What baterias.com does

baterias.com is the online retail storefront of Kronotech Solutions S.L., a Spanish private company headquartered in Málaga that has operated in the battery sector for over 25 years (since around 1999). It is an exclusively online battery specialist — not a general auto-parts retailer — selling starter and deep-cycle batteries for cars, motorcycles, trucks, boats, caravans, mobility vehicles, and cyclic/solar applications. Distribution covers Spain and Portugal at 24-hour fulfilment, with delivery extended to the UK, France, Italy, Germany, and broader EU, and a home installation service using the company's own technicians in seven major Spanish cities.

The platform is built around a self-serve compatibility-matching layer: a license-plate lookup integrated with the Spanish DGT and Portuguese IMT vehicle-registration databases returns compatible batteries within seconds; this is supplemented by a hierarchical make/model browser covering 25,000+ models, an OEM part-number cross-reference covering 7,000+ part numbers from 280+ manufacturers, and a real-time specification comparator filtering on Ah, CCA, voltage, technology (AGM, EFB, GEL, LiFePO4), and dimensions. Sourcing is direct from manufacturers, with the company acting as official wholesale distributor for Varta (the highest tier of Varta's Spanish distribution network) and distributing Exide, Tudor (Exide subsidiary), Optima, MK Powered, Odyssey, Trojan, and Fullriver; Kronobat is its exclusive own-label range. Free technical advice is offered via phone and WhatsApp, and all batteries carry direct manufacturer warranty (2-year car, 1-year truck, 6-month motorcycle/cyclic).

The revenue model is straightforward unit-pricing e-commerce: per-unit prices are publicly listed in euros (examples: Varta E11 74Ah ~€67, Varta A7 AGM 70Ah ~€118, Varta A5 AGM 95Ah ~€170), with no subscription requirement. Payment options include card, Bizum, PayPal, bank transfer, and cash on delivery, and 14-day free returns are offered. A B2B track runs alongside the B2C core, opening professional accounts for workshops, fleet managers, dealerships, and installers with invoice billing (NIF) and credit terms. Marketing relies on organic SEO, an educational blog, email newsletter, and Trustpilot-verified reviews (10,500+ reviews at 4.4/5). Headcount is extremely lean at 1–10 employees, consistent with a low-overhead direct-sourcing model.

Name

baterias.com

Legal name

Kronotech Solutions S.L.

Website

https://baterias.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

baterias.com (operated by Kronotech Solutions S.L., Málaga, Spain) is an online-only battery specialist retailing automotive, motorcycle, truck, marine, caravan, and mobility batteries — including its own Kronobat label — via direct manufacturer sourcing across Spain, Portugal, and broader EU.

Ownership category

akta.pro rank

Product category

Online Battery Retail

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industry

Collection, Logistics & Reverse Supply Chain (Transport, Sorting, Tracking) (EUAFACAA)

Keywords

• Online battery retail
• Automotive battery sales
• Vehicle battery distribution
• Car battery ecommerce
• Battery installation services

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Battery Hardware Sales (Retail): One-time sale of automotive, motorcycle, truck, boat, caravan, and mobility batteries. Batteries sourced directly from manufacturers (Varta, Exide, Tudor, Optima, etc.) and sold at low-cost prices via e-commerce. Includes own-label Kronobat brand. Professional B2B accounts available for regular buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

baterias.com operates an online-only retail platform that sells starter and deep-cycle batteries for cars, motorcycles, trucks, boats, caravans, mobility vehicles and cyclic applications, distributing premium brands (Varta, Exide, Tudor, Optima, Odyssey, Trojan, Fullriver, MK Powered) alongside its own exclusive Kronobat brand. Customers find the correct battery via license plate (DGT/IMT integration), brand/model, OEM part-number, or technical-specification search; orders ship within 24 hours across Spain and Portugal, and a home-installation service is offered in seven major Spanish cities.

