BestAkustik GmbH

Name

BestAkustik GmbH

Legal name

BestAkustik GmbH

Website

https://best-akustik.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kaufbeuren

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Purchasing Cooperative Revenue (Membership-Supported Volume Negotiations): BestAkustik operates as a Leistungsgemeinschaft (performance cooperative) that negotiates volume-based special pricing and conditions with named industrial partners across hearing systems, accessories, services, and insurance. The cooperative benefits its members — owner-managed hearing acoustics specialist stores in Germany — by securing preferential purchase terms. BestAkustik itself charges no admission fee, no ongoing membership fee, and no minimum purchase requirements. Revenue appears to derive from negotiated margin advantages passed through to members rather than direct fees collected from members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

BestAkustik GmbH operates Germany's first Leistungsgemeinschaft (performance/sales cooperative) for owner-managed hearing acoustics specialist stores. It negotiates volume-based purchasing advantages with named industrial partners, provides proprietary retail experience tools and concepts (WürfelBoard, Erlebnistisch, sound2hear, Im-Ohr Spezialist, DEIN BASSS, save2hear/easy2hear), offers the Akademie training program and Gründer-Programm founder support, runs the INSIDE member portal and Akustik Freunde flagship demonstration store, and delivers marketing services via its sister agency to.eyes — all under a free membership model.

Product overview

BestAkustik GmbH operates as a purchasing cooperative and business development network for independent hearing acoustics specialists in Germany, not as a single product company. The offering comprises: (1) a purchasing consortium providing members with preferential pricing from hearing system manufacturers (including exclusive access to REXTON brand) and proprietary private-label products (clean2hear, power2hear batteries); (2) retail concepts including Im-Ohr Spezialist for in-ear fitting excellence, DEIN BASSS cross-selling program, and save2hear/easy2hear customer retention tools; (3) proprietary store display and demonstration tools including the WürfelBoard interactive presentation system, sound2hear headphone comparison tower, and modular Erlebnistisch consultation tables; (4) the HearLive hearing system fitting concept; (5) the Akustik Freunde flagship demo store; (6) the Akademie training program with seminars and Azubi Days; (7) the Gründer-Programm for business startups; (8) the I doubt it joint apprenticeship recruitment campaign with HÖREX and MediTrend; (9) marketing services through partner to.eyes including the audiopage® website platform; and (10) a job board (Jobbörse) for members. The company connects independent hearing specialists through collective purchasing power, shared marketing resources, education, and innovative retail concepts to compete against larger retail chains.

Differentiator

Problem solved

Functional benefit

Brands

• Akustik Freunde: A showcase retail store concept developed by BestAkustik to demonstrate innovative hearing aid specialist store concepts, featuring experience tables, presentation tools, and modern store design.
• Akademie
• Im-Ohr Spezialist
• DEIN BASSS
• save2hear / easy2hear
• sound2hear
• WürfelBoard
• HearLive
• Youngstars

