VIV
VIV Digital Marketing Solutions (Vivache Paymints, LLC) is an Indiana-based B2B SaaS company that sells an all-in-one cloud platform combining website design, e-commerce, payment processing, listings management, SEO, social media, and digital advertising to small and mid-sized businesses and multi-location brands across the United States, serving 3,000+ clients in 46+ states.
- Company typePrivate
- Founded2016
- HeadquartersIndiana, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VIV does
VIV Digital Marketing Solutions (legal entity Vivache Paymints, LLC) is a privately held, Indiana-based B2B SaaS marketing and technology group that sells an all-in-one digital platform to small and mid-sized businesses (SMBs) and multi-location brands across the United States. Founded in 2016 and headquartered in Newburgh, Indiana, the company serves 3,000+ clients across 46+ states, offering a unified cloud-based dashboard (hosted on AWS) that combines website design, e-commerce, payment processing, listing management, SEO, social media marketing, email/SMS marketing, digital advertising, connected TV (CTV), and operational software such as business productivity, scheduling, invoicing, and ADA compliance. The platform integrates with 7,000+ third-party tools and synchronizes business data across 200+ search engines, GPS services, social networks, and AI platforms (including ChatGPT, Claude, and Perplexity via automated llm.txt generation). Dedicated client support teams (Marketing Success Managers, onboarding specialists, developers, listings specialists) are sold as part of the subscription, supported by a 45-day sprint deployment model.
VIV generates revenue through four streams: recurring subscription fees for the platform and its marketing modules (annual contracts with early termination fees equal to remaining contract balance), payment processing transaction fees (including interchange optimization, surcharging, and Buyer's Choice dual pricing), partner/reseller referral income from financial institutions and trade associations, and professional services at $95/hour for out-of-scope work. Pricing is primarily quote-based and not publicly disclosed. The go-to-market blends direct sales (free digital audits as a lead magnet, free $1,500 Snapshot Report delivered within 24 hours), a partner/association referral program, and a payment resale channel via partner Evolv. The company is founder-owned and bootstrapped, with no disclosed institutional funding, M&A, or leadership changes, and was ranked 1,556th on the Inc. 5000 list of America's fastest-growing private companies in 2024.
VIV firmographics
Firmographics- Name
- VIV
- Legal name
- Vivache Paymints, LLC
- Website
- https://builtbyviv.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VIV Digital Marketing Solutions (Vivache Paymints, LLC) is an Indiana-based B2B SaaS company that sells an all-in-one cloud platform combining website design, e-commerce, payment processing, listings management, SEO, social media, and digital advertising to small and mid-sized businesses and multi-location brands across the United States, serving 3,000+ clients in 46+ states.
- Ownership category
- akta.pro rank
VIV industry classification
Industry- Product category
- Digital Marketing & Business Operations SaaS
- NAICS
- Advertising Agencies (541810), Software Publishers (513210)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where VIV is headquartered
LocationHeadquarters
- HQ city
- Indiana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VIV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Services: Recurring subscription fees for the all-in-one marketing and operations platform, including website design, listings management, SEO, social media, email/SMS marketing, and payment solutions. Contracts auto-renew on 6-month or 1-year terms.
- Payment Processing: Transaction and processing fees from payment acceptance services (in-person, on-the-go, online), including credit card, debit card, ACH, and check processing. Includes cost-saving programs like surcharging, dual pricing, and interchange optimization.
- Partner/Reseller Programs: Recurring referral fee income from partner organizations (financial institutions, associations) who refer merchants to VIV's services. Partners receive recurring fee income, real-time reporting, and referral tracking.
