Sfeer.nl B.v.

What Sfeer.nl B.v. does

Sfeer.nl B.V. is a privately-held Dutch omnichannel furniture and home accessories retailer, incorporated as a Besloten Vennootschap (B.V.) and operating under the trade name Sfeer.nl. The company serves residential consumers in the Netherlands and Belgium through a Magento-based e-commerce storefront at sfeer.nl and two large physical showrooms — over 1000m2 in Assen (Marktstraat 5) and nearly 1000m2 in Zwolle (Achter de Broeren 14) — both open seven days per week. Its product catalog spans seven main categories: seating (dining chairs, armchairs, sofas, bar stools), tables (dining, bar, coffee, side, custom dining via jouweigentafel.nl), cabinets and storage, lighting (indoor and outdoor), floor rugs, home accessories, and outdoor furniture including barbecues and heaters.

Sfeer.nl operates as a multi-brand dealer rather than a private-label manufacturer, holding official dealer status with 13+ branded suppliers including Richmond Interiors, By-Boo, PTMD, LABEL51, Eleonora, Lucide, Reefs Interior, Lifestyle Home Collection, Chill-Line, Dutchbone, Sevn, Tower Living, and Uyuni. The company differentiates through a curated style taxonomy (Scandinavian, Industrial, Hotel Chique, Retro, Vintage, Landelijk), a ZitZeker seating comfort service, and a custom dining table configurator. Consumer trust signals include a 4.6/5 Trustpilot rating and Webshopkeurmerk certification.

The business model is direct-to-consumer transactional retail, with one-time product sales priced per unit (range €17.95–€4,699.00), free shipping above €100 to Netherlands and Belgium, free post-payment via PostNL, and multiple payment options including iDeal, PayPal, Bancontact, Klarna, Visa, Maestro, and MasterCard. Marketing is conducted through email, Facebook, content/inspiration blogs, SEO-optimized category and brand landing pages, and Trustpilot reviews. Revenue is not publicly disclosed; no funding rounds, acquisitions, or investor ownership information were identified in the available source material.

Name

Sfeer.nl B.v.

Legal name

Sfeer.nl B.V.

Website

https://sfeer.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sfeer.nl B.V. is a Dutch omnichannel furniture and home accessories retailer serving residential consumers in the Netherlands and Belgium via a Magento e-commerce site and two large physical showrooms in Assen and Zwolle, operating as an official dealer for 13+ branded suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Nieuw-buinen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-consumer product sales: Sfeer.nl generates revenue primarily through the direct sale of furniture, lighting, and home accessories to end consumers via its e-commerce website and two physical showrooms. Products span categories including seating (dining chairs, armchairs, sofas), tables (dining tables, coffee tables), storage (TV units, bookcases, dressers), lighting (pendant lamps, floor lamps, table lamps, outdoor lamps), rugs, accessories, and outdoor furniture. The business operates on a one-time transactional model with each product sale, supplemented by occasional promotional campaigns (e.g., '6th dining chair free', seasonal sales with up to 50% discounts).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sfeer.nl B.V. is an omnichannel furniture and home accessories retailer selling branded indoor and outdoor furniture, lighting, rugs, cabinets, and decorative accessories to consumers in the Netherlands and Belgium. The company operates a Magento-based e-commerce storefront at sfeer.nl alongside two physical showrooms of approximately 1,000m² each in Assen and Zwolle, and serves as an official dealer for thirteen branded suppliers including Richmond Interiors, By-Boo, Lucide, PTMD, and Reefs Interior.

Product overview

Sfeer.nl B.v. is a Dutch online furniture retailer with physical showrooms in Assen and Zwolle. The company operates as a multi-brand furniture and home accessories platform offering seating (dining chairs, armchairs, sofas), tables, cabinets, lighting, floor rugs, outdoor furniture, and accessories. The product portfolio includes both private-label offerings and branded merchandise from official dealers including Richmond Interiors, By-Boo, PTMD, LABEL51, Eleonora, Lucide, Sevn, Tower Living, Reefs Interior, Lifestyle Home Collection, Chill-Line, and Dutchbone. A notable service feature is the custom dining table configurator. The company sells internationally recognized home brands while providing retail services including free shipping, free buy-now-pay-later options, and physical showroom experiences. The business operates both as an e-commerce platform and brick-and-mortar retailer with approximately 1000m2 showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Zitmeubelen (Seating) Seating furniture category for residential consumers including dining chairs, fauteuils, swivel chairs, relaxation chairs, sofas, dining benches, bar stools and bar chairs, and stools/hockers, sourced from brands such as By-Boo, Richmond Interiors, and Reefs Interior.
• Tafels (Tables) Tables category covering dining tables, bar tables, coffee tables, side tables, laptop tables, hall tables, and plant tables, offered in shapes including round and oval and across materials and finishes such as mango wood and marble.
• Kasten (Cabinets and Storage) Cabinets and storage furniture for residential consumers including TV units, display cabinets, bookcases, dressoirs, chests of drawers, cabinets, buffet/display cabinets, nightstands, and wine cabinets, available across styles such as Industrial, Vintage, and Landelijk.
• Verlichting (Lighting)

