The New Mart

What The New Mart does

The New Mart is a privately held commercial real estate and fashion wholesale hub operating the historic Harris Newmark Building, a 12-story, 160-foot landmark at 127 E. 9th Street in Downtown Los Angeles' Fashion District. Originally completed in 1926 and granted landmark status in 1988, the building was acquired by Ben Eisenberg in 1980, rebranded as The New Mart in 1983, and placed under the Ben and Joyce Eisenberg Foundation in 1986 with a charitable mandate supporting medical research and care of children and the elderly. The building houses 100+ wholesale apparel showrooms representing 500+ fashion brands, including tenants such as UGG, Steve Madden, Tommy Bahama, Johnny Was, Hudson Jeans, Lacoste, Hammitt, and M Group (representing NIKE Swim, Nautica, Tommy Hilfiger, and Calvin Klein), and operates 365 days a year, 24/7 with on-site security.

The company's product surface spans four layers: (1) commercial showroom leasing, with spaces ranging from 1,200 sq ft showrooms to the 17,500 sq ft 3rd-floor event space; (2) Fashion Tech Works, a co-working, photography, content, and digital design center on the 2nd floor with turnkey production capabilities including video/photo studios, podcast studios, 3D design stations with Creality printers, Vari sit-to-stand workstations, and event spaces equipped with LED video walls and Bose sound systems; (3) LA Market Week, the West Coast's premier wholesale fashion trade show held multiple times annually (June, August, October, January), with pre-registration driving buyer traffic; and (4) ancillary programming including monthly Sample Sales and the Sundays Open program.

The business model centers on showroom leasing as the primary revenue stream, supplemented by event space rental, Fashion Tech Works service fees, and LA Market Week participation revenue. Pricing is quote-based and not publicly disclosed. The go-to-market motion is enterprise field sales combined with event-driven demand generation through quarterly Market Weeks, buyer registration programs with buyer benefits (parking, meals, beverages), and a hotel partner program spanning seven Downtown LA properties. The company serves two primary customer segments: fashion brands and designers leasing wholesale showroom space, and licensed retail buyers (boutiques, department stores, chain stores, online retailers) sourcing merchandise. A secondary segment includes event organizers using the 17,500 sq ft runway venue. The New Mart employs 11-50 people and is led by General Manager Tom Keefer.

Name

The New Mart

Legal name

The New Mart Inc.

Website

https://newmart.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Mart operates a 12-story DTLA landmark building housing 100+ wholesale fashion showrooms and 500+ brands, serving as the premiere West Coast wholesale apparel destination through showroom leasing, LA Market Week trade events, and Fashion Tech Works production services.

Ownership category

akta.pro rank

Product category

Wholesale Fashion Showroom Real Estate

NAICS

Department Stores (4551)

SIC

Retail-Department Stores (5311), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel & Fashion Store-in-Store (CRAGAHAA)

akta.pro secondary industry

Mid-Tier Department Stores (Contemporary / Trend-Focused) (CRAGACAF)

Keywords

• Wholesale apparel showrooms
• Fashion trade show
• Commercial showroom leasing
• Fashion district real estate
• Event venue rental

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Showroom Leasing: The New Mart generates revenue primarily through leasing showroom spaces to fashion brands, designers, and sales agencies. Spaces range from 1,200 sq. ft. showrooms to the 17,500 sq. ft. event space. The leasing approach is curated to foster a dynamic creative ecosystem across the building.
2. Event Space Rental: The 3rd floor event space is available for rent for fashion shows, company events, and film production. The venue features turnkey production capabilities including LED video walls, Bose sound system, and backstage facilities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The New Mart operates a 12-story landmark building in Downtown Los Angeles Fashion District, leasing wholesale apparel showroom space to 100+ fashion brands across 500+ showrooms. It also produces LA Market Week trade events, operates Fashion Tech Works (co-working, photography, content, and design production services), and rents a 17,500 sq ft event and runway space for fashion shows and brand launches.

Product overview

The New Mart is a 12-story landmark building in Downtown Los Angeles housing 100+ wholesale apparel showrooms with 500+ fashion brands. The offering operates as a unified wholesale fashion marketplace combining physical showrooms (Core), digital production services via Fashion Tech Works (add-on), and event/runway spaces. Key products include: (1) Wholesale Showrooms - physical spaces for brand representation and B2B sales; (2) L.A. Market Week - bi-annual trade show events; (3) Sample Sales - monthly discounted sales events; (4) Fashion Tech Works - a suite of co-working, photography, content, and design production services; (5) Event Spaces - fashion runway and event venue for 500+ attendees; and (6) Leasing - commercial real estate for fashion industry tenants.

