Wellness West

What Wellness West does

Wellness West, LLC is a privately-held outpatient mental health private practice headquartered at 2428 N Grandview Blvd, Suite 101, Waukesha, Wisconsin. The practice is co-owned by clinical psychologists Amy Gurka, PhD and Jennifer Vann, PsyD, and employs a team of approximately eight staff including six licensed clinicians (two psychologists, three licensed professional counselors, and one licensed marriage and family therapist), a clinic manager, and a receptionist. Services are delivered in-person at the single Waukesha office and cover individual therapy, couples and family therapy, child therapy, and psychological evaluation across a broad range of presenting concerns including depression, anxiety, trauma and PTSD, grief, life transitions, and relationship issues.

The practice does not operate proprietary technology platforms or software products; its "technology" consists of evidence-based therapeutic modalities such as CBT, DBT, psychodynamic therapy, solution-focused therapy, art therapy, somatic processing, and trauma-informed care, delivered by licensed clinicians. A branded website (wellnesswestwi.com) and a secure client portal (hosted at clientsecure.me) serve as the digital front door and administrative channel, but no mobile app, API, or AI-driven tooling is in evidence.

Wellness West generates revenue on a per-session, professional-services basis, billing commercial and government payers directly. The senior clinicians are in-network with Anthem BCBS, Chorus Community Health Plan, United Healthcare, and Medicare, while Amanda Leslie is in-network with Anthem BCBS Medicaid, Chorus, and United Healthcare Medicaid. The practice explicitly does not participate in EAP networks, prices are not publicly disclosed, and customer acquisition is sales-led — driven by phone contact, the website, and insurance network participation rather than active marketing. The ownership is founder/operator-led with no external private equity, venture, or strategic investor disclosed.

Name

Wellness West

Legal name

Wellness West, LLC

Website

https://wellnesswestwi.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness West is a privately-held outpatient mental health practice in Waukesha, Wisconsin, co-owned by two psychologists and staffed by six licensed clinicians delivering in-person individual, couples, family, and psychological evaluation services billed through insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mental Health Therapy Services: Wellness West generates revenue through providing mental health therapy and psychological evaluation services. The practice accepts insurance from multiple providers including Anthem BCBS, Chorus Community Health Plan, United Healthcare, Medicare, and Medicaid plans. Services are billed per session through insurance, with specific clinicians in-network with different insurance providers. The practice does not participate in EAP (Employee Assistance Program) networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Wellness West, LLC is a mental health private practice in Waukesha, Wisconsin that provides outpatient therapy (individual, couples, family, and child) and psychological evaluation services delivered by licensed clinicians including psychologists, licensed professional counselors, and marriage and family therapists. Services are billed through accepted insurance carriers (Anthem BCBS, Chorus Community Health Plan, United Healthcare, Medicare, and Medicaid) on a per-session basis, and the practice does not participate in EAP networks.

Product overview

Wellness West is a mental health therapy practice offering outpatient therapy and psychological evaluation services. It is not a software or technology product company. The practice provides therapeutic services through individual clinicians including psychologists, licensed professional counselors, and marriage and family therapists, with no distinct branded software products, modules, or technology platforms.

Differentiator

Problem solved

Functional benefit

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• BetterHelp: Largest online teletherapy platform connecting clients to licensed therapists; comparable to Wellness West in the underlying mental health therapy offering, but differentiates sharply on digital delivery, scale, and subscription pricing rather than insurance-based in-person care.
• Lyra Health: Larger mental health benefits platform delivering therapy and coaching through employer-sponsored plans; comparable to Wellness West in delivering outpatient therapy services, though at much greater scale and through an EAP/employer channel Wellness West explicitly excludes.
• Talkspace: Public teletherapy and psychiatry platform serving individuals and enterprises; comparable to Wellness West in providing licensed-therapist-delivered mental health services, but operates via digital channels and insurance/employer contracts at far greater scale.

Emerging players

• Cerebral: Telehealth platform focused on anxiety, depression, and ADHD with combined therapy and medication management; comparable to Wellness West in the outpatient mental health treatment category, but differentiates via telehealth delivery and prescribing capability.
• Headway: Platform that helps independent therapists accept insurance and manage billing; comparable to Wellness West in serving the in-network, insurance-accepting therapist segment, though as an enabling infrastructure layer rather than a clinical practice itself.
• Grow Therapy: Network and software platform for therapists to run insurance-accepting practices; comparable to Wellness West in the insurance-billed outpatient mental health model, but operates as a multi-state therapist network rather than a single-clinic practice.
• Alma: Membership-based platform helping independent therapists accept insurance and grow caseloads; comparable to Wellness West in supporting insurance-credentialed outpatient mental health providers, but as an infrastructure/marketplace rather than a clinical operator.

Direct peers

• Octave: Outpatient mental health practice operating in-person clinics across multiple U.S. cities with a team-based clinician model; comparable to Wellness West as a multi-clinician therapy practice accepting insurance and offering varied therapeutic modalities.
• Two Chairs: Multi-clinician outpatient mental health practice operating dedicated clinics with evidence-based therapy; directly comparable to Wellness West in offering in-person therapy with insurance billing, multiple therapeutic modalities, and a similar boutique, clinician-led positioning.

Regional players

• Rogers Behavioral Health: Wisconsin-based behavioral health system offering outpatient and residential mental health services; comparable to Wellness West as a Wisconsin-headquartered outpatient mental health provider, though operating at significantly larger scale and with broader service lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wellness-west

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness West