Swing Wire Media, Llc.

What Swing Wire Media, Llc. does

Swing Wire Media, LLC is a San Diego-based digital marketing agency founded in October 2017 by Nicolette (Nico) Mangubat, with co-founder and investor Joji Mangubat. The firm operates as a private, bootstrapped LLC without external institutional funding, employing between 11 and 50 people, of whom six are publicly identified across managing partner, policy strategist, marketing psychology, and creative production functions.

The agency delivers professional services spanning social media marketing strategy, SEO, paid media buying, content production, brand consulting, and political campaign marketing. Service delivery leverages agency partnerships with Meta (Facebook Marketing Partner), SEMrush, and Yelp, alongside operating relationships with Twitter, Reddit, Hulu, and StockTwits. Technology is described as a multi-channel social media and SEO stack covering 16+ platforms including Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Reddit, StockTwits, TikTok, Snapchat, Discord, Telegram, Twitch, WhatsApp, WeChat, and Quora. The firm does not build or sell software products; all offerings are delivered as customized professional services.

Customer segments span local SMBs, startups, public companies, healthcare and medical device firms, financial media, motorsports events, and political campaigns, with political marketing treated as the primary vertical. Documented engagements include the 2024 Brian Erickson San Diego judicial campaign (reaching 364,512 San Diegans with 517,417 impressions), Biotricity (188% follower growth), Midas Letter (2.3M+ impressions in 40 days), SilverHook Powerboats (250K+ audience for a Guinness World Record attempt), Haim Salons (147% follower growth in six months), and DataSkill/ACUMI (rebrand support for an IBM Watson-based product). Go-to-market is direct, sales-led engagement with a free digital-footprint consultation entry point, and pricing is quote-based with no published tiers.

Name

Swing Wire Media, Llc.

Legal name

Swing Wire Media, LLC

Website

https://swingwiremedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Swing Wire Media is a San Diego-based digital marketing agency founded in 2017 that provides SEO, social media advertising, and data-driven marketing services to political campaigns, healthcare companies, financial media, motorsports events, public companies, and local small businesses across the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Social media advertising
• Search engine optimization
• Digital marketing services
• Political campaign marketing
• Paid media buying

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing and Social Media Services: Core revenue stream from providing social media marketing strategy, management, and advertising services. Includes content creation, platform management, demographic targeting, and performance analytics.
2. SEO Services: Search engine optimization services including competitive data research, on-page and off-page SEO strategies, keyword research, and performance monitoring. Offered as standalone service and integrated with social media campaigns.
3. Media Buying and Advertising: Paid advertising management across social media platforms including Facebook, Instagram, Twitter, YouTube, Google AdWords, Pinterest, LinkedIn, Reddit, StockTwits, TikTok, Yelp, and Hulu. Agency relationships provide access to advanced advertising tools and audience targeting.
4. Political Marketing Services: Specialized political marketing services including voter microtargeting, email campaigns, text messaging, and SEO-driven campaign strategies for election victories.
5. Brand and Image Consulting: Brand consulting services including brand positioning, image development, creative strategy, and public relations/mEDIA copywriting and publishing.
6. Media Production and Design: Creative services including landing page development, lead generation design, media production, and motion graphics for video content.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Swing Wire Media is a social media ad agency that provides SEO, digital marketing, and data-driven social media advertising services. The firm plans, creates, and runs social media and SEO campaigns across 16+ platforms including Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Reddit, TikTok, Snapchat, Discord, Yelp, Hulu, and StockTwits, with specialized offerings for political campaigns, healthcare and biotech companies, financial media, public companies, motorsports events, and local small businesses. Services span strategy, content production, paid media buying, brand consulting, and performance analytics, delivered through customized project and multi-year retainer engagements.

Product overview

Swing Wire Media is a social media ad agency and digital marketing firm that operates as a single integrated service offering rather than a platform-plus-modules architecture. The company provides a comprehensive suite of marketing services organized around core competencies: Social Media Marketing Strategy Services, SEO Services, Political Campaign Marketing, Digital Advertising & Media Buying, Content Creation & Media Production, Brand & Image Consulting, Public Company Media Strategy, and Data-Driven Analytics & Insights. These services work together as an integrated offering where social media strategy, SEO, and data analytics underpin multiple specialized service lines including political campaign marketing, public company media strategy, and general digital advertising across platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, Reddit, and TikTok. The company functions primarily as a service agency rather than a software product provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Strategy Services Data-driven social media marketing strategy services that attract, engage, and convert target audiences across multiple social platforms including Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Reddit, and TikTok.
• SEO Services Search engine optimization services including competitive SEO data research, on-page and off-page SEO strategy, keyword research, and performance metrics monitoring to boost organic search rankings and website visibility.
• Political Campaign Marketing Political marketing strategy services including microtargeting, voter engagement via Facebook and text messaging, email campaigns, and SEO-driven digital marketing for political candidates and campaigns.
• Digital Advertising & Media Buying Paid media advertising services across social media platforms including Facebook/Meta ads, Google AdWords, Twitter advertising, TikTok ad management, Hulu commercial display, and Yelp advertising.
• Content Creation & Media Production Creative content development including article marketing, native advertising, PR/media copywriting, creative strategy, landing pages, lead generation, media production, and motion graphics for video content.
• Brand & Image Consulting Brand consulting and image strategy services to help businesses establish consistent branding, positioning, and visual identity across digital platforms.
• Public Company Media Strategy Specialized media strategy services for publicly traded companies including investor relations communications, financial market social media presence, and StockTwits integration.
• Data-Driven Analytics & Insights Data analytics and insights services leveraging SEO data, competitive research, and performance metrics to inform marketing decisions and campaign optimization.

