KC Diamonds

What KC Diamonds does

Kansas City Diamonds is a privately held professional women's fastpitch softball organization founded in 2025 and competing as one of six inaugural franchises in the Professional Softball League (PSL) in 2026. The team plays a 40-game league schedule with 21 home dates at Legends Field (1800 Village West Pkwy, Kansas City, KS), a venue shared with the Kansas City Monarchs baseball organization. The company is led by President Jeremy McDowell, an entrepreneur whose prior operating roles include co-founding Top Gun Events (2016) and serving as Vice President of USSSA Fastpitch (2009-2018).

The business generates revenue from four primary streams: ticketing (single-game vouchers priced $11-$37.50, 10-game packages, and full 21-game season packages from $214 to $529 via the proprietary Igniter-powered portal tickets.thekcdiamonds.com); group ticket sales with tiered volume discounts for groups of 15 to 100+; corporate sponsorships anchored by a league-wide founding partnership with the Renewable Fuels Association and complemented by ~15 secondary brand sponsors (Dick's Sporting Goods, Allstate, Culvers, JustBats, MainStreet Credit Union, etc.); merchandise sold through a third-party online storefront; and ancillary youth development programs such as the $40 Funball Softball Camp for ages 6-12. Distribution is direct-to-consumer via the team's own ticketing portal, on-site box office at Legends Field, and organic social channels (Facebook, Instagram, TikTok, X) supplemented by an email newsletter (Diamonds Insider List) and a content/blog layer.

The underlying technology stack is intentionally lean and outsourced: Igniter Tickets handles ticketing and order processing, BallClubz provides live game stats and real-time feeds, and the merchandise operation runs on a hosted Itemorder storefront. There is no disclosed proprietary platform, API, mobile application, or in-house AI/ML capability; all software dependencies are third-party. Customer segments are organized horizontally into sports fans and families (primary, B2C), corporate sponsors (primary, B2B), and youth athletes and their families (secondary). The go-to-market motion is event-driven, anchored by 21 home games and complemented by community outreach through HopeKids Kansas City, the Kansas City Fastpitch Foundation, and Gem Leagues, with brand positioning focused on the broader "women's sports revolution" theme to attract early-mover corporate sponsors.

Name

KC Diamonds

Legal name

Kansas City Diamonds

Website

https://thekcdiamonds.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Kansas City Diamonds is a privately held professional women's fastpitch softball team competing in the inaugural Professional Softball League in 2026, playing 21 home games at Legends Field and serving Kansas City sports fans, families, corporate sponsors, and youth athletes through ticketing, sponsorships, merchandise, and youth development programs.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

Keywords

• Professional sports franchise
• Women's fastpitch softball
• Game ticket sales
• Team merchandise
• Sports sponsorship packages

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Single game tickets and season/package ticket sales through their proprietary ticket portal. Home games at Legends Field with varying seating options.
2. Sponsorships: Corporate sponsorships including official fuel partners, patch partners, and various brand partnerships providing visibility, branding opportunities, and fan engagement activations.
3. Merchandise: Sale of team merchandise including apparel and fan gear through their online shop (kcdiamondsmerch.itemorder.com).
4. Youth Camp Programs: Youth softball camps and clinics offering coaching and development programs for young athletes ages 6-12.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KC Diamonds is a professional women's fastpitch softball franchise that sells tickets to home games at Legends Field in Kansas City. The team competes in the inaugural Professional Softball League (PSL) season in 2026, playing a 21-game home schedule. Beyond game tickets (single-game, full-season, 10-game packages, and group tickets), the franchise generates revenue through official team merchandise, corporate sponsorships, and youth softball camp programs.

