Warrior Strong Inc

What Warrior Strong Inc does

Warrior Strong Inc is a US nonprofit health and wellness organization headquartered in Scranton, Pennsylvania, that provides free fitness, wellness, and community programming to veterans, active-duty military members, veteran family members, and first responders. Founded in 2018, the organization operates a hybrid delivery model combining two physical gym locations (Scranton, PA and a weekly aquatics program at the West Morris YMCA in Randolph, NJ) with nationwide virtual programming delivered via Zoom and on-demand content through a YouTube adaptive fitness catalog. Its service offering includes yoga, meditation, HIIT, breath work, group fitness, seated fitness, fight camp, wellness retreats, nutrition coaching, and a Training Certifications Program that funds credentials such as Precision Nutrition for veteran members. The organization also runs peer-to-peer connection programs aimed at easing the transition from military to civilian life.

The company is structured as a privately held nonprofit with a lean team of 1–10 employees, supported by volunteers and a board led by Tom Tice (CEO/President) and Roberto Bracero (Chairman of the Board). Its revenue model is donation-driven, anchored by a Hero Circle monthly giving program, one-time online donations processed via Donorbox, merchandise sales through a BSN Sports storefront, and event-based fundraising such as the 8th annual Warrior Strong Classic Golf Outing. Technology infrastructure is intentionally lightweight: a Wix-hosted website (built by Gozoek.com in 2024), a Zoom-based virtual studio, a YouTube adaptive video catalog, and a cross-platform mobile app distributed via Mobile App Invite. The organization also conducts on-site programming at partner locations such as the Newark Police Department and co-hosts seminars with the Veterans Empowerment Organization.

Name

Warrior Strong Inc

Legal name

Warrior Strong Inc

Website

https://warriorstronginc.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Warrior Strong Inc is a US nonprofit that provides free fitness, wellness, and community programs to veterans, active-duty military, their families, and first responders. It operates two physical gyms in Pennsylvania and New Jersey, plus nationwide virtual classes via Zoom, a YouTube adaptive catalog, and a mobile app.

Ownership category

akta.pro rank

Product category

Veteran and First Responder Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Vocational Rehabilitation Services (6243)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Adaptive & Special Needs Personal Training (HSADAAAL)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Functional Fitness / Cross-Training Groups (HSADABAH), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Veteran wellness programs
• Adaptive fitness services
• Community health nonprofit
• First responder support
• Military fitness programs

Headquarters

HQ city

Scranton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Donations and Monthly Giving (Hero Circle): Warrior Strong Inc generates revenue primarily through charitable donations. The organization operates a 'Hero Circle' monthly donor program encouraging recurring contributions to create a sustainable funding base. One-time donations are also accepted via the website donate page. Donors are recognized through appreciation events such as the Somerset Patriots game.
2. Merchandise and Store Sales: The organization operates a merchandise store via bsnteamsports.com, selling branded athletic apparel and gear to supporters, donors, and community members.
3. Event-Based Fundraising: Annual and special events such as the Warrior Strong Classic Golf Outing serve as fundraising vehicles, with ticket sales and sponsorships generating revenue for the organization's mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Warrior Strong Inc delivers free fitness, wellness, and community-based programs to veterans, active-duty military members, veteran family members, and first responders. Programming includes in-person classes at two physical gyms (Scranton, PA and Morris County, NJ), live virtual classes via Zoom, overnight wellness retreats, a personal trainer/nutrition certification and employment pathway for veterans, and peer-to-peer connection programs that support transition to civilian life. All services are offered at no cost to eligible participants and are funded through donations, grants, and event-based fundraising.

Product overview

Warrior Strong Inc is a nonprofit health and wellness organization serving veterans, veteran family members, and first responders. The organization operates a hybrid model combining in-person services at two physical locations (Scranton, PA and Morris County, NJ) with digital offerings. Its core offerings include the Warrior Strong Inc App for mobile access, the Adaptive Video Catalog on YouTube featuring recorded fitness content, and live Wellness Classes (yoga, meditation, HIIT, group fitness, breath work). Additional services include Wellness Retreats, a Training Certifications Program, Peer to Peer Connections, and Virtual Classes delivered via Zoom. The organization provides these services free of charge to its target population.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Classes Free in-person wellness classes including yoga, meditation, HIIT, breath work, group fitness, seated fitness, fight camp, intro to yoga, and stretch classes, delivered at the Scranton, PA gym and the Morris County, NJ (West Morris YMCA) location for veterans, active-duty military, their families, and first responders.
• Wellness Retreats Free overnight wellness retreats focused on mind, body, and spirit for veterans and their community, designed to complement weekly classes and deepen peer connections.
• Training Certifications Program Personal Trainer Certification and Employment Program that funds veteran members' certifications (e.g., Precision Nutrition) and connects them with employment opportunities in the fitness and nutrition coaching field.
• Peer to Peer Connections Program that connects veterans through health and wellness activities to support smoother transition into civilian life, with documented outcomes including 32 veterans obtaining fitness certifications and 417 veteran affairs service hours logged.
• Virtual Classes (Zoom Studio) Free live virtual wellness programming delivered via Zoom including yoga, meditation, breath work, group fitness, seated fitness, fight camp, stretch, and nutrition coaching, accessible to veterans and first responders nationwide after registration through warriorstronginc.org.
• Warrior Strong Inc Mobile App Mobile application for iOS and Android providing members access to real-life and virtual events, class information, and community resources for the veteran and first-responder health and wellness community.
• Adaptive Video Catalog (YouTube) On-demand adaptive fitness video catalog on YouTube featuring yoga, meditation, breathwork, circuit workouts, and playlists such as Metal Monday, Candlelight Slow Flow, Power Flow, and Sunrise Yoga, designed for adaptive fitness and freely accessible worldwide.

