Lead Source
Lead Source is a cookieless, server-side lead attribution and speed-to-lead SaaS platform that captures website form submissions with full marketing source data. It primarily serves SMBs in managed IT, law, and insurance via a freemium, self-serve model.
- Company typePrivate
- Founded2026
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lead Source does
Lead Source operates a server-side, cookieless lead attribution and speed-to-lead SaaS platform aimed at small and mid-sized businesses, with particular focus on managed service providers, law firms, and insurance agencies. The core product is a single-line JavaScript snippet installed in the site header that captures attribution metadata — referrer URL, UTM parameters, landing page, in-session page sequence, IP address, user-agent, and timestamp — at the moment a form is submitted. This architecture stores no cookies, no client-side data, and performs no fingerprinting, placing the script outside ePrivacy/PECR storage-and-access scope and positioning the product against a tightening privacy regime. Modules layered on the tracking script include Lead Source Attribution (first-touch, last-touch, and full journey UTMs attached to each lead), Speed to Lead (real-time lead notifications supporting sub-five-minute first response), and Lead Source Analytics (dashboard plus push to CRM).
An AI Tier uses Anthropic PBC as a named sub-processor to draft outbound email replies from the customer's own mailbox, and a Done For You consulting service offers managed marketing execution against a 200% marketing ROI improvement guarantee. The company maintains 22 named native integrations across the dominant CRMs (HubSpot, Salesforce, Close, Pipedrive, Keap), form builders (Gravity Forms, Contact Form 7, Typeform, Jotform, WPForms, Ninja Forms, Fluent Forms, Forminator), website builders (WordPress, Webflow, Squarespace, Wix, Shopify, Ghost), and ad platforms (Google Ads, ChatGPT Ads, LinkedIn Ads, Reddit Ads). An official WordPress.org plugin, launched in June 2026, extends the core script offering into the largest CMS install channel. Pricing is publicly posted: a free tier at 50 leads/month, Starter at $19/month for 500 leads, and Growth at $249/month, with launch pricing locked for the lifetime of early subscriptions and a $228 beta credit program. The company is incorporated as Leftleads Pty Ltd in Victoria, Australia, self-describes in its own DPA as a sole-founder business at the viability-testing stage, and has no disclosed external funding or institutional investors.
Lead Source firmographics
Firmographics- Name
- Lead Source
- Legal name
- Leftleads Pty Ltd
- Website
- https://leadsource.co
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lead Source is a cookieless, server-side lead attribution and speed-to-lead SaaS platform that captures website form submissions with full marketing source data. It primarily serves SMBs in managed IT, law, and insurance via a freemium, self-serve model.
- Ownership category
- akta.pro rank
Lead Source industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
- akta.pro secondary industries
- Lead Qualification & Inside Sales Support Services (BPAFAKAK), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where Lead Source is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lead Source business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Lead Volume Tiers): Tiered subscription model based on monthly lead volume. Free tier (50 leads/month) for evaluation. Paid tiers: Starter ($19/month for 500 leads), Growth ($249/month). Launch pricing locked for lifetime of subscription for early sign-ups. Revenue derived from seat/lead volume growth as customers scale.
- Done For You Marketing Consulting: Managed marketing service where Lead Source consulting team runs customer marketing to achieve 200% improvement in marketing ROI. Free assessment followed by one month measurement, then ongoing management. Limited to select few customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 50 leads/month, up to 3 forms |
| Subscription | Monthly | Starter - 500 leads/month, unlimited forms |
| Subscription | Monthly | Growth - Higher volume campaigns |
| Subscription | Monthly | Beta Program - 12 months Starter free ($228 credit) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Lead Source product offering
Product offeringCore offering
Lead Source provides a cookieless, server-side first-party attribution SaaS that captures the true marketing source, campaign, UTM parameters, landing page, and full in-session journey on every website form submission via a single line of JavaScript. The platform combines attribution dashboards with a speed-to-lead response module (with an AI tier for outbound reply drafting powered by Anthropic), and offers an optional Done For You managed marketing service that guarantees a 200% improvement in marketing ROI.