Product overview

Baterias.com is an online-only battery retail platform specializing exclusively in batteries for vehicles (cars, motorcycles, trucks), boats, caravans, and mobility vehicles. The platform operates with a direct manufacturer sourcing model (no physical stores), distributing major brands including Varta (as official wholesale distributor), Exide, Tudor, Optima, and its own exclusive Kronobat brand. The product portfolio centers on starter batteries (SLI, EFB, AGM technologies) and deep cycle batteries for various applications. The platform differentiates through multiple intelligent search tools (license plate lookup, make/model browser, part-number search, and technical comparator) that help customers identify compatible batteries. Complementary services include home installation in major Spanish cities and free technical advice. The low-cost structure (high sales volume, no intermediaries) enables pricing 10-40% below physical stores and competitors.

Differentiator

Problem solved

Functional benefit

Brands

• Kronobat: Exclusive own-brand battery manufactured to the same production standards as premium brands, offering reliable alternative at lower price point.

Products and services

• Car Batteries (Baterías de Coche) Starter batteries for European, Asian and American passenger vehicles, covering SLI lead-acid for non-Start-Stop cars, EFB for basic Start-Stop systems and AGM for Start-Stop with regenerative braking or high electrical loads. Sold per unit with publicly listed EUR pricing, 2-year warranty and 14-day free returns.
• Motorcycle Batteries (Baterías de Moto) Motorcycle batteries for urban (50–125cc), naked/trail (300–700cc), sport/custom (700–1300cc) and maxi-trail (1300+cc) segments, in conventional flooded, sealed AGM and LiFePO4 lithium technologies. Sold with 6-month warranty and free technical advice.
• Truck Batteries (Baterías para Camión) High-performance batteries for trucks, commercial vehicles, agricultural machinery and industrial vehicles, sold per unit with 1-year warranty and 24-hour delivery on the Iberian peninsula.
• Boat Batteries (Baterías para Barco) Batteries for boats, vessels and marine applications including recreational and service marine, suitable for engine starting and on-board service loads.
• Caravan and Motorhome Batteries (Baterías para Caravanas) Deep-cycle batteries designed for caravan and motorhome applications, rated for 50–80% depth-of-discharge cyclic use, including AGM, gel and LiFePO4 options.
• Mobility Vehicle Batteries (Baterías para Movilidad Eléctrica) Batteries for electric wheelchairs, mobility scooters and mobility vehicles, using sealed GEL or deep-cycle AGM in 12–24V series bank configurations of 33–90Ah per cell.
• Cyclic / Deep-Cycle Batteries (Baterías Cíclicas) Deep-cycle batteries engineered for repeated 50–80% discharge cycles without sulfating, for solar PV, UPS/inverter systems, industrial traction, golf buggies and renewable-energy applications.
• Starter Batteries (Baterías de Arranque) Cross-category starter-battery line in SLI, EFB and AGM technologies for combustion-engine vehicles including cars, motorcycles, trucks, buses, vans, agricultural and marine applications.
• Kronobat Own-Brand Batteries Exclusive own-brand battery line manufactured to the same production standards as premium brands (Varta, Tudor, Exide), covering the main vehicle models on the market as a reliable value alternative at a significantly lower price point.
• Home Battery Installation Service (Servicio de Instalación a Domicilio) On-site battery-replacement service delivered by qualified baterias.com technicians at the customer's home or workplace, including free recycling of the old battery. Available in Madrid, Barcelona, Málaga, Sevilla, Valencia, Vigo and Zaragoza, typically within 1–3 hours of order confirmation.

