What Spektre does

Spektre B.V. is an Amsterdam-based, privately held AI-driven advertising intelligence platform that provides forensic media inspection services for digital advertising campaigns. The company analyses raw, log-level bid and impression data sourced directly from advertiser demand-side platforms (DSPs), applying proprietary models — the Advertiser Suitability and Performance Index (ASPI) and a Made-for-Advertising (MFA) Scoring Model — to detect bots, MFA inventory, low-quality YouTube channels, and inefficient supply paths that standard brand safety tools typically miss. Its platform is delivered through three modules: Spektre Inspect (campaign quality and fraud detection), Spektre Classify (YouTube brand suitability ranking), and Spektre Impact (actionable recommendations and ongoing optimisation).

The underlying architecture is a documented five-step forensic engine covering Data Ingestion, Forensic Data Collection, Data Processing (with LLM input), Reveal & Score, and Strategic Optimisation. The platform is hosted on Google Cloud within EU-West regions and is designed to be GDPR- and CCPA-compliant with a privacy-first architecture that excludes personal data. Founding leadership combines programmatic adtech depth (CEO Tim Geenen, with prior senior roles at LiveRamp, GroupM, and Rayn) with commercial (CCO Thijs Visser) and engineering (CTO Lukasz Sudol, Lead Engineer Sasa Dobrilovic) capabilities.

Spektre generates revenue through quote-based, recurring fees billed monthly for inspection engagements and ongoing weekly dashboard updates, sold directly to agencies, advertisers, and publishers. The company requires DSP read-access or API permissions to deliver its services, creating an integration-led go-to-market motion. Headcount sits in the 1–10 range, no external funding has been disclosed, and Districtnine is the only publicly named customer and case study.

Name

Spektre

Legal name

Spektre B.V.

Website

https://spektre.ai

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Spektre is an Amsterdam-based AI-driven advertising intelligence platform that performs forensic inspection of DSP log-level data for agencies, advertisers, and publishers, using proprietary ASPI and MFA scoring models to detect fraud, low-quality placements, and brand suitability violations.

Ownership category

akta.pro rank

Product category

Ad Verification & Analytics

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)

Keywords

• Ad fraud detection
• Campaign analytics platform
• Media verification services
• Advertising intelligence platform
• Brand suitability analytics

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Campaign Inspection Services: Spektre provides forensic media inspection services that analyze campaign data to reveal fraud, MFA sites, and low-quality placements. The company operates as a B2B analytics provider, requiring DSP access to perform inspections. Services are delivered through initial inspection reports followed by ongoing weekly dashboard updates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Spektre is an AI-driven advertising intelligence platform that performs forensic inspections of digital ad campaigns (Web and YouTube) by analyzing raw log-level DSP data. Using proprietary ASPI and MFA scoring models, the platform detects fraud, Made-for-Advertising sites, and inefficient supply paths that standard brand safety tools miss, then delivers inspection reports and weekly dashboards with quantified waste and optimization recommendations.

Product overview

Spektre offers a unified advertising intelligence platform consisting of three core modules: Spektre Inspect (for inspecting Web and YouTube campaigns to reveal quality, fraud, and spend allocation), Spektre Classify (for ranking YouTube channels by brand suitability and quality alignment), and Spektre Impact (for translating findings into actionable recommendations and ongoing optimization support). The platform processes raw log-level data through a five-step forensic engine to deliver Brand Suitability insights rather than basic Brand Safety reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Spektre Inspect: Inspects Web and YouTube campaigns to reveal quality, fraud, and spend allocation using proprietary ASPI and MFA index
• Spektre Classify
• Spektre Impact

Products and services

• Spektre Inspect Spektre Inspect inspects Web and YouTube campaigns to reveal the truth about quality, fraud, and spend allocation. It checks whether what was planned matches what was actually delivered across all channels and domains, using the proprietary ASPI and MFA index to reveal waste and highlight where spend should go. Targeted at agencies, advertisers, and publishers needing independent verification.
• Spektre Classify Spektre Classify inspects YouTube campaigns to rank channel quality and measure the match between what was bought and what has been delivered. It improves Brand Suitability by ensuring that channels and viewers align with the advertiser's campaign goals.
• Spektre Impact Spektre Impact connects inspection data with campaign briefings to create an independent intelligence layer that moves beyond brand safety to brand suitability. It translates inspection findings into clear recommendations for future campaigns and provides ongoing training and support to ensure automation keeps delivering results over time.

Quantifiable outcome

• MFA detection accuracy >90%
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• DistrictninecoreStrategic or Co-development PartnerSpektre partnered with Districtnine to deploy a proprietary MFA Scoring Model. By combining contextual entropy analysis, ad-to-content ratios, and behavioral patterns, the model automatically classified supply sources based on intent and quality, not just domain lists. The partnership achieved >90% MFA detection accuracy and 22% reduction in waste.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CHEQ: CHEQ is an ad-verification and fraud-prevention platform offering bot detection, brand safety, and click-fraud prevention across programmatic channels. It competes with Spektre in providing independent media-quality verification to advertisers and agencies.
• Integral Ad Science (IAS): IAS is a global ad-verification company specializing in brand safety, fraud detection, viewability, and programmatic media quality. It competes directly with Spektre's Inspect and Classify products in measuring media quality and identifying MFA inventory.
• DoubleVerify: DoubleVerify is a leading ad-verification and brand-safety platform offering fraud detection, viewability, and brand-suitability measurement across digital media. It directly competes with Spektre in the same campaign-verification and MFA-detection category, serving the same agencies, advertisers, and publishers with overlapping product capabilities.
• HUMAN: HUMAN (formerly White Ops) is a cybersecurity and ad-fraud prevention company specializing in sophisticated bot detection, MFA identification, and invalid traffic protection. Its ad-verification product directly overlaps with Spektre's MFA Scoring Model and forensic inspection capabilities.
• Anura: Anura is an ad-fraud detection and prevention solution that identifies bots, click fraud, and invalid traffic. As a more focused fraud-detection vendor, it competes with Spektre's MFA Scoring Model on bot and invalid-traffic identification.
• Pixalate: Pixalate is an ad-fraud intelligence and detection platform focused on connected TV, mobile, and programmatic supply paths. It provides MFA detection and supply-path analytics that overlap with Spektre's fraud-detection and unauthorized supply-path inspection offerings.

Emerging players

• Scope3: Scope3 focuses on supply-path optimization, emissions measurement, and MFA detection across programmatic advertising. It overlaps with Spektre's inspection and supply-path analysis capabilities while bringing a sustainability angle.
• Tubular Labs: Tubular Labs provides video and audience intelligence, including YouTube channel and creator analytics. It overlaps with Spektre's YouTube-focused Spektre Classify product in measuring video content quality and brand suitability.
• Adalytics: Adalytics is an independent ad-verification and transparency platform that audits programmatic campaign delivery and identifies hidden ads, MFA placements, and unauthorized supply paths. It competes with Spektre in forensic media inspection.

Broad incumbents

• Oracle Advertising (Moat): Oracle's Moat product offers ad measurement including viewability, attention, and brand safety across digital media. As part of Oracle's broader advertising portfolio, it competes with Spektre on campaign verification and media-quality measurement for advertisers and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spektreai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spektre