People First Club

What People First Club does

People First Club is a subscription-based professional community platform for HR specialists, recruiters, sourcers, L&D professionals and people managers, founded in October 2020 and headquartered in Kharkiv, Ukraine. The company operates as a paid membership club providing access to online events (10+ per month), offline meetups across seven cities in Ukraine and Europe, a content library of 450+ video events and 110+ resources organized into 46 sections, paid specialty courses, career consultations, salary research, and a podcast. It self-describes as the largest professional HR community in Ukraine, with 570+ members and 1,000+ course graduates cumulatively.

The platform is built on third-party SaaS infrastructure rather than proprietary technology: the Circle community platform hosts membership access and the content library, Zoom delivers online events, Fondy processes subscription payments through an escrow arrangement, and Tilda hosts the website. There is no proprietary software, no API, no SDK, no mobile app, and no AI/ML product features — AI surfaces only as a content topic in courses and salary research. The company operates through three Ukrainian sole proprietorships (FOP) registered to the founders: Anton Golovchenko, Iryna Arkhangelska, and Inna Klymenko, with Anna Golovchenko identified as CEO.

The business model combines three subscription tiers (trial, monthly, annual with a 12-for-10 pricing incentive), corporate team subscriptions for 2+ participants with volume discounts and accounting documentation, and paid courses beyond the subscription. Revenue is complemented by an ecosystem of 25+ partner relationships with HR technology and recruitment vendors (HiBob, CleverStaff, Hurma, PeopleForce, Work.ua, Skyworker, Effy, Goodo, AcademyOcean) offering member discounts, plus sponsored annual products including the Salary Research Report 2025/26 (78 pages, 2,164 respondents) and the People First Award. The company is privately held, bootstrapped with no venture capital or private equity backing, has 1-10 employees, and does not publicly disclose revenue or pricing.

Name

People First Club

Legal name

People First Club (operated by ФОП Головченко Антон Олександрович, ФОП Архангельська Ірина Володимирівна, ФОП Клименко Інна Сергіївна)

Website

https://peoplefirst.club

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

People First Club is a subscription-based Ukrainian professional community for HR, recruiters, sourcers, L&D specialists and people managers, offering online events, offline meetups in Ukraine and Europe, paid courses, a 450+ video content library, and annual salary research.

Ownership category

akta.pro rank

Product category

Professional Community & HR Education Services

NAICS

Professional Organizations (813920), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Professional HR community
• HR membership subscription
• Professional development courses
• HR networking events
• Recruitment training workshops

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Club Membership Subscription: Monthly or annual subscription providing access to online events, offline meetups, course library, career consultations, English Speaking Club, book club, bonuses and discounts, checklists and templates, salary research, and the overall community of 570+ HR professionals.
2. Paid Courses and Workshops: Additional courses beyond subscription access, including Strategic Recruitment, Business Mindset, Performance Review, Total Rewards, Onboarding, People Business Partner, Strategic HR, AI for HR, HR Data Pro, Employee Lifecycle Mastery, Recruitment Data, IT Recruiting, Coaching for HR, Conflictology, L&D Mastery, and Feedback workshops.
3. Corporate Subscriptions: Team subscriptions for 2+ participants with discounts, full documentation package for accounting, and team onboarding focused on club helping with company-specific tasks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

People First Club is a subscription-based professional membership community for HR professionals, recruiters, sourcers, L&D specialists, and managers, primarily in Ukraine. Members pay recurring monthly or annual fees to access 10+ monthly online events on Zoom, regular offline meetups across Ukraine and European cities, a library of 450+ video events, 46 sections with 110+ resources, career consultations, an English Speaking Club, a book club, salary research data, partner discounts, and a community of 570+ practitioners. Additional revenue comes from paid professional courses and workshops and corporate team subscriptions (2+ participants) with onboarding and documentation.

Differentiator

Problem solved

Functional benefit

Brands

• People First Podcast: Podcast covering HR, recruitment, talent management, and people operations topics, available on YouTube, Apple Podcasts, and Spotify.
• People First Media
• Salary Survey PFC
• People First Award

Products and services

• People First Club Membership Recurring monthly or annual subscription providing individual HR professionals, recruiters, sourcers, L&D specialists, and managers with access to 10+ monthly online events, offline meetups, a 450+ video event library, 46 sections with 110+ resources, career consultations, English Speaking Club, book club, partner discounts, and a community of 570+ practitioners. Annual plan offers 12 months for the price of 10.
• People First Courses and Workshops Paid professional development courses and workshops sold separately from subscription, covering strategic recruitment, AI for HR, L&D mastery, onboarding, total rewards, conflictology, coaching for HR, feedback, business mindset, performance review, and related topics. Over 1,000 graduates have completed these courses.
• Corporate Team Subscription Subscription tier for companies enrolling 2+ participants, offering tiered per-seat discounts, a full documentation package for accounting and finance teams, and team onboarding assistance focused on company-specific HR tasks. Targets enterprises such as MacPaw, SoftServe, Sigma Software, Raiffeisen Bank, Intellias, and Jooble whose HR functions participate in the community.
• Salary Research Report 2025/26 Annual comprehensive salary research report (78 pages) for HR and recruiter compensation, based on 2,164 anonymous survey responses, covering salaries, bonuses, demographics, industry, benefits, job titles, work format, education, English proficiency, AI skills correlation, experience, and job satisfaction. Sponsored by PeopleForce, Karpatia Benefits, bluedot, KSE, Giftmall, and ITExpert.
• People First Podcast Audio and video podcast covering HR, recruitment, talent management, and people operations topics with expert guests; available on YouTube, Apple Podcasts, and Spotify with 55+ episodes.

