Better Bria Inc.

What Better Bria Inc. does

Better Bria Inc. (BRIA) is a Toronto-based virtual clinic providing integrated mental health, ADHD, and hormone care services for women across reproductive life stages, including trying to conceive, pregnancy, postpartum, perimenopause, and menopause. Founded in 2022 by reproductive psychiatrists Dr. Beverly Young and Dr. Ariel Dalfen, the company is led by an all-female founding team with over 25 years of combined academic hospital experience. Since launch, BRIA has supported more than 4,500 women across Canada, reports a 4.9/5 patient satisfaction rating, and positions its no-waitlist access as a key operational differentiator versus traditional mental health services.

The company's platform combines psychiatrist-led medical assessments (mental health, ADHD, menopause hormone, and period health/PMS/PMDD) with a therapy offering spanning individual, couples, sex, partners, sleep (CBT-I), dietitian, and implications counselling services. Care is coordinated through a 30-minute Care Consultation that triages patients and matches them to multidisciplinary providers, with booking handled through the Jane App platform. The proprietary technology consists of care-coordination logic, clinically validated assessment frameworks, and the BRIA Academy curriculum, all layered on top of standard infrastructure including Jane App, Stripe for payments, and a PHIPA-compliant Canadian-hosted EMR. BRIA Academy extends the platform into a B2B training vertical via the OAMHP-accredited Menopause Mental Health Provider Certification (MMHPC).

BRIA generates revenue primarily through pay-as-you-go fees for clinical services, including a publicly disclosed $129 fee for the Care Consultation and customized pricing for assessments and ongoing therapy sessions. Distribution is multi-channel: direct-to-consumer via the Jane App portal, inbound referrals from affiliate fertility clinics that may invoice BRIA directly, and B2B partnerships through employer benefit plans. Geographic scope is concentrated in Ontario for full-service delivery, with select therapy services extending to other Canadian provinces. The company is privately held and founder-controlled, with no disclosed institutional funding, headcount of 1-10, and no public revenue figures.

Name

Better Bria Inc.

Legal name

Better Bria Inc.

Website

https://betterbria.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Better Bria Inc. is a Toronto-based virtual clinic providing integrated mental health, ADHD, and hormone care for women across reproductive life stages, supported by a multidisciplinary team and proprietary training programs. Founded 2022; 4,500+ patients served.

Ownership category

akta.pro rank

Product category

Virtual Women's Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

akta.pro secondary industries

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Virtual mental health
• Women's health clinic
• Hormone care
• Reproductive psychiatry
• Online therapy services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Care Consultation: 30-minute initial consultation with a BRIA Care Coordinator to assess patient needs and develop an individualized care plan. This is the recommended first step for all patients.
2. Medical Assessments: Comprehensive assessments including ADHD assessment, Mental Health Assessment, Menopause Hormone Assessment, and Period Health Assessment conducted by nurse practitioners, psychiatrists, and other medical professionals. Includes diagnosis, treatment planning, and follow-up care.
3. Therapy Services: Ongoing therapy sessions including individual therapy, couples therapy, sex therapy, partners therapy, sleep support, dietitian support, and implications counselling. Sessions are booked individually through the Jane App platform with flexible scheduling.
4. BRIA Academy Training Programs: Continuing education and certification programs for healthcare professionals in women's mental health specialties, including the Menopause Mental Health Provider Certification (MMHPC) accredited by OAMHP.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BRIA is a virtual women's mental health and hormone care clinic that delivers integrated psychiatry and therapy services across reproductive life stages (trying to conceive, pregnancy, postpartum, perimenopause, and menopause). Patients begin with a 30-minute Care Consultation with a Care Coordinator who develops an individualized care plan and matches them to specialists for medical assessments, ADHD care, menopause hormone evaluations, period health treatment, and therapy modalities including individual, couples, sex, partners, sleep, dietitian, and implications counselling. BRIA Academy additionally provides accredited certification training for healthcare professionals in women's reproductive mental health.

