What Statece does

StateCE, founded in 2001 and headquartered in Parlin, New Jersey, operates a web-based online continuing education platform serving licensed professionals across 10 regulated US industries: Insurance, HVAC, Electrician, Cosmetology, Mortgage, Private Security, Radiology, Tow Operator, Home Inspection, and Real Estate. The company delivers more than 800 self-authored, state-approved courses designed to satisfy jurisdiction-specific CE requirements for professional license renewal, with content certified by individual state licensing bodies. The platform provides on-demand self-study access 24/7 via web browser, with timed course tracking, on-demand printable certificates, and electronic credit submission to state agencies within the next business day.

The platform is supported by license tracking and renewal reminders, unlimited certificate storage, a pass-guarantee retake policy, and a 100% price match guarantee. StateCE monetizes through two primary models: per-course purchases priced between approximately $14 and $39.95 USD, and an annual subscription tier offering up to 30% savings with lifetime access to all current and new courses. A third channel, the Independent Business Partner program, enables individual professionals to resell or refer CE services to peers within their trade for supplemental income, functioning as an affiliate/referral layer. Distribution is primarily direct via the self-serve website, supplemented by an organic content/SEO strategy through a long-running educational blog and a network of more than 50 strategic partners spanning insurance agencies, real estate boards, mortgage associations, HVAC suppliers, and cosmetology schools. The company is privately held and bootstrapped, with no disclosed external funding.

Name

Statece

Legal name

StateCE

Website

https://statece.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

StateCE is a bootstrapped online continuing education platform founded in 2001, delivering 800+ state-approved CE courses across 10 regulated US professions (insurance, HVAC, electrician, cosmetology, mortgage, radiology, security, and others) via self-paced subscription and per-course pricing.

Ownership category

akta.pro rank

Product category

Online Continuing Education

NAICS

Educational Services (611), Educational Services (61), Technical and Trade Schools (6115), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

akta.pro secondary industries

Construction & Trades Licensure (Contractor, Electrician, Plumber, HVAC CE) (EDAAALAH), Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

Keywords

• Online continuing education
• Professional license renewal
• State-approved CE courses
• Self-paced online learning
• Regulated industry training

Headquarters

HQ city

Parlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Annual Subscription: Customers can subscribe annually to access all state-required CE courses, saving up to 30% compared to per-course pricing. Subscribers receive unlimited courses including lifetime access to new and previous courses.
2. Individual Course Purchases: Courses are available for purchase individually at per-course prices. Pricing varies by profession and credit hours (e.g., Auto Insurance $29.95, Ethics for Insurance Professionals $19.95, HVAC Fundamentals $14).
3. Business Partner Program: StateCE offers an Independent Business Partner program where individuals can offer StateCE CE services to other professionals and generate additional income. Partners resell or refer courses to peers in their profession.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

StateCE operates an online continuing education platform that delivers state-approved CE courses to licensed professionals across 10 regulated industries (Insurance, HVAC, Electrician, Cosmetology, Mortgage, Private Security, Radiology, Tow Operator, Home Inspection, and Real Estate). Courses can be purchased individually ($14–$39.95) or via an annual subscription providing unlimited access at up to 30% savings, with license tracking, unlimited certificate storage, and next-business-day electronic submission of earned credits to state licensing bodies.

Product overview

StateCE is a single unified online continuing education platform providing state-approved CE courses for professionals across 8 industries: Insurance, HVAC, Electrician, Cosmetology, Mortgage, Private Security, Radiology, and Tow Operator. The core platform offers self-study courses with on-demand access, complemented by license tracking/reminders, unlimited certificate storage, and a Business Partner program. Courses are available online with optional printed materials, and credits are reported electronically to state agencies with next-day turnaround. The platform serves more than 100,000 customers nationwide since 2001, offering more than 800 courses in 10 different industries.

Differentiator

Problem solved

Functional benefit

Products and services

• StateCE Online Continuing Education Platform Comprehensive online continuing education platform offering state-approved self-study courses accessible 24/7 via web browser, with license tracking, renewal reminders, unlimited certificate storage, and next-business-day electronic submission of earned credits to state licensing bodies. Designed for licensed professionals across 10 regulated industries.
• Insurance CE Courses State-approved insurance continuing education courses covering Life, Health, Property, Casualty, Homeowners, Auto, Annuities, Long-Term Care and Disability, including pre-licensing programs for new agents and state-specific course content for license renewal.
• HVAC CE Courses Continuing education for HVAC technicians covering HVAC Fundamentals, Rules/Law/Safety/Health, and HVAC Systems & Standards, with exam preparation classes offered in some states for license renewal.
• Electrician CE Courses Continuing education programs for Journeyman Sign Electrician, Master Sign Electrician, Journeyman Electrician, and Master Electrician classifications, covering NEC codes and state-specific regulations across all 50 states.
• Cosmetology CE Courses

Quantifiable outcome

• More than 100,000 individuals served since 2001, with many purchasing on a repeat basis.
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered minor.

