APSIS
Apsis, a Malmö-based Nordic marketing technology company and subsidiary of Efficy Group, provides the Apsis One all-in-one email, automation, SMS, events, and AI-assisted marketing platform — along with the legacy Apsis Pro — to 3,600+ businesses across the Nordics, broader Europe, and APAC, with full EU data residency.
- Company typePrivate
- Founded2001
- HeadquartersMalmö, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What APSIS does
Apsis International AB is a Nordic marketing technology company founded in Sweden in 2001, operating as a wholly-owned subsidiary of Efficy Group following Efficy's August 2021 acquisition of Apsis from Norvestor. Apsis serves over 3,600 businesses across the Nordics, broader Europe, and APAC (with a regional headquarters in Hong Kong), targeting data-driven marketers in financial services, insurance, membership organisations, non-profits/NGOs, real estate, and small to mid-market B2B and B2C companies. Headquartered in Malmö with offices in Stockholm, Copenhagen, Helsinki, and Oslo, Apsis delivers email, automation, SMS, events, forms, and analytics tooling under a GDPR-compliant, ISO/IEC 27001:2022- and ISO/IEC 27701:2019-certified EU data-residency posture.
Apsis generates revenue primarily through tiered SaaS subscriptions to its flagship platform, Apsis One, priced from approximately SEK 1,100/month for up to 1,000 contacts (Send tier) to SEK 4,500/month for up to 5,000 contacts at the Grow tier, with custom enterprise quoting and add-ons such as Active Directory SSO at EUR 300/month. The legacy Apsis Pro product remains supported for email-focused customers. Go-to-market blends product-led growth (a 14-day no-credit-card free trial with two-minute onboarding), direct sales for enterprise accounts, and a Nordic reseller/agency programme, supplemented by a Zapier integration exposing the platform to 5,000+ apps and an Open API for technical buyers.
Apsis One unifies email marketing, marketing automation, SMS, event management, forms/surveys, website tracking, dashboards, and a built-in AI Assistant for email content creation into a single interface, underpinned by a 360-degree unified customer profile tracing back to the 2016 acquisition of Innometrics. The platform reports 98% email deliverability through dedicated IP management and 24/7 reputation monitoring, and it integrates natively with Tribe CRM, efficy CRM, Lime CRM, Microsoft Dynamics, webCRM, and Salesforce. Quantified customer outcomes cited include a 4x sales increase through automation versus bulk email, 30% retention uplift, 50% resource savings, and 25% advertising-budget reduction.
APSIS firmographics
Firmographics- Name
- APSIS
- Legal name
- Apsis International AB
- Website
- https://apsis.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Apsis, a Malmö-based Nordic marketing technology company and subsidiary of Efficy Group, provides the Apsis One all-in-one email, automation, SMS, events, and AI-assisted marketing platform — along with the legacy Apsis Pro — to 3,600+ businesses across the Nordics, broader Europe, and APAC, with full EU data residency.
- Ownership category
- akta.pro rank
APSIS industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where APSIS is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices8 records
Markets served
APSIS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Apsis One): Apsis One is sold as a tiered SaaS subscription based on contacts/audience size and feature set (Send, Automate, Grow tiers). Pricing starts from SEK 1,100/month for up to 1,000 contacts. Additional costs apply for extra audience blocks, SMS, and premium features. Professional services (consultation, onboarding, training) are offered as an add-on.
- SaaS Subscription (Apsis Pro): Apsis Pro is an established email marketing platform sold on a subscription basis. Still fully supported, though Apsis One is the primary growth product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Send — Core email & SMS for up to 1,000 contacts |
| Subscription | Monthly | Automate — Adds marketing automation for up to 5,000 contacts |
| Subscription | Monthly | Grow — Advanced personalisation & event tool for larger audiences |
| Subscription | Multi-year contract | Custom / Enterprise — Tailored pricing for large contacts and advanced needs |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels12 records
APSIS product offering
Product offeringCore offering
APSIS sells Apsis One, an AI-driven all-in-one cloud-based marketing automation SaaS platform combining email marketing, SMS, marketing automation, event management, forms/surveys, website tracking, dashboards, and an AI Assistant in a single GDPR-compliant, ISO-certified interface. The company also sells Apsis Pro (legacy email marketing platform) and Apsis Lead (lead generation product) to data-driven marketers across the Nordics and Europe.
Product overview
Apsis is a Nordic marketing technology company, part of the efficy Group, offering two primary products: Apsis One (a modern all-in-one marketing platform) and Apsis Pro (established email marketing platform). Apsis One is the flagship platform combining Email Marketing, Marketing Automation, SMS Marketing, Event Management, Forms/Pages/Survey, Website Tools, AI Assistant, Dashboards & Trends, and CRM capabilities into a single unified interface. Apsis Pro remains the legacy email-focused product still used by many Nordics customers. The company also offers Apsis Lead for lead generation and Apsis Pulse as its own marketing newsletter. Founded in Sweden in 2001, Apsis serves over 3,600 businesses across the Nordics and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Apsis One: AI-driven email marketing and automation platform combining email, SMS, marketing automation, event management, forms, surveys, and AI Assistant.
- Apsis Pro
- Apsis AI Assistant
Quantifiable outcome
- 4x increase in sales through automated emails compared to bulk email sending
- +7 more outcomes
Companies that use APSIS
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles3 records
APSIS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature11 records
APSIS partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ZapiercoreApsis One integrates with Zapier, enabling seamless connection with 5,000+ apps in Zapier's ecosystem. The integration (in public beta) allows users to create and update profiles, manage consent, and send custom events from any Zapier-connected app — enabling automated workflows across marketing, CRM, e-commerce, and other tools without custom development.
