The New Mart
The New Mart operates a 12-story DTLA landmark building housing 100+ wholesale fashion showrooms and 500+ brands, serving as the premiere West Coast wholesale apparel destination through showroom leasing, LA Market Week trade events, and Fashion Tech Works production services.
- Company typePrivate
- Founded1983
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The New Mart does
The New Mart is a privately held commercial real estate and fashion wholesale hub operating the historic Harris Newmark Building, a 12-story, 160-foot landmark at 127 E. 9th Street in Downtown Los Angeles' Fashion District. Originally completed in 1926 and granted landmark status in 1988, the building was acquired by Ben Eisenberg in 1980, rebranded as The New Mart in 1983, and placed under the Ben and Joyce Eisenberg Foundation in 1986 with a charitable mandate supporting medical research and care of children and the elderly. The building houses 100+ wholesale apparel showrooms representing 500+ fashion brands, including tenants such as UGG, Steve Madden, Tommy Bahama, Johnny Was, Hudson Jeans, Lacoste, Hammitt, and M Group (representing NIKE Swim, Nautica, Tommy Hilfiger, and Calvin Klein), and operates 365 days a year, 24/7 with on-site security.
The company's product surface spans four layers: (1) commercial showroom leasing, with spaces ranging from 1,200 sq ft showrooms to the 17,500 sq ft 3rd-floor event space; (2) Fashion Tech Works, a co-working, photography, content, and digital design center on the 2nd floor with turnkey production capabilities including video/photo studios, podcast studios, 3D design stations with Creality printers, Vari sit-to-stand workstations, and event spaces equipped with LED video walls and Bose sound systems; (3) LA Market Week, the West Coast's premier wholesale fashion trade show held multiple times annually (June, August, October, January), with pre-registration driving buyer traffic; and (4) ancillary programming including monthly Sample Sales and the Sundays Open program.
The business model centers on showroom leasing as the primary revenue stream, supplemented by event space rental, Fashion Tech Works service fees, and LA Market Week participation revenue. Pricing is quote-based and not publicly disclosed. The go-to-market motion is enterprise field sales combined with event-driven demand generation through quarterly Market Weeks, buyer registration programs with buyer benefits (parking, meals, beverages), and a hotel partner program spanning seven Downtown LA properties. The company serves two primary customer segments: fashion brands and designers leasing wholesale showroom space, and licensed retail buyers (boutiques, department stores, chain stores, online retailers) sourcing merchandise. A secondary segment includes event organizers using the 17,500 sq ft runway venue. The New Mart employs 11-50 people and is led by General Manager Tom Keefer.
The New Mart firmographics
Firmographics- Name
- The New Mart
- Legal name
- The New Mart Inc.
- Website
- https://newmart.net
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The New Mart operates a 12-story DTLA landmark building housing 100+ wholesale fashion showrooms and 500+ brands, serving as the premiere West Coast wholesale apparel destination through showroom leasing, LA Market Week trade events, and Fashion Tech Works production services.
- Ownership category
- akta.pro rank
The New Mart industry classification
Industry- Product category
- Wholesale Fashion Showroom Real Estate
- NAICS
- Department Stores (4551)
- SIC
- Retail-Department Stores (5311), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Apparel & Fashion Store-in-Store (CRAGAHAA)
- akta.pro secondary industry
- Mid-Tier Department Stores (Contemporary / Trend-Focused) (CRAGACAF)
Keywords
Where The New Mart is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The New Mart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Showroom Leasing: The New Mart generates revenue primarily through leasing showroom spaces to fashion brands, designers, and sales agencies. Spaces range from 1,200 sq. ft. showrooms to the 17,500 sq. ft. event space. The leasing approach is curated to foster a dynamic creative ecosystem across the building.
- Event Space Rental: The 3rd floor event space is available for rent for fashion shows, company events, and film production. The venue features turnkey production capabilities including LED video walls, Bose sound system, and backstage facilities.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
The New Mart product offering
Product offeringCore offering
The New Mart operates a 12-story landmark building in Downtown Los Angeles Fashion District, leasing wholesale apparel showroom space to 100+ fashion brands across 500+ showrooms. It also produces LA Market Week trade events, operates Fashion Tech Works (co-working, photography, content, and design production services), and rents a 17,500 sq ft event and runway space for fashion shows and brand launches.
Product overview
The New Mart is a 12-story landmark building in Downtown Los Angeles housing 100+ wholesale apparel showrooms with 500+ fashion brands. The offering operates as a unified wholesale fashion marketplace combining physical showrooms (Core), digital production services via Fashion Tech Works (add-on), and event/runway spaces. Key products include: (1) Wholesale Showrooms - physical spaces for brand representation and B2B sales; (2) L.A. Market Week - bi-annual trade show events; (3) Sample Sales - monthly discounted sales events; (4) Fashion Tech Works - a suite of co-working, photography, content, and design production services; (5) Event Spaces - fashion runway and event venue for 500+ attendees; and (6) Leasing - commercial real estate for fashion industry tenants.
Differentiator
Problem solved
Functional benefit
Brands
- Fashion Tech Works: Co-working space, content studio and digital design center for fashion, entertainment and tech creatives offering photography studios, content studios, design stations and event spaces
Products and services
- Wholesale Apparel Showrooms
- L.A. Market Week
- Sample Sales
- Fashion Tech Works
- Event Spaces
Companies that use The New Mart
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
The New Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The New Mart partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Level Los AngelesminorHotel partner offering New Mart buyers and associates discounted accommodations. Located at 888 S. Olive Street, Los Angeles with promotional code NEWMB for discounts.