• 3 Mark FinancialminorGTM or Marketing Partner3 Mark Financial is a world of opportunity for independent life insurance and financial services professionals, offering individuals the chance to achieve personal goals for success.
• AACA Parts & SuppliesminorGTM or Marketing PartnerAACA Parts and Supplies has served the air conditioning industry for over 24 years, providing quality AC parts and supplies with eight locations throughout the Dallas/Ft. Worth Metroplex.
• Agent Friendly MarketingminorGTM or Marketing PartnerA marketing company developed primarily to market for CICA Life, providing in-depth training on the Fortune Builder product portfolio for Citizens Insurance Company of America.
• AHIA BenefitsminorGTM or Marketing PartnerA multi-line insurance agency providing help to families analyze insurance needs and find affordable protection plans.
• AMP NetworkingminorGTM or Marketing PartnerAMP Networking provides events, education, and travel opportunities to deepen business and social relationships for mortgage industry professionals.
• Arlington Board of RealtorsminorGTM or Marketing PartnerLocal real estate professional association serving Arlington area REALTORS.
• Asset Marketing SystemsminorGTM or Marketing PartnerDedicated to helping independent financial professionals grow their businesses since 1996, having placed more than $9 billion in annuities, life insurance, and long-term care insurance.
• The Austin Board of REALTORSminorGTM or Marketing PartnerABoR builds connections through technology, education, and advocacy to strengthen the careers of its 11,000 members and improve the lives of Central Texas families.
• Barracuda MarketingminorGTM or Marketing PartnerBarracuda Marketing LLC specializes in serving small startup business owners, focusing on direct selling organizations that need assistance with self-promotion and branding.
• Broker's Health Insurance Network, Inc. (BHINI)minorGTM or Marketing PartnerBHINI is a National Consortium of Health Insurance General Agencies organized to support agents and brokers across the USA.
• BrandonMichael & AssociatesminorGTM or Marketing PartnerA real estate firm servicing the North Texas and Texas Hill Country areas, with sophisticated technology to assist clients in researching the housing market.
• Cammie Winover Insurance Agency Inc. (Farmers Insurance)minorGTM or Marketing PartnerInsurance agency representing Farmers Insurance Group.
• Champions Real Estate GroupminorGTM or Marketing PartnerThe Number-One Most Trusted & Experienced Real Estate Professionals since 1988.
• Clean Slate Credit ServicesminorGTM or Marketing PartnerCredit services company helping individuals who have been denied loans due to credit scores to get approved.
• Connect RealtyminorGTM or Marketing PartnerConnectRealty.com utilizes cutting edge web-based marketing and communications tools to assist agents in marketing and purchasing homes.
• Gillin RealtyminorGTM or Marketing PartnerReal estate brokerage providing professional representation to buyers and sellers in North Texas and surrounding counties (Hill, Johnson, Hood, Somervell, Ellis, and Bosque).
• Grand Prairie Board of RealtorsminorGTM or Marketing PartnerThe purpose of the Grand Prairie Board of REALTORS is to assist all members to achieve professional standards within the REALTORS Code of Ethics.
• HVAC Business SolutionsminorGTM or Marketing PartnerHVAC Business Solutions helps heating and air conditioning companies maximize every dollar allocated towards marketing.
• INS Marketing / Insurance Marketing SystemsminorGTM or Marketing PartnerA sales and marketing organization with over 30 years experience in the Life & Health industry, home to 10 employees and over 3,000 insurance agents nationwide.
• Keller Williams (Multiple Offices)minorGTM or Marketing PartnerMultiple Keller Williams Realty offices in Texas (Keller Williams Coppell, Dallas County South, Frisco, McKinney, North Country, Plano, and Rockwall) serving residential and commercial real estate clients.
• Kissee Home InspectionsminorGTM or Marketing PartnerHome inspection company providing thorough, easy-to-understand overviews of home conditions for buyers and sellers.
• Laredo Association of RealtorsminorGTM or Marketing PartnerProfessional real estate association representing REALTORS in the Laredo area.
• Midwestern State University (Wichita Falls, TX)minorGTM or Marketing PartnerMidwestern State University, Wichita Falls, TX - a public university serving the North Texas region.
• My Benefits DirectionminorGTM or Marketing PartnerWorks with self-employed and small businesses to provide access to insurance and retirement programs through employee contribution if desired.
• National Insurance AgencyminorGTM or Marketing PartnerInsurance agency providing a range of insurance products to individuals and businesses.
• National MGA Insurance AllianceminorGTM or Marketing PartnerA multi-state insurance alliance specializing in unique solutions to employee benefit needs including group health, dental, vision, life, disability, and critical illness plans.
• New Braunfels Canyon Lake Association of RealtorsminorGTM or Marketing PartnerProviding meaningful benefits to members for success in real estate.
• North Texas Association of Mortgage ProfessionalsminorGTM or Marketing PartnerProfessional association for mortgage professionals in the North Texas region.