Quantifiable outcome

• Political campaign reached 364,512 San Diegans with 517,417 impressions; 4,910 more votes than comparable race
• +7 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, secondary and minor.

• Meta (Facebook)coreGTM or Marketing PartnerOfficial Meta Agency Partner providing advanced Facebook and Instagram advertising capabilities, access to platform-specific tools and resources, and enhanced campaign management features for client campaigns. Listed in Facebook Business Partner Directory.
• SEMrushcoreGTM or Marketing PartnerCertified SEMrush Agency Partner providing competitive SEO data research, keyword analysis, and search engine optimization strategy capabilities. Enables comprehensive digital marketing and SEO services.
• YelpsecondaryGTM or Marketing PartnerYelp Agency Partner enabling local business advertising, reputation management, and local SEO marketing services through the Yelp platform.
• Ingram MicrosecondaryTechnology or IntegrationIngram Micro collaborated on the DataSkill/ACUMI project, developing the ACUMI website and providing technical infrastructure support for the AI/ML system's online presence.
• Republican Party of San Diego CountycoreStrategic or Co-development PartnerPolitical marketing collaboration providing access to political marketing tools and voter data for developing pioneering microtargeting strategies in San Diego political campaigns.
• Twitter AdvertisingsecondaryGTM or Marketing PartnerAgency relationship with Twitter advertising enabling maximized reach through Twitter advertising campaigns for clients.
• Hulu Commercial Display AdvertisingminorGTM or Marketing PartnerAgency relationship enabling representation for commercial display and advertising via Hulu platform.
• RedditsecondaryGTM or Marketing PartnerAgency relationship with Reddit for promoting businesses and reaching Reddit communities as part of comprehensive social media strategies.
• StockTwitsminorGTM or Marketing PartnerAgency relationship with StockTwits for promoting financial and investment-related businesses on the stock market social platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hootsuite: Hootsuite is the dominant social media management platform used by enterprises and agencies globally. Broad incumbent offering overlapping channel coverage and serving as both a competitor and a tool used by Swing Wire Media for social publishing.
• HubSpot: HubSpot is a CRM and marketing automation platform with content marketing, social media, and SEO capabilities, plus a large agency partner program. Broad incumbent competing for the same SMB and mid-market digital marketing budgets Swing Wire Media targets.

Direct peers

• Sculpt: Sculpt is a B2B-focused social media marketing agency emphasizing organic social, paid social, and influencer activation for mid-market and enterprise clients. Direct peer for paid social and content production services overlapping Swing Wire Media's offering.
• SmartSites: SmartSites is a digital marketing agency offering SEO, PPC, social media, and web design to SMB and mid-market clients. Direct peer with comparable service menu and SMB-segment focus to Swing Wire Media.
• KlientBoost: KlientBoost is a paid media and conversion rate optimization agency running Facebook, Google, and LinkedIn ads. Direct peer in paid social media buying and creative production capabilities overlapping Swing Wire Media's media buying services.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, social media, and content marketing with proprietary technology (MarketingCloudFX). Direct peer at the full-service digital marketing tier, though notably larger and tech-enabled versus Swing Wire Media.
• LYFE Marketing: LYFE Marketing is a social media marketing agency offering content creation, ad management, and SEO to SMBs and mid-market clients. Most comparable to Swing Wire Media in scope, SMB-segment focus, and social-media-led service mix.
• HigherVisibility: HigherVisibility is an SEO and digital marketing agency offering search, social media, and web design services. Direct peer in the SEO and digital marketing services category where Swing Wire Media competes for the same mid-market clients.
• Disruptor Advertising: Disruptor Advertising is a paid social media and lead generation agency running Facebook, Instagram, and Google ads for e-commerce and B2B clients. Direct peer given overlapping paid-social focus and similar mid-market positioning to Swing Wire Media.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, social media, web design, and PPC across diverse verticals. Direct peer at the full-service social/SEO/Digital ad tier where Swing Wire Media competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/swingwiremedia
• Facebookfacebook.com/swingwiremedia
• LinkedInlinkedin.com/company/swing-wire-media-llc
• Instagraminstagram.com/swingwiremedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swing Wire Media, Llc.