Product overview

KC Diamonds is a professional women's fastpitch softball organization offering a portfolio of sports entertainment products centered around their elite athletic team competing in the Professional Softball League. The core offering consists of game tickets available as single-game purchases, full season packages (21 games), and 10-game customizable packages with tiered seating options at Legends Field. Additional revenue streams include group ticket sales with volume-based pricing, youth development programs (Funball camps), corporate sponsorship opportunities, and merchandise. The organization also provides internship positions for career development in sports management. The team plays in the inaugural PSL season featuring 40 games with national television coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• KC Diamonds 2026 Single Game Tickets Individual game ticket vouchers for professional women's fastpitch softball home games at Legends Field, available in tiered seating options including Outfield Reserved ($15), Infield Reserved ($20), Dugout Padded ($30), and Home Plate Padded ($35) plus fees.
• KC Diamonds 2026 Season Ticket Packages Season ticket packages offering reserved seating for all 21 regular season home games or hand-picked 10-game packages across seating tiers (Outfield Reserved, Infield Reserved, Dugout Padded, Home Plate Padded, Concourse High-Top Tables), with a representative assisting on 10-game selection.
• Group Tickets Discounted group ticket purchases for organizations, companies, or groups attending games together at Legends Field, with tiered pricing based on group size (Regular, 15-49, 50-99, 100+ attendees) across all seating tiers.
• Funball Youth Softball Camp Youth softball clinic for ages 6-12 held at Legends Field at $40 per participant, offering one-on-one instruction from Monarchs and Diamonds players and coaching staff, skills training, a behind-the-scenes experience, an official Funball t-shirt, and photo opportunities.
• Corporate Sponsorship Packages Corporate sponsorship opportunities providing brand visibility, partnership positioning, jersey patch placement, outfield signage, and fan engagement activations for brands supporting women's sports and the Kansas City market.
• Diamonds Official Merchandise Official team merchandise including apparel, accessories, and limited edition fan gear sold through the online shop at kcdiamondsmerch.itemorder.com.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• HopeKids Kansas CitycoreGTM or Marketing Partner · 28 May 2026HopeKids Kansas City provides ongoing events and support community for families with children who have cancer or life-threatening medical conditions. The partnership includes 'Diamond for a Day' experiences, in-game roles, and special events for HopeKids families.
• Renewable Fuels Association (RFA)coreGTM or Marketing Partner · 16 May 2026RFA is the 'Official Fuel' sponsor for the inaugural Professional Softball League season. Partnership includes E15 branding, jersey patch placement as founding brand partner, outfield signage, and 'Fuel Up with E15' inning promotions. RFA member organizations including Show Me Ethanol, Mid-Missouri Energy, East Kansas Agri-Energy, Kansas Corn, Missouri Corn, and Pinion also support the collaboration.
• CulversminorGTM or Marketing PartnerRestaurant sponsor visible on team sponsorship page
• Allstate (David Starns)minorGTM or Marketing PartnerInsurance sponsor visible on team sponsorship page
• Dick's Sporting GoodsminorGTM or Marketing PartnerSporting goods retailer sponsor visible on team sponsorship page
• ETS PerformanceminorGTM or Marketing PartnerSports performance sponsor visible on team sponsorship page
• Hague Quality Water KCminorGTM or Marketing PartnerWater quality services sponsor visible on team sponsorship page
• Joslins JewelryminorGTM or Marketing PartnerJewelry sponsor visible on team sponsorship page
• JustBatsminorGTM or Marketing PartnerBaseball/softball equipment retailer specializing in bats, sponsor on team page
• JustGlovesminorGTM or Marketing PartnerBaseball/softball equipment retailer specializing in gloves, sponsor on team page
• MainStreet Credit UnionminorGTM or Marketing PartnerCredit union financial services sponsor visible on team sponsorship page
• PWR FastpitchminorGTM or Marketing PartnerFastpitch-focused organization sponsor visible on team sponsorship page
• Rush BowlsminorGTM or Marketing PartnerFood/beverage restaurant sponsor visible on team sponsorship page
• SqairzminorGTM or Marketing PartnerAthletic brand sponsor visible on team sponsorship page
• Treasure AdvertisingminorGTM or Marketing PartnerAdvertising/marketing services sponsor visible on team sponsorship page
• Trust Point ServicesminorGTM or Marketing PartnerProfessional services sponsor visible on team sponsorship page
• TW Custom BrandingminorGTM or Marketing PartnerCustom branding/promotional products sponsor visible on team sponsorship page

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kansas City Monarchs: Independent professional baseball team sharing Legends Field with KC Diamonds; operates the same ticketing, sponsorship, merchandise, and game-day model in the same venue, making operational practices and local-market positioning directly comparable.
• Chattanooga Chill: PSL inaugural-season counterpart based in Chattanooga; same league, season, and product offering, providing additional comparable for franchise-level economics in the inaugural PSL cohort.
• St. Louis Gateway Gold: PSL inaugural-season opponent based in St. Louis; identical franchise model and revenue streams, with regional adjacency to the KC market that creates direct competition for Midwest fans and sponsors.
• New York Rise: PSL inaugural-season opponent based in New York; same league, same season structure, and same product offering, making ticket pricing, sponsorship levels, and attendance a like-for-like benchmark for KC Diamonds.
• Atlanta Smoke: PSL inaugural-season opponent based in Atlanta; competes in the same league under the same ticket/sponsorship/merch model with comparable revenue mix, offering a clean comp on league-level demand and franchise economics.
• Florida Vibe: PSL inaugural-season counterpart based in Florida; operates the identical 40-game franchise model and competes for national PSL sponsorship inventory, providing comparable unit economics.

Broad incumbents

• Athletes Unlimited Softball: Established women's professional softball property using a different season/format model; competes for the same player talent pool, sponsor dollars targeting women's sports, and fan attention, and serves as the most relevant women's fastpitch adjacency.

Regional players

• KC Current: NWSL women's professional soccer team in Kansas City; not a fastpitch competitor but the most analogous women's pro sports property in the same city, competing for sponsorships, media coverage, and female-sports fan dollars in the KC market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Thekcdiamonds
• Facebookfacebook.com/KC-Diamonds-61575811542680
• Instagraminstagram.com/Thekcdiamonds
• TikToktiktok.com/@thekcdiamonds
• LinkedInlinkedin.com/company/kansas-city-diamonds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KC Diamonds