Products and services

• Im-Ohr Spezialist Specialized concept program focused on In-the-Ear (IdO) hearing system fitting and craftsmanship training, positioning hearing acousticians as skilled craftsmen to improve IdO quote rates and selling prices. For BestAkustik member hearing acoustics specialist stores.
• DEIN BASSS Cross-selling portfolio concept positioning member stores as Sound & Silence specialists, covering in-ear headphones, in-ear monitoring for musicians, hearing protection, and room acoustics via a shop-in-shop display system of approximately 12 sqm. For BestAkustik member hearing acoustics specialist stores.
• save2hear / easy2hear Service tools for customer retention through loss protection and comprehensive service packages for hearing system provision; contracts are directly between the member business and the customer (no insurer in the background), with members setting their own terms. For BestAkustik member hearing acoustics specialist stores and their end customers.
• WürfelBoard Interactive product presentation tool: a console with 8x8 cm acrylic cubes on a board where lifting a cube triggers a corresponding video on an attached screen with audio via headphones. Supplier-independent, content updated via USB, available in various sizes/materials for self-assembly. Sold to both members and non-member hearing/optics businesses.
• sound2hear (ReinhörTower) Listening tower allowing simultaneous comparison of up to four different headphones/IEM systems, built around a Mackie ProFX10v3 mixing console with effects, instrument/microphone connections, and Bluetooth streaming; delivered with roll mobility, accessories, themed backdrops, and on-site training. For member and non-member hearing/optics businesses.
• Erlebnistisch (Experience Table) Modular consultation table system for hearing acoustics stores (102 × 87.5 × 94 cm modules) combining natural materials with functional elements such as pull-out drawers, inlays, and lighting; configurable in materials and quantities (six-module configuration 3.60 × 2.00 metres); sold to members and non-members with optional WürfelBoard/screen technology.
• HearLive Concept Hearing system fitting room concept enabling hearing systems of different performance classes to be tested and evaluated in comparable, real, and reproducible situations, shortening fitting times and making the customer journey more efficient. For BestAkustik member hearing acoustics specialist stores.
• Akademie (Academy) Annual training program with seminars and webinars for hearing acoustics specialists including Azubi Days, Basiswissen Hörakustik (€675 plus VAT), Teamentwicklung, HG-Technik, and PEAK26; open to members and, for selected courses, non-members.
• BestAkustik Job Board (Jobbörse) Public job board listing open positions (Hörakustikermeister, journeymen, apprentices, store managers, hearing advisors, commercial staff) across BestAkustik member businesses with filters by location, radius, availability, job type, experience, and benefits.
• Gründer-Programm (Founder Program) Comprehensive startup support for prospective hearing acoustics founders including business planning, investment planning, product costing, marketing, prequalification, approval and registration, training/coaching, store fitting, and free BestAkustik membership; supplemented by the Youngstars ERFA peer group reformed every two years.
• to.eyes Marketing Services Full-service marketing agency (to.eyes GmbH) serving all BestAkustik members and 1,000+ opticians with concept-to-production marketing services across print, web, and social media, including the audiopage® website package; exclusive to the Brillen-Profi/BestAkustik network.
• audiopage® Website Platform All-inclusive website package for hearing specialists with automatic updates and online appointment booking, delivered through to.eyes GmbH.
• REXTON Exclusive Brand Access Exclusive access to the REXTON hearing system brand (from WSA/WS Audiology) for BestAkustik members in Germany at special conditions — the only German hearing acoustics group offering this brand.
• clean2hear Private-Label Care Products Proprietary private-label cleaning and care product line for hearing systems, manufactured in cooperation with Egger, offering members high-quality branded products at competitive pricing.
• power2hear / power2hear Plus Private-Label Batteries Proprietary private-label hearing-system battery product lines — power2hear (Rayovac) and power2hear Plus (Widex) — offering members cost advantages versus branded alternatives.
• Purchasing Cooperative (Einkauf) Negotiated volume-based preferential purchasing conditions with named industrial partners across hearing systems (REXTON/WSA, Oticon, Signia, Widex, Phonak, GN Resound, Bernafon, Unitron, Starkey, Hansaton, Philips Hearing Solutions, Audifon), Otoplastik/accessories (Hörluchs, Egger, Dreve), insurance (WERTGARANTIE), billing/software (opta data), diagnostics (Natus Sensory, Acousticon, Diatec), and DEIN BASSS partners (GN Jabra, InEar); members access preferential terms without any admission fee, ongoing membership fee, or minimum purchase requirement.

Quantifiable outcome

• Participating businesses increased their IdO (In-the-Ear) hearing system quote to up to 60%
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

28 partnerships are on record, tiered core, foundational, standard and minor.