• Ogle SchoolminorGTM or Marketing PartnerOgle School prepares tomorrow's professionals for a successful career in cosmetology at schools located throughout Texas. Since 1973, has earned a reputation as one of the premier cosmetology schools in Texas with programs for cosmetology, esthetology, and student instructor.
• Patriot Worldwide Insurance Agency LLCminorGTM or Marketing PartnerInsurance agency providing various insurance products.
• Pegasus Insurance GroupminorGTM or Marketing PartnerInsurance group providing various coverage products.
• Preferred Benefits SavingsminorGTM or Marketing PartnerA division of Premier Agent Group providing insurance and benefit products.
• Profit and TaxesminorGTM or Marketing PartnerA turnkey tax preparation and refund fulfillment opportunity designed for the insurance industry, allowing organizations to provide a value-add service to customers without financial investment.
• Prudential California RealtyminorGTM or Marketing PartnerFull-service real estate brokerage helping people buy and sell homes in California.
• Realty Associates, Inc.minorGTM or Marketing PartnerA one-owner real estate brokerage company selling more residential and commercial property than any other.
• RealtySnapminorGTM or Marketing PartnerRealtySnap real estate agents help sell or buy a home using a unique interactive environment built specifically around client needs.
• RE/MAX Dallas SuburbsminorGTM or Marketing PartnerReal estate brokerage serving the Dallas suburbs area.
• San Patricio Board of RealtorsminorGTM or Marketing PartnerThe voice of Real Estate in San Patricio County, Texas, with 100+ member professionals assisting in residential, farms, multi-family, vacation, and commercial property transactions.
• Seguin Board of REALTORSminorGTM or Marketing PartnerAn organization of Real Estate professionals who pledge to abide by a strict code of ethics, affiliated with the Texas Association of REALTORS and National Association of REALTORS.
• Standard SupplyminorGTM or Marketing PartnerHVAC supply company focused on delivering solutions to contractors with friendly, knowledgeable people, reliable delivery, and in-stock supplies.
• The McGraw AgencyminorGTM or Marketing PartnerAgency providing investment alternatives with guaranteed minimum earnings and indexed earning capabilities for retirement planning.
• Waypoint Life MarketingminorGTM or Marketing PartnerTop insurance producers marketing firm that handles research on hundreds of life insurance carriers, products, and rates, connecting agents with competitive and innovative products and offering team training.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• At Your Pace Online: At Your Pace Online offers self-paced state-approved CE for insurance, real estate, and other regulated professions. It competes directly with StateCE in price-sensitive online CE, targeting the same professional-renewal use case.
• 360training: 360training (owned by Ascend Learning) delivers regulated continuing education across multiple verticals including real estate, insurance, OSHA, and healthcare. It competes head-to-head with StateCE on multi-industry breadth and self-serve online delivery.
• OnCourse Learning: OnCourse Learning provides real estate and mortgage continuing education and pre-licensing courses approved across US states. It directly competes with StateCE's real estate and mortgage CE offerings on content breadth and licensing-body approvals.
• A.D. Banker: A.D. Banker delivers insurance and securities pre-licensing and continuing education to agents nationwide. It directly competes with StateCE on insurance CE content, state approvals, and self-paced online delivery.
• WebCE: WebCE is one of the largest online providers of insurance, securities, and financial-services continuing education in the US. It directly competes with StateCE in the insurance CE vertical on price, course catalog breadth, and state-approved content.
• SuccessCE: SuccessCE provides online continuing education specifically for insurance professionals across US states. It is a direct competitor to StateCE in the insurance CE vertical on price and course catalog depth.
• Career Academy: Career Academy (including Real Estate Express) provides state-approved online real estate pre-licensing and continuing education. It directly competes with StateCE's real estate CE course catalog on price and state-by-state approvals.
• McKissock Learning: McKissock provides state-approved online continuing education for real estate appraisers, agents, home inspectors, and land surveyors. It directly overlaps with StateCE's real estate and home inspection verticals on price and state-specific approved content.

Broad incumbents

• Kaplan Real Estate Education: Kaplan (formerly Dearborn Real Estate Education) is a long-established provider of real estate and financial-services licensing and CE courses. It overlaps with StateCE in real estate CE but operates at much broader scale across the wider professional education market.

Emerging players

• Institute of Real Estate Management: IREM is a professional association that offers credentialing and continuing education for property managers. It overlaps with StateCE's real estate CE offerings as an association-based emerging channel, though it is narrower in scope and primarily serves property managers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/statece

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Statece