- Tribe CRMcoreTribe CRM is a native integration partner of Apsis One. As part of the efficy Group, Tribe is closely aligned with Apsis, enabling seamless data synchronisation and CRM-triggered marketing automation for shared customers.
- Lime CRMcoreLime CRM is a native integration connector for Apsis One, enabling data synchronisation and bidirectional CRM-marketing automation workflows. Integration handbook available.
- Microsoft DynamicscoreMicrosoft Dynamics is a native CRM integration partner for Apsis One. Integration handbook available for configuration guidance. Enables enterprise customers using Dynamics to sync customer data with Apsis One marketing automation.
- webCRMcorewebCRM is a native integration partner for Apsis One, with a dedicated integration handbook. Enables Nordic SMB and mid-market CRM-Marketing automation workflows for joint customers.
- SalesforcecoreSalesforce is listed as a native CRM integration for Apsis One, enabling enterprise customers using Salesforce to synchronise customer data and trigger marketing automation flows from CRM activity.
- eff icy CRMcoreefficy CRM (within the efficy Group) is a native integration partner of Apsis One, enabling seamless data sync within the efficy ecosystem for shared customers.
Scale indicators16 records
Recent moves11 records
Expansion highlights6 records
APSIS competitors and assessment
Company assessmentEmerging players
- Omnisend: E-commerce-focused email and SMS marketing automation platform. Competes with Apsis One on e-commerce customer base; narrower scope but strong momentum in retail vertical.
Direct peers
- Iterable: Cross-channel marketing automation platform with email, SMS, push, and in-app messaging. Comparable to Apsis One at the mid-market/enterprise tier, with overlapping automation, segmentation, and AI personalisation capabilities.
- GetResponse: European-origin (Poland) email marketing and marketing automation SaaS platform. Comparable all-in-one platform competing with Apsis One on automation, landing pages, webinars, and SMB/mid-market pricing.
- Mailchimp (Intuit): Global email marketing and marketing automation platform for SMBs and mid-market. Direct competitor to Apsis One, frequently cited on Apsis's own pricing pages as the comparison benchmark across awards (flexibility, support, user-friendliness).
- Brevo (formerly Sendinblue): European-headquartered (France) email marketing and marketing automation SaaS platform serving SMBs and mid-market. Direct competitor to Apsis One with similar SMB-to-mid-market positioning and EU heritage.
- ActiveCampaign: Email marketing, marketing automation, and CRM platform for SMBs and mid-market. Competes directly with Apsis One on automation workflows, segmentation, and CRM-bundled email marketing.
- Klaviyo: Email and SMS marketing automation platform focused on e-commerce and DTC brands. Direct overlap with Apsis One's e-commerce and Shopify-style use cases; strong AI personalisation narrative.
- dotdigital: UK-headquartered marketing automation and customer engagement platform, comparable mid-market positioning to Apsis One. Overlaps on email, SMS, automation, and CRM integrations in the European market.
Broad incumbents
- HubSpot Marketing Hub: Broader CRM and marketing platform with email marketing, automation, and AI content tools (Breeze AI). Larger incumbent with much broader portfolio, competing with Apsis One for mid-market and enterprise marketing automation budgets.
- Salesforce Marketing Cloud Account Engagement (Pardot): Enterprise marketing automation suite from Salesforce. Competes with Apsis One for enterprise customers needing Salesforce-native integration, though its pricing and complexity target larger organisations than Apsis's SMB core.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
APSIS social profiles
Digital presenceAPSIS compliance and trust
Trust signalCompliance5 records
APSIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
APSIS leadership team
Management profileNumber of profiles
Profiles6 records
APSIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APSIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APSIS
What does APSIS do?
APSIS sells Apsis One, an AI-driven all-in-one cloud-based marketing automation SaaS platform combining email marketing, SMS, marketing automation, event management, forms/surveys, website tracking, dashboards, and an AI Assistant in a single GDPR-compliant, ISO-certified interface. The company also sells Apsis Pro (legacy email marketing platform) and Apsis Lead (lead generation product) to data-driven marketers across the Nordics and Europe.
Is APSIS a public or private company?
APSIS is a private company. It is classified as corporate owned and is currently operating.
When was APSIS founded?
APSIS was founded in 2001. It employs 251 to 500 people.
Where is APSIS based?
APSIS is headquartered in Malmö, Sweden, in the Europe region.
How does APSIS make money?
Two revenue lines are on record. SaaS Subscription (Apsis One) is the primary driver. The others are saaS Subscription (Apsis Pro).
Who are APSIS's main competitors?
Omnisend is listed as an emerging player. Direct peers are Iterable, GetResponse, Mailchimp (Intuit), Brevo (formerly Sendinblue), ActiveCampaign, Klaviyo and dotdigital. Broad incumbents are HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement (Pardot).
Does APSIS have an API?
Yes. Apsis One provides an Open API that allows developers to integrate existing systems with Apsis One or create custom integrations. The API enables profile enrichment for deeper audience insights, personalized email content creation with detailed customer data, custom event triggers and checkpoints in automated workflows, and multi-channel campaign performance analysis. The API is built to handle large volumes of data with a fully customizable data model. An Open API is included in the Automate and higher plan tiers. Developer documentation is at developer.apsis.com/#tag/Geographic-regions.
What industry is APSIS in?
APSIS's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 5132 and its SIC code is 7372.