Edge Excellence

What Edge Excellence does

Edge Excellence (legal name: Edge Excellence Media Solutions) is a privately held, founder-owned company headquartered in Thane West, Maharashtra, India, that designs strategic alliance marketing programs and corporate gifting solutions for B2B enterprise clients. The company operates two interlocking business lines: (1) managed enterprise alliance services, packaged around three proprietary offerings — Customer Base Exchange (CBE), a cross-brand voucher network claiming aggregated reach of 30 million customers; Cross-Domain Synergy Hub, a platform for forging exclusive co-branded alliances; and Alliance Back-end Bureau, a virtual BPO for alliance operations — and (2) a corporate gifting catalogue of 30+ themed gift hampers, multi-brand voucher programs (covering dining, entertainment, wellness, travel, and e-commerce categories), wellness products, and standalone premium items (e.g., Excellence Echo Trophy, Gifthos Copper Bottle) under its Gifthos sub-brand.

The underlying technology is intentionally light; the company is service-based rather than a technology company, with no APIs, integrations, patents, or proprietary software disclosed. Revenue is generated through a mix of one-time bulk gifting orders, transaction fees on voucher distribution, and professional services fees for alliance program design and management. Pricing is quote-based with visible budget bands ranging from ₹0–250 to ₹1,000+ per unit for bulk orders, and the go-to-market is enterprise field sales targeting large corporations (anchored by clients such as Axis Bank's Affluent Cards division and HSBC India) and brand partners across consumer categories. The company is bootstrapped — no funding rounds, no institutional investors, no parent company — and employs between 11 and 50 people, led by founder Sangya Bajpai with a small management team covering creative, marketing, and design functions.

Name

Edge Excellence

Legal name

Edge Excellence Media Solutions

Website

https://edgeexcellence.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Edge Excellence is a privately held Indian firm that designs strategic alliance marketing programs and corporate gifting solutions — including gift hampers, multi-brand vouchers, and a 30M-customer alliance network — for B2B enterprises such as Axis Bank and HSBC India.

Ownership category

akta.pro rank

Product category

Corporate Gifting & Strategic Alliance Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ)

Keywords

• Corporate gifting solutions
• Strategic alliance marketing
• Customer engagement programs
• Multi-brand gift vouchers
• Brand partnership management

Headquarters

HQ city

Thana

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Gift Hampers: Sale of curated gift hampers to corporate clients for employee onboarding, festive gifting, and customer engagement. Hampers range from basic to premium collections with items like snacks, drinks, wellness products, and décor.
2. Gift Vouchers & Cards: Procurement and distribution of e-vouchers, m-vouchers, and physical vouchers from multiple brands across various categories including dining, entertainment, wellness, and travel.
3. Strategic Alliance Management: Alliance building and management services for corporate clients, including Customer Base Exchange programs, Cross-Domain Synergy Hub, and Alliance Back-end Bureau services.
4. Marketing Collateral Design: Design and delivery of unique marketing collaterals to enhance brand visibility for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Edge Excellence designs and manages strategic alliance marketing programs and corporate gifting solutions for B2B enterprise clients. The company curates and delivers gift hampers, sources and distributes multi-brand gift vouchers and cards, and provides professional services around alliance creation, marketing campaigns, and customer engagement program design. Its three flagship enterprise solutions — Customer Base Exchange, Cross-Domain Synergy Hub, and Alliance Back-end Bureau — bundle together a 30-million-customer cross-brand network with back-end program management.

Product overview

Edge Excellence is an alliance management and corporate gifting company that offers a portfolio of enterprise solutions (Customer Base Exchange with 30M customers, Cross-Domain Synergy Hub, and Alliance Back-end Bureau) alongside physical product offerings. The core product portfolio consists of Gift Hampers (curated themed gift boxes like Mandala, Elite Welcome Kit, Welcome Visionary Kit, Samartha, and 30+ other hamper collections), Gift Vouchers (e-vouchers and physical vouchers from brands like Dineout, PVR, Times Prime, ZEE5, Pizza Hut, and 20+ others), Wellness Program products, and standalone premium items (Excellence Echo Trophy, Gifthos Copper Bottle, Copper Coaster). Supporting services include Strategic Alliances, Marketing Campaigns & Communications, Gift Cards & Vouchers, and Gifting Solutions. The company also offers various corporate gift products through its Products category including photoframes, bags, diaries, and organizers.

Differentiator

Problem solved

Functional benefit

Brands

• Gifthos: Gifthos is a sub-brand/product line of Edge Excellence, featuring premium gift packaging solutions including copper bottles, jute bags, gold foil boxes, and custom gift boxes used in their corporate gifting hamper products.