Quantifiable outcome

• Customer rating of 4.6 out of 5 on Trustpilot

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Richmond InteriorscoreOthersRichmond Interiors is one of the primary branded furniture and home accessory suppliers sold by Sfeer.nl. Sfeer.nl is an official dealer of Richmond Interiors, offering their full product range with official service and warranty.
• By-BoocoreOthersBy-Boo is a key branded furniture supplier featured prominently across Sfeer.nl's seating, lighting, mirrors, cushions, and wall decoration categories. Sfeer.nl is an official By-Boo dealer with service and warranty coverage.
• PTMDcoreOthersPTMD is a branded furniture and home accessories supplier whose products (including outdoor tables and accessories) are sold through Sfeer.nl as an official dealer.
• LABEL51coreOthersLABEL51 is a brand supplier of outdoor and indoor chairs sold via Sfeer.nl as official dealer, with service and warranty.
• EleonoracoreOthersEleonora is a furniture brand supplier featured in Sfeer.nl's storage and shelving range (e.g., Remi open storage series). Sfeer.nl is official Eleonora dealer.
• LucidecoreOthersLucide is a leading lighting brand whose products constitute a significant portion of Sfeer.nl's outdoor and indoor lighting catalog (103+ outdoor lamp products). Sfeer.nl is an official Lucide dealer.
• SevnminorOthersSevn is a branded lighting supplier whose products are sold through Sfeer.nl as an official dealer.
• Tower LivingminorOthersTower Living is a branded furniture supplier available through Sfeer.nl's official dealer network.
• Reefs InteriorcoreOthersReefs Interior is a key branded furniture and lighting supplier, prominently featured in Sfeer.nl's dining tables, chairs, and lighting categories. Sfeer.nl is an official Reefs Interior dealer with full service and warranty support.
• Lifestyle Home CollectioncoreOthersLifestyle Home Collection is a branded outdoor and indoor furniture supplier (teak garden tables, Palm Beach outdoor chairs) sold through Sfeer.nl as official dealer.
• Chill-LineminorOthersChill-Line is a branded outdoor furniture supplier (including outdoor sofas and relax chairs) sold via Sfeer.nl as official dealer.
• DutchboneminorOthersDutchbone is a branded furniture supplier whose outdoor chairs (e.g., CANTIK OUTDOOR) are sold through Sfeer.nl as official dealer.
• UyuniminorOthersUyuni is a branded outdoor lantern and lighting supplier (e.g., Uyuni Outdoor Lantern) sold through Sfeer.nl as official dealer.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wehkamp: Wehkamp is a major Dutch online department store for fashion and home with extensive furniture, lighting, and home accessories assortment. Comparable to Sfeer.nl as a Dutch online home/furniture retailer, though Wehkamp is much larger and broader.
• Beter Bed: Beter Bed is a Dutch specialty sleep and bedroom furniture retailer operating both online and through showrooms across the Netherlands and Belgium. Closely comparable in omnichannel B2C furniture retail for the Dutch/Belgian market with strong brand positioning around bedroom/sleep.
• JYSK: JYSK is a Danish-founded international home furnishings chain with significant presence in the Netherlands through physical stores and online. Directly comparable multi-category furniture/home retailer serving Dutch consumers with Scandinavian style positioning similar to one of Sfeer.nl's core aesthetics.
• home24: home24 is a European online furniture and home accessories retailer with a Dutch storefront. Comparable to Sfeer.nl in online multi-brand furniture retail serving the Dutch/Belgian market with broad assortment across seating, tables, and decor.
• Kwantum: Kwantum is a Dutch value-oriented home furnishings and furniture chain with physical stores and an online presence. Comparable to Sfeer.nl in omnichannel furniture/home retail for the Dutch market, though skewed toward lower price points and soft furnishings.
• Leen Bakker: Leen Bakker is a large Dutch omnichannel furniture and home furnishings retailer with both physical stores and an online shop. Directly comparable to Sfeer.nl in product categories (seating, tables, cabinets, lighting, accessories) and target customers (Dutch/Belgian consumers), though operating at significantly larger scale.
• Westwing Home & Living: Westwing is a European curated online home & living retailer operating in the Netherlands with a curated, style-led assortment comparable to Sfeer.nl's multi-brand, style-segmented approach. Both target style-conscious consumers across furniture, lighting, and decor.

Broad incumbents

• Bol.com: Bol.com is the dominant Dutch/Belgian online marketplace with a substantial home and furniture category. While not a pure-play furniture retailer, it competes for the same Dutch consumer wallet across furniture, lighting, and home accessories at massive scale.
• IKEA: IKEA is the global Swedish-founded furniture and home furnishings giant with a major Dutch presence (physical stores plus online). Operates broadly in the same product categories as Sfeer.nl but at vastly larger scale and lower price points.

Emerging players

• Made.com (relaunched as Onward): Made.com was a design-led online furniture retailer with European operations (relaunched post-administration). Comparable to Sfeer.nl as an online multi-brand/design-led furniture retailer, though historically larger and UK-centric.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sfeernl
• LinkedInlinkedin.com/company/sfeer-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sfeer.nl B.v.