What A2 Collective does

A2 Collective is a US-based creative services firm founded in 2022 that delivers design, branding, social media, video, photography, illustration, and web services exclusively to mission-driven organizations, including non-profits, community-based organizations, social justice advocates, and academic institutions addressing underserved communities. The company operates under a collective model in which a founder-led core team of approximately twelve multidisciplinary creatives, including graphic designers, photographers, videographers, illustrators, UX/web developers, and copywriters, is assembled around each client engagement. Audrey Pray Jr. serves as Founder, CEO, and Creative Director, providing strategic and creative direction across projects. The business is privately held with no disclosed external investors, venture funding, parent company, or acquisition history.

The firm's service catalog spans six core offerings — Graphic Design, Illustration, Logo and Brand Identity, Social Media Strategy and Management, Videography, and Web Design — delivered as standalone projects or integrated campaigns. There is no proprietary technology platform, software product, or mobile application; all deliverables are produced through standard creative tooling and human-led design and production work. The go-to-market model is consultation-led: prospects schedule an introductory call via Calendly, receive a tailored scope and proposal, and engage on a project basis, with the option of "continuous support" or "ongoing creative support" arrangements for repeat clients.

A2 Collective's client roster spans roughly 18 named organizations across verticals including economic justice (Fair Budget Coalition), maternal and reproductive health (Mamatoto Village, First Steps and Beyond, Groundswell Fund), education and academia (Georgetown University Center for Child and Human Development, American Council of Learned Societies, Spelman College), trans rights (Black Trans Fund), environmental justice (We Can Be Heroes in Peru), global health (FHI 360 in sub-Saharan Africa), drug policy reform (Drug Policy Alliance), and youth development (Boys and Girls Club of Greenwich). Documented client outcomes include a 30% engagement increase, 100+ new followers, and 60% impressions increase for the We Can Be Heroes social media redesign, and over $100,000 raised for Boys and Girls Club of Greenwich through two consecutive years of Youth of the Year video production. Pricing is quote-based and not publicly disclosed, and revenue figures are not reported.

Name

A2 Collective

Legal name

A2 Collective

Website

https://thea2collective.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Independent Artists, Writers, and Performers (711510)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative services agency
• Graphic design services
• Brand identity design
• Social media management
• Nonprofit web design

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Project-based creative services including graphic design, logo and brand identity, illustration, social media strategy and management, videography, photography, and web design for mission-driven organizations. They offer both continuous support and ongoing creative support arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

A2 Collective is a creative services firm that delivers graphic design, illustration, logo and brand identity, social media strategy and management, videography, photography, and web design to mission-driven nonprofit organizations, community activists, and social movements. Engagements are scoped through a 3-step consultation-to-proposal process and delivered as project-based or ongoing continuous support arrangements, frequently bundling multiple services into integrated advocacy campaigns.

Product overview

A2 Collective is a creative services company offering a unified suite of design and marketing services to mission-driven organizations. The portfolio includes six core service offerings: Graphic Design, Illustration, Logo & Brand Identity, Social Media Strategy & Management, Videography, and Web Design. These services are delivered as standalone offerings or combined into integrated creative campaigns for clients. The company specializes in supporting non-profits, community activists, and organizations working on social justice causes including economic justice, environmental justice, maternal health, and youth empowerment. Services are provided through a structured consultation-to-delivery process, with ongoing support options for continuous client partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design
• Illustration
• Logo & Brand Identity
• Social Media Strategy & Management
• Videography
• Web Design
• Photography

