Visionary Marketing

What Visionary Marketing does

Visionary Marketing is a UK-based, founder-led digital marketing agency specialising in SEO and Google Ads management for UK and international brands. The firm operates across two core service lines — SEO (technical, on-page, content, local, and platform-specific expertise for WordPress, Shopify, Webflow, WooCommerce, and Magento) and Google Ads Management (Search, Shopping, Performance Max, Display, Bing Ads) — and has built out a portfolio of vertical-specific PPC products covering SaaS, insurance, automotive, accountancy, finance, healthcare, dental, and law firms. Differentiated capabilities include Google CSS Partner status (20% CPC saving), offline conversion tracking integrations to policy admin systems (Acturis, Open GI, SSP, Applied Epic), CRM systems (HubSpot, Salesforce, Pipedrive, Xero Practice Manager, Senta, Karbon), ABM data providers (6sense, Demandbase, Clearbit), and DMS/inventory feeds (Dealerweb, AutoTrader, ATG), with a revenue-first approach reporting ROAS rather than impressions or rankings. The agency is headquartered in Newcastle upon Tyne with additional offices in London and Middlesbrough, manages £150k/month in ad spend across 50+ active clients (200+ historical), and reports average outcomes of 8.9x ROAS, £12.40 CPA, and 6.7% CTR across its book.

The business model is subscription-based recurring revenue on month-to-month rolling agreements with 30 days' notice — no long-term contracts. Pricing tiers range from a £1,000/month minimum ad spend for Google Shopping to £1,200–£1,800/month for single-franchise automotive, £2,400–£6,800/month for insurance, £3,200–£14,000/month across three SaaS tiers, and six-figure annual contracts for national dealer networks. GTM is sales-led and direct (no channel partners or resellers other than the white-label product), targeting founders and CMOs who measure success on revenue rather than vanity metrics, with free audits and 30-minute discovery calls as top-of-funnel offers. The firm is privately held and founder-owned by Chris Coussons, with no disclosed external investment, parent company, or institutional backing.

Name

Visionary Marketing

Legal name

Visionary Marketing

Website

https://visionary-marketing.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Visionary Marketing is a founder-led, Newcastle-based UK digital marketing agency specialising in SEO and Google Ads management, delivering revenue-focused campaigns with CRM-integrated offline conversion tracking to 50+ active clients across SaaS, insurance, automotive, accountancy, and e-commerce verticals on month-to-month rolling agreements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

akta.pro secondary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Performance marketing services
• Search engine optimization
• Google Ads management
• PPC campaign management
• Digital marketing agency

Headquarters

HQ city

Newcastle upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Google Ads Management: Monthly management fees for Google Ads campaigns with performance metrics. Operates on month-to-month rolling agreements. Free feed audit before commercial conversations. Manages £150k/month in ad spend across 50+ clients.
2. SEO Services: Technical SEO, on-page optimization, content strategy, migrations, platform-specific expertise (WordPress, Shopify, Webflow). Industry-specific services for finance, ecommerce, SaaS.
3. Google Shopping Management: Google Shopping, Performance Max and Merchant Centre management as a Google CSS Partner. Includes 20% CPC saving passed to clients. Minimum ad spend requirement.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels6 records

Core offering

Visionary Marketing is a founder-led, senior-specialist digital marketing agency providing SEO services and Google Ads management to UK and international brands. The agency operates on a revenue-first, no-contract model, managing £150k+/month in ad spend across 50+ clients with reported 8.9x average ROAS, and offers deep vertical specialisation in SaaS, insurance, automotive, accountancy, finance, healthcare, dental, and legal sectors. Service delivery includes technical SEO, on-page optimisation, content strategy, Google Shopping/Performance Max, full-funnel PPC attribution, and CRM/DMS/policy admin integrations for offline conversion tracking.