Quantifiable outcome

• 20,230+ wellness services used by members
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• West Morris YMCAcoreStrategic or Co-development PartnerWarrior Strong Inc operates its Morris County, NJ programming out of the West Morris YMCA in Randolph. The YMCA provides the physical facility and pool for the organization's weekly aquatics program (Wednesdays, 11:00 AM–12:30 PM), enabling Warrior Strong to serve New Jersey area veterans with free fitness programming. The partnership enables Warrior Strong to deliver programming without the overhead of a standalone facility.
• Veterans Empowerment OrganizationcoreStrategic or Co-development PartnerWarrior Strong Inc co-hosts breathwork and meditation seminars with the Veterans Empowerment Organization, combining organizational resources to deliver joint wellness programming to veterans. The partnership expands reach and programming depth for both organizations' veteran constituencies.
• Newark Police DepartmentcoreStrategic or Co-development PartnerWarrior Strong Inc delivers yoga and meditation classes on-site at the Newark Police Department (695 Bergen St, Newark, NJ 07108), serving first-responder officers. Classes are held multiple dates (e.g., monthly on Saturdays) and are open to Newark PD personnel. This partnership extends Warrior Strong's mission beyond the veteran community to include active first responders.
• BNN SportsminorGTM or Marketing PartnerBNN Sports is listed as a community partner of Warrior Strong Inc, appearing in the community partners section of the website alongside Gozoek.com. The nature of the partnership appears to be in-kind or marketing support for the organization's mission.
• Gozoek.comminorGTM or Marketing PartnerGozoek.com is credited as the company that powered the Warrior Strong Inc website in 2024. This is a website development and hosting partnership, providing the digital platform infrastructure for Warrior Strong's online presence, class scheduling, and donation functionality.
• Somerset Patriots BaseballminorGTM or Marketing PartnerSomerset Patriots Baseball serves as a venue partner for Warrior Strong Inc's donor appreciation events. The TD Bank Ballpark in Bridgewater, NJ hosts Warrior Strong's donor appreciation nights featuring a post-game fireworks show. This partnership supports donor engagement and fundraising.
• Morris Knolls HS Hockey TeamminorGTM or Marketing PartnerThe Morris Knolls HS hockey team is recognized on Warrior Strong Inc's Morris County page as a community supporter of the organization's mission. This represents informal youth community engagement and grassroots support.
• Flanders Valley Golf CourseminorGTM or Marketing PartnerFlanders Valley Golf Course (81 Pleasant Hill Rd, Flanders, NJ 07836) serves as the venue for the annual Warrior Strong Classic Golf Outing, Warrior Strong's flagship annual fundraising event now in its 8th year. The venue partnership enables the organization to raise money for its veteran wellness mission.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Headstrong Project: Nonprofit providing free, confidential mental health treatment to veterans and their families. Adjacent to Warrior Strong's mental wellness programming (meditation, breathwork, peer support), with similar free-to-veteran delivery model.

Others

• Hope for the Warriors: National veteran nonprofit providing physical, psychological, and social wellness support. Comparable in multi-dimensional veteran wellness programming and adaptive fitness offerings for injured veterans.
• Travis Manion Foundation: Veteran service nonprofit focused on character development, leadership, and community engagement. Comparable in veteran community-building orientation but does not specialize in fitness programming.
• Warrior Centric Health: Veteran-focused nonprofit addressing health equity and clinical care access for minority veterans. Adjacent thematically to Warrior Strong's health and wellness mission, though focused on clinical rather than fitness programming.

Direct peers

• Veterans Yoga Project: Nonprofit providing yoga and meditation programs specifically to veterans with PTSD, trauma, and service-related challenges. Directly comparable to Warrior Strong's adaptive yoga, breathwork, and meditation programming for the veteran community.
• Boot Campaign: Veteran-focused nonprofit that uses fitness and wellness programming (including athletic events and gym-based programs) to support veteran mental and physical health. Closely aligned with Warrior Strong's hybrid fitness-and-community model.
• Team Red White & Blue (Team RWB): National veteran-focused nonprofit that builds community through fitness, wellness, and social events. Directly comparable to Warrior Strong in mission, programming (fitness-based veteran reintegration), and community-led GTM, but at significantly larger national scale.

Broad incumbents

• The Mission Continues: National nonprofit supporting veteran reintegration through community service, leadership, and wellness programming. Overlaps with Warrior Strong's peer-to-peer connection and community-building approach for veterans.
• Team Rubicon: Veteran-led disaster response and community service nonprofit. Comparable in veteran community engagement and community-led GTM, though its core activity is disaster response rather than fitness programming.
• Wounded Warrior Project: Largest US veteran service nonprofit offering physical and mental wellness programs, fitness support, and community events. Comparable in mission space but vastly larger in budget, national footprint, and donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@warriorstronginc.9685?si=msdc1B197VzOgTAC
• Facebookfacebook.com/warriorstronginc
• LinkedInlinkedin.com/company/warrior-strong
• Instagraminstagram.com/warriorstronginc
• TikToktiktok.com/@warriorstronginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warrior Strong Inc