What Abortion On Demand does

Abortion On Demand (legally IGH PLLC, DBA "AOD") is a Seattle-based for-profit telemedicine company founded in 2021 that provides medication abortion care to adult patients located in 26 US states. The service targets pregnancies at 10 weeks gestation or less and combines an automated online intake questionnaire, a roughly 15-minute video consultation with a board-certified clinician, overnight FedEx shipment of a medication abortion kit (mifepristone and misoprostol plus comfort medications), and automated/staff-supported text follow-up including a medical-grade pregnancy test. AOD is operated by a clinical team led by Medical Director Dr. Jamie Phifer, a board-certified family physician with full-gestation abortion experience, and Director of Clinical Operations Leah Coplon, a nurse-midwife who co-authored the direct-to-patient telehealth protocol released early in the COVID-19 pandemic and the first large-scale US evaluation study of that protocol.

The platform is built around a direct-to-consumer, self-serve model with no insurance, Medicaid, or HSA acceptance and no resale channels. Revenue is generated on a pay-as-you-go basis at $0-389 per patient (most states) or $0-339 in Hawaii, on a sliding scale tied to reported financial need, with payment processed via Authorize.Net and billed as "AOD." Patients typically schedule same-day or next-day, receive kits within 48 hours, and access 24/7 clinician support by phone and chat. Core technology components are a HIPAA-compliant JotForm-based intake, secure video consultation tooling, and integrations with multiple mail-order pharmacies for state-specific dispensing. The company is LegitScript approved, a professional member of the National Abortion Federation (NAF) and Abortion Care Network, and discloses a research relationship with UCSF and unnamed research partners on de-identified outcomes data.

Commercially, AOD operates with a 11-50 person team and has served thousands of patients since launch. Its go-to-market is product-led, relying on the public website, organic search, an active Instagram presence, and earned media (NPR, NYT, Guardian, Wired, KHN, Stanford Social Innovation Review) to drive demand, supplemented by a network of state-level abortion-fund partnerships that convert subsidized patients into completed visits. The company does not disclose funding rounds, investors, or revenue, and the source materials do not reference acquisitions, M&A activity, or secondary transactions. Geographic expansion and regulatory developments (notably Louisiana v. FDA) are the dominant external factors shaping the business.

Name

Abortion On Demand

Legal name

IGH PLLC

Website

https://abortionondemand.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Abortion On Demand is a Seattle-based telemedicine provider founded in 2021 that delivers medication abortion kits via overnight FedEx to adults in 26 US states, combining online intake, brief video clinician consultations, and text-based follow-up on a sliding-scale pay-as-you-go model.

Ownership category

akta.pro rank

Product category

Telehealth Reproductive Healthcare

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Offices of Physicians (62111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

akta.pro secondary industries

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Women’s Health & Contraception Prescribing + Pharmacy Delivery Platforms (HLALAIAI)

Keywords

• Telemedicine abortion care
• Medication abortion services
• Telehealth reproductive health
• Online abortion consultation
• Mailed abortion pills

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Patient Payment: Patients pay $0-389 out-of-pocket for medication abortion care. Fee includes consultation with board-certified clinician, medication kit shipped overnight, 24/7 call service, follow-up texts, after-pregnancy test, and coordination of after-care if needed. Sliding scale pricing based on reported financial need. Financial assistance coordinated through multiple local abortion funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Abortion On Demand delivers medication abortion care to eligible adult patients via a direct-to-patient telemedicine platform spanning 26 US states. Patients complete an automated online intake questionnaire, attend a brief video consultation with a board-certified clinician, and receive an at-home medication kit (mifepristone, misoprostol, and comfort medications) shipped overnight via FedEx in discreet packaging, followed by text-based check-ins and 24/7 physician access.

Product overview

Abortion On Demand operates a telemedicine platform providing medication abortion care in 26 US states. The core service combines an automated online intake questionnaire, a 15-minute video consultation with a board-certified clinician, and overnight shipment of medication abortion kits (containing mifepristone and misoprostol) via FedEx. The platform is complemented by a pregnancy calculator tool for eligibility determination, text-based follow-up support, and 24/7 access to medical staff. Services are priced at $0-389 on a sliding scale with financial assistance available.

