Ungapped Ab

What Ungapped Ab does

Ungapped Ab is a Stockholm-based, Swedish-language digital communication platform founded in 2004 and operated as a subsidiary within Liana Technologies, which is itself owned by Finnish Nasdaq Helsinki-listed Ilkka-Yhtymä Group. The platform unifies email marketing, SMS campaigns, surveys, event management, and marketing automation into a single cloud-based suite, augmented by an AI Assistant add-on built on OpenAI Chat GPT, an open API, and BankID/SSO authentication. Product modules ship as tiered subscriptions (Basic, Pro, Enterprise) priced in SEK with usage-based SMS fees, plus one-time onboarding packages and instructor-led training services; a free one-month trial supports a product-led self-serve motion alongside direct enterprise sales.

The company serves primarily Nordic-region customers across member organizations (trade unions and associations such as Saco, SEKO, LO, Svenskt Näringsliv), educational institutions (Chalmers, Uppsala Universitet, Göteborgs Universitet, Academedia), the public sector (Örnsköldsviks kommun, Lunds kommun, Sundsvalls kommun, Tillväxtverket, Bolagsverket), construction and real estate (Stena Fastigheter, JM, Besqab, Byggföretagen), and selected banking/insurance and housing-association accounts. Differentiators emphasize Swedish data residency, GDPR-compliant hosting, Swedish-speaking support, 20 years of category presence, and collective-bargaining agreement coverage. Distribution combines direct sales (phone, email, demo booking) for enterprise accounts, self-serve sign-up with free trial for smaller customers, and a partner/reseller channel, supported by content marketing on a Swedish-language blog and integration partnerships with Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Shopify, Zapier, EG Membercare, and others.

The business model is recurring-subscription-driven, anchored by monthly SEK-denominated contracts that scale with contact volumes and feature tiers; SMS volume is monetized per-message at 0.50 SEK to Swedish numbers, and professional services (Startup Packages from 14,995 to 34,995 SEK, training at 2,500 SEK per session) provide additional non-recurring revenue. The company states 'thousands of satisfied users' but discloses no revenue, headcount, or funding figures; ownership through Liana Technologies/Ilkka-Yhtymä Group indicates Ungapped is part of a larger listed corporate group rather than an independently venture-backed entity.

Name

Ungapped Ab

Legal name

Ungapped Ab

Website

https://ungapped.se

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Ungapped Ab is a Stockholm-based, Swedish-language digital communication platform offering email marketing, SMS, surveys, event management, and marketing automation to Nordic member organizations, universities, municipalities, and real estate firms, with Swedish data storage and an OpenAI-powered AI Assistant.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Email marketing software
• Sms marketing platform
• Survey management tools
• Event management software
• Marketing automation platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Email Marketing Subscriptions: Subscription-based pricing tiers (Basic, Pro, Enterprise) with monthly billing based on number of contacts. Higher tiers include additional features like unlimited users, advanced analytics, Google Analytics integration, and dedicated customer success management.
2. Survey Tool Subscriptions: Tiered subscription model with increasing limits on active surveys, responses per month, questions per survey, and user accounts. PRO tier adds conditional questions, NPS/satisfaction functions, and advanced analytics.
3. SMS Services: Base subscription plus per-SMS fees (0.50 SEK per SMS to Swedish numbers). Pro tier adds text-as-sender capability, response handling, and volume pricing for larger SMS campaigns.
4. Event Management Subscriptions: Monthly subscription with limits on events and participants per month. Higher tier removes participant limits and includes dedicated account manager.
5. Startup Packages: One-time professional services packages for initial platform setup, template creation, and user training. Packages range from 14,995 to 34,995 SEK depending on scope.
6. Training Services: Instructor-led training sessions for platform onboarding and ongoing education. 2,500 SEK per session for existing customers, with bulk packages available for organizations with continuous user onboarding.
7. Add-on Services: Additional services including BankID/authenticator integration, SMS dialog, and custom integrations. AI assistant feature available as premium add-on.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ungapped Ab provides a cloud-based digital communication platform that combines email marketing, SMS campaigns, surveys, event management, and marketing automation into a single integrated suite for organizations. The platform is sold primarily to Nordic businesses, member organizations, educational institutions, and public-sector bodies via tiered subscriptions, with optional AI-assisted content generation, onboarding packages, training, and consulting services.

Product overview

Ungapped Ab is a Swedish digital communication platform offering a unified suite of tools for email marketing, SMS, surveys, event management, and marketing automation. The core platform includes Email Marketing (e-postmarknadsföring), Survey Tool (enkätverktyg), SMS Tool (sms-verktyg), Event Management (eventhantering), and Marketing Automation. Additional add-on modules include AI Assistant (powered by Chat GPT), SMS Dialog, BankID/SSO authentication, and Integration/API capabilities. The company also offers professional services including Startup Packages (uppstartspaket), Training (utbildning), and Consulting (rådgivning). Ungapped is part of Liana Technologies and serves customers across Scandinavia.