• HÖREX Hör-Akustik eGcoreStrategic or Co-development Partner · 16 January 2025BestAkustik and HÖREX jointly launched the 'I doubt it' apprentice recruitment campaign with MediTrend, the first such cross-group initiative in the German hearing acoustics industry. The campaign provides a shared platform (akustik-heroes.de) where member businesses from all three groups can post apprenticeship vacancies, access posters/banners, and use a loanable trade fair booth. Early results show significantly increased applications for member businesses.
• MediTrend eGcoreStrategic or Co-development Partner · 16 January 2025BestAkustik and MediTrend jointly launched the 'I doubt it' apprentice recruitment campaign with HÖREX, creating a unified platform for apprenticeship vacancies across three German hearing acoustics cooperative groups.
• to.eyes GmbHcoreGTM or Marketing Partnerto.eyes is the in-house marketing agency of the BestAkustik/Brillen-Profi network. Founded in 2008 as a subsidiary of Brillen-Profi, it provides comprehensive marketing services (print, web, social media, audiopage® website packages) exclusively to members of the Brillen-Profi/BestAkustik network. It serves 1,000+ opticians and all BestAkustik members, and was awarded 'TOP 100 Innovator 2021 and 2025'. Located at the same Mindelheimer Str. 19 address in Kaufbeuren.
• REXTON / WSA-Konzern (WS Audiology)coreChannel Partner/ Reseller/ DistributorREXTON is a brand from the WSA (WS Audiology) conglomerate. BestAkustik holds an exclusive arrangement: only BestAkustik members in Germany can purchase REXTON products at special conditions, supported by the professional distribution structure of Audio Service. This gives members a unique brand positioning advantage (no other German hearing acoustics groups offer REXTON) and a clear unique selling proposition against both physical and online competitors.
• Audio ServicecoreTechnology or IntegrationAudio Service (from Löhne, Westphalia) is a strategic partner for BestAkustik, particularly for the Im-Ohr Spezialist concept. With 45 years of expertise in IdO (In-the-Ear) hearing systems in Germany, Audio Service's core competency aligns with BestAkustik's initiative to position hearing acoustics as a craftsmanship profession. They provide the product backbone for the IdO specialist training and fitting concept.
• Brillen-ProfifoundationalStrategic or Co-development PartnerBrillen-Profi is the parent Leistungsgemeinschaft (performance cooperative) for eye opticians, founded 30 years ago in Kaufbeuren and now with 1,830+ member businesses — the largest German cooperative for independent opticians. BestAkustik operates as a sister organisation sharing the same management team, physical premises, and the to.eyes marketing agency.
• OticonstandardChannel Partner/ Reseller/ DistributorListed hearing system manufacturer partner. Oticon (Demant Group, Denmark) is described as an audiology pioneer and listed as a supplier on the BestAkustik Einkauf (purchasing) page with preferential conditions for members.
• SigniastandardChannel Partner/ Reseller/ DistributorListed as a strategic hearing system partner. BestAkustik states it is convinced Signia's approaches will further develop the industry and sustainably strengthen the role of independent medium-sized hearing acousticians.
• WidexstandardChannel Partner/ Reseller/ DistributorListed hearing system manufacturer partner. Widex (Denmark) is described as a premium provider setting benchmarks in sound processing and speech intelligibility, and as a reliable partner since it does not participate in retail and does not push price competition.
• Phonak (Sonova Group)standardChannel Partner/ Reseller/ DistributorListed hearing system manufacturer partner. Phonak (Switzerland) is described as the industry leader, particularly known for pioneering directional microphone technology, Bluetooth connectivity, and AI for personalised fitting.
• GN ResoundstandardChannel Partner/ Reseller/ DistributorListed hearing system manufacturer partner. GN Resound (Denmark) is described as one of the most traditional and innovative hearing system manufacturers globally, following the 'Organic Hearing' philosophy.
• BernafonstandardChannel Partner/ Reseller/ DistributorListed hearing system manufacturer and strategic partner in the IdO (In-the-Ear) hearing systems category, specifically for the Im-Ohr Spezialist concept.
• Unitron (Sonova Group)standardChannel Partner/ Reseller/ DistributorListed hearing system manufacturer partner within the Sonova group. BestAkustik highlights Unitron's unique selling proposition in user-friendliness through the Experience Innovations concept and FLEX:UPGRADE.
• StarkeystandardChannel Partner/ Reseller/ DistributorListed hearing system manufacturer partner. Starkey (USA) is described as a specialist in 'Healthable' hearing systems combining sound quality and lifestyle benefits.
• Hansaton (Sonova Group)standardChannel Partner/ Reseller/ DistributorListed hearing system manufacturer partner. Hansaton is described as the youngest Sonova addition, valued for its decades-long tradition as a family business and focus on independent small hearing acousticians with local brand support.
• Philips Hearing Solutions (via Bernafon/Demant)standardChannel Partner/ Reseller/ DistributorListed hearing system brand partner. Philips Hearing Solutions has been partnered with the Demant Group as exclusive licensee since 2019, with Bernafon GmbH providing regional on-site support.
• AudifonminorChannel Partner/ Reseller/ DistributorListed hearing system manufacturer. Although Audifon is part of the KIND Group, BestAkustik members can benefit from synergy effects such as post-provision care for KIND customers, and particularly demand for tinnitus maskers.
• HörluchsstandardChannel Partner/ Reseller/ DistributorListed Otoplastik and accessories partner. Hörluchs (Hersbruck, Bavaria) is described as a leading provider for custom-made Otoplastics, hearing protection, and In-Ears for musicians and gamers, producing up to 1,600 custom pieces in serial production daily.
• EggercoreChannel Partner/ Reseller/ DistributorListed Otoplastik partner. Egger (Kempten) is described as a partner from the very beginning, collaborating on the development of BestAkustik's own brands (e.g., clean2hear cleaning products) and providing workshops in their own training rooms.
• DrevestandardChannel Partner/ Reseller/ DistributorListed Otoplastik partner. Dreve (Unna) operates Germany's largest Otoplastik laboratory and has extensive experience in developing impression materials.
• opta data GroupstandardChannel Partner/ Reseller/ DistributorListed service partner for billing solutions. opta data (with 50+ years of experience and 60,000+ customers in healthcare) provides billing and software solutions at special conditions for BestAkustik members. Also includes opta data focus (formerly ipn Software / asego.net) for practice management software.
• WERTGARANTIE GroupstandardChannel Partner/ Reseller/ DistributorListed insurance partner. WERTGARANTIE (founded 1963) provides specialised insurance and warranty products including hearing system insurance, alongside household electronics, e-bikes, and e-scooter coverage.
• Natus Sensory (formerly Otometrics)standardTechnology or IntegrationListed partner for hearing system fitting and measurement. Natus Sensory is a leading provider in hearing and balance solutions, serving as BestAkustik's specialist for hearing system adaptation.
• AcousticonstandardTechnology or IntegrationListed audiologic products and services partner. Acousticon develops, manufactures, and distributes innovative audiologic fitting systems, complementary equipment and accessories, and provides practice-oriented training, services, and support.
• Diatec DiagnosticsstandardTechnology or IntegrationListed diagnostic equipment partner. Diatec Diagnostics represents the brands Interacoustics, MAICO, MedRx, and Sanibel Supply in Germany — the four most renowned manufacturers of medical devices for hearing and balance diagnostics.
• GN JabrastandardChannel Partner/ Reseller/ DistributorListed partner within the DEIN BASSS cross-selling concept. GN Jabra provides headphones, headsets, and workplace communication tools as part of BestAkustik's strategy to position members as Sound & Silence specialists for new target audiences.
• InEarstandardChannel Partner/ Reseller/ DistributorListed partner within the DEIN BASSS concept. InEar (Dieburg, Hesse), a family business, provides individual communication systems and has expanded the portfolio for new target groups such as gamers.
• OptiChange.de (via Brillen-Profi)standardGTM or Marketing PartnerListed partner platform for business succession. OptiChange.de is a cooperation partner that actively supports hearing acousticians and opticians in finding buyers or successors through an online succession/finder platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brillen-Profi: Sister performance cooperative (Leistungsgemeinschaft) for owner-managed opticians using the same operating model as BestAkustik. Shares premises in Kaufbeuren, the to.eyes marketing agency, and overlapping management — directly comparable as a template and operational twin in the adjacent optics vertical.
• HÖREX Hör-Akustik eG: German cooperative purchasing group for hearing aid acousticians — a direct peer to BestAkustik using a similar Leistungsgemeinschaft model. Co-launches the joint 'I doubt it' apprentice campaign with BestAkustik and MediTrend, indicating overlapping service offerings, member base, and supplier relationships.
• MediTrend eG: German hearing aid specialist cooperative and direct peer to BestAkustik, serving member businesses with purchasing, marketing, and training services. Co-launches the 'I doubt it' apprentice recruitment campaign alongside BestAkustik and HÖREX.