- Professional Services & Agency Fees: One-time and recurring fees for website design, digital audits, onboarding support, and custom development services. Terms of service document outlines $95/hour rates for additional work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Website Design / Mobile Application Design |
| Subscription | Multi-year contract | Social Media Posting |
| Subscription | Multi-year contract | Advanced SEO Blogging |
| Subscription | Annual | VIV Search (Core Local) Listings |
| Other | Pay-as-you-go | Additional Development Work |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
VIV product offering
Product offeringCore offering
VIV provides an all-in-one SaaS platform that combines digital marketing (website design, ecommerce, listings management, social media, digital advertising, SEO, email/SMS, Connected TV) with payment processing and business productivity tools. The platform is sold primarily to small and mid-sized businesses that want a single vendor for their online presence, customer acquisition, and merchant payment needs.
Product overview
VIV is a B2B SaaS marketing and technology group offering an all-in-one digital marketing and operations platform. The core offering is a unified platform combining Website Design, Ecommerce, Payment Solutions, Social Media Marketing, Listings & Reputation Management (VIV Search), Digital Advertising, SEO Management, Email & SMS Marketing, and Connected TV — all managed by a dedicated marketing team. The platform is modular, with the core website and marketing stack supplemented by add-on operational features including Business Productivity software (Microsoft 365, G Suite, QuickBooks), CRM Integration Services, Scheduling & Appointments, Membership Management, Online Ordering, Estimates & Invoicing, Website Chat, Lead Generation Forms, ADA Compliance, B2B Ecommerce, Ecommerce Automation, Online Marketplaces, Social Media Selling, Inventory Management, Order Management, Shipping, Tax Automation, Subscriptions, and a Shop App. The platform is designed for SMBs through mid-market multi-location brands and enterprises, supporting over 3,000 clients across the U.S.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design
Quantifiable outcome
- 2.3x more local search appearances for VIV Search clients
- +9 more outcomes
Companies that use VIV
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles1 record
VIV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature7 records
VIV partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- EvolvcoreVIV is partnered with Evolv to offer payment processing solutions to merchants. Evolv provides the underlying payment acceptance technology and hardware (Clover, Pax, Verifone, Ingenico terminals) that VIV resells as part of its integrated payments and marketing bundle. VIV's office is co-located with Evolv's building in Evansville, Indiana.
- QuickBookscoreQuickBooks Online integration allows VIV users to sync invoicing, payments, and financial data bidirectionally with their QuickBooks accounting system, eliminating manual data entry and ensuring real-time financial visibility.
- HubSpotcoreHubSpot CRM integration allows VIV users to connect their customer relationship management data with their website and marketing tools for seamless lead tracking and customer management.
- MailchimpcoreMailchimp integration enables VIV users to leverage advanced email automation, segmentation, and marketing campaign management through Mailchimp's platform alongside VIV's other marketing tools.
- Authorize.NetsupportingAuthorize.Net payment gateway integration allows VIV merchants to accept online payments through a trusted and widely recognized payment processor.
- TwiliosupportingTwilio integration enables VIV's SMS marketing and communication capabilities, allowing merchants to send targeted text messages and automated SMS campaigns to customers.
- WordPresssupportingVIV works within WordPress CMS for website design and blogging services. VIV's Terms of Service confirm that blogging services are delivered exclusively through WordPress-based websites.
- AudioEyecoreVIV partnered with AudioEye to provide AI-based web accessibility automation and continuous monitoring against WCAG 2.2 level AA standards. AudioEye provides certified accessibility experts who audit, train, and offer legal support, complementing VIV's ADA compliance offerings for clients.
- Amazon, Walmart+, eBay, Google Shopping, Target+, WayfaircoreMulti-marketplace integration partnerships enable VIV clients to sync product details, pricing, and inventory in real-time across major marketplaces (Amazon, Walmart, eBay, Google Shopping, Target+, Wayfair) from a single dashboard.
- Facebook, Instagram, TikTok, Pinterest, SnapchatcoreSocial media platform integrations allow VIV clients to list products, enable in-app purchasing, and manage advertising across Facebook, Instagram, TikTok, Pinterest, and Snapchat from a single dashboard.