Differentiator

Problem solved

Functional benefit

Products and services

• Medication Abortion Kit with Telemedicine Care At-home medication abortion kit containing mifepristone and misoprostol (two rounds of pills) along with comfort medications for cramping and nausea, combined with physician-supported telemedicine care for adult patients less than 10 weeks pregnant in 26 US states. Ships overnight via FedEx in discreet packaging with no identifying labels referencing abortion.
• Physician Video Consultation Brief scheduled video appointment with a board-certified physician or clinician to review the medication abortion process, confirm eligibility, and answer questions for adult patients in 26 US states. Delivered in English and Spanish.
• Pregnancy Calculator Tool Self-serve web tool that estimates how far along a pregnancy is based on first day of last period, likely conception date, or current weeks pregnant, used to determine eligibility for Abortion On Demand's medication abortion service.

Quantifiable outcome

• 98%+ effective medication abortion rate
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core and minor.

• National Abortion FederationcoreStrategic or Co-development PartnerAOD is a professional member of the National Abortion Federation (NAF). Company follows NAF Clinical Policy Guidelines for Abortion Care. Coordinates with NAF Hotline Fund for patient financial assistance referrals.
• Abortion Care NetworkcoreStrategic or Co-development PartnerProfessional member organization for independent abortion providers. AOD supports the network and recommends their clinics for patients preferring in-person care.
• Keep Our ClinicscoreStrategic or Co-development PartnerPrimary recipient of AOD donations. Independent providers serve three out of every five people who have an abortion, yet receive only a fraction of public support. AOD platform is built to donate back to in-person clinics doing this sacred work.
• Reprocare HealthlineminorStrategic or Co-development PartnerReferenced on AOD resources page. Provides anonymous peer-based emotional support, medical information, and referrals to people having abortion at home with pills.
• All-OptionsminorStrategic or Co-development PartnerReferenced on AOD resources page. Offers full-spectrum free peer counseling to callers from anywhere in the US or Canada.
• ineedana.comminorStrategic or Co-development PartnerReferenced on state pages as a resource for finding local abortion providers, state regulations, and funding resources.
• National Network of Abortion FundscoreGTM or Marketing PartnerAOD coordinates with the network of 80+ abortion funds across the country to provide financial support for patients with demonstrated need. Funds help remove financial and logistical barriers to access.
• UCSF (University of California San Francisco)minorStrategic or Co-development PartnerListed as a partner organization. AOD works with research partners to assess anonymous data and improve long term access to medication abortion.
• SAFE MaineminorGTM or Marketing PartnerAOD has partnered with Maine's abortion fund to offer $100 grants directly to Mainers with financial hardship. Referenced on Maine state page.
• Access Reproductive JusticeminorGTM or Marketing PartnerAOD coordinates with Access RJ to offer discounted services for qualifying patients in California. Contact: 1-800-376-4636.
• Abortion Fund of MarylandminorGTM or Marketing PartnerAOD refers Maryland patients to Abortion Fund of Maryland for financial assistance. Contact: (443) 853-8445.
• The REACH Fund of ConnecticutminorGTM or Marketing PartnerAOD provides support directly for Connecticut patients who cannot afford the entire cost of their abortion through The REACH Fund of Connecticut.
• NAF Hotline FundminorGTM or Marketing PartnerAOD refers patients to NAF Hotline for national, multi-lingual abortion referrals and financial assistance. Hotline: 1-800-772-9100.
• Eastern Massachusetts Abortion FundminorGTM or Marketing PartnerAOD refers Massachusetts patients to EMA Fund for funding assistance. Contact: 866-354-3839.
• Abortion Rights Fund of Western MassachusettsminorGTM or Marketing PartnerAOD refers patients to ARFWM for financial assistance. Contact: 413-582-3532.
• Abortion Fund of OhiominorGTM or Marketing PartnerAOD refers Ohio patients to Abortion Fund of Ohio for help with funding. Contact: (614) 300-7811.
• Northwest Abortion Access FundminorGTM or Marketing PartnerAOD coordinates with NWAAF to offer grants to qualifying patients in Oregon, Washington, and Hawaii with financial need. Contact: 1-866-692-2310.
• Mariposa FundminorGTM or Marketing PartnerAOD refers New Mexico patients to Mariposa Fund for financial help. Contact: (505) 242-7512.
• New Jersey Abortion Access FundminorGTM or Marketing PartnerAOD provides financial support directly to New Jersey patients through NJA AF. Patients should call after scheduling for assistance.
• New York Abortion Access FundminorGTM or Marketing PartnerAOD refers New York patients to NYAAF for support with in-person abortion care funding. Contact: (212) 252-4757.
• Blue Ridge Abortion FundminorGTM or Marketing PartnerAOD refers Virginia patients to Blue Ridge Abortion Fund for financial help. Contact: (434) 963-0669.
• Chicago Abortion FundminorGTM or Marketing PartnerAOD coordinates with CAF to offer discounted services for qualifying patients in Illinois. Contact: 312-663-0338.
• Kansas Abortion FundminorGTM or Marketing PartnerAOD refers Kansas patients to Kansas Abortion Fund which works directly with clinics - patients do not need to contact the fund directly.
• Cobalt Abortion FundminorGTM or Marketing PartnerAOD works directly with Cobalt Abortion Fund to offer grants to Colorado patients reporting financial need.
• Indigenous Women Rising Abortion FundminorGTM or Marketing PartnerAOD refers Indigenous and Native patients to IWR Abortion Fund which is open to all Native and Indigenous people in the US and Canada seeking abortion. Contact: (505) 398-1990.
• Research PartnersminorStrategic or Co-development PartnerAOD works with research partners to conduct health-related research as permitted by law. Information shared is unnamed and used to benefit future abortion care and access.
• Mail Order PharmaciescoreTechnology or IntegrationAOD works with different mail order pharmacies across the US to ship medication abortion kits. Pharmacies ship using plain FedEx envelopes or small FedEx boxes with pharmacy initials as sender only.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Reprocare: Peer-based emotional support, medical information, and referral hotline for people using abortion pills at home — already listed as a partner on AOD's resources page. Adjacent ecosystem participant in the same patient journey.