Differentiator

Problem solved

Functional benefit

Products and services

• Ungapped Platform All-in-one digital communication platform for organizations that bundles email marketing, SMS campaigns, surveys, event management, and marketing automation into a single integrated solution with Swedish data hosting and Swedish-language support.
• Email Marketing (E-postmarknadsföring) Email marketing tool for creating newsletters and email campaigns with drag-and-drop editor, ready-made templates, image bank, segmentation, A/B testing, personalization, scheduling, automated quality controls, and detailed analytics with Google Analytics integration.
• Survey Tool (Enkätverktyg) Survey and form creation tool with ready-made templates, conditional questions, NPS, CSAT, GDPR consent blocks, multi-page surveys, multi-language support, automated reminders, and advanced analytics for customer, employee, and research surveys.
• SMS Tool (SMS-verktyg) SMS marketing tool with local sender numbers per country, brand name as sender, response handling, opt-in/opt-out management, automated welcome messages, scheduling, and volume pricing for larger SMS campaigns.
• Event Management (Eventhantering) Event management tool for creating and managing events, invitations, registrations, waitlists, QR code check-ins, mentometers, and post-event evaluations. Supports physical, digital, and hybrid events with speaker and sponsor management.
• Marketing Automation Marketing automation tool for building automated communication flows based on dates, behavior, profiles, activities, and content triggers, including user scoring and lead nurturing for marketing and sales alignment.
• Startup Packages (Uppstartspaket) One-time onboarding packages that include customization of templates, user setup, account configuration, and instructor-led digital training for new customers getting started with the Ungapped platform.
• Training (Utbildning) Instructor-led training sessions for platform onboarding and ongoing user education, with bulk packages available for organizations that need continuous onboarding for new users.
• Consulting (Rådgivning) Strategic and hands-on consulting services to help organizations plan and execute their digital communication initiatives using the Ungapped platform.

Named customers24 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Microsoft DynamicscoreTechnology or IntegrationCRM & ERP integration. Ungapped connects with Microsoft Dynamics for seamless data synchronization between the marketing platform and business systems.
• ZapiercoreTechnology or IntegrationWorkflow automation platform. Connects Ungapped with thousands of web services through automated workflows without custom development.
• Pipedrive CRMcoreTechnology or IntegrationCRM integration optimized for sales teams. Ungapped syncs contact data and enables automated marketing flows triggered by CRM activities.
• Lime CRMcoreTechnology or IntegrationVisual and user-friendly CRM system. Integration allows bidirectional data flow for coordinated marketing and sales activities.
• SalesforcecoreTechnology or IntegrationOne of the market's leading platform solutions with apps for sales, service, marketing, and analytics. Native integration available.
• HubSpotcoreTechnology or IntegrationFlexible inbound marketing and lead generation platform. Integration enables seamless coordination between HubSpot CRM and Ungapped marketing tools.
• MediaflowcoreTechnology or IntegrationCloud-based image bank, video platform, and brand asset management. Integration allows easy insertion of brand assets into Ungapped campaigns.
• EG Membercare (formerly Groupcare)coreTechnology or IntegrationMembership management system developed specifically for member-led organizations where members are at the center.
• Liana TechnologiesflagshipOthersParent company - Ungapped is part of Liana Technologies, which is part of the Finnish listed company Ilkka-Yhtymä Group. Liana Technologies provides the underlying technology infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mailchimp: Mailchimp (owned by Intuit) is a leading global email marketing and marketing automation platform serving SMBs and mid-market customers — directly comparable to Ungapped's email marketing and automation offering, though at global scale.
• Klaviyo: Klaviyo is a marketing automation platform focused on e-commerce and direct-to-consumer brands — competing with Ungapped on email, SMS, and automation but with deeper e-commerce specialization.
• ActiveCampaign: ActiveCampaign offers email marketing, marketing automation, and CRM for SMBs and mid-market customers — a direct competitor on automation depth and tiered pricing, though at broader geographic scale than Ungapped.
• Brevo: Brevo (formerly Sendinblue) is a European-headquartered all-in-one digital marketing platform offering email, SMS, marketing automation, and CRM — a direct multi-channel competitor to Ungapped with stronger international footprint.
• Apsis: Apsis is a Nordic digital marketing platform offering email, SMS, marketing automation, and lead generation — a directly comparable Nordic peer to Ungapped with similar vertical focus on Northern European customers.
• GetResponse: GetResponse is a European (Polish-founded) email marketing, automation, and webinar platform — competing head-to-head with Ungapped on email, automation, and event/webinar capabilities in the mid-market segment.

Broad incumbents

• HubSpot Marketing Hub: HubSpot is a leading global CRM and marketing automation platform with Marketing Hub offering email, automation, forms, and analytics — overlapping broadly with Ungapped but as part of a much larger integrated CRM suite.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is the enterprise-scale incumbent in marketing automation, email, and customer engagement — Ungapped integrates with Salesforce but competes with it for larger enterprise marketing budgets.

Regional players

• Smaily: Smaily is an Estonian email marketing and marketing automation platform focused on the Baltic and broader European SMB market — a regional peer comparable to Ungapped in product scope but operating in a different geography.

Others

• Liana Technologies: Liana Technologies is Ungapped's parent company and a Finnish/Nordic marketing technology group offering email, marketing automation, and PR software — closely comparable at the platform level and shares technology infrastructure with Ungapped.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ungapped
• Facebookfacebook.com/ungapped
• Instagraminstagram.com/ungapped
• Xx.com/ungapped

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ungapped Ab