- Trade Associations & Financial Institutions (Referral Network)coreVIV's partner program enables financial institutions, banker associations, bar associations, medical associations, municipalities, housing authorities, ISVs, and other organizations to offer VIV's merchant services and digital marketing solutions to their members or clients, generating recurring referral income for partners.
- FedEx, UPS, USPSsupportingShipping carrier integrations enable VIV merchants to access real-time shipping rates, generate and print shipping labels, and offer customers carrier-tracked delivery options directly from the VIV dashboard.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
VIV competitors and assessment
Company assessmentDirect peers
- Birdeye: Birdeye is a listings, reviews, and reputation management platform purpose-built for multi-location brands, directly overlapping with VIV's VIV Search listings management and multi-location brand segment.
- Wix: Wix is an SMB website builder that has expanded into marketing (email, SEO, social, ads) and commerce — directly overlapping with VIV's website design, ecommerce, and digital advertising offerings.
- Podium: Podium is an SMB customer interaction platform combining messaging, reviews, listings, and payments — directly comparable to VIV's listings, payments, and chat/messaging features for local businesses.
- Thryv: Thryv is an all-in-one small business platform combining marketing automation, CRM, listings/reputation management, payment processing, and websites for SMBs across the U.S. — making it the closest direct competitor to VIV's bundled marketing-and-operations model.
- Vendasta: Vendasta is a white-label SaaS platform that powers agencies and channel partners to deliver digital marketing, listings, reputation, and commerce services to local businesses — directly mirroring VIV's channel-partner-led SMB distribution model.
- Squarespace: Squarespace is a website builder and commerce platform that has expanded into email marketing and basic SEO tools, competing with VIV's website design, ecommerce, and email/SMS offerings for SMB and creator customers.
- Constant Contact: Constant Contact is an SMB-focused email marketing and automation platform with adjacent listings and social tools — directly comparable to VIV's email/SMS marketing and broader SMB marketing automation features.
- LocaliQ: LocaliQ (Gannett-owned) provides SMB digital marketing services including websites, SEO, SEM, social, and listings — directly comparable to VIV's service-led SMB digital marketing bundle.
Broad incumbents
- HubSpot: HubSpot is the dominant SMB-to-enterprise marketing, sales, and CRM platform with broad overlap to VIV's email/SMS, social, SEO, and CRM offerings, but operates at a much larger scale and across a wider portfolio that VIV does not match in depth.
- GoDaddy: GoDaddy provides domain, hosting, website builder, and a suite of digital marketing tools (SEO, social, email, listings) targeting the same SMB customer base VIV serves, though as a much larger incumbent with broader infrastructure services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VIV social profiles
Digital presenceVIV compliance and trust
Trust signalCompliance2 records
VIV financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIV leadership team
Management profileNumber of profiles
Profiles4 records
VIV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIV
What does VIV do?
VIV provides an all-in-one SaaS platform that combines digital marketing (website design, ecommerce, listings management, social media, digital advertising, SEO, email/SMS, Connected TV) with payment processing and business productivity tools. The platform is sold primarily to small and mid-sized businesses that want a single vendor for their online presence, customer acquisition, and merchant payment needs.
Is VIV a public or private company?
VIV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VIV founded?
VIV was founded in 2016. It employs 11 to 50 people.
Where is VIV based?
VIV is headquartered in Indiana, United States, in the North America region.
How does VIV make money?
Four revenue lines are on record. Subscription Services are the primary driver. The others are payment Processing, partner/Reseller Programs and professional Services & Agency Fees.
Who are VIV's main competitors?
Direct peers on record are Birdeye, Wix, Podium, Thryv, Vendasta, Squarespace, Constant Contact and LocaliQ. Broad incumbents are HubSpot and GoDaddy.
Does VIV have an API?
No public API is recorded for VIV.
What industry is VIV in?
VIV's product category is Digital Marketing & Business Operations SaaS. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810.