Quantifiable outcome

• 30 million customer reach through Customer Base Exchange program

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Axis BankcoreGTM or Marketing PartnerStrategic alliance partner for credit card customer engagement programs. Edge Excellence has worked with Axis Bank's Affluent Cards division for structuring competitive win-win deals and unique customer engagement solutions.
• HSBC IndiacoreGTM or Marketing PartnerPartnership with HSBC's Credit Cards and Personal Loans division for loyalty program management and strategic business alliances. Deep understanding of commercial and customer-related aspects noted by Head of Credit Cards.
• HorpaminorGTM or Marketing PartnerWatch accessory brand partnered for loyalty programs and gifting solutions with over 12 years of working relationship with founder Sangya Bajpai.
• Marry Me Wedding Planners / Marry Me The StoreminorGTM or Marketing PartnerWedding planning and retail partner for gifting and event partnerships. Long-term collaborative relationship.
• DineoutminorGTM or Marketing PartnerRestaurant dining partner for voucher and gift card programs offering dining experiences to corporate clients' customers.
• PVRminorGTM or Marketing PartnerEntertainment partner for cinema gift vouchers and movie experience rewards.
• Times PrimeminorGTM or Marketing PartnerSubscription service partner for membership-based gift vouchers.
• 1mgminorGTM or Marketing PartnerHealthcare and wellness partner for medicine and health-related voucher programs.
• FitpassminorGTM or Marketing PartnerFitness partner for gym and wellness voucher solutions.
• OlaminorGTM or Marketing PartnerTransportation partner for cab and travel voucher offerings.
• IxigominorGTM or Marketing PartnerTravel partner for flight and travel booking voucher programs.
• EaseMyTripminorGTM or Marketing PartnerTravel partner for trip and holiday voucher offerings.
• Pizza HutminorGTM or Marketing PartnerFood and dining partner for restaurant gift vouchers.
• KFCminorGTM or Marketing PartnerFood and dining partner for restaurant gift vouchers.
• UdemyminorGTM or Marketing PartnerE-learning partner for online course and education gift vouchers.
• ZEE5minorGTM or Marketing PartnerOTT streaming partner for digital entertainment subscription vouchers.
• GaanaminorGTM or Marketing PartnerMusic streaming partner for digital entertainment subscription vouchers.
• FlipkartminorGTM or Marketing PartnerE-commerce partner for online shopping gift vouchers.
• GrofersminorGTM or Marketing PartnerGrocery delivery partner for essential and daily needs voucher programs.
• House of FlowersminorGTM or Marketing PartnerFloral gifting partner for flowers and occasion-based gift solutions.
• Gourmet PassportminorGTM or Marketing PartnerDining experiences partner for premium restaurant and food experiences.
• MagzterminorGTM or Marketing PartnerDigital magazine partner for reading and publication subscription vouchers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pine Labs (Qwikcilver): Pine Labs acquired Qwikcilver to become one of India's largest gift card and prepaid voucher platforms. While broader in payments and POS, its gift card vertical competes directly with Edge Excellence's multi-brand voucher distribution.
• GroupM: GroupM is a global media and marketing services group whose agencies (Wavemaker, Mindshare, etc.) run cross-brand alliance and partnership campaigns for large advertisers. It represents a scaled incumbent in the broader alliance marketing space where Edge Excellence operates.

Direct peers

• Xoxoday: Xoxoday is an India-origin rewards, recognition, and gifting platform serving enterprises globally with gift cards, vouchers, and incentive programs. It competes head-on with Edge Excellence's voucher aggregation and corporate engagement offerings.
• Plum: Plum is an India-based employee rewards, recognition, and corporate gifting platform with a tech-enabled product layer. It targets the same enterprise HR and marketing buyers as Edge Excellence and overlaps in the corporate engagement and gifting space.
• Ferns N Petals (FNP): FNP is one of India's largest floral and gift retailers with a sizable corporate gifting vertical. It competes with Edge Excellence on the physical gift hamper and curated corporate gifting side of the business.
• IGP (Indian Gifts Portal): IGP is an Indian online gifting platform with a strong corporate gifting vertical across hampers, flowers, and personalized gifts. It is a direct competitor for Edge Excellence's corporate gifting segment.
• Woohoo: Woohoo is an India-headquartered corporate gifting and multi-brand voucher platform offering curated hampers, gift cards, and experiential rewards. It directly mirrors Edge Excellence's voucher + corporate gifting model for B2B buyers across India.
• Vouchagram: Vouchagram is an Indian B2B gift voucher and rewards platform focused on corporate clients for employee and customer gifting. It overlaps directly with Edge Excellence's multi-brand voucher procurement and distribution services.
• GyFTR: GyFTR is an India-based corporate gift voucher and rewards platform that aggregates multiple brand vouchers into enterprise programs. It is a direct competitor in the same voucher aggregation and corporate engagement niche.

Emerging players

• The Advantage Group: The Advantage Group operates supplier-customer alliance and benchmarking programs in B2B contexts. While more focused on supply-chain alliances than consumer marketing, it represents an adjacent emerging model for structured B2B alliance management that overlaps conceptually with Edge Excellence's CBE offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edgeexcellence
• Facebookfacebook.com/edgeexcellence
• LinkedInlinkedin.com/company/edge-excellence
• Instagraminstagram.com/edgeexcellence?igshid=dm48dhf0omb2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Excellence