talk-based treatment for emotional and mental health conditions using evidence-based therapy techniques including cognitive behavioral therapy and psychodynamic therapy. Available to individual clients via telehealth or in-person office-based counseling across all five locations.
• Cognitive Behavioral Therapy (CBT) Evidence-based therapeutic approach based on the premise that thoughts and behaviors affect feelings. The goal is to change how clients think about and react to situations by finding new ways to respond that help them function and feel better. Delivered to individual clients via talk therapy sessions.
• Child and Teen Therapy Specialized counseling for children and adolescents managing challenges including mental illness, behavioral issues, traumatic events, and bullying. Uses play therapy, art therapy, and cognitive behavioral therapy approaches delivered by counselors trained to work with young clients.
• Forensic Clinical Social Work Services

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Charlie Health:

Broad incumbents

• Brightside Health:
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, offering subscription-based individual, couples, and teen therapy. It is a broad incumbent in Wanderlust's core outpatient counseling category.
• Talkspace: Talkspace is a national telehealth mental-health platform offering therapy and psychiatry on a subscription basis across all 50 states. It competes for the same individual therapy clients Wanderlust serves, but at much greater scale and through a digital-only model.
• Lyra Health: Lyra Health is an employer-sponsored mental-health benefit provider offering in-person and virtual therapy, coaching, and psychiatry. It competes for the same working-adult and family therapy demand but routes access through employer contracts.
• Cerebral: Cerebral is a national telehealth provider delivering therapy combined with medication management for anxiety, depression, and ADHD. It overlaps with Wanderlust's adult therapy caseload but pairs therapy with prescribing, a service Wanderlust does not provide.

Others

• Grow Therapy: Grow Therapy is a therapist marketplace and practice-management platform that helps independent and group practices accept insurance and find clients. It is an adjacent enabler that competes for the same client demand and could also serve as a partnership channel for Wanderlust.
• Headway:

Direct peers

• Two Chairs: Two Chairs operates a hybrid in-person and telehealth mental-health practice with multiple clinic locations, directly comparable to Wanderlust's office-plus-telehealth delivery model and its multi-state therapist group practice structure.
• Ellie Mental Health: Ellie Mental Health is a multi-site outpatient mental-health group practice operating through both company-owned and franchised clinics across multiple U.S. states. Like Wanderlust, it offers therapy, child/adolescent services, and telehealth under a community-branded local model.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WanderlustServices
• LinkedInlinkedin.com/company/wanderlust-services-pllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanderlust Therapeutic Services