What Alfaleads Group does

Alfaleads Group is a privately held international holding company headquartered across Croatia and Serbia that operates a platform of specialized brands serving the iGaming and digital marketing industries. Founded in 2016 by CEO Roman Manuylov, the group grew from a single iGaming affiliate program (Alfaleads Network) into a multi-brand organization with 300+ employees as of 2024–2025 and five offices. Its core commercial engine is Alfaleads Network, an international iGaming and betting affiliate network with 5,000+ offers spanning hundreds of GEOs, where the company claims 60% of traffic originates from SEO-focused affiliates. Complementary brands extend into performance marketing (Alfaleads In-App, delivering 1M+ events for 100+ advertisers across 300+ ad networks), influencer and special projects (Alfaleads Influence), search marketing SEO/ASO (alfa:search), and legal/compliance/banking services for high-risk affiliates (Alfa Defense). A Mobile App Development Studio supports internal product needs.

The underlying technology is a mix of affiliate tracking integrations, a self-serve platform for affiliate onboarding, media buying across Facebook/PWA/iOS channels, in-app advertising placements via OEM partnerships, and a proprietary automated anti-fraud monitoring solution. The business model is multi-revenue-stream: primarily CPA-based affiliate commissions from advertisers, supplemented by professional services revenue from media buying, influencer campaigns, SEO/ASO retainers, and legal services. Go-to-market is hybrid: a self-serve platform serves the long tail of affiliates, while dedicated key-account managers, exclusive deals, custom caps, and tailored payout models anchor high-volume enterprise partners; this is reinforced by strong presence at industry events (SiGMA, iGB, MAC, KINZA, BWiGA, Affiliate World). Financially, the group reported 2.8x revenue growth and 6x net profit growth in 2024 versus the prior year, though no absolute revenue figure is disclosed and no external funding rounds have been reported.

Name

Alfaleads Group

Legal name

Alfaleads Group

Website

https://alfaleadsgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Alfaleads Group is a privately held international holding company operating a platform of specialized iGaming and digital marketing brands, including an affiliate network, in-app advertising, SEO/ASO, influencer marketing, and legal services, serving global advertisers, affiliates, and mobile app developers with 300+ employees.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Affiliate marketing services
• Performance marketing agency
• IGaming affiliate network
• Media buying services
• Influencer marketing

Headquarters

HQ city

Stari Grad

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Affiliate Marketing Commission: CPA (Cost Per Action) based affiliate marketing where the company earns commissions for driving qualified traffic and conversions for iGaming advertisers. Offers over 5,000 iGaming offers across hundreds of GEOs.
2. Media Buying Services: Full-service media buying agency providing traffic acquisition services for advertisers across multiple channels including Facebook, PWA, iOS, and various GEO types.
3. In-App Advertising: Performance marketing agency specializing in in-app advertising, connecting mobile apps with users worldwide across e-commerce, iGaming, betting, dating, finance, and gaming verticals.
4. SEO and ASO Services: Search marketing agency specializing in SEO (Search Engine Optimization) and ASO (App Store Optimization) services for iGaming and digital marketing clients.
5. Influencer Marketing: Influencer marketing company creating authentic brand stories through collaborations with top bloggers and running ad campaigns for Gaming and Non-Gaming verticals.
6. Legal Support Services (Alfa Defense): Legal support service for affiliates providing company formation, financial compliance, tax solutions, banking services, and representation with banks and payment providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Alfaleads Group is an international holding company operating a portfolio of specialized brands serving the iGaming and Digital Marketing industries. Its core offering is the Alfaleads Network, a CPA-based affiliate marketing network connecting iGaming and betting advertisers with webmasters and affiliates, complemented by media buying, in-app advertising, SEO/ASO, influencer marketing, and legal compliance services.

Product overview

Alfaleads Group is an international holding company operating as a platform of specialized brands serving the iGaming and Digital Marketing industries. The portfolio consists of six interconnected products: Alfaleads Network (core affiliate marketing program for iGaming/betting), Alfaleads Influence (influencer marketing agency), Alfaleads In-App (performance marketing agency), Alfa Defense (legal services), alfa:search (SEO/ASO agency), and the Media Buying Agency. The products work together to provide advertisers with quality traffic and affiliates with monetization opportunities, supported by legal compliance services.