Product overview

Visionary Marketing is a revenue-focused digital marketing agency offering SEO and Google Ads management services from a Newcastle-based team. The core offering comprises two main service lines: SEO Services (covering technical SEO, on-page optimisation, content strategy, link building, local SEO, and platform-specific expertise for WordPress, Shopify, Webflow, WooCommerce, and Magento) and Google Ads Management (covering Search, Shopping, Performance Max, Display, and Bing Ads). The Google Shopping Management Agency operates as a CSS Partner, providing a 20% CPC saving to managed accounts alongside feed-first optimisation strategies. Industry-specific PPC add-ons include SaaS PPC (with ABM-aware targeting and LTV:CAC modelling across Series A, Series B, and Scale-up pricing tiers), Insurance PPC (FCA-compliant with Acturis/Open GI/Epic integration), Finance PPC, Automotive PPC (with DMS/Dealerweb/AutoTrader inventory feed integration), Healthcare PPC, Dental PPC, Law Firm PPC, and PPC for Accountants (with Xero Practice Manager/Senta/Karbon integration). SEO add-ons include White Label SEO, SEO Reseller, Local SEO, Technical SEO, Managed SEO, AI SEO, Mobile SEO, Enterprise SEO, Startup SEO, Real Estate SEO, and Small Business SEO. Supporting services include Feed Optimisation, Bing Ads, PPC Remarketing, Paid Media Agency, and Google Ads Audit. The company manages £150k+/month in ad spend across 50+ clients with a 9x average ROAS, operating on a no-contracts, senior-specialist-only model.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Full-spectrum SEO services for UK and international brands covering technical SEO, on-page optimisation, content strategy, link building, digital PR, local SEO, site migrations, and platform-specific SEO (WordPress, Shopify, Webflow, WooCommerce, Magento). Industry-specific SEO is offered for finance, insurance, automotive, SaaS, e-commerce, education, healthcare, and legal sectors.
• Google Ads Management Full-service Google Ads campaign management covering Search, Display, Shopping, Performance Max, and Bing Ads, including feed optimisation, conversion tracking, bid strategy, budget allocation, and landing page performance analysis. Spans e-commerce, B2B, SaaS, and lead generation verticals.
• Google Shopping Management Agency Specialist Google Shopping, Performance Max, and Merchant Centre management operated as a Google CSS Partner, delivering a 20% CPC saving passed to managed accounts. Includes a 47-point feed audit, custom-label margin tiering, product_type architecture, and per-tier tROAS calibration aligned to realised margin. Minimum £1,000/month ad spend required.
• SaaS PPC Agency Specialist Google Ads management for B2B SaaS companies at Series A through scale-up stages, with full-funnel attribution, LTV:CAC modelling, ABM-aware audience targeting via 6sense/Demandbase/Clearbit, and CRM-integrated offline conversion tracking through HubSpot, Salesforce, or Pipedrive. Tiered pricing: Series A at £3,200/month, Series B+ multi-product at £5,800/month, Scale-up enterprise at £8,500–£14,000/month.
• Insurance PPC Agency Specialist Google Ads management for insurance brokers, underwriters, and insurance companies, covering FCA/ICOBS/IDD compliance pre-flight, niche commercial policy targeting, comparison-site avoidance strategy, quote-to-bind offline conversion tracking, and Google financial services verification management. Pricing £2,400–£6,800/month with minimum £1,000/month ad spend.
• Automotive PPC Agency Specialist Google Ads for car dealerships, vehicle retailers, auto parts suppliers, and automotive service centres, including Vehicle Listing Ads with DMS/inventory feed integration, plate change campaign calendar, service and MOT campaigns, and showroom visit tracking. Three pricing tiers: Single Franchise £1,200–£1,800/month, Multi-Site Group £2,400–£4,500/month, National Dealer Network quote-only at 6-figure annual value.
• PPC for Accountants Specialist PPC service for accounting firms covering tax returns, bookkeeping, payroll, management accounts, and advisory services. Service-line campaign architecture with seasonal tax-season strategy, hyper-local practice area targeting, and CRM integration with Xero Practice Manager, Senta, or Karbon. Backed by 1,000+ hours of accountancy PPC management experience.
• Finance PPC Agency Specialist Google Ads management for financial advisers, wealth managers, mortgage brokers, and financial service providers, navigating Google financial services verification, FCA advertising compliance, and complex lead qualification requirements. Includes FCA-compliant ad copy and financial-services-specific campaign strategy.
• Google Ads Audit Standalone comprehensive audit of existing Google Ads accounts covering campaign structure, keyword strategy, negative keywords, conversion tracking, bid strategies, and competitive positioning. Includes a 30-minute audit session with roadmap recommendations, offered free before commercial conversation.
• White Label SEO Reseller / white-label SEO services that allow agencies and partners to deliver Visionary Marketing's SEO capabilities under their own brand, including full SEO service delivery for client accounts.