Product overview
Lead Source is a lead attribution and speed-to-lead SaaS platform for SMBs. The core product is the Lead Source Tracking Script (one-line JavaScript snippet) that captures every form submission with its true marketing source, campaign, UTM parameters, landing page, and full page journey — server-side, without cookies. This feeds the Lead Source Analytics dashboard and surfaces leads in real-time via the Speed to Lead module. Add-on modules include Google Ads Attribution and ChatGPT Ads Attribution for paid channel tracking, plus a Done For You consulting service that guarantees a 200% marketing ROI improvement. An AI Tier (powered by Anthropic) adds automated outbound email reply drafting on top of the Speed to Lead capability. Free tools include a UTM Builder, Cost Per Lead Calculator, and Speed to Lead Builder. An official WordPress.org plugin extends the core script-based offering for WordPress users.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Source Attribution Platform
Quantifiable outcome
- 63% reduction in monthly marketing spend (RedZone Technologies: $12,000 to $4,400/month)
- +6 more outcomes
Companies that use Lead Source
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Lead Source technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability3 records
Feature5 records
Lead Source partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- HubSpotcoreNative CRM integration. Lead Source pushes enriched lead data directly into HubSpot, replacing 'Web' or blank source fields.双向 integration with CRM workflow tools.
- SalesforcecoreNative CRM integration. Attribution data written to Salesforce lead records via native integration.
- Gravity FormscoreNative WordPress form plugin integration. Source attribution captured on every Gravity Forms submission automatically.
- Contact Form 7corePopular WordPress form plugin. Lead Source attaches to Contact Form 7 submissions without configuration.
- WordPresscoreWordPress plugin in official directory. Also script-based integration. Covers native forms and major form plugins (Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Fluent Forms, Forminator).
- WebflowcoreWebsite builder integration. Source attribution captured on every Webflow form submission.
- Google AdscoreAd platform integration for attribution. Captures gclid and UTM data to attribute leads to specific Google Ads campaigns.
- Anthropic PBCcoreAI sub-processor for AI-tier outbound reply drafting. Anthropic processes inbound reply content, lead metadata, and conversation history on Lead Source's behalf. Contractually prohibited from using customer data to train general-purpose models. Listed in DPA Annex III.
- Supabase, Inc.coreDatabase, authentication, and storage infrastructure. Customer data stored in Supabase (Postgres on AWS, US East). DPA sub-processor listed in Annex III.
- Vercel, Inc.coreApplication hosting and edge network. Primary hosting platform for Lead Source application. DPA sub-processor listed in Annex III.
- Amazon Web Services, Inc.coreUnderlying cloud infrastructure for Supabase and Vercel. US East / N. Virginia region. DPA sub-processor listed in Annex III.
- Stripe, Inc.coreSubscription billing and payment processing. DPA sub-processor listed in Annex III.
- Twilio SendGrid, Inc.coreTransactional email for notifications and password resets. DPA sub-processor listed in Annex III.
- Unipile SAScoreMailbox connectivity for outbound sending tiers. OAuth connection to Google Workspace and Microsoft 365 for sending and reading email. Processing location: France (European Union). DPA sub-processor listed in Annex III.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Lead Source competitors and assessment
Company assessmentDirect peers
- Dreamdata: B2B revenue attribution platform that stitches together ad platforms, CRM, and product data to attribute pipeline. Comparable in attribution-first positioning and CRM integration depth; also named in Lead Source comparison pages.
- Wicked Reports: Multi-touch attribution platform focused on connecting ad spend to actual revenue, including source-of-conversion reporting. Comparable attribution philosophy and SMB-to-mid-market customer base, though heavier e-commerce tilt.