Differentiator

Problem solved

Functional benefit

Brands

• Alfaleads Network: International Affiliate Marketing agency with expertise in iGaming and Betting. Exclusive offers and comprehensive support for affiliates.
• Alfaleads Influence
• Alfaleads In-App
• alfa:search
• Alfa Defense

Products and services

• Alfaleads Network International Affiliate Marketing agency with expertise in iGaming and Betting, offering exclusive offers and comprehensive support for affiliates, with multiple traffic sources, consistent volumes, and high-quality traffic for advertisers.
• Alfaleads Influence Influencer and special projects agency dedicated to transforming marketing campaigns into unforgettable experiences, creating authentic brand stories through collaborations with influencers for Gaming and Non-Gaming verticals.
• Alfaleads In-App International performance marketing agency specializing in Affiliate Marketing, In-App and Media Buying, having empowered 100+ advertisers to generate over 1M events across various GEOs and verticals, with proprietary 24/7 anti-fraud monitoring.
• Alfa Defense International legal service supporting affiliates and performance-driven businesses with end-to-end assistance in company formation, financial compliance, tax solutions, banking services, and representation with banks and payment providers.
• alfa:search Search marketing agency specializing in SEO (Search Engine Optimization) and ASO (App Store Optimization), serving iGaming and digital marketing clients.
• Media Buying Agency Full-service media buying agency providing traffic acquisition services for advertisers across multiple channels including Facebook, PWA, iOS, and various GEOs.

Quantifiable outcome

• Top-5 affiliates grew by 220% over previous year
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• AffPapaminorGTM or Marketing PartnerMedia platform partnership for articles, content collaboration, and industry networking opportunities
• Traffic CardinalminorGTM or Marketing PartnerMedia platform partnership for content and expert interviews in the iGaming and affiliate marketing space
• ClutchminorGTM or Marketing PartnerMedia platform partnership for B2B marketing content and visibility
• Business of AppsminorGTM or Marketing PartnerMedia platform partnership for app industry content and marketing
• Better MarketingminorGTM or Marketing PartnerMarketing industry media partnership for thought leadership content
• DivoomminorOEM/ Whitelabel/ Licensing PartnerPartnership to create custom branded Divoom smart speakers as New Year's gifts for partners. Customized packaging, gift bags, embedded company logo, and custom holiday jingle with QR code to festive playlist. Gifts reached partners in over 50 countries.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Raketech: Listed Nordic affiliate marketing company focused on iGaming and sports betting. Comparable to Alfaleads Network in GEO coverage and affiliate-driven revenue model.
• Commission Kings: iGaming-focused affiliate network offering CPA, RevShare and hybrid deals to affiliates and operators. Overlaps directly with Alfaleads Network's offer portfolio and affiliate management model.
• ClickDealer: Performance marketing agency running CPA/CPL campaigns across multiple verticals including iGaming and finance. Comparable to Alfaleads In-App in providing media buying and traffic-acquisition services.
• XLMedia (now GamblingX): Digital media and affiliate publishing group with significant exposure to the gambling vertical. Comparable to Alfaleads Network in monetising SEO traffic through affiliate partnerships with gambling operators.
• Catena Media: Listed iGaming affiliate network operating across multiple GEOs with strong SEO roots. Competes head-to-head with Alfaleads Network for premium iGaming advertisers and SEO-driven affiliates.
• Better Collective: Publicly listed Danish iGaming affiliate operator with sports betting and casino verticals globally. Most directly comparable listed peer to Alfaleads Network in offering exclusive offers, SEO-led traffic, and dedicated account management to iGaming advertisers.
• Gambling.com Group: Publicly listed performance marketing company for the online gambling industry. Comparable to Alfaleads in monetising organic traffic through affiliate partnerships with licensed operators.

Broad incumbents

• Awin: Large global affiliate network with broad advertiser base beyond iGaming. Less specialised than Alfaleads but comparable in running multi-GEO affiliate programmes and key-account management for advertisers.
• Affise: Affiliate-tracking platform and broader performance-marketing infrastructure provider. Named as a technology partner of Alfaleads Group; overlaps with the holding through affiliate analytics and partnership-management tooling.

Emerging players

• AffPapa: iGaming-affiliate media platform and partnership hub. Listed as a media partner of Alfaleads Group; operates in the same ecosystem connecting affiliates and iGaming operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alfaleadsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfaleads Group