Product overview

BRIA is a virtual women's mental health and hormone care clinic offering integrated medical and therapeutic services. The core offering consists of Care Coordination (initial 30-minute consultations that develop individualized care plans and match patients to specialists), Medical Care services (mental health assessments, ADHD assessments, menopause hormone assessments, and period health/PMS/PMDD treatment), and Therapy Services (individual, couples, sex, partners therapy, sleep support, dietitian support, and implications counselling for third-party reproduction). Services span key reproductive life stages including fertility, pregnancy, postpartum, and perimenopause/menopause. BRIA Academy provides specialized training and certification programs for healthcare professionals, including the Menopause Mental Health Provider Certification (MMHPC) accredited by OAMHP. The company operates primarily in Ontario, Canada with some therapy services available in other provinces.

Differentiator

Problem solved

Functional benefit

Brands

• BRIA Academy: A training and certification program for healthcare professionals seeking expertise in women's mental health across reproductive stages, including accredited menopause mental health provider certification.

Products and services

• Care Consultation

Quantifiable outcome

• 4,500+ women supported across Canada since 2022
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• OAMHP (Ontario Association of Mental Health Professionals)coreStrategic or Co-development Partner · 1 January 2026The Menopause Mental Health Provider Certification (MMHPC) program offered by BRIA Academy is accredited by the Ontario Association of Mental Health Professionals (OAMHP). This accreditation provides professional certification legitimacy for graduates of the program.
• Affiliate Fertility ClinicscoreChannel Partner/ Reseller/ DistributorBRIA partners with fertility clinics to provide mental health services to patients referred for fertility support. These clinics may invoice BRIA directly for services provided to referred patients. BRIA shares patient information with these partners for continuity of care purposes.
• Employers (Benefit Plan Partners)coreChannel Partner/ Reseller/ DistributorBRIA services are made available through employer-provided health benefit plans. The company shares aggregated de-identified data regarding service usage with employers, as well as limited personal information including name, service date, and email for billing and invoice reconciliation purposes.
• Jane AppcoreTechnology or IntegrationJane App provides the booking and scheduling platform used by BRIA for patient appointments. Referenced in Terms of Service as a third-party service provider with its own terms of use.
• Provincial Health PlanscoreOthersBRIA shares certain personal information with provincial health plans for billing purposes of publicly funded services. The company also coordinates payment from benefits providers.
• Benefits ProviderscoreOthersBRIA discloses certain personal information to benefits providers for coordinating payment, including name, date of service, and service provided information.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maven Clinic: Virtual clinic offering women's and family health care across fertility, pregnancy, postpartum, and midlife — closely aligned with BRIA's reproductive life-stage coverage and employer benefit channel strategy.
• Midi Health: Virtual care clinic focused specifically on women's midlife and menopause care, including hormone and mental health support — overlapping directly with BRIA's menopause and perimenopause offerings.
• Elektra Health: Virtual and in-person menopause care platform combining medical treatment with education and community — overlaps with BRIA's hormone assessment and educational programming.
• Tia: Women's health primary care clinic network integrating mental health, gynecology, and primary care — comparable integrated women's care model with brick-and-mortar + virtual delivery.
• Evernow: Telehealth platform providing perimenopause and menopause care with integrated mental health support — directly comparable to BRIA's menopause mental health positioning.
• Caraway Health: Virtual integrated care for women in college and early career, including mental health — shares BRIA's women-focused mental health + medical integration model.

Emerging players

• The Pill Club: Telehealth platform providing reproductive and women's health services including contraception and mental health screening — adjacent in women's virtual care category.
• Brightside Health: Virtual mental health platform focused on anxiety and depression with measurement-based care — overlaps with BRIA's therapy and Greenspace-enabled outcomes approach.

Others

• Alma: Network and platform enabling independent mental health providers to accept insurance and run practices — adjacent to BRIA as a potential infrastructure partner for clinician scaling.

Broad incumbents

• Talkspace: Large online therapy and psychiatry platform serving broad populations including women; overlaps with BRIA's therapy services but lacks BRIA's reproductive-stage specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/betterbria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Bria Inc.