- WhatConverts: Direct competitor offering lead tracking and attribution software that ties marketing activity to actual leads and customers. Compares directly against Lead Source on form tracking, CRM push, and SMB-focused attribution dashboards — and is explicitly named as a comparison page on Lead Source's site.
- HockeyStack: B2B revenue and attribution platform that unifies marketing touchpoints to source pipeline and revenue. Directly comparable multi-touch attribution play targeting B2B SMB/mid-market — also a named competitor on Lead Source's comparison pages.
- Ruler Analytics: Call tracking and marketing attribution tool for SMBs that closes the loop between marketing source and closed revenue. Comparable in form/call attribution and CRM sync into HubSpot/Salesforce/Pipedrive — overlapping target customer (UK/EU and US SMBs).
Broad incumbents
- HubSpot Marketing Hub: Broad marketing automation and CRM platform with native source attribution, lead capture, and reporting. Bundled attribution features inside a wider suite create overlap and substitute risk for Lead Source's CRM-push integration thesis.
- Marketo Measure (Adobe): Enterprise multi-touch attribution solution from Adobe targeting mid-market and enterprise B2B. Compares on attribution-first positioning and CRM push but at a higher price point and scale — represents the upside 'graduation' target for Lead Source's mid-market customers.
- Google Analytics 4: Free web analytics platform from Google and the dominant default attribution tool. Lead Source explicitly positions itself as a complement/replacement for GA4's traffic-level reporting with individual-lead attribution — GA4's free price floor anchors SMB willingness-to-pay.
- Salesforce Marketing Cloud Account Engagement (Pardot): Enterprise B2B marketing automation platform with built-in campaign attribution, lead scoring, and CRM-native reporting. Comparable attribution surface but bundled into Salesforce CRM — relevant for Lead Source's Salesforce integration positioning.
Emerging players
- Caliberly: Emerging lead capture and routing platform focused on speed-to-lead and qualification workflows. Overlaps with Lead Source's Speed-to-Lead module and CRM-routing approach but emphasizes real-time lead routing rather than attribution analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lead Source social profiles
Digital presenceLead Source compliance and trust
Trust signalCompliance7 records
Lead Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead Source leadership team
Management profileNumber of profiles
Profiles1 record
Lead Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead Source
What does Lead Source do?
Lead Source provides a cookieless, server-side first-party attribution SaaS that captures the true marketing source, campaign, UTM parameters, landing page, and full in-session journey on every website form submission via a single line of JavaScript. The platform combines attribution dashboards with a speed-to-lead response module (with an AI tier for outbound reply drafting powered by Anthropic), and offers an optional Done For You managed marketing service that guarantees a 200% improvement in marketing ROI.
Is Lead Source a public or private company?
Lead Source is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lead Source founded?
Lead Source was founded in 2026. It employs 1 to 10 people.
Where is Lead Source based?
Lead Source is headquartered in Melbourne, Australia, in the Oceania region.
How does Lead Source make money?
Two revenue lines are on record. SaaS Subscription (Lead Volume Tiers) is the primary driver. The others are done For You Marketing Consulting.
Who are Lead Source's main competitors?
Direct peers on record are Dreamdata, Wicked Reports, WhatConverts, HockeyStack and Ruler Analytics. Broad incumbents are HubSpot Marketing Hub, Marketo Measure (Adobe), Google Analytics 4 and Salesforce Marketing Cloud Account Engagement (Pardot). Caliberly is listed as an emerging player.
Does Lead Source have an API?
Yes. Lead Source offers webhook integration for pushing lead data to external systems. The webhook sends enriched lead data to HubSpot, Salesforce, or any webhook endpoint. Additionally, the service connects to customer mailboxes via OAuth for outbound sending features. Developer documentation is at Not specified.
What industry is Lead Source in?
Lead Source's product category is Marketing Attribution Software. Its primary akta.pro industry code is THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync, with a secondary code of BPAFAKAK, Lead Qualification & Inside Sales Support Services. Its NAICS code is 541810 and its SIC code is 7310.