Quantifiable outcome

• 30% increased engagement, 100+ new followers, 60% increased impressions for We Can Be Heroes environmental justice social media campaign
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• Fair Budget CoalitioncoreGTM or Marketing PartnerOngoing partnership producing Fair Budget Coalition's Budget Platform for two consecutive years (2023 and 2024), which curates recommendations on DC budget allocations to address concerns of underserved residents.
• Groundswell FundcoreGTM or Marketing PartnerDesigned Groundswell Fund's 2022 Impact Report celebrating successful year of redirecting resources to intersectional organizing led by Black, Indigenous, transgender, and gender-expansive women.
• Mamatoto VillagecoreGTM or Marketing PartnerUtilized powerful storytelling to craft a captivating print and digital campaign championing the vital mission of supporting the maternal health of women of color.
• Georgetown University Center for Child and Human DevelopmentcoreGTM or Marketing PartnerDesigned executive report 'Racism Bleeds through this Entire Healthcare System' exploring DC's maternal health crisis and disproportionate effects of prejudice on infant mortality rates.
• Black Trans FundcoreGTM or Marketing PartnerCreated social media content series titled 'Black Trans Joy' featuring J Mase III, co-director of the Black Trans Prayer Book and Black Trans Fund Advisor.
• We Can Be HeroescoreGTM or Marketing PartnerRedesigned social media strategy for Peruvian environmental justice non-profit, resulting in 30% increased engagement, 100+ new followers, and 60% increased impressions.
• FHI 360coreGTM or Marketing PartnerDeveloped educational films highlighting HIV crisis in sub-Saharan Africa, sharing information about HIV prevention with community members from Kenya, South Africa, Zambia, and Zimbabwe.
• Drug Policy AlliancecoreGTM or Marketing PartnerCreated social content and media strategy for '#NoMoreDrugWar' campaign, including video editing, music selection, motion graphics, and social media rollout targeting the Latinx community.
• ADAMA ATL (African Diaspora Art Museum of Atlanta)coreGTM or Marketing PartnerStrengthened team capability by building social media templates for cohesive event promotion, highlighting global and local artists and offering in-person experiences.
• Boys & Girls Club of GreenwichcoreGTM or Marketing PartnerDirected, filmed, and edited Youth of the Year video for two consecutive years, helping gain over $100k for the Club to support youth programs and resources.
• NYPACE (New York Professional Advisors for Community Entrepreneurs)coreGTM or Marketing PartnerDeveloped 2022 Impact Report showcasing communities impacted, new executive director, and first-ever all-woman-owned business cohort.
• A Better BalancecoreGTM or Marketing PartnerPartnered during pandemic to create 2021 newsletter supporting ongoing mission to empower workers and promote fairness for marginalized communities.
• American Council of Learned Societies (ACLS)coreGTM or Marketing PartnerPartnered to edit presentation 'How Do We Get There? Accelerating Diversity in Slow-To-Change Humanities Fields' presented to over 350 attendees.
• Community College Preparatory AcademycoreGTM or Marketing PartnerReinvigorated social media presence through content strategy built to leverage key moments throughout the calendar year and increase social engagement.
• First Steps & BeyondcoreGTM or Marketing PartnerBuilt visual brand and developed official website functioning as educational tool and community resource for Black maternal health advocacy in Allegheny County, Pittsburgh.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mekanism: Independent creative agency with a strong purpose-driven practice serving brands and nonprofits on social impact campaigns. Comparable to A2 in integrated creative service offerings (video, social, brand), though it serves a broader commercial client base beyond mission-driven organizations.
• The Ad Council: Established nonprofit that produces pro bono creative campaigns for social causes by partnering with major agencies and brands. Comparable in mission focus to A2, but operates at significantly larger scale and through a partnership-driven model rather than a direct-service collective.

Direct peers

• DoSomething Strategic: Youth-focused social impact organization that creates creative campaigns for civic engagement and social causes. Comparable to A2 in social impact creative work and values-driven positioning, though it is centered on its own youth programs rather than serving external nonprofit clients.
• M Booth: Creative and PR agency with a dedicated purpose-driven practice serving nonprofits, foundations, and social impact organizations across brand, content, and campaign work. Comparable to A2 in mission alignment and full-service creative capabilities for the social sector.
• Big Duck: Branding and communications agency that exclusively serves nonprofit organizations, providing brand strategy, design, and messaging services. Highly comparable to A2 Collective in both service offering (graphic design, brand identity) and target customer (mission-driven nonprofits).
• Civic Nation: Nonprofit organization that builds and runs creative campaigns for social change across civic engagement, education, and equity. Comparable to A2 in that both produce mission-driven creative work for advocacy causes, though Civic Nation operates its own cause campaigns rather than serving external nonprofit clients.
• Fenton: Communications and creative agency specializing in social justice, public health, and progressive causes, with services spanning content creation, social media strategy, and campaign development. Directly comparable to A2 in serving advocacy and nonprofit clients with integrated creative offerings.
• BerlinRosen: Communications and creative firm focused on progressive causes, nonprofits, and social impact organizations, with capabilities in branding, content, and campaign strategy. Comparable to A2 in cause-driven positioning and integrated creative services for advocacy clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thea2collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A2 Collective