Broad incumbents

• Amplifon Deutschland GmbH: Global hearing aid retail leader with significant German store footprint and broad incumbent positioning. Represents the international chain-store competition BestAkustik members face for end-customer hearing aid demand.
• Neuroth GmbH: Austrian-headquartered hearing aid retail chain with broad presence in German-speaking markets. Comparable to KIND/Amplifon as a large chain incumbent competing with independent Mittelstand retailers that BestAkustik serves.
• Fielmann AG: Germany's largest optical retailer, which has expanded into hearing aid retail. Represents a vertically-integrated incumbent competing for both optics and hearing acoustics customers that BestAkustik members serve.
• KIND GmbH & Co. KG: Largest German hearing aid retail chain and broad incumbent competitor to BestAkustik's member businesses. KIND is the chain-store competitive pressure BestAkustik explicitly positions its independent Mittelstand members against.

Others

• to.eyes GmbH: In-house marketing agency of the Brillen-Profi/BestAkustik network, providing full-service marketing including print, web, social media, and the audiopage® website package. Operationally enmeshed with BestAkustik as a service-provider sibling entity.
• WS Audiology (Signia / REXTON): Global hearing aid manufacturer group whose REXTON brand BestAkustik exclusively distributes to members in Germany. Strategic supplier-partner whose continued exclusivity underpins BestAkustik's unique member value proposition.
• Audio Service GmbH: Strategic partner and manufacturer of In-the-Ear (IdO) hearing systems (45 years expertise) providing the product backbone for BestAkustik's Im-Ohr Spezialist concept. Key supplier comparable to other hearing aid manufacturers in BestAkustik's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toeyeswerbung
• Instagraminstagram.com/to.eyes/?hl=de
• LinkedInlinkedin.com/company/bestakustik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BestAkustik GmbH