Direct peers

• TwentyEight Health: Telehealth platform for reproductive and sexual health including contraception and abortion care. Comparable on D2C women's telehealth model and target patient demographic.
• carafem: Telehealth and in-person abortion care provider with mailed medication abortion offerings. Comparable on clinical model, target patient (early medication abortion), and sliding-scale pricing approach.
• The Pill Club: Telehealth contraception and mail-order birth control provider. Comparable on mail-order pharmacy-integrated women's health model, though focused on contraception rather than abortion.
• Hey Jane: Direct US telehealth medication abortion provider offering online consultations and mailed abortion pill kits in select states. Closest direct competitor to AOD on service model, patient segment, and regulatory posture.

Broad incumbents

• Planned Parenthood: Largest US nonprofit provider of abortion and reproductive health services, with in-person clinics and the Planned Parenthood Direct telehealth app. Comparable core service (medication abortion) but in-person-heavy delivery model.
• Ro: Multi-specialty D2C telehealth and mail-order pharmacy platform. Comparable on integrated telemedicine + pharmacy delivery infrastructure, though broader portfolio with less reproductive focus.
• Hers (Hims & Hers Health): Large D2C telehealth platform with women's health offerings including contraception and some reproductive care. Comparable on D2C telehealth + mail-order pharmacy model though much broader portfolio and larger scale.

Emerging players

• Wisp: Telehealth provider offering reproductive and sexual health services including medication abortion and contraception. Comparable on D2C women's telehealth model though broader in scope.
• Maven Clinic: Virtual women's and family health platform covering fertility, maternity, and reproductive health via telehealth. Comparable on women's telehealth delivery model though broader in scope and B2B-leaning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/abortion_on_demand
• LinkedInlinkedin.com/company/abortion-on-demand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abortion On Demand