- LA Proper HotelminorBoutique hotel partner offering New Mart buyers 25% discount. Located at 1100 S Broadway, Downtown LA with promo code TNMART.
- Hotel PerlaminorHotel partner at 649 Olive St offering promotional rates for New Mart visitors with code NEWMART.
- Freehand Los AngelesminorBoutique hostel/hotel at 416 W 8th St offering 20% discount to New Mart buyers and associates.
- Hotel FigueroaminorHistoric hotel at 939 S. Figueroa Street offering New Mart buyers corporate rates through Hyatt booking link.
- The HoxtonminorBoutique hotel at 1060 S Broadway offering discounted rates to New Mart visitors with promo code MART.
- The London West HollywoodminorLuxury hotel at 1020 N San Vicente Blvd offering 15% discount to New Mart associates with promo code CORP4350.
- Fashion Tech WorkscoreFashion Tech Works operates the building's co-working space, content studio, and digital design center on the 2nd floor, providing turnkey production services for fashion, entertainment, and tech creatives including photography studios, podcast facilities, and event spaces.
- Art Hearts FashioncoreArt Hearts Fashion is the leading platform for bringing innovative designers to fashion week, producing LA Fashion Week and LA Swim Week events at The New Mart's event space.
- Designers & AgentscoreD&A is an independent trade show bringing curated designers to the marketplace in New York and Los Angeles, operating a showroom at Suite 300 in The New Mart.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
The New Mart competitors and assessment
Company assessmentDirect peers
- Dallas Market Center: Wholesale trade complex in Dallas hosting permanent showrooms and recurring market events for apparel, accessories, and home. Same multi-tenant showroom + recurring market-week business model targeting wholesale buyers.
- 1407 Broadway: Iconic 41-story apparel showroom building in NYC's Garment District housing hundreds of fashion showrooms and brands. Closest East Coast analog to New Mart in terms of multi-tenant wholesale fashion showroom aggregation.
- AmericasMart Atlanta: Multi-building wholesale marketplace in Atlanta running year-round showrooms and seasonal markets across apparel, accessories, and home. Closely analogous showroom-plus-trade-show business at meaningful scale.
- Brand Assembly: Showroom collective and trade show platform curating contemporary and advanced contemporary fashion brands for wholesale buyers. Comparable curated multi-brand showroom model with NYC and LA presence.
- Designers & Agents: Independent curated trade show and showroom operating in NYC and LA, already a partner-tenant at New Mart. Directly comparable curated-showroom model targeting the same contemporary apparel buyer.
- California Market Center: DTLA-based wholesale fashion and lifestyle trade show center and showroom building. Directly comparable multi-tenant fashion showroom venue located in the same LA Fashion District, competing for the same wholesale buyer traffic during market weeks.
- 525 Made: NYC showroom collective operating curated designer showrooms in SoHo, aggregating contemporary and emerging brands under one roof. Directly comparable curated-showroom-collective model serving wholesale buyers.
Emerging players
- Art Hearts Fashion: Leading emerging-designer fashion week platform already partnered with New Mart to produce LA Fashion Week and LA Swim Week. Comparable event-driven fashion platform targeting similar brands and audience, with partial overlap via the New Mart partnership.
Broad incumbents
- Informa Markets (MAGIC, PROJECT, Coterie): Global trade-show operator running MAGIC, PROJECT, and Coterie — the largest US apparel/footwear wholesale trade shows. Competes for the same wholesale buyer time and brand marketing budget during market windows, though not a permanent showroom operator.
Regional players
- Las Vegas Convention Center (host of MAGIC/PROJECT): Las Vegas venue operator that hosts MAGIC and PROJECT trade events, drawing the same wholesale buyer pool to a competing West-adjacent geography. Not a permanent showroom operator but a substitute destination for brand-buyer meetings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The New Mart social profiles
Digital presenceThe New Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Mart leadership team
Management profileNumber of profiles
Profiles1 record
The New Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Mart
What does The New Mart do?
The New Mart operates a 12-story landmark building in Downtown Los Angeles Fashion District, leasing wholesale apparel showroom space to 100+ fashion brands across 500+ showrooms. It also produces LA Market Week trade events, operates Fashion Tech Works (co-working, photography, content, and design production services), and rents a 17,500 sq ft event and runway space for fashion shows and brand launches.
Is The New Mart a public or private company?
The New Mart is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The New Mart founded?
The New Mart was founded in 1983. It employs 11 to 50 people.
Where is The New Mart based?
The New Mart is headquartered in Los Angeles, United States, in the North America region.
How does The New Mart make money?
Two revenue lines are on record. Showroom Leasing is the primary driver. The others are event Space Rental.
Who are The New Mart's main competitors?
Direct peers on record are Dallas Market Center, 1407 Broadway, AmericasMart Atlanta, Brand Assembly, Designers & Agents, California Market Center and 525 Made. Art Hearts Fashion is listed as an emerging player. Informa Markets (MAGIC, PROJECT, Coterie) is listed as a broad incumbent. Las Vegas Convention Center (host of MAGIC/PROJECT) is listed as a regional player.
Does The New Mart have an API?
No public API is recorded for The New Mart.
What industry is The New Mart in?
The New Mart's product category is Wholesale Fashion Showroom Real Estate. Its primary akta.pro industry code is CRAGAHAA, Apparel & Fashion Store-in-Store, with a secondary code of CRAGACAF, Mid-Tier Department Stores (Contemporary / Trend-Focused). Its NAICS code is 4551 and its SIC code is 5311.