Quantifiable outcome

• 8.9x ROAS average across managed accounts
• +14 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status. CSS (Comparison Shopping Service) Partner with 20% CPC savings passed to managed accounts. Full access to Google Ads platform features and support.
• HubSpotcoreTechnology or IntegrationCRM integration partner for SaaS clients. Offline conversion integration for full-funnel attribution and LTV:CAC reporting.
• SalesforcecoreTechnology or IntegrationCRM integration partner for SaaS clients. Offline conversion integration with Salesforce for pipeline attribution.
• PipedrivecoreTechnology or IntegrationCRM integration partner for SaaS clients requiring pipeline tracking and attribution.
• Xero Practice ManagercoreTechnology or IntegrationCRM integration for accountancy clients. Lead tracking connected to practice workflows for full financial visibility.
• SentacoreTechnology or IntegrationCRM integration for accountancy clients. Lead-to-client tracking and fee-per-client reporting.
• KarboncoreTechnology or IntegrationCRM integration for accountancy clients. Workflow and lead management integration.
• DealerwebcoreTechnology or IntegrationDMS integration for automotive dealerships. Real-time inventory feed sync with Google Ads campaigns.
• Automotive Transformation GroupcoreTechnology or IntegrationDMS integration provider for automotive dealer groups. Inventory feed management.
• AutoTradercoreTechnology or IntegrationFeed integration for automotive dealers. Vehicle inventory sync and data management.
• ActuriscoreTechnology or IntegrationPolicy admin system integration for insurance brokers. Offline conversion uploads for bound policy tracking and smart bidding optimization.
• Open GIcoreTechnology or IntegrationPolicy admin system integration for insurance clients. Quote-to-bind tracking integration.
• SSP (Systemation)coreTechnology or IntegrationInsurance software platform integration for policy admin and quoting.
• Applied EpiccoreTechnology or IntegrationInsurance CRM and policy management system integration for brokers.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tug: UK digital marketing agency offering paid search, SEO, and digital strategy services. Comparable to Visionary Marketing in services offered and UK mid-market to enterprise focus.
• Koozai: UK digital marketing agency offering PPC, SEO, and analytics services to mid-market clients. Closely comparable in service portfolio and UK mid-market targeting to Visionary Marketing.
• Rise at Seven: UK-based digital PR and SEO-led agency with strong content, search, and brand-led performance marketing capabilities. Directly comparable to Visionary Marketing on SEO services and revenue-focused performance positioning.
• Brainlabs: UK-based digital marketing agency offering paid media, SEO, and analytics services for enterprise clients. Direct competitor to Visionary Marketing's Google Ads and SEO offerings with comparable mid-market and enterprise positioning.
• Croud: UK-founded, now global digital marketing agency offering paid media, SEO, content, and programmatic services. Overlaps with Visionary Marketing's full-funnel Google Ads and SEO management offering at enterprise scale.
• Hallam: UK digital marketing agency providing SEO, PPC, and integrated digital strategy services to mid-market and enterprise clients. Comparable in size and service mix to Visionary Marketing.
• Re:signal: UK-based SEO specialist agency focused on technical SEO, content, and digital PR for e-commerce and B2B brands. Direct overlap with Visionary Marketing's core SEO service line.

Broad incumbents

• Jellyfish: Global digital marketing network (part of Brandtech Group) offering paid media, SEO, content, and analytics at enterprise scale. Competes with Visionary Marketing at the high end of the SaaS scale-up and national dealer network tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visionary Marketing