Quantifiable outcome

• Up to 40% cheaper than physical stores; 10–20% cheaper than most competitor websites
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Varta (Clarios)coreChannel Partner/ Reseller/ DistributorOfficial Varta wholesale distributor — the highest tier of Varta's distribution network in Spain. baterias.com buys direct from Varta, bypassing regional distributors and wholesalers. Varta is the world's best-selling battery brand and the reference manufacturer for Volkswagen, BMW, Mercedes-Benz, and Audi. As official distributor, baterias.com offers full manufacturer's warranty on all Varta products.
• ExidecoreChannel Partner/ Reseller/ DistributorDirect distribution partnership for Exide batteries. Exide is one of the world's largest battery manufacturers, supplying automotive, industrial, and motive power batteries. baterias.com stocks Exide alongside Varta, Tudor, and Optima.
• Tudor (Exide subsidiary)coreChannel Partner/ Reseller/ DistributorDirect distribution partnership for Tudor batteries. Tudor is a premium battery brand owned by Exide, widely used in European vehicles. baterias.com distributes Tudor starter batteries at competitive prices alongside Varta.
• Optima BatteriesminorChannel Partner/ Reseller/ DistributorDistribution of Optima batteries — a premium brand known for Spiralcell AGM technology, used in high-performance and demanding applications.
• Kronobat (own label)coreChannel Partner/ Reseller/ DistributorKronobat is baterias.com's exclusive own-brand battery, manufactured to the same quality standards as premium brands (Varta, Tudor, Exide) but at a significantly lower price point. It covers the main vehicle models on the market as a reliable value alternative.
• DGT (Dirección General de Tráfico, Spain)coreTechnology or IntegrationIntegration with the Spanish DGT (General Directorate of Traffic) vehicle registration database for license plate lookup. This enables instant identification of vehicle make, model, engine, year, and equipment to return 100% compatible batteries.
• IMT (Instituto da Mobilidade e dos Transportes, Portugal)coreTechnology or IntegrationIntegration with the Portuguese IMT (Institute of Mobility and Transport) vehicle registration database for license plate lookup, enabling battery compatibility matching for Portuguese-registered vehicles.
• TrustpilotminorOthersIndependent verified review platform. baterias.com invites all buyers to submit reviews on Trustpilot. All reviews are audited by Trustpilot without filters or edits, building credibility. 10,500+ verified reviews at 4.4/5.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon: Global generalist marketplace carrying Varta, Exide, Tudor, and other battery brands with rapid delivery across Spain and the EU. Comparable as the most aggressive price and convenience competitor in online battery retail, even though batteries are not its specialty category.
• Euromaster: Michelin-owned European network of tire and automotive service centers that also sells and fits batteries across Spain. Comparable because it competes on battery retail and installation, but anchored in physical service centers and bundled with tires rather than a specialized online proposition.
• Feu Vert: Multinational automotive aftermarket service chain with Spanish operations selling and installing batteries, brakes, and other parts. Comparable to baterias.com as a battery distribution and installation competitor, but operates from physical centers and carries a much wider product range.
• AutoDoc: Large European online auto parts marketplace selling batteries, filters, brakes, and other consumables across many EU markets. Comparable as an online-only multi-brand auto parts retailer competing for the same Iberian and EU battery customer, though operating at a much larger scale and broader catalog.
• Norauto: Major European automotive service and parts retailer (Mobivia group) operating physical centers across Spain that sell and install batteries alongside tires and broader car parts. Directly comparable because it competes with baterias.com for both retail battery sales and the home/installation use case, though it operates a much broader portfolio.
• Bosch Service: Global OEM (Bosch) and authorized service network distributing and fitting batteries and other automotive components across Europe, including Spain. Comparable as a battery distribution and installation channel that competes with baterias.com's installation service in the 7 covered cities.

Direct peers

• Oscaro: France-origin online auto parts retailer with a strong Spanish presence, selling batteries, brakes, filters, and other consumables direct-to-consumer. Closely comparable business model — online-only, multi-category auto parts, D2C fulfillment — and a direct competitor in the Spanish online battery segment.
• Tayna Batteries: UK-based online battery specialist selling car, motorcycle, leisure, and commercial batteries direct-to-consumer across the UK and EU. The closest pure-play peer to baterias.com — same single-category focus, same online-only model, same multi-brand sourcing — but operating primarily in the UK rather than Iberia.

Regional players

• Halfords: UK leading automotive aftermarket retailer (physical stores plus online) selling and fitting batteries alongside broader motoring products. Comparable as a battery retailer with both retail and installation, but operates primarily in the UK rather than Iberia.
• Recambios y Accesorios para Coches (recambioscoches.es): Spanish online auto parts retailer selling batteries, filters, brakes, and other consumables to Iberian consumers. Comparable as a Spanish online-only auto parts competitor for the same B2C battery replacement use case, but broader in category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baterias-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about baterias.com