Quantifiable outcome

• 1000+ course graduates
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

27 partnerships are on record, tiered minor.

• HiBobminorGTM or Marketing PartnerSpecial offers and discounts for club members on HiBob HR platform
• Axon PartnersminorGTM or Marketing PartnerSpecial offers and discounts for club members on recruitment and HR services
• CleverStaffminorGTM or Marketing PartnerSpecial offers and discounts for club members on ATS recruitment platform
• PlaiminorGTM or Marketing PartnerSpecial offers and discounts for club members on HR tools
• HurmaminorGTM or Marketing PartnerSpecial offers and discounts for club members on HR system
• Project AvatarminorGTM or Marketing PartnerSpecial offers and discounts for club members
• PeopleForceminorGTM or Marketing PartnerSpecial offers and discounts for club members on HR platform, sponsor of salary research
• KeywordsminorGTM or Marketing PartnerSpecial offers and discounts for club members on recruitment services
• SkyworkerminorGTM or Marketing PartnerSpecial offers and discounts for club members on recruitment platform
• SavvyminorGTM or Marketing PartnerSpecial offers and discounts for club members on HR services
• Work.uaminorGTM or Marketing PartnerSpecial offers and discounts for club members on job board
• UwellminorGTM or Marketing PartnerSpecial offers and discounts for club members on wellness/health services
• effyminorGTM or Marketing PartnerSpecial offers and discounts for club members on HR tools
• Reply.iominorGTM or Marketing PartnerSpecial offers and discounts for club members on outreach platform
• English for ITminorGTM or Marketing PartnerSpecial offers and discounts for club members on English courses for recruiters
• GoodominorGTM or Marketing PartnerSpecial offers and discounts for club members on employee engagement platform
• AcademyOceanminorGTM or Marketing PartnerSpecial offers and discounts for club members on learning platform
• talentCminorGTM or Marketing PartnerSpecial offers and discounts for club members on HR services
• RozmovaminorGTM or Marketing PartnerSpecial offers and discounts for club members on language/communication services
• IT ExpertminorGTM or Marketing PartnerSpecial offers and discounts for club members on IT recruitment training
• Happy MondayminorGTM or Marketing PartnerSpecial offers and discounts for club members on career/happiness platform
• PeopleForceminorGTM or Marketing PartnerSalary research sponsor for 2025/2026 report
• Karpatia BenefitsminorGTM or Marketing PartnerSalary research sponsor for 2025/2026 report
• bluedotminorGTM or Marketing PartnerSalary research sponsor for 2025/2026 report
• KSE (Kyiv School of Economics)minorGTM or Marketing PartnerSalary research sponsor for 2025/2026 report
• GiftmallminorGTM or Marketing PartnerSalary research sponsor for 2025/2026 report
• ITExpertminorGTM or Marketing PartnerSalary research sponsor for 2025/2026 report

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Mind The Bridge: A non-profit operating startup and professional community programs bridging Silicon Valley and European ecosystems, including events in Ukraine/Italy. Comparable as a community-led professional organization with European footprint and Ukrainian ties, though serving tech founders rather than HR professionals.

Direct peers

• Reforge: A paid professional community and learning platform for product, growth, and engineering leaders with cohorts, courses, and expert content. Closely mirrors People First Club's combination of paid courses, expert-led events, and member community.
• DisruptHR: A global HR community built around short-format in-person events and local meetups for HR professionals and leaders. Directly comparable through its event-driven, community-led growth model for HR audiences in local markets.
• HR.com: An online HR community platform offering webinars, virtual events, courses, and resource libraries for HR professionals. Directly comparable business model to People First Club: subscription-style community + content library + events targeting HR practitioners.
• Pavilion (formerly Revenue Collective): A paid membership community for professionals (originally go-to-market leaders) offering cohorts, courses, mentorship, and events. Highly comparable subscription community model applied to a different professional niche, illustrating the same playbook People First Club uses.

Broad incumbents

• SHRM (Society for Human Resource Management): The largest global HR professional membership organization offering certifications, learning, conferences, and community. Comparable as a membership-based HR community, but operating globally at vastly larger scale and with institutional resources People First Club lacks.
• LinkedIn Learning: Subscription-based professional learning platform integrated into LinkedIn, offering courses and learning paths for HR and business professionals. Comparable as a subscription content/expert platform, but at vastly larger scale with no community-led focus.
• Coursera: Global subscription learning platform offering professional certificates, specializations, and courses including HR content from universities and companies. Comparable through its paid expert-led courses and certificate programs, but at much broader scale and lacking community focus.
• MasterClass: Subscription platform offering expert-produced video courses across many categories. Comparable through its subscription-based access to expert video content and recorded classes, though positioned as mass-market premium entertainment rather than professional community.

Others

• Mighty Networks: A platform enabling creators and organizations to build branded paid community, course, and event businesses. Comparable as the type of infrastructure People First Club could grow into or use to scale beyond its current Circle-based offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PeopleFirstClub
• LinkedInlinkedin.com/company/peoplefirstclub
• Facebookfacebook.com/peoplefirstclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People First Club