Differentiator

Problem solved

Functional benefit

Brands

• Fashion Tech Works: Co-working space, content studio and digital design center for fashion, entertainment and tech creatives offering photography studios, content studios, design stations and event spaces

Products and services

• Wholesale Apparel Showrooms
• L.A. Market Week
• Sample Sales
• Fashion Tech Works
• Event Spaces

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Level Los AngelesminorGTM or Marketing PartnerHotel partner offering New Mart buyers and associates discounted accommodations. Located at 888 S. Olive Street, Los Angeles with promotional code NEWMB for discounts.
• LA Proper HotelminorGTM or Marketing PartnerBoutique hotel partner offering New Mart buyers 25% discount. Located at 1100 S Broadway, Downtown LA with promo code TNMART.
• Hotel PerlaminorGTM or Marketing PartnerHotel partner at 649 Olive St offering promotional rates for New Mart visitors with code NEWMART.
• Freehand Los AngelesminorGTM or Marketing PartnerBoutique hostel/hotel at 416 W 8th St offering 20% discount to New Mart buyers and associates.
• Hotel FigueroaminorGTM or Marketing PartnerHistoric hotel at 939 S. Figueroa Street offering New Mart buyers corporate rates through Hyatt booking link.
• The HoxtonminorGTM or Marketing PartnerBoutique hotel at 1060 S Broadway offering discounted rates to New Mart visitors with promo code MART.
• The London West HollywoodminorGTM or Marketing PartnerLuxury hotel at 1020 N San Vicente Blvd offering 15% discount to New Mart associates with promo code CORP4350.
• Fashion Tech WorkscoreStrategic or Co-development PartnerFashion Tech Works operates the building's co-working space, content studio, and digital design center on the 2nd floor, providing turnkey production services for fashion, entertainment, and tech creatives including photography studios, podcast facilities, and event spaces.
• Art Hearts FashioncoreStrategic or Co-development PartnerArt Hearts Fashion is the leading platform for bringing innovative designers to fashion week, producing LA Fashion Week and LA Swim Week events at The New Mart's event space.
• Designers & AgentscoreStrategic or Co-development PartnerD&A is an independent trade show bringing curated designers to the marketplace in New York and Los Angeles, operating a showroom at Suite 300 in The New Mart.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Dallas Market Center: Wholesale trade complex in Dallas hosting permanent showrooms and recurring market events for apparel, accessories, and home. Same multi-tenant showroom + recurring market-week business model targeting wholesale buyers.
• 1407 Broadway: Iconic 41-story apparel showroom building in NYC's Garment District housing hundreds of fashion showrooms and brands. Closest East Coast analog to New Mart in terms of multi-tenant wholesale fashion showroom aggregation.
• AmericasMart Atlanta: Multi-building wholesale marketplace in Atlanta running year-round showrooms and seasonal markets across apparel, accessories, and home. Closely analogous showroom-plus-trade-show business at meaningful scale.
• Brand Assembly: Showroom collective and trade show platform curating contemporary and advanced contemporary fashion brands for wholesale buyers. Comparable curated multi-brand showroom model with NYC and LA presence.
• Designers & Agents: Independent curated trade show and showroom operating in NYC and LA, already a partner-tenant at New Mart. Directly comparable curated-showroom model targeting the same contemporary apparel buyer.
• California Market Center: DTLA-based wholesale fashion and lifestyle trade show center and showroom building. Directly comparable multi-tenant fashion showroom venue located in the same LA Fashion District, competing for the same wholesale buyer traffic during market weeks.
• 525 Made: NYC showroom collective operating curated designer showrooms in SoHo, aggregating contemporary and emerging brands under one roof. Directly comparable curated-showroom-collective model serving wholesale buyers.

Emerging players

• Art Hearts Fashion: Leading emerging-designer fashion week platform already partnered with New Mart to produce LA Fashion Week and LA Swim Week. Comparable event-driven fashion platform targeting similar brands and audience, with partial overlap via the New Mart partnership.

Broad incumbents

• Informa Markets (MAGIC, PROJECT, Coterie): Global trade-show operator running MAGIC, PROJECT, and Coterie — the largest US apparel/footwear wholesale trade shows. Competes for the same wholesale buyer time and brand marketing budget during market windows, though not a permanent showroom operator.

Regional players

• Las Vegas Convention Center (host of MAGIC/PROJECT): Las Vegas venue operator that hosts MAGIC and PROJECT trade events, drawing the same wholesale buyer pool to a competing West-adjacent geography. Not a permanent showroom operator but a substitute destination for brand-buyer meetings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheNewMart
• Facebookfacebook.com/TheNewMart
• LinkedInlinkedin